Music Trade Review

Issue: 1924 Vol. 79 N. 3

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
MUSIC TRADE
REVIEW
JULY 19, 1924
Transportation Problem One of Big
Topics at Western Music Convention
Committee in Charge Outlines Program of Session Devoted to This Important Subject—Big Interest
in Pacific Coast Radio Show—Fred R. Sherman Sees Future in Radio
"The first touch tells"
Stimulate
Summer
Sales
with the
Christman
Studio Grand
(5 feet)
—the grand which
possesses a great
volume of superior
tone quality and is
the choice of musi-
cians and students
of music the world
over.
Durably constructed
and artistically fin-
ished it becomes a
profitable asset as a
leader.
The first touch tells"
(Registered U. S. Pat. Off.)
Christman Piano Co.
597 East 137th St., New York
CAN FRANCISCO, CAL., July 10.—Fred R.
Sherman, vice-president of Sherman, Clay &
Co., while in the East recently, gave much of
his attention to investigating radio. All the
dealers seen by him were enthusiastic and had
hopes that radio would prove of value to them.
One trouble, however, seemed to be that in
the East, even more than on the Pacific Coast,
there has been a great deal of price-cutting in
the radio goods made by various manufacturers.
Speaking of radio and music houses, Mr. Sher-
man said emphatically: "I myself am con-
vinced that the music dealer will have to handle
radio, but I am not afraid that radio is going
to kill the talking machine business. It will
not."
Much Interested in Prize Award
One part of the New York convention that
proved of especial interest to Mr. Sherman was
the advertising prize awarded to Sherman, Clay
& Co. Speaking of this, Mr. Sherman said:
"I was proud of our exhibit there and I am
firmly convinced that the Music Industries
Chamber of Commerce is a very wonderful in-
stitution and should be supported, not only
morally but financially by all who have any-
thing to do with selling music. The biggest
men in the music industry have given the re-
sults of much thought and experience to further
the work of this organization which is a great
thing for the trade."
Mr. Sherman returned this week from Tahoe,
where he has been staying since his return from
the East.
Interest Shown in Radio Show
Plans are nearly completed for the Pacific
Radio Exposition in the Civic Auditorium here,
August 16 to 21. The executive committee of
the Pacific Radio Trade Association is in charge
of the show and, according to Chairman A. S.
Lindstrom, all the exhibit space has been sold.
He stated that every national manufacturer of
receiving sets has reserved space and there will
be scores of exhibits by individual dealers, in-
cluding music merchants handling radio.
Transacted Business at Luncheon Meeting
The members of the hotel and transportation
committee for the Western Music Trades Con-
vention, of which Morley P. Thompson is chair-
man, met at a luncheon meeting this week with
a full attendance and transacted considerable
business. It was decided to divide the time de-
voted in the program to transportation into three
periods of ten minutes each. For the first ten
minutes the committee has invited A. C. Thomp-
son, of the Southern California Music Co., to
speak, and it is making strenuous efforts to
secure this gentleman; for the second ten min-
utes plans are being made to have a well-known
representative of the Southern Pacific Railroad.
During the third period there will be general
discussion and questions from the floor from
those present.
In reply to questionnaires sent out some weeks
ago by this committee to dealers in the Western
territory, answers stated that (1) The less than
carload rate on phonographs from the East is
too high; (2) The carload rate on phonographs
from the East is too high; (3) The carload rate
on pianos and phonographs is too high.
The committee hopes that investigation and
discussion at the convention will result in relief.
The members of the hotel and transportation
committee are Chairman Morley P. Thompson,
Coast representative, Baldwin Piano Co.; H. C.
Hanson, Hanson Music House; R. A. Wise, of
Clark, Wise & Co., and Ed R. Berg.
Movements in the Trade
C. A. Erickson, president of Ludwig & Co.,
has left for Portland to continue his journey
toward home. P. T. Clay, president of Sherman,
Clay & Co., has returned from his vacation at
Tahoe. R. W. Bonyea, sales manager for the
Wiley B. Allen Co., Los Angeles, is here on a
vacation.
Hauschildt Visited Factories in East
Henry Hauschildt, of the Hauschildt Music
Stores, is back in the full swing of work after
his visit to the East and to the convention.
He was accompanied by Mrs. Hauschildt and by
H. Hauschildt, Jr., who took a keen interest in
accompanying his father to the factories. Mr.
Hauschildt took especial interest in the factory
of Paul G. Mehlin & Sons, their pianos being
one of his lines regarding which he is very
enthusiastic. They also went through the
Premier Grand factory, and, in Toronto, Can-
ada, visited the Heintzmann Co.
W. E. Wainwright a Success
as Chairman of Ghautauqua
last week for Chicago and Grand Rapids to visit
the furniture and piano factories in those cities
for the purpose of arranging for stock ship-
ments for the Fall.
That the Wainwright business is standing up
well in spite of the pessimism exhibited in cer-
tain quarters is proven by the fact that June
sales came close to reaching the mark set by
the holiday business in December.
Well-known Music Merchant of Marietta, O.,
Heads Committee During Successful Season
—Now Visiting Chicago and Grand Rapids
MARIETTA, O., July 14.—W. E. Wainwright,
president of the Wainwright Music Co., in addi-
tion to taking care of his successful business
finds time to act as chairman of the local Chau-
tauqua Committee, which post he has held for
the past year with notable success. Up to the
time that Mr. Wainwright took charge the
Chautauqua had not been going over very well,
but this year under proper direction the series
proved successful in every particular and there
is now a comfortable sum left in the treasury.
In order to insure the success of next year's
Chautauqua, a Chautauqua Club has been formed
with a view to co-ordinating all the various
interests well in advance of the season so that
the programs can be carried out on a larger
and more successful basis than ever before.
Public interest in the local Chautauqua was
well exemplified on Sunday evening, July 6,
when in spite of rainy weather Miss Elsie Baker,
the popular Victor record artist, appeared on a
program that attracted a capacity audience.
Mr. and Mrs. W. E. Wainwright and Miss
Edna Gray, of the Wainwright Music Co., left
In Sarasota High School
SARASOTA, FLA., July 12.—J. A. Sturgis & Son,
Kohler & Campbell representatives in this city,
have recently completed the sale of a specially
finished Kohler & Campbell grand piano to
Sarasota's new high school. The sale was espe-
cially noteworthy, inasmuch as it was made
only after the school 1 board had gone into the
relative merits of a number of instruments that
were offered in competition. The Kohler &
Campbell instrument is widely known as a
school piano, some of its recent sales to such
institutions being twenty-one to the Boston
Board of Education; 180 to the Los Angeles
Board of Education and thirty-six to the East-
man School of Music in Rochester a compara-
tively short time ago.
Consult the Universal Want Directory of
The Review. In it advertisements are inserted
free of charge for men who desire positions.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE
JULY 19, 1924
REVIEW
S
Making the Prospect Contest Graphic
How the Knight-Campbell Music Co. of Denver, Colo., Stimulates Competition in Securing Prospects by Putting
the Men Employes Against the Women and Using the Famous Gump Comic Series to Describe the
Progress of the Two Teams—Results Obtained by Graphic Descriptions of Race
CONTEST between the individual mem-
bers of a retail music merchants' organ-
ization to create prospects gains in
interest and results by a good bit if it is pre-
sented to those who participate by some novel
means that takes it out of the cut-and-dried rut.
Especially is this true when some graphic method;
is utilized in presenting the progress of the
A
basis is extremely likely to develop into a race be-
tween a few of the better workers in the organ-
ization, leaving the rank and file of them out of it,
for the latter may consider they have no chance.
Consequently, so far as they are concerned, the
contest defeats its own purpose, for unless it
succeeds in stimulating every member of the
selling force it might better not be held. Here
cisco. Min vs. Andy." On one side of the
board Min was pictured and on the other was
Andy, exclaiming "Oh, Min!"
Just below this the transcontinental race was
in progress. A cross-section of the United
States was shown, divided every hundred miles
by perpendicular lines. Andy's route was shown
on this by a broad line passing through Buffalo,
Cleveland, Chicago, Omaha, Denver, Pueblo,
Grand Canyon and Mojave. Min's route passed
HELPFULNESS
through Pittsburgh, Cincinnati, Kansas City,
COoPEKATfON
fNCORMATlON
Denver, Cheyenne and Salt Lake City. Andy's
INSPIRATION
Insidt
News
car was pictured as quite a sporty and eccentric
bus with a radio set out behind, while Min's
VOLUME
equipage was more sedate.
NUMBER
Charles G. Campbell, president and general
3
manager of the Knight-Campbell Music Co., to
whom The Review indicated curiosity concern-
Denver, Colorado, Saturday May 3, 193t,
ing the Andy and Min board, supplied infor-
mation.
An Andy and Min contest was on in the store.
"MJN GUMP RACES DOWN OLIVE STREET. 1
The organization was divided according to sex,
each team headed, however, by a man. The
girls—the "Mins"—were given a handicap.
"St. Louis had the t h r i l l t h a t comes once in a l i f e t i m e yesterday when
Mrs. Minerva Gump raced down Olive S t r e e t in the g r e a t cross-country race
Whereas $100 in sales set Andy ahead ten miles
with Andy. About t e n o'clock we received a w i r e l e s s t h a t Min was approach-
on his route, $100 set Min ahead twenty miles.
ing S t . Louis a t a t e r r i f i c speed, and t h i s paper, always f i r s t to broad-
This was not a contest of the sales force
c a s t such important news t o i t s s u b s c r i b e r s , immediately got o u t an extra..
directly
and yet looked at from another angle
Excitement ran a t a f e v e r i s h p i t c h . Not since the days of Bon Hur has
it was wholly that. All the selling was done
there been such a spectacular r a c e . Banks declared a holiday, a s u s u a l ,
by the regular sales force, to whom prospects
and r e t a i l s t o r e s closed for one hour. Immense crowds thronged the s t r e e t s
and leads were turned over by members of the
and i t was necessary t o c a l l out t h e Home Guards to keep the excited mobs
Andy and Min teams.
within bounds. At l a s t , HERE SHE COMES! A shout went up t h a t swelled t o
a r o a r . Wilder and wilder were the cheers as the b e a u t i f u l b i g limousine
As sources of leads developed by members
carrying Min and her mechanic went by like the wind. The powerful c a r
of the Andy and Min teams, Mr. Campbell men-
seemed scarcely to quiver a s t h e speedometer went higher and higher. Min
tioned friends of employes as being prolific—
h e r s e l f was a t t h e wheel, eyes s t r a i g h t ahead, but a half-smile on her
first as themselves being prospects, and second
l i p s as she drove to c e r t a i n V i c t o r y .
as they helped the friend within the store to
locate prospects among their friends. Some
Our c i v i c olubs were very much disappointed a s they had planned to honor
employes produced many names through close
Mrs. Gurap by a luncheon but she sent a message over the radio that Knight-
scanning of the newspapers—weddings, new ar-
Campbell's had been so i n s i s t e n t she had prorai sed them t o be in Denver for
rivals in town, owners of new homes, etc.
Music '-7eek and had to make a l l p o s s i b l e h a s t e .
One of the outstanding advantages of such
— The S t . Louis B u z z e t t e . "
contests Mr. Campbell has found is that they
uncover good timber for the sales force.
A Sales Contest
A second contest in progress at Knight-Camp-
HEAVY GOING.
bell's was between the city sales force, the
"Moguls" and the branch stores, the "Spark
Poor o l d Andy. Words f a i l u s . Can't
Plugs."
someone help the Ancient Mariner?
"Mud, mud everywhere, and not a drop
An interesting quota board is used in connec-
to drink!" Oh what a t a l e of woe.
tion with this. Each department and each sales-
Howsver, Andy appears to be serene.
man have a quota for the month and per day.
He i s confident that Knight-Campbell's
The progress of the month is shown leading
w i l l send a i d j u s t as soon as they l e a r n
from the base of the board to the top, spaced
his plight.
for each department and each salesman. A big
yellow arrow going upward at one side gives
So I t ' s up to the men to put their
the day, and smaller yellow arrows in each space
shoulders to the wheel raid push l i t t l e
give the position of the department and the
348 out of the mud. Min i s n ' t so far
individual on that day. Relatively, if the quota
ahead but she's going strong and i t ' s
is exceeded on the given day, the small arrow
going to take some of Ring Lardner's
is above it. If it is not reached, the arrow is
"he-blooded redmen". to catch up with
her. Call out the piano trucksl
below. At a glance the quota board gives in-
dividual and department standings. At the base
of this board is a device for visualizing the
Bulletin in Knight-Campbell Prospect Co.
relative
positions of the "Spark Plugs" and the
is
an
example
of
a
contest
that
fulfills
both
race for the prizes offered, in other words, giving
those who are in the contest the daily or weekly of these requirements and which, according to "Moguls." There is an annual trophy awarded
the team which makes the best showing for the
scores as the case may be. This goes a long all reports, is proving highly successful.
Anyone who has recently visited the store year. This is kept in a glass case at the Denver
way in stimulating interest and in developing
a spirit of competition, in fact, it is almost as of the Knight-Campbell Music Co., Denver, store.
Contests arc in progress all the time at
important as the prizes that are offered for Colo., usually paused at a novel sight on the
wall near the elevator. It was a large board, Knight-Campbell's. The management considers
either the victorious individuals or teams.
Another important factor in such contests is three feet high and six feet wide at a guess. them excellent means of bringing out ability and
the way in which those who take part in them Across the top was the wording: "The Gumps power latent in employes, as they always are
are classified. The contest on the individual Coast to Coast Race. New York to San Fran- when carefully handled and properly worked out.
Highest
Quality
Highest
Quality

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