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JULY 26, 1924
THE
MUSIC TRADE
REVIEW
Southern California Expects to Send
Large Delegation to Western Meeting
Southern California Association Pledges Support to Hollywood Bowl Concerts—A. L. Quinn a
Visitor—Wiley B. Allen Adds Departments—Geissler Goes to Hawaii
T OS ANGELES, CAL., July 16.—As the days
•*—' draw nearer to the date of the Western
Music Trades Convention, San Francisco, July
22-24, the hope is being freely expressed that
there will be a large attendance daily at the
meetings and sessions. The leaders of the con-
vention declare that the interest shown in the
sessions and the attendance at meetings will be
the deciding factor in regard to the continuation
of conventions and their annual establishment.
All manufacturers and wholesalers have been
asked to co-operate in this respect and encour-
age the delegates to visit their exhibits and
showrooms after 4 p. m. when all sessions are
over. If this idea is carried out the Western
music dealers will have something to be proud
of, for the attendance at lectures, meetings and
sessions at so many conventions of the different
trades and in various parts of the country has
been oiten woefully meager.
Association Holds Regular Meeting
There was a good attendance at the July gen-
eral meeting of the Music Trades Association
of Southern California this week considering the
warm time of the year. Lively debates took
place among the members and several matters
of importance were discussed, including the
whole-hearted support by members of the Holly-
wood Bowl concerts. The first of these for
this season was given on Tuesday night and an
audience of between 15,000 and 20,000 attended.
Alfred Hertz conducted and the ninety-piece
symphony orchestra played superbly.
Q R S Coast Manager in Los Angeles
A. L. Quinn, general manager of the Pacific
Coast Division of the Q R S Music Co., spent
two or three days in Los Angeles last week and
called on several members of the trade. Mr.
Quinn, who was accompanied by Mrs. Quinn,
proceeded from here to New Orleans and in-
tended traveling to St. Louis and Chicago, thence
through the Northwest, returning to San Fran-
cisco in time for the Western Music Trades
Convention, in which he will take an active part.
He stated that there was a very large demand
for Q R S rolls of "Mandalay," "Memory Lane"
and "What'll I Do."
Wiley B. Allen Adds Departments
Carpenters are very busy and work is pro-
gressing rapidly at the Wiley B. Allen Co.,
where a sheet music department and a musical
merchandise department are being installed. The
alterations and additions are being put in on the
most lavish scale and will represent a large
investment, but it is the belief of E. Palmer
Tucker, manager of the Southern California
branches of the Wiley B. Allen Co., that these
new departments will prove a drawing card to
their numerous patrons. It is expected that
the work will be completed by August 1. The
phonograph record department is being rein-
forced with a number of Audak installations and
some of the space formerly used for record
demonstrations is being turned over to the new
departments.
E. A. Geissler, general manager of the Geo.
J. Birkel Co., left two weeks ago for the
Hawaiian Islands and Honolulu accompanied
by Mrs. Geissler. F. J. Salver, who was for
many years general manager of the Bartlett
Music Co., but who retired three or four years
ago, and Mrs. Salyer, unknown to Mr. and Mrs.
Geissler and ignorant of the fact that the latter
would be on the same boat, booked passage
and sailed on the same steamer. Both men are
golf enthusiasts and will doubtless have by this
time enjoyed several games together on the
island.
Weaver Go. Discontinue
the York Style 14
piano and another organization sold forty-nine
pianos during the month of June, 1924, by this
method.
Styles 15, 16 and 17 Sufficient to Meet Public
Demand—Company Makes Additional Sale to
West Chester Normal School
Death of Charles Keidel
BALTIMORE, MD., July 19.—The many friends of
Charles
Keidel, former president of William
YORK, PA., July 24.—In a general announce-
Knabe & Co., will be grieved to hear of his
ment sent by the Weaver Piano Co., Inc., of
this city, to its dealers, it announced that the recent death here after an illness of several
style 14 York piano had been discontinued and weeks. Mr. Keidel, who was eighty-six years-
that no more of this style are available; also old, had been connected with the piano busi-
that it would not be immediately replaced. It ness for many years and was well-known
has found that although it had served its pur- throughout the country in music trade circles.
pose well for many years, the consensus of opin- He is survived by his widow, Mrs. Pauline
ion was that the present style-15 was by far Keidel; a son, Ernest H. Keidel, and two daugh-
the better of the two. It is pointed out that ters, Mrs. Pauline G. Satters, of Baltimore, and
styles 15, 16 and 17 were so attractive that there Mrs. James Healey.
would be no immediate need for any additional
styles. It is also announced that the reduction
of the number of styles is in line with the
Hoover policy of standardization and simplifica-
FORT BRAGG, CAL., July 16.—A temporary music
tion.
store, carrying pianos and phonographs, has
In this general letter, attention is also called been opened on Laurel street, here, by J. H.
to the story of the large sale of Weavers to Thomas, representing Kohler & Chase, of San
Francisco. Mr. Thomas has announced that a
the West Chester, Pa., Normal School and which
was recounted in the columns of The Review permanent store will be maintained here, with a
recently. Since this story six additional Weaver full line of musical accesories.
pianos were ordered, making a total of one
York and seventeen Weaver pianos sold to this
great normal school. The Weaver Co. offers its
dealers an attractively prepared advertisement
ROSEBURG, ORE., July 19.—The formal opening
illustrated in the form of newspaper mats for of the Moore Music Co. in its new location in
their local advertisements covering this impor- the Barker Building has been held recently.
tant deal.
The new warerooms have been remodeled espe-
An inspired article on selling pianos was also cially for the music store and are more spacious
given wherein a house-to-house solicitation of
and more centrally located than the old location.
business is urged. The Weaver Co. points out
Mrs. L. B. Moore, the owner of the business,
that dealers trying this plan have found that it
has gone East for the Summer and during her
pays. One dealer through this method reported absence the store will be operated by Denzell
a cash sale of a Weaver upright reproducing Piercy.
Victrola No. 330
Mahogany, $350; electric, $390
Walnut, $415; electric, $455
Victor supremacy
is the supremacy
of performance
Victor supremacy is not
a promise of something
hoped for, or something
which may be realized. It
is an established fact. A
thing of definite value to
every d e a l e r in V i c t o r
products.
Victrola No. 405
$250
Electric, $290
Walnut
Other styles $25 to $1500
Kohler & Chase Branch
Moore Co. Holds Opening
'HIS MASTERS VOICE
There is but one Victrola and
that is made by the Victor Company
—look for these Victor trademarks.
Victrola
^ ~ -
<«»
TRftOE MARK
^A
REG U S PAT
Victor Talking
Machine Co.
Camden, New Jersey
Victor Talking M.iclnne Co
of Canada, Ltd., Montreal