Music Trade Review

Issue: 1924 Vol. 79 N. 4

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
JULY 26, 1924
11
THE MUSIC TRADE REVIEW
Improving Automatic Service Work
Developing a Wider Knowledge of the Service Requirements of the Automatic Piano Among the Tuners and
Technicians a Necessity if the Demand for This Instrument Is to Advance in the Future—
The Technical Manual, Its Circulation and the Results Which It Brings
O apology is made for once more press-
ing upon the notice of the automatic
instrument trade the need for a better
organization of their service work. The state-
ment has been made before, but it needs to be
made again.
As a statement it gains additional point from
the near approach of the convention of the Na-
tional Association of Piano Tuners, the service
men of the industry, upon whose shoulders falls
the burden of sustaining pianos, player-pianos
and automatic players in the places of their use.
It is much to be hoped that every maker of
automatic players in any form will imitate the
example set last year, and repeated this year,
by some of the most eminent manufacturers of
pianos and player-pianos, and will undertake
technical displays of their mechanisms in
charge of men able to explain these to the serv-
ice men in such a way as to give the latter a
clear understanding of the simplicity, the effi-
ciency and the good construction of these in-
struments.
Ignorance, prejudice and consequent indiffer-
ence are the curse of all occupations, and in our
trade we find no exceptions to what is so nearly
universal a rule. Service men are no worse than
dealers and salesmen, so far as that goes, nor
are they much to be blamed if they are unable
to understand the need for acquiring a certain
new branch of knowledge unless at the same
time the advantage of the acquirement has been
put to them in a manner quite unmistakable.
For every tuner one finds announcing him-
self ready and glad to tackle any coin-operated
player-piano or movie theatre organ we find ten
who hesitate and back water at the mere sug-
gestion. We find, too, that as a general thing
tuners are shy of even touching instruments of
this class; and all this not because they do not
understand player mechanism fairly well, but
because they have acquired, through prejudice
and misinformation, a totally wrong idea of
what they are likely to encounter, and are afraid
to jeopardize their professional reputation by
working on something which they might not be
able to handle satisfactorily. That is the real
trouble with the service question in the auto-
matic trade.
The Time Solution
Now, there are various ways of getting out of
this annoying situation. If we leave matters to
take their course time will tell on our side and
we shall find everything come out all right . . .
in time. Tuners will be compelled, one by one,
to confront and handle coin-operated pianos,
and will find, to their surprise, no doubt, that
they are dealing with something on the whole
much simpler and easier to handle than the mod-
ern high-class player-piano, certainly simpler
than the reproducing piano. But to leave mat-
ters thus to be adjusted by the operation of time
alone is to leave matters in a state of maladjust-
ment for a good deal longer than most of us
would wish. We can hardly afford to spoil by
such neglect the chances of expanding our market.
If, then, we are to take time by the forelock
we shall have to figure on some way of getting
at as 1 many tuners as we can reach in the short-
est time and with the probability of the best
results. The suggestion made above as to dis-
playing the technical facts of the various coin-
operated and automatic players to the tuners at
their forthcoming Milwaukee convention will be
obvious to every reader; nor is there the slight-
est difficulty in doing this. The visitors will
undoubtedly be numbered by hundreds, and the
opportunity to deal with these selected experts
from all over the country is far too good to be
N
missed. The expense- will be trifling and the
results almost certainly out of all proportion to
the money cost.
How to Do It
Not to make a story too long, let us just say
further that displays made for the purposes out-
lined should include always skeleton models,
and parts unassembled, which can be used for
class teaching of groups. A complete instru-
ment in working order should be included and
the man in charge should be first of all a tech-
nical man. Some publicity given to the inten-
tion will also help immensely.
The "Manual" Way
Now, putting that aside, we come to the gen-
eral question of working with, and upon, the
service men of the country. The problem of
establishing and maintaining contact with this
body has of late engaged the attention of many
manufacturing houses in the music industries,
most of whom have discovered that, outside the
questions discussed above, nothing works bet-
ter than a well-prepared manual or technical
hand-book, written for the tuner, from his
standpoint and to meet his needs. This is not
quite so simple a matter, however, as at first
might seem, for it is extremely important that
the work should be prepared in the constant
remembrance that the point of view to be con-
sidered is that of the outside tuner, the field
service man who may have to deal with an in-
strument far away from the chance of any im-
mediate consultation with an expert. There-
fore, it is important that, after the factory men
have set forth their ideas, the book should be
submitted to some tuner capable of judging it
from the point of view mentioned. It is a safe
bet that nine times in ten this critic will dis-
cover much that he will want to see altered,
since experts in the factory inevitably fall into
the error of supposing that everybody knows at
least something about their instrument. Nearly
always the expert talks over his readers' heads.
It is the same in all branches of science or tech-
nology. A famous astronomer and popular lec-
turer on astronomy told the present writer
some time ago that his greatest difficulty for
years was to remember that the audiences to
which he was lecturing must never be expected
to know anything at all about the subject. That
is always the expert's trouble. If he will only
figure that, although there will be some who do
know, there will be as many who do not, he will
speak or write as if for the ignorant only, "and
then he will be sure of satisfying everybody;
for the really expert will not need him and
those who are not really expert can always
profit by a little elementary teaching. As for
those who actually are blankly ignorant, only a
beginning from the A B C will ever help them.
Circulating It
To circulate such a book among the tuners is
equally a matter of importance. One very good
thing to do is to see that every merchant selling
the instruments gets at least one copy, with a
letter requesting him to hand it to his repair-
man and see that the latter reads it. A further
{Continued on page 12)
Downright Values
Have Made Us
Many Friends!
It has been dollar-for-dollar value manufactured into a
durable and artistic product that has caused the rapid rise
in favor of the
automatic instru-
ments manufac-
tured by the
NELSON-
WIGGEN
PIANO CO.
Style 2 Fian-O-Grand
With Pipe Attachment
1731-45 Belmont Ave.
CHICAGO, ILL.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
12
THE
Automatic Piano Service
(Continued from page 11)
request for the names of tuners in the com-
munity to whom copies of the book should be
mailed will also be effective sometimes. In any
case the point is that if, and when, a list of
tuners has been obtained, covering all parts of
the country (and such lists exist), they must be
used. Every tuner is always glad to get a copy
of a technical publication which will help him;
and every tuner, likewise, is glad, only too
glad, to do everything in his power to master
its contents. He needs the knowledge; and if
this is given to him in the right spirit he will
surely make the best use of it.
The Best Method
Considering the experiences of other manu-
facturers, one is compelled to believe that no
better general method of spreading knowledge
of one's instrument is to be compared with this
of a rightly written, illustrated and edited man-
ual of instruction. Every tuner will want it and
every tuner will write for it as soon as he hears
about it.
Technical service organization along such
lines as have been suggested comprises one of
the foremost immediate needs of the automatic
industry.
Krumme Goes to the West
John A. Krumme, wholesale representative of
Hardman, Peck & Co., New York, who was
recently married, has taken a permanent home
in Oshkosh, Wis., and will continue to call on
the Western trade in the interests of this house
with Oshkosh as his headquarters. Living in
the Middle West will keep him in closer touch
with the trade here, according to Hardman
officials, who state that Mr. Krumme will visit
the factory and home office of the company
about once a year in the future, instead of each
quarter.
MUSIC TRADE
REVIEW
JULY 26,
1924
Pittsburgh Music Merchants Report
Fair Volume of Sales for the Season
Good Fall Demand Is Forecast Almost Unanimously—Wurlitzer Gives Free Piano Lessons at
Greensburg, Pa., Store—North Co. Succeeds Porch Bros, in That City
PITTSBURGH, PA., July 21.—An interesting
aspect on business conditions is given in a
statement issued by Howard W. Leonard, presi-
dent of the Retail Credit Men's Association of
Pittsburgh, who during the past few days has
had occasion to interview numerous credit man-
agers, merchants and other business persons
regarding the outlook for the retail business
the remainder of the year. Mr. Leonard found
that while crops are late in some sections, grain
and cattle prices are on the upward trend, which
means prosperity to the farmer, and that when
the farmer receives reasonable return for the
product he becomes a buyer and that stimulates
business. Mr. Leonard stated that from what
he could gather the farmers will be good buyers
this Fall and this buying is expected to help
general business materially.
An optimistic outlook is also taken relative
to future business conditions, especially in the
piano and musical merchandise line, by Theo-
dore Hoffman, treasurer of the J. M. Hoffman
Co., one of the oldest established music houses
in western Pennsylvania, who said to The Re-
view representative that while the usual "Sum-
mer lull in business" was on, there was a fair
volume of business being handled by his firm.
He said: "The industrial conditions in the
Pittsburgh district are very healthy and augur
well for the future. It also means that the
regular disbursement of thousands of dollars in
wages and salaries on part of the large indus-
trial enterprises of the Steel City and vicinity
will go into the various channels of trade, in
which the music industry here must necessarily
profit. The outlook for Fall business is good
There is more of a demand at present for high-
grade pianos and this, coupled with the steady
sale of talking machines and records, shows our
business to be satisfactory, although not as
large in volume and in dollars and cents as we
would like to see."
Announcement has been made by the Rudolph
Wurlitzer organization at the new store recently
opened at Greensburg, Pa., that free lessons on
the piano will be given to the purchasers of
pianos by Miss Mildred Gardner, a talented
pianist and instructor of Greensburg. The
Wurlitzer Studio will be used for a school of
instruction. The new store, which is located
at the corner of Main and Otterman streets, is
very favorably located from a business stand-
point and is attractively fitted up. In addition to
pianos and player-pianos being sold a full line
of small musical instruments are carried by the
house.
The F. A. North Co., successor to Porch
Bros., in its new store at 5 North Maple avenue,
Greensburg, has on sale a fine line of Lester
and Leonard pianos. A special thirty-day piano
club sale was launched on July 17. There will
be 100 members in the club and special induce-
ments are offered in the way of pianos and
player-pianos, as well as grands.
Edward Hoffman, of the J. M. Hoffman Co.,
leaves on July 30 for a four weeks' stay on
Mackinac Island.
M. V. DeForeest, the well-known music mer-
chant of Sharon, Pa., was a visitor here last
week and called on a number of his friends
in the trade.
Alex McDonald, of Sohmer & Co., New York,
was a caller on the trade here en route on a
trip to the F"ar West.
Pfriemer Hammers
Pfriemer Hammers are good Hammers.
They are made exclusively from imported felt.
They embody special features in their construc-
tion not found in any other piano hammer.
The Re-enforced Hammer and the Pear-
Shaped Hammer are Pfriemer creations.
LOOK
FOR THIS LABEL
Manufacturers of the better pianos use Pfriemer
Hammers and felts exclusively.
©rtgmator* of tfje
&e=enforceb Cone IJrobucmg jammer
GHAS. PFRIEMER, Inc.
Wales Ave. and 142d St.
Lytton Building
(Eit. 1870)
New York
Chicago
IT GUARANTEES
QUALITY

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