Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
AUGUST 9, 1924
9
THE MUSIC TRADE REVIEW
Sale of Aeolian Hall a Transaction
of Significance From Trade Angle
Disposal of Building Held to Represent Forward Step in Progress of Aeolian Co.—May Con-
tinue to Occupy Building Until May 1, 1929—Later Announcement of Plans
last month much interest was aroused
L ATE
in local real estate and music trade circles
residence district. The building was taken under
a twenty-one-year lease with the expectation
by the announcement that the Aeolian Co. had of occupying it throughout the period, but busi-
sold the Aeolian Building, 29-33 West Forty- ness demands made necessary larger quarters
second street, New York, to the Schulte Cigar at the end of ten years, with the result that
Stores Co. for investment purposes, the amount the imposing building on Forty-second street
involved in the deal being in the neighborhood was erected and occupied.
of $6,000,000, it is believed.
The. spot on which stands the present Aeolian
The Aeolian Building, seventeen stories high, Building is surrounded by considerable historic
was occupied by the Aeolian Co. in 1912, having interest, occupying the site of Latting Tower,
been built according to special designs to meet one of New York's landmarks in the early fifties,
to the top of which visitors climbed for the pur-
pose of looking down upon Crystal Palace,
which occupied the present site of the New York
Public Library, and viewing the city beyond.
The West Presbyterian Church occupied the site
at the time the Aeolian Co. took over the
property.
Much of New York's musical history in the
past twelve years has centered about Aeoliaa
Hall, where the great musicians of the time have
appeared in concert, the hall being opened in
September, 1912, with the New York Symphony
Orchestra, under Walter Damrosch, with Mag-
gie Teytes, soloist. Paderewski, Hofmann,
Bauer, Gabrilowitsch, Heifetz, Casals, Schu-
mann-Heink, Matzenauer, Hempel, Kreisler,
Farrar, Bonci, Grainger, Schelling, Friedman,
are among the great musicians who have reg-
ularly appeared at Aeolian Hall.
Educator Gives Ghickering
Piano to Toronto School
Sir Thomas Porter Presents Instrument to
Preparatory School of University of Toronto
in Addition to Several Scholarships
The University of Toronto School, just com-
pleted in that city, is in affiliation with the
University of Toronto, and it is here that
students are prepared for the university. Sir
Thomas Porter, a well-known educator in
Canada, has been persuaded to donate his serv-
ices to the school work, and he has himself
presented four scholarships and now has donated
a superb Chickering grand to the institution in
which he is interested.
The presentation was made at the closing
exercises of the school, which were attended
Aeolian Hall From Bryant Park
by William Mulock, Sir Robert Falconer, presi-
the requirements of the company's business. In dent of the university, all the university au-
addition to wareroom and office facilities on the thorities and graduating students and their
lower floors, there was also provided the Aeolian parents.
recital hall with a seating capacity of 1,100,
The piano bears a bronze plate inscribed with
which has for the last decade been a center for the information that the instrument was pre-
recitals of all kinds.
sented to the university by Mr. Porter.
It is stated by officials of the company that
an announcement of the future plans of the
Aeolian Co. will be made at a later date, the Long Valley Music
sales agreement providing that the company
Store Is Opened
may retain possession of its quarters in the
Aeolian Building until May. 1, 1929. The deal
is taken as an indication of the continued prog- Known as the Music Shop, It Will Carry the
Sherman, Clay Line—Lynn Stanley Is the
ress of Aeolian Co. affairs.
Manager
Since the inception of its business the Aeolian
Co. has followed the trend of wealth and
fashion. Nearly twoscore years ago the com- LONG VALLEY, CAL., August 2.—The Music Shop,
pany occupied a store on Broadway near Union carrying a full line of musical merchandise,
Square, where President H. B. Tremaine first opened last week under the management of
joined his father in the management of the Lynn Stanley. The store is located at 156 Mill
business. As affairs progressed it was found street and a modern school of music will be
necessary to seek larger quarters and a building operated in conjunction with it. Mr. Stanley
was secured on West Twenty-third street, in and H. C. Pike, of Marysville, will act as in-
the heart of the then fashionable shopping dis- structors.
The Music Shop has secured the Sherman,
trict, where the Pianola was strongly exploited.
Finally, additional facilities were required and Clay & Co. agency in this city and will carry
the Aeolian Co. moved to a new building erected their lines of instruments. In addition arrange-
to meet its special requirements on Fifth avenue ments have been made to carry King, Martin
near Thirty-fourth street, it being one of the and Buescher band instruments. The shop will
first business houses to invade the Fifth avenue also make a specialty of hand-made violins.
^
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LAUTER
62nd Year
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Lauter Reproducing Piano
Lauter Reproducing Grand
Lauter Small Grand
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Write for details.
LAUTER GO.
591 Broad St., Newark, N. J.
Manufacturers of
Fine Pianos