Music Trade Review

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34
THE
MUSIC TRADE
REVIEW
@ses
irMUSlCAL INSTRUMENTS
Manufacturers of m u s i c a l instrument
cases of quality. Veneer, Duck, Leather,
Fibre.
AUGUST 9, 1924
posed entirely of boys whose ages range from
sixteen to eighteen years. They were trained
under the direction of Vincent Lopez, famous
leader of the Vincent Lopez Hotel Pennsylvania
Orchestra, who is also an ardent booster for
Martin Handcraft instruments. The Lopez
Junior Orchestra is now on a continental tour,
making appearance in the principal cities, and
reports are to the effect that no orchestra in a
long time has been accorded the enthusiastic
reception that greeted these talented youngsters.
Display of Martins
BOSTON, MASS., August 2. One of the large show
windows of the Jordan Marsh Co., in Washington
street, has been displaying a handsome collec-
tion of the Martin Handcraft instruments, both
in brass and silver. The exhibit was made
against a most artistic setting and the pieces
included an enormous silver E flat bass, with
saxophones, flutes, cornets, trombones, drums
and traps.
The display was an unusually effective one,
inception a little more than two years ago
has made necessary an increase in capital, equip- and was arranged with the co-operation of the
ment and personnel, according to Mr. Lefebvre, Martin Band Instrument Co., Elkhart, Ind.,
who states that there will be' no change in the maker of the Martin instruments.
policies of the house.
OfteFELSBERG CO,40Cross5t,Newark,Ni
Saxophone Shoppe Files
Incorporation Papers
G. E. Lefebvre Heads Concern as President—
Charter Taken to Provide Increased Facilities
for Growing Business
Lopez Junior Orchestra
Plays for Reed Go.
CLEVELAND, O., August 2.—The Saxophone
Shoppe, which has been reorganized, has been
incorporated and is now known as The Saxo- Austin Martin Representative Finds Appearance
phone Shoppe, Inc., with G. E: Lefebvre as
of Orchestra a Selling Asset for This Line
president. This shop does a big business in
repairing saxophones, its service extending to
AUSTIN, TEX., Aug. 2.—When the Vincent Lopez
music dealers in all parts of the country. The Junior Orchestra stopped here during its tri-
rapid growth in volume of business since its umphal continental tour, John S. Caldwell, man-
ager of the Reed Music Co., saw an opportunity
for unusual publicity. The J. R. Rccd Music
Co. is distributor for Martin Handcraft instru-
ments and the Lopez Junior Orchestra is
equipped with Martins. Hence, Mr. Caldwell
conceived the idea of having the orchestra ap-
pear in concert at the store with the public as
guests.
"It was a tremendous success," he told a
representative of The Review to-day. "Hun-
dreds of people were turned away and 'standing
room only' was the order of the day. 11 was
a truly wonderful concert and did much to
awaken interest in Martin Handcraft instru-
ments. The concert resulted in many Martin
sales and 'literally a host of good prospects."
The Vincent Lopez Junior .Orchestra is com-
Wood-wind
Instruments
Highest Standard
Quality Supreme
Have the Endorsement
of America's Foremost
Artists.
Send for our Catalog E.
RUNG
Instruments for the Reed
Section of the Band.
LARGEST MUSICAL
T H E OLDEST AND
MERCHANDISE HOUSE
IN AMERICA
Elkhart
Ind.
3 5 1 - 5 3 FOURTH AYE. NEWYORKCITY
Victor' Distrihufors
Write for
I* rices
87-101 FERRY ST., JERSEY CITY, N. J.
I'liint of Its Kind in America
Oiliest and
It.YNJO-.M.VNUOMNS
ACCORDIONS
riUPPLIKS
S U V L K L l d l l J TKNOIt KANJO MAM). HAWAIIAN Ol ITAKS IIA11MON It AS CASES, ETC.
The STELLA and SOVEREIGN Brands have become National Necessities
I'OK VKAKS. T H E PR1NC11'AL S O I K C K OF SMALL. STK1NU INSTRUMENTS IN AMERICA
THE BEST I-OR Til K MUNKY
ALWAYS KKEI* Ol'K PRICE LIST BEFORE YOU
Representatives for the Pacific Coast:
Liked Giant Saxophone
Music lovers with a tendency to steal, last
week broke a window of the New York Conn
Co., 237 West Foiiy-sevenlli street, New York,
and tried unsuccessfully to get away with a
giant saxophone on exhibition. The instrument,
said to be the largest saxophone in the world,
is eight feet tall. Not being able to force it
through the broken window the thieves selected
four smaller saxophones and two music stands.
According to F. I). Slreep, manager of the
store, the total loss was $450. The burglars
drove up to the place in a motor car and threw
a milk can through the window.
Many Shipments Arrive
The wholesale trade has reported receipt of
shipments of a new type of fretted instrument
from Germany. It is in the form of a long flat
mandolin and can also be played as a violin or
ukulele. It is made of mahogany and Pernam-
buco wood. It is less than two inches thick
and has eight strings.
ESTABLISHED 1834
OSCAR SCHMIDT, Inc.
i a
La Scala
STELLA
GRAND RAPIDS, MICH., August 2.—New advertis-
ing plans that will call for a national campaign to
increase the popular demand for York band
instruments and saxophones have been an-
nounced by Karl B. Shinkman, sales manager
of J. W. York & Sons. This firm's advertising
problems have been placed in the hands of a
Chicago advertising agency which has an ex-
cellent record for producing inquiries through
advertising and it is expected that the York
dealers will receive many more calls for York
instruments this Fall.
Exclusively Wholesale
Harry Pedler & Go.
Incorporated
York Advertising Campaign
Western Musical Supply Co., 503 Templeton Bldg., Salt Lake City. Utah
Musical Merchandise
Trimmings ol Quality
Hoops, Brackets, Nuts, Pegs, Tailpieces,
Armrests, Resonators, Tuning Forks,
Tambourine Jingles, Hawaiian Steels
Hardware and Trimmings
for Ukulele and Banjo Ukes
Patent Heads for Banjo, Man-
dolin, Guitar and Violin
A Dependable Source of Supply
Waverly Musical Products Co., Inc.
342 Madison Ave.
New York