Classic Mode

Music Trade Review

Issue: 1924 Vol. 79 N. 4

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
JULY 26, 1924
49
waltz has appealed to him so strongly and it is
his intention to make it the big waltz plug of the
Fall season to follow "Colorado."
You cant go
-wrong with
Feist Brings Out
Slogan Song for Trade
For You!
Century is ipending Thousands of dollars
right now to Nationally advertise "CENTURY
CERTIFIED EDITION" for your direct bene-
fit in these Best of A l l Magazines:
Ladles' Homa Journal, Good
Housekeeping, Red Book, Mu-
sical Courier,
Woman's
Musician, Pictorial Review,
World, Cosmopolitan, The
Woman's Home Companion,
Delineator. M o d e r n Pris-
o I I la . Designer, McCall's,
Hearst's International, Na-
tional Geographic
Get our FREE Hook-ups; they win
help you In making It known that you
carry "CENTURY."
Century Music Pub. Co.
235 West 40th St.
New York
Edward B. Marks to
Publish "Hugs and Kisses"
"Sing a Little Song" Has All the Earmarks of a
Real Psychological Appeal to the Public
Trade slogans have invariably proved helpful
in popularizing the products of those industries
adopting them. "Say It With Flowers," "Save
the Surface and You Save All," and other
familiar slogans have caught the popular fancy
and have reacted favorably on sales. Why,
then, should not the music trade have a slogan
that has an equally good psychological appeal
to the public?
"Sing a Little Song," a new Leo Feist, Inc.,
publication, is not only a cracker-jack slogan
but carries a cheerful message as well. Here is
the chorus:
Sing a little song when you're lonesome,
Sing a little song when skies are gray,
Sing a little song when your heart's broken,
Spread a little cheer along the way,
Sing a little song to hide the tear drops,
Pining only makes the day seem long,
If you hum a tune you will find that soon
Everything is right that's wrong.
When you're blue here's what to do,
Sing yourself a little song.
AKCADl
MAYTIME
I LOVE YOU
JUNE NIGHT
SONG OF LOVE
LINGER AWHILE
WONDERFUL ONE
DOODLE DOO DOO
PARADISE ALLEY
MOONLIGHT MEMORIES
SING A LITTLE SONG
DON'T MIND THE RAIN
WHEN LIGHTS ARE LOW
TONIGHT'S THE NIGHT
SOMEWHERE IN THE WORLD
WAIT'LL YOU SEE MY GAL
I'M ALL BROKEN UP OVER YOU
SOMEONE LOVES YOU AFTER ALL
WHERE THE DREAMY WABASH
FLOWS
WORRIED (I'M WORRIED OVER YOU)
DON'T BLAME IT ALL ON ME
Write for Dealers'
LEO.
F E I S T , Inc.,
Prices
FEIST Bldf., New York
lil.l.l,t.>M.Mil,l.ltli(.mMililiMilHiUhlifi%
Harold Flammer in West
theatre organists throughout the country. In
addition to the organists featuring the number,
Harold Flammer, New York publisher, has the song is now being broadcast by radio sta-
New Wendling and Brockman Number to Be just left for the Middle West on a two weeks' tions in the country and is being used by acts
Widely Exploited—Big Drive on "Oh, How I trip. His new issues contain such songs as and dance orchestras. Another testimony to
"Dream Ships," by Henry Sachs, and "The the popularity of the number is the many re-
Wish I Knew"
Hunters Loud Halloo," by O'Hara. A most cordings by roll companies, including Q R S,
U. S., Columbia, Kimball and others; also on
Having placed the publishing rights of their attractive collection of anthems, "The Church
records, including the Brunswick and a number
new waltz ballad, "Oh, How I Wish I Knew," Year," is also just out. This supplies a crying
of others.
in the hands of the Edward B. Marks Music Co., need and advance orders for over a thousand
the nationally known writers, Pete Wendling copies have already been received by the pub-
and James Brockman, responsible for such suc- lisher.
cesses as "Oh, What a Pal Was Mary," "I'm
Forever Blowing Bubbles," etc., have made it a
CHICAGO, I I I . , July 26.—The popularity of the
"double-header" by turning over to the same
Milton Weil Music Co. catalog has forced the
firm their big radio success, "Hugs and Kisses."
CHICAGO, I I I . , July 26.—The many requests for company to enlarge its office space. Two addi-
It was the authors' original intention to publish the waltz ballad, "Tell Me You'll Forgive Me," tional rooms have been taken next to the
the last-mentioned number themselves and to published by the Garrick Music Sales, have in- professional department for the arranging de-
put a special drive behind it. Realizing, how- duced the publishers to print another edition of
partment. Another room across the hall has
ever, the wonderful facilities of the Marks or- 25,000 copies. The company also announces that
also been added, and the shipping department
ganization to put over a real hit for them, the additional sets of slides of this number have
has been moved into this location. Some of
writers very wisely came to the above decision, been ordered to comply with the demands of
the later numbers recently added to the catalog
and "Hugs and Kisses" will be one of the big
of this company are "My Sally," "Nobody Loves
plug numbers of the Marks catalog for the new
Me," "It Happened on a Summer's Night>" "Tell
season.
Them You're From Virginia" and others.
As for the other number, "Oh, How I Wish
I Knew," Mr. Marks admits that in his entire
publishing career of over twenty-seven years
there have been very few instances where a
The Oliver Ditson Co. has released a book
The most beautiful Irish waltz In years
for the ukulele, ukulele-banjo and tiple. This
is a Septimus Winner edition added to the
'THE DREAMS OF MY IRISH COLLEEN"
Eureka Method, edited by Walter F. Vreeland.
A most -wonderful fox-trot
The contents includes rudiments in music,
"THE OLD HOMESTEAD in the VALLEY*'
tuning, fingering and stroke signs and every
BOURDON DEUTY MUSIC CO.
phase of work for beginners. There are a num-
P. O. Box 103, 8ta. A.
Hartford, Conn.
ber of songs with ukulele accompaniments and
a series of instrumental selections. The book
is well illustrated, carries minute but simple and
clear explanations and should prove valuable to
musicians interested in the instruments for
which it is issued.
( SACRED - SECULAR )
Weil Enlarges Facilities
Big Garrick Exploitation
Some Recent
—*-—* Additions
to
Ditson Ukulele Book
AMERICAS POPULAR
BALLAD SUCCESSES
MOTHER! O MY MOTHER!
THE STORY OF THE ROSARY
Lyric by
MAXWELL C. FREED
Music by
HARRY D. SQUIRES
THERE'S JUST A BIT O' HEAVEN
IN YOUR SMILE
Music by
LEE DAVID
Lyric by
BENTON LEY
GIVE ME ONE ROSE
TO REMEMBER
Lyric by
J. WILL CALLAHAN
CHAPPELL-HARMS.INC.
185 MADISON AVE
NEW YORK
Music by
ERNEST R. BALL
Lyric by
FRANCESCA F. MILLER
ROSES OF PICARDY
THEWORLOISWAITlNG^SUNRISt
IN THE GARDEN OF TO-MORROW
THE SONGOF SONGS
LOVE'S FIRST KISS
SMILETHRU YOUR TEARS
IF WINTER COMES
*
M . WITMARK
1650 BROADWAY
Music by
FRANK H. GREY
& SONS
NEW YORK
Victor Herbert's
MASTERPIECE
A KISS
THE
MW.48i.3t. N.VC.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
50
Robbins Engel, Inc., Song
Valentino Film Theme
"Red Red Rose" to Be Used in Conjunction
With the Famous Players-Lasky "Monsieur
Beaucaire" Film
Announcement is made by Robbins-Engel,
Inc., that it has just closed a deal with the
Famous Players-Lasky Corp., whereby it will
publish the love theme "Red Red Rose" for
Inc., also published the themes "Enemies of
Women," "Burning Sands" and "If Love Were
All," which were featured with various picture
productions, and had a very successful run.
"Red Red Rose" has every indication of step-
ping out in the hit ballad class, judging from
the plans of exploitation that are under way.
JULY 26, 1924
C o l l e g e It)umot
Elsie Baker Praises
Chappell-Harms Ballads
Uses "My Thoughts
of You" and "In the
Garden of To-morrow" in Concert and Re-
cords Them for the Victor Co.
Valentino in "Monsieur Beaucaire"
Rudolph Valentino's first release, "Monsieur
Beaucaire."
The song has a very unusual melody and has
been selected as the official love theme. It was
composed by Mel Shatter. A very • extensive
campaign is being planned for its exploitation,
in addition to the tie-up that will be effected in
conjunction with the picture, in every city where
it is to be shown.
"Red Red Rose" was not specially written
for the picture production, but the melody and
lyric fitted it so well that it was decided to
effect the picture tie-up, in addition to the
regular campaign that the song is to receive in
the Fall.
It will be remembered that Robbins-Engel,
Jenkins'
Outstanding Sellers
POPULAR
JdoratioMValtz
Chappell-Harms, Inc., who recently inaugu-
rated a campaign on the two ballads, "My
Thoughts of You" and "In the Garden of To-
morrow," has received a letter f rom Elsie
Baker, the well-known concert artist, which
speaks for itself and is a tribute to the merit and
wide appeal of these new offerings. The letter
read:
:
"Gentlemen: Beg to acknowledge receipt of
your recent publications, 'My Thoughts of You,'
by Tilden Davis, and 'In the Garden of To-
morrow,' by Jessie Deppen. These beautiful
songs are very singable in their melodic lines
and possess a most fitting text of delicate senti-
ment. No doubt you will be glad to hear I am
programming them at all my concerts this sea-
son and have just finished recording them for
the Victor Talking Machine Co.
"I always welcome the Chappell publications,
for I find them to be songs of exceptional heart
appeal and most excellently written.
"Thank you kindly for the copies of 'My
Thoughts of You' and 'In the Garden of To-
morrow' and 1 want, incidentally, to congratu-
late the publishers of such exquisite bits of
melody. Most cordially yours,
"ELSIE BAKER."
New Ditson Anthems
The Oliver Ditson Co. has made a number of
additions to its anthems for mixed voices, the
titles of which arc "From All That Dwell Be-
low the Skies," "God Is My Strong Salvation,"
"Blessed Is He That Considereth the Poor,"
"Awake, My Soul" and "May the Words of
My Mouth." A hymn-anthem for mixed voices
with soprano and tenor solo, entitled "My Soul
With Patience Waits," is also included as well
a.s a four-part chorus for mixed voices, called
"Bless the Lord." "I Heard the Voice of Christ
ROBERT TELLER SONS & DORNER
Music Engravers and Printers
COME AND WHISPER, DEAR
12th STREET RAG—MEAN BLUES
STANDARD
MEMORY'S GARDEN
High, Medium, Low
Duet for Soprano and Alto or Contralto and Bass
MY FAITH IN THEE
High, Medium, Low
Duet
SEND MANUSCRIPT AND IDEA OF
TITLE FOR ESTIMATE
311 West 43rd Street
New York City
BUY YOUR MUSIC FROM
BOSTON
Publishers
Walter Jacobs, Inc.
JACOBS' PIANO FOUOS
TRUSTING
High, Medium, Low
Duet for Soprano and Tenor or Soprano and Alto
TRAIL-MATE
High, Medium, Low
Duet for Soprano and Alto or Tenor and Basi
J.W.JENKINS SONS MUSIC COMPANY
Kansas City, Mo.
A Complete Library for Photo-Play Pianists
Oliver Ditson Company
BOSTON
NEW YORK
Anticipate and supply Every Requirement of Music
Dealers
White-Smith Music Pub. Co.
PUBLISHERS,
PRINTERS AND ENGRAVERS OF MUSIC
Main Offices: 40-44 Winchester St., Boston.
Branch Houses: New York and Chicago.
You can't go wrong with this number
"Moonlight Makes Me Long for You" s £ S £
FRANK H. GILLESPIE
Mu.ic Pubiuher
1112 Forbes Street, Pittsburgh, Pa.
BEGINNING OF GREAT EXPERIMENT TO PROVE'
"YOU CANT CO WRONG WITH A FEIST SONG."
After more than 25 years of painstaking and
consistent effort to drive home the slogan, "You
Can't Go Wrong With Any Fefst Song," Feist has
finally arrived!
The good man in the cartoon above is sending
the fair flapper out upon her journey thru life
under the protecting influence of a Feist song,
bearing the well known slogan.
The cartoon is taken from the current issue of
"College Humor," and originally appeared in the
Cornell "Widow."
Say 'Peace'" has been arranged for mixed
voices with soprano solo. A three-part chorus
for women's voices is also in the list, entitled
"Hark, Hark, an Angel Throng," and should
sell well.
New Oliver Ditson Songs
Among the new songs issued by the Oliver
Ditson Co. are "The House and The Road,"
poem by Josephine 1'reston Peabody, music by
Mrs. M. H. Gulesian; "The Primrose," words
by Robert Herrick, music by John Tasker
Howard; "The Great Farewell," song by Bruno
Huhn, for all voices; and an addition to the
songs by Werner Josten, entitled "Torments of
Love," from an anonymous lyric.
Defining Special Knowledge
Golding's Music Co., 294 Carlton street, Win-
nipeg, Manitoba, Can., some time ago forwarded
to its customers a little card which is worthy
of note and is a tribute to the better class of
successful music dealers. The card was headed
"A Specialist," following which was the Web-
sterian definition, "A person who has studied
and acquired specific knowledge of a subject."
There followed the house announcement: "We
specialize in music and our intimate knowledge
of this business (which can only be acquired
by years of actual experience) is acknowledged
to be unequaled in the city."
Consult the Universal Want Directory of
The Review. In it advertisements are inserted
free of charge for men who desire positions.

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