Music Trade Review

Issue: 1924 Vol. 79 N. 6

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
12
THE
MUSIC
TRADE
REVIEW
Nine Points to Be Watched When the
Merchant Installs a Receiver in the Home
All of These Are Essential if the Receiver Is to Give Perfect Satisfaction to Its Owner—Little
Things That "Make or Break" the Satisfaction of the Customer
T I 7 H EN installing receivers there are certain
* * little points that if carefully observed will
lead to the perfect operation of the set by the
purchaser. Strange as it may seem, it is the
little things which "make or break" the good
operation of the receiver itself when once in-
stalled. The following incidental observations
given consideration will surprise you when you
try them out on the next set you install.
1. Keep the ground lead short. The length
of the ground lead from the set to the actual
ground (waterpipe, sicampipe or register)
should not be more than one-tenth the length of
the antenna lead-in. This means that if you
have a lead-in of fifty feet try and keep your
actual ground wire lead down to, around five
feet. A long ground lead gives broad tuning
and allows the set to be disturbed by interfer-
ence.
2. Do not run the antenna lead and the
ground lead parallel. There is a decided tend-
ency of the installer to save work by using
braided cable to combine the antenna and
ground lead. Run the ground wire and the
antenna lead-in in different directions, not close
together as many are wont to do. Where the
antenna and ground lead are placed parallel
for any length a condition exists which is the
same as placing a condenser across the antenna
and ground of the set, making it extremely hard
for the set to reach the lower wave lengths.
3. Do not place the receiver in front of a
window where the damp air has direct access to
it. The dampness, besides warping the wood
and cracking the veneer, also has the effect of
making the receiver act queerly during rainy
weather. Radio receivers are extremely sensi-
tive to slight changes in internal capacity, and
a little dampness will often spoil the action of
the set over a considerable length of time.
4. Do not place the loud speaker directly
over the set. Doing so causes a feed-back of
energy in the audio frequency leads and will
make the voice or music muffled and unnatural.
It will also cause the set to howl or make queer
noises. Place the speaker at a distance of two
or three feet away from the set and note the
difference.
5. Never install a receiver without making
sure that the battery is fully charged. If a half-
run-down battery is supplied it is a sure thing
that the set will develop clicks and knocks which
will make your customer demand service and
thereby keep your service man running around.
If a storage battery stands on your shelf more
than three weeks without use, charge it. A
storage battery has the bad habit of running
down when not used, so one that is fully charged
to-day will not be in that condition three or four
weeks from to-day. Keep all your batteries con-
stantly charged, whether they are in service or
not.
.6. When a set using dry cell tubes is installed
place a felt mat under the receiver. This will
take up the shocks and' make the set quiet.
Otherwise, a person walking across the floor
will jar it, causing the tubes to give out micro-
phonic hums and making the customer think
that his set is faulty. A braided felt mat, fash-
ioned somewhat after a rag carpet, is available
and serves the purpose wonderfully, at the same
time dressing the set up a bit.
7. Where an outside antenna is used, make
sure that the wire from the lead-in to the set is
brought in through an insulated bushing, or
some means is used to keep the wire away from
the wood of the house. Do not let the wire
touch or come near any part of the house which
might ground it.
8. Use a good solid ground clamp which
makes perfect contact with the ground. The
best ground clamp is one which is made out of
a flat strip of heavy copper, with a nut and
screw arrangement to tighten it around any
size pipe. Scrape all the aluminum paint or
dirt away from the pipe, and sandpaper both
the inside of the clamp and the pipe. Then
screw the clamp on as tight as it is possible and
you will be assured of a good contact. A cold
water pipe forms a much better ground than a
register or radiator system, as it has a direct
contact with the best possible ground.
9. Use heavy wire for both the ground lead,
and the lead-in. The light annunciator or bell
wire does not come up to the underwriters' spe-
cifications, which state that a wire not less in
cross diameter than the combined diameters
of the wires used in the antenna system shall
be used for a ground wire. It would be a good
idea if a copy of these specifications pertaining
to the installation of radio receivers were care-
fully read before installing receivers. Many
installers have disregarded some very necessary
points in these specifications which would lay
the owner of the set open to possible fines for
endangering the lives of others.
AUGUST 9, 1924
their well-known musical business can give, this
firm investigated the field very thoroughly dur-
ing the early Spring and Summer, the result
of their investigation being the installation of a
most complete department carrying radio. Va-
rious receivers were demonstrated in direct com-
parison in the store before the line was decided
on. The receivers that are carried at the present
time include the Radio Corp. of America line,
Atwatci-Kcnt receivers and DeForcst. This
gives the firm a large selection of receivers to
merchandise, from the small compact instru-
ments to the console model receivers of tre-
mendous power. The accessory equipment in-
cludes only material of nationally known repute
which is known by the purchasers through its
extensive advertising. In each case the best of
everything is combined, nothing mediocre being
attempted in the sale of the receivers.
Radio Corp. Extends
Latin-American Market
Under New Broadcasting Arrangement Develops
New Merchandising Plan—An Interview With
General J. G. Harbord
The adoption of a new and extensive program
for the promotion of radio broadcasting in
Latin-American countries by American inter-
ests, following the abrogation of an agreement
under which the American companies had
jointly participated for the past three years
with interests in England, France and Germany,
was announced recently by General J. G. Har-
bord, president of the Radio Corp. of America.
Set on Board S. S. "Republic" Receives Pro- This new plan gives the United States its first
grams From American Stations While at Sea unrestricted opportunity to utilize fully its re-
—Listeners Wire Appreciation of Entertain- sources in the development of radio in South
ment
American countries.
The plan not only includes a change in the
When the S.S. "Republic" sailed last month with
distribution of merchandise which will enable
the five hundred odd delegates bound for the Inter-
the American company to direct its activities
national Convention of Associated Advertising
more efficiently, but it also introduces a most
Clubs of the World, to be held at Albert Hall,
practical method for the support of broadcast-
London, England, the Brunswick-Balke-Collen-
ing which will be first applied as a trial to the
dcr Co. installed one of its new type Rrunswick-
powerful station in Buenos Aires.
Radiolas in the main cabin of the ship. This
In discussing the plan, General Harbord said
Brunswick-Radiola was the first of its new
in part: "The canccllatipn of the former agree-
products to be utilized in this capacity.
ment marks the beginning of a new era in our
A special program was radiocast from Station
South American radio activities. We are now
WOO, the radiocasting station of John Wan-
in the position to carry the banner of the United
amakcr, Philadelphia, .Pa., for the entertainment
States' leadership in radio below the Equator.
of the travelers aboard the ship. In order to
"One of the outstanding advantages of the
allow for the full enjoyment of the program by
plan which was made effective following our
the members of the convention the officials of
release from Radio Sud America is a system
the United States Lines closed down the wire-
giving direct contact with the South American
less station aboard the ship, thus giving unin-
radio market from New York, thus eliminating
terrupted reception of this program during the
the expenses incidental to carrying on opera-
evening hours.
tions through intermediate distributing centers.
Jarvis Wood, president of the Poor Richard Thus every new development in broadcasting
Club, radiogrammed the station when the ship apparatus will be available for South American
was one day out that the club and members consumers simultaneously with its introduction
of the other affiliated organizations were enjoy- into the United States."
ing the concerts immensely and that every mem-
"It is a well-known fact that Latins now look
ber aboard the ship wished to thank the per- to America to help in developing radio broad-
sonnel of the station for their co-operation.
casting in their respective countries, which has
The installation of this Brunswick-Radiola, conclusively proved to the world that America,
which operates without antenna other than the now leads in radio communication in all its
self-enclosed loop, marks a most interesting branches.
milestone in the forward march of that ever-
growing science—radio.
Brunswick Radiola
Entertains Advertising Men
F. Bowman & Son Add
Radio to Their Stock
Firm Handles Radio Corp. Line Among Others
—Large Department Installed by Well-known
Music House
Realizing that this year marks one of the big
years in the sale of radio receivers, and that the
dealers who enter the field are in for the big
profits to be gained, F. Bowman & Son, 938
Hamilton street, Allentown, Pa., have secured
the distribution of the most generally accepted
radio receivers of the best-known manufacturers,
Believing that radio needs the service that
New Federal Radio Jobber
The Musical Instrument Sales Co., New York,
Victor wholesaler, announced recently that it
had completed arrangements with the Federal
Tel. & Tel. Co., manufacturer of Federal radio
receiving sets and radio panels, whereby the
company becomes exclusive jobber in the metro-
politan district to distribute the new Federal
radio Victor panel for Victrola models numbers
215, 400, 405 and 410. This jobber will be the
only source of supply in Greater New York
for this panel and in addition will also be able to
supply the trade with the other Federal models,
including numbers 59, 61, 102, 110, 135, 140 and
DX 58. The Musical Instrument Sales Co. has
arranged for a Federal exhibit at its offices.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
AUGUST 9,
1924
THE
MUSIC TRADE
REVIEW
13
Properly Stocking Radio Departments
Types of Receivers Which Are the Most in the Demand From the Buying Public at the Present Time—
Products Which the Merchant Will Find the Easiest and the Quickest Sellers—Discovering the Trend
of Demand—Stocking the Accessories in the Merchant's Department
I
NVESTIGATIONS recently conducted in
the music trade field to discover what re-
ceivers were the most popular at this time
and which could be relied upon to keep that
popularity during the coming seasons have just
been completed. The results show that the
following is true with regard to the various
types of sets: The most popular receivers at
the present time, judging by sales and general
consensus of opinion, are radio frequency, of
which the neutrodyne is the leader. Super-
heterodyne receivers rank a close second in
popularity, disregarding the price angle. The
reflex receivers come third in view of their com-
pactness and efficiency. Regenerative receivers
are also popular among people desiring effi-
ciency in sets at minimum price. Due to the
campaigns in certain quarters against the squeal
and interference, however, these receivers were
not popular in crowded cities or towns. How-
ever, in places less crowded, such as the sub-
urbs or outlying districts, these sets were still
in demand.
Now the question arises as to just what good
such information can be to the music dealer. As
the present time undoubtedly is the proper one
to place order's for Fall goods in the radio
department, it can be utilized to advantage
in correct stocking. This question is going
to offer to the music merchant no small prob-
lem this year, with so many new receivers ap-
pearing, each of which has its good points and
advantages to recommend it for sale in the
music merchant's store.
Stocking Correctly
The question of stocking the department cor-
rectly has been handled in the past in a hit-or-
miss manner. A salesman from a distributor
or manufacturer called and the music merchant
either ordered or did not order his sets, accord-
ing to his personal views on the subject. This
personal view may or may not have been cor-
rect from a standpoint of future sales. As the
goods that the music merchant has in stock
determine to a great extent the success of his
department, quite a good deal depends upon
his guesses as to the popularity or salability of
the merchandise. Stocking a radio department
is no more of a guess than the stocking of
any of the other departments in the store and
the merchandise to be stocked for the coming
year can be determined to a very fine degree
if time to think the matter over is taken.
There is more reasons than one for this being
done, but chief among them is keeping the initial
outlay within reasonable bounds. Popular de-
mands will keep a receiver on the crest of a
wave for some time, until some other receiver
comes along which will displace it by superior
results or some particular advantage. There-
fore, when considering this coming year's radio
business it would be well for the music mer-
chant to bear the following in mind. Pay par-
ticular attention to firms handling the following
receivers: the neutrodyne, the super-heterodyne,
the straight radio frequency receiver, the reflex
receivers, and the good regenerative receiver if
you are in a locality in which the latter can
be pushed without fear of their owners inter-
fering with one another's reception of radio
programs.
The Easiest and Quicker Seller
Remember that a radio receiver which has
attained popularity and is well known by trade
name is an easier and quicker seller than one
which has just appeared on the market and is
unknown. Analyze each new receiver that ap-
pears and see if its claims to superiority and
popularity are well founded on the experience
with the trade in the past. People like to buy
merchandise with an established trade name,
and unless there is some feature of a radio set
to particularly recommend its use it is not wise
practice to handle every new receiver that ap-
pears in the trade. Of course, if a receiver
shows in its publicity that it is due for a wide
and intensive popularity it would be well to
consider it twice before deciding not to carry
it because the line carried is "wide enough."
From past performances and judging from the
investigation that has been made it would be
well to do the following when restocking the
department for the coming year. Carry in the
very least two or three different makes of neu-
trodyne receivers which are well known. At
least one form of super-heterodyne should be
handled, and as this can be obtained in both
period styles, tables styles and combination talk-
ing machine panel styles, some of each par-
ticular style should be stocked. Several of the
straight radio frequency receivers should also
be stocked. It is in this line that the dealer
will have to exert most of his time and energy
to determining what are the most popular
models. Suffice to say that those which have
the reputation and trade name well known and
advertised should be stocked. Then several of
the less expensive regenerative sets should be
carried. By thus stocking your radio depart-
ment you will have a wide range of apparatus
which you can offer to the public at prices
ranging from $35 to $400 or over.
How to Do It
It is not just the restocking of the radio
department which is the important factor, but
rather how it should be restocked, and how
much should be expended in so doing. An illus-
tration of how this can be done intelligently
was brought forward recently by a dealer who
fell short the latter part of last season by not
stocking his department correctly. He has had
printed between 1,500 and 2,000 double folded
post cards, on one side of which was printed
the questions that the dealer wished to have
answered, with the explanation of why he
wanted the information, namely, so that he could
serve the community to the best of his ability.
On this card he had printed just three simple
questions which it would not take a man two
minutes of his time to answer. They follow:
1. Have you a radio receiver in your home?
Yes
No
2. What type of machine is it, or what type
of machine are you most interested in? (By
trade name if possible?)
3. If you do not own a machine or know
of any you could name, what price machine
would be most likely to interest you? $
These cards were sent out to every one of
those on his mailing list who received each
month information about music rolls, records,
music, etc. He did not, of course, receive all of
the cards back, but sufficient were returned to
allow him to restock his radio department to a
better degree than he did the past season. He
also sent the cards to all the prospects who had
inquired during the year and who were still on
his "live" list.
By the aid of this information he has just
completed ordering his goods for the coining
season, knowing that he has not overshot the
mark and that his department is sufficiently
large enough to encompass the needs of anyone
who enters the store. He has ordered twelve
neutrodynes of four different makes, six straight
radio-frequency receivers of two different makes,
three super-heterodynes, one of which is a grand
console model, six reflex receivers of one make,
four well-advertised console models of receivers
which are a combination of regenerative receiv-
ers and reflex receivers, six regenerative receiv-
ers, ranging in price from $24 to $80. Besides
this he has stocked two independently man-
ufactured console receivers in splendid hand-
worked period cabinets, and six panel receivers
to be installed in talking machines. This is be-
sides the receivers which he has over from last
season's business. Sufficient tubes were ordered
to enable him to sell tubes on the side without
sets should he have call for them, and batteries
and accessories as well.
This goes to show that the music merchant
cannot restock his department this coming sea-
son without taking into consideration the per-
formance and popularity of receivers in the past.
Each receiver has its own following to which
it can be sold. Sufficient stocks must be carried
if the business is to be carried on in the thor-
ough fashion of the average music merchant.
Then, too, when the merchant has several of a
receiver in stock and sees that the demand cre-
ated is taking them down quick, he can arrange
to order extra ones in time to keep supplying
the demand and not lose an order because "I
sold the last one this morning, but will have
some additional ones in the first part of next
week."
Accessories
During the past seasons the dealers will
doubtless have found out that certain apparatus
in the accessory line has a greater demand than
others, thus a certain type of B battery is to be
preferred to another, and a certain make of tube
is a bigger seller than another. If this has been
true it should form a guide for the wise mer-
chant in restocking this coming season, whereas
if two types have an appeal, the order can be
split and both ordered in the proportion of the
number of demands he has had for each one.
Bear in mind that this year is going to be
the biggest one seen so far in the sale of radio
receivers. More people have come into direct
contact with radio, due to the conventions and
the other features that have been placed before
them, and the increased publicity that has been
given to the art. Remember that many of the
people who last year inquired about receivers
will buy them this year and that people who
last year had receivers which are out of date
will be in the market for the later models this
season.
The radio manufacturers have made special
investigations into the music field and have or
will conduct their business this coming year on
a more attractive basis for the music merchant.
They realize the wonderful outlets that are of-
fered by the music merchants' stores and will
make special drives to help you sell your goods.
Therefore it will be extremely good business
to thoroughly investigate your community at the
present time to get a direct line on how you
will have to restock your department and to
otherwise keep in very close touch with the
radio industry as a whole by reading the book-
lets sent out by the manufacturers to see just
what is new and likely to be found in demand
during this coming year.
Gline Music Go. Moves
ASTORIA, ORE., July 25.—New quarters in the
Carruthers Building, at the northwest corner
of Twelfth and Commercial street, have just
been secured by the Cline Music Co.

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