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JULY 26, 1924
THE MUSIC TRADE
Philadelphia Music Merchants Conducting
Wide Selling Campaigns With Success
Lang Piano Co. Opens Music Merchandise Department—F. A. North Co. Buys Stock of W. L.
Morrison in Somerset, Pa.—Vice-President Henry Miller, of F. A. North, Abroad
PHILADELPHIA, PA., July 21.—With the
absence from the trade of the better and
most profitable class of buying there is not
much business on hand to keep men actively
employed on the inside sales forces. Although
there is this seasonal absence of trading in the
stores of the larger houses along Piano Row,
it does not denote lessened effort to bring about
the sales of pianos. Outside salesmen have
been confining their attention to following up
formerly interested and prospective patrons into
homes, and are succeeding in introducing a few
bright spots of actual orders in an otherwise
dull market. Many of the larger houses planned
early in the Summer for this method of seeking
business in the city and particularly in the out-
lying suburbs and districts, in well directed sales
campaigns, that have been successful in a fair
measure when it is taken into consideration how
dormant is the industrial life of this work shop
of the world.
A mid-Summer sales campaign is being con-
ducted by the Estey Co., Seventh and Walnut
streets, in conjunction with the Christin Music
Store of Salem, N. J. The campaign is being
carried out on an expansive scale through
broadly advertised and exploited means in the
entire county. There are daily and evening
concerts demonstrating the virtues of the Estey
reproducers and the various makes of radio in-
struments carried by the local Estey headquar-
ters whose wholesale and retail distribution of
radio equipment is under the direction of Man-
ager Gerald Quimby. In co-operation with the
Crispin store's efforts in bringing to the attention
of the Salem County citizens the fine qualities
of the Estey reproducers and radio sets, Thomas
S. Power, local advertising manager for the com-
pany, is spending some time in Salem working
on the advertising campaign. Manager Louis
S. Quimby, of the Estey store, and Mrs. T. M.
Quimby, head of the phonograph department,
are spending the week at Greenwood Lake, N. Y.
The Lang Piano Co., 1204 West Columbia
avenue, which has been in the piano and talk-
ing machine business at this address for more
than a decade, has opened a musical merchan-
dise department. The first of the new lines
installed was a complete stock of Weymann
banjos and Superior ukuleles and a line of gui-
tars. Next month a comprehensive line of the
Weymann band instruments will be added. The
Lang Co. has a large local patronage. It will
conduct the new department under a competent
manager. Other extensions in the Lang busi-
ness recently were made when Max Lang, head
of the firm, branched out with two new stores,
one at 1514 South street and the other at 2140
Ridge avenue. In both of these stores there
is being featured the same lines as those to be
carried in the Columbia avenue store. There is
associated with Mr. Lang in the conduct of the
business his son, Maurice Lang, who is active
head of the Ridge avenue store and who is
widely experienced.
F. A. North Co., 1306 Chestnut street, has pur-
chased the stock of the W. L. Morrison Store,
of Somerset, Pa., and is conducting a sales cam-
paign for the disposition of the Morrison stock
and its own special makes of pianos. The sales
campaign is under the management of the Johns-
town, Pa., store of the North Co.
Vice-president Henry Miller, of the North
Co., is now in Europe touring the continent and
last week word came from him stating he was
sojourning in Switzerland for the present. Later
he proposes to go to Germany, Holland, Bel-
gium and France. Accompanying Vice-president
Miller and Mrs. Miller is another couple, friends
of the family. They propose to make the jour-
ney from Paris to London by airship across
the Channel. The trip abroad will extend over
two months.
In preparation for the opening of the Fall
business the firm of G. W. Huver Co., 1013
Chestnut street, is planning the cleaning up
of present stocks in order to make room for
the incoming new pianos of Mathushek and
Jacob Bros.
Marcella Heppe, assistant secretary of the
C. J. Heppe Co., 1117 Chestnut street, left last
week to join his father, Florence J. Heppe, at
his Summer home in Poland Springs, Me. He
"was accompanied by his family and will remain
in the Northern resort for the remainder of
the Summer. A. E. Wilcox, manager of the
piano department, left for a month's vacation
sojourn at Ocean City.
instruments through my hands in that time, as
you must know, and this Style X grand repro-
MASSILLON, O., July 21.—J. C. Duncan, well- ducing Hardman is, without a single exception,
known local jeweler and Victor dealer here, was my ideal. Words fail to express my apprecia-
re-elected president of the Ohio Retail Jewelers' tion. In fact, it is grand in design, grand in
Association at the annual convention held this tonal quality and grand is too simple a word
to express my feelings as well as my family's.
week at Cedar Point, O.
Mr. Duncan, one of the oldest Victor dealers We played over all the rolls, every one of them,
in eastern Ohio, has one of the most attractive time after time nearly all night through, with
talking machine shops in this section, it being some friends, and then we turned the rolls over
a second floor shop, over his spacious retail to see if there was any music on the backs of
jewelry store. He recently moved into his own them.
"One never tires of good music, especially
new building built especially for a jewelry, gift
when
it is performed on an instrument such as
and talking machine store.
this one."
J. C. Duncan Honored
Praises Hardman Reproducer
A letter was received this week at the offices
of Hardman, Peck & Co., New York, from
T. H. Ross, proprietor of the Ross Piano House,
Vancouver, B. C, who acknowledges the re-
ceipt of a Hardman Style X Welte-Mignon
(Licensee) reproducing grand, which he pur-
chased for use in his own home. The spirit of
the letter is striking in that Mr. Ross does not
represent the Hardman house, but selected this
instrument specially for his son Maxwell, who
is a gifted young pianist. He wrote as follows:
"I have spent now forty years in marketing
pianos and have passed a very great number of
9
REVIEW
62nd Year
FEATURES
of the
LAUTER-
HUMANA
Player Piano
Tracker Hole Cleaner
The two round holes at each
end of the tracker bar are
responsible for the accurate
tracking of the music roll,
and are kept clean with the
Tracker Hole Cleaner. This
brush is found in the spool
box and should be used on
the tracker holes regularly.
The Suction Pump and
Tracker Hole Cleaner enable
every Lauter-Humana owner
to keep his instrument at
maximum efficiency at all
times.
The Lauter-Humana
is years ahead of all
other player pianos.
Write for details of
this valuable agency.
New Gonshohocken Store
LAUTER GO.
CONSHOHOCKEN, PA., July 19.—Several hundred
visitors inspected the new music store of Leon-
ard B. Smith, at 68 Fayette street, recently, when
that establishment was formally opened with a
general reception. The shop takes up the entire
first floor and is divided appropriately to suit the
• needs of the business. The piano and music
roll department is located in the roomy balcony
and sheet music and small instruments are dis-
played in the main front room. Directly behind
the balcony a studio has been fitted up for
classes in general music instruction.
591 Broad St., Newark, N. J.
Manufacturers of Pianos,
Players, Grands and
Reproducers
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