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14
THE MUSIC TRADE REVIEW
DECEMBER 27,
1924
High Grades Predominated in the
Milwaukee Demand During Holidays
Reproducing Pianos and Grands Reported by Local Dealers to Have Been in the Greatest De-
mand—Albert Chamberlain Appointed Advertising Manager of Kesselman-O'Driscoll
ti
The first touch tells*
Make 1925
Your Best
Year by
Handling the
Christman
Pianos
and
Player-
Pianos
A line which includes
the Christman Studio
Grand and a variety of
uprights and player
pianos which are of that
business building char-
acter which will bring
greater prestige to your
business.
"The first touch tells"
(Regittered U. S. Pat. Off.)
Christman Piano Co.
597 East 137th St., New York
\ / l ILWAUKEE, WIS., December 24.—Busi-
ness throughout the Christmas shopping
season has been very good in higher priced instru-
ments, and the last week of buying brought a sud-
den spurt in less expensive musical merchandise,
including phonographs, records, radio and
others, which gave a satisfactory finish to holi-
day trade. Reproducing pianos and grands
have been leading in December business this
year, while player-pianos and phonographs were
not up to expectations until the last week be-
fore Christmas when there was a noticeable
improvement. Several stores report a very
good business in radio which has been a pop-
ular Christmas gift this year, and combination
phonographs and radio have also been moving.
"Christmas business has been wonderful,"
slated Kdward Herzog, sales manager of Ed-
mund (Irani, Inc., home of the Steinway and
the A. B. Chase with the Celco reproducing
medium. "Everything has been good. Radio
and phonographs, pianos and records, have all
been moving and the Steinway business has
been beyond expectations. We got in a car-
load of Steinwars for late December business
which usually lasts us through January and
into February, and a week before Christmas
we had four style M instruments and two style
O left."
Mr. Herzog said that Gram's had been doing
a very good business in Brunswick-Radiolas,
which are proving very popular. He also called
attention to the improvement in the phono-
graph business which was not particularly good
during the early part of the month. Gram's
arranged a very attractive Christmas display
which was admired by many people passing by.
The large window of the store was furnished
in a home-like manner with rugs, a table and
chairs. Prominently placed were a large Stein-
way grand and a Brunswick-Radiola. The
Christmas spirit was emphasized by a brightly
decorated and lighted Christmas tree at one
end of the window, and by red novelty trim-
mings and wreaths which formed the back-
ground.
"Business has been showing a wonderful
spurt in reproducing pianos and grands, and
we have had to order several instruments sent
by express to fill the demand," reported Hugh
M. Holmes, vice-president and sales manager
of the J. B. Bradford Piano Co., which features
the Duo-Art line, Mason & Hamlin and Sohmer
pianos. "We have been doing a fine business
in Duo-Art pianos, and also in Mason & Ham-
lin, Brambach, Vose and our whole line of
grands. And, beginning about December 16
or 17, there has been considerable activity in
phonographs and Brunswick-Radiolas."
Bradford's have added a line of Sigler re-
producing roll cabinets, Mr. Holmes announced,
in response to a call for these cabinets from
its Duo-Art customers.
"Christmas business has been fair," declared
E. A. Jones, president of the Thiery Piano &
Phonograph Co., home of the Schiller pianos
and Columbia phonographs. "We have been
doing a good substantial holiday business, but
nothing unusual. During the month, phono-
graphs have been good, records have been very
good, and pianos and radio fair."
This report included business up to the last
week preceding the holiday. During the last
days of holiday shopping, there was an im-
provement in business at this store, as many
prospects who had been in to look over vari-
ous instruments returned to make their pur-
chases at the last minute.
With the exception of last year, this year's
holiday business has been the biggest in the
history of the piano department at Gimbel
Brothers, but last year's figures held the lead
in spite of the final rush which brought in many
last-minute purchasers, according to Adam
Schroeter, manager of the department. Mr.
Schroeter said that business ran to one of two
extremes. Either the people who were buying
made a cash sale or offered to pay within about
ninety days, or they were able to make only
small payments. The middle class of trade
that buys during the holiday season when times
are good, did not come in this year.
The Flanner-Hafsoos Music House, Inc., has
reported a good demand for the new Aria
Divina style in the Brinkerhoff reproducing
grand piano, and probably a good portion of
this business has been the result of an attrac-
tive series of advertisements which have been
run in local newspapers. These advertisements
carry an attractive picture of the new instru-
ment at the top with the suggestion "Hear
the Aria Divina." The copy points out the
fact that in the new style people can get a
fine reproducing instrument at a price within
reach of all.
The reproducing piano business at the Kes-
selman-O'Driscoll Co. that features the Ampico
showed an improvement during the past two
weeks, adding to the volume of Christmas busi-
ness. This store has noted a lack of holiday
spirit in December business this year which is
usually felt during the entire month rather than
during the last week or two.
Albert Chamberlain has been appointed ad-
vertising manager of the Kesselman-O'Driscoll
Co. to fill the vacancy left by the resignation
of R. J. Gierach. Mr. Chamberlain has had a
number of years' experience in advertising work
in both Milwaukee and Chicago.
Work which has been done by the National
Bureau for the Advancement of Music to re-
vive the old custom of having Christmas carols
sung in the streets by "waits" had its effect in
Milwaukee, as several groups of children went
about the various streets of the city this year
singing some of the familiar carols. One group
from the Washington High School donned the
regulation cape and hood prescribed by the na-
tional bureau.
J. A. Krumme, Western representative of
Hardman Peck & Co., was a recent Milwaukee
visitor.
A complete line of radios and radio goods
as well as sheet music and records will be car-
ried in addition to electrical goods and novel-
ties at the new store which has been opened in
Burlington, Wis., by Floyd McCormack and
Louis Reuschlein.
Opens New Music Store
HUTCHINSON, KAN., December 20.—L. E. May-
field has just opened a new music store here at
16 First avenue, handling a complete stock of
pianos, phonographs, band instruments and
radio. The store, which will be operated as the
Mayfield Music Co., has been decorated in a
fitting manner. Mr. Mayfield was identified with
the music trade of this city several years ago
before he went to California.
Open Store in Salem, Ore.
PORTLAND, ORE.. December 10.—The Tallman
Piano Store is a new music house that has
announced its going into the general piano busi-
ness at Salem, Ore., J. W. Tallman, J. J. Tall-
man and E. A. Forsch have filed articles of
incorporation witli a capital stock of $25,000.
Consult the Universal Want Directory of
The Review. In it advertisements are inserted
free of charge for men who desire positions.