Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
DECEMBER 20, 1924
THE
MUSIC TRADE
REVIEW
California Music Trade Looking For
Heavy Volume of Sales During 1925
Every Indication Is that the Coast Trade Will Be Good During the Coming Year—Sherman,
Clay & Co. Broadcasting—Municipal Music for Christmas
C A N FRANCISCO, CAL., December 11.—At
present, music merchants are so much
occupied with the work of bringing up their
December volume of sales, that' they have very
little time to bestow on the dispensing of news.
November was a good month, and it is ex-
pected that December will be better. The pub-
lic, however, seems to need a good deal of
reminding that Christmas is only three weeks
away. Business is good, but the holiday rush
has not yet commenced. By advertising and
by personal reminder, merchants are still urg-
ing: "Do Your Christmas Shopping Early."
Prospects Promising for Next Year
There is a very hopeful attitude toward next
year. For one thing, the deduction of the
California Development Association, based
upon bank clearings, is that only four other
States exceed California in the volume and im-
portance of business transacted this year. They
are New York, Pennsylvania, Illinois and Massa-
chusetts, and California is pressing the last-
named for fourth place. In November, for
instance, the five leading cities of the State
show bank clearings of $1,390,600,000. San
Francisco, with $574,400,000 and Los Angeles,
with $564,821,000, the other cities being Oak-
hind, San Diego and Sacramento.
Banner Year in Building Predicted
Another thing that makes music merchants
hope for a very prosperous 1925 is that it
promises to be a banner year for building
operations in San Francisco, as well as in
several of the Bay cities. The first eleven
months of this year show a total building value
of $52,000,000, as compared with $45,000,000 for
the twelve months of 1923. The biggest build-
ing year that San Francisco has ever had was
1907, when the total valuation of $56,578,844
was reached.
Broadcasting by Courtesy Sherman, Clay & Co.
The first program to go on the air, by "cour-
tesy of Sherman, Clay & Co.," since that firm
went into radio, will be broadcast on Decem-
ber 26. The place will be KGO Pacific Coast
Broadcasting Station, General Electric Co.,
Oakland. The program will be given by the
faculty of the Musical Arts Institute of San
Francisco, Wm. F. Tatroe, retail piano sales
manager at the San Francisco store, Kearny
and Sutter streets, having arranged for the art-
ists. In addition to the vocal and instrumental
numbers, Redfern Mason, a well-known local
music critic, will give an address on: "Music."
All the music on the program is by classical
and semi-classical composers.
Municipal Music Fostered for Christmas
The municipal observance of Christmas will
take place, on a large scale, in the Civic Audi-
torium, on December 24, under the auspices of
Mayor James Rolph, Jr., and the Board of
Supervisors. The Auditorium Committee has
the program in charge, assisted by the San
Francisco Community Service, Chester W.
Rosekrans, Executive Secretary.
A large
chorus will sing Christmas carols, and 100 chil-
dren will sing, supported by the municipal band,
the children rendering a pageant. Uda Waldrop
will play Christmas music on the municipal or-
gan.
On the same evening the Down Town Asso-
ciation, and other organizations have arranged
an open air Christmas concert, to take place at
l.otta's Fountain. These Christmas musical
events are considered manifestations of the
growing belief, in San Francisco, that the pro-
motion of music is almost of as much value,
to the municipality as promoting the building
of highways or factories.
Brings Good Report from Sacramento
H. W. Williams, manager of the Wiley B.
Allen Co.'s branch, in Sacramento, has been
visiting headquarters here. Mr. Williams says
things look very promising for an excellent
holiday business, in the capital city of the
State.
Go South for Radio Exposition
The Radio Exposition, in Los Angeles, has
attracted three visitors from headquarters of
Sherman, Clay & Co. here. They are: Fred
R. Sherman, vice-president of the firm; Andrew
G. McCarthy, treasurer and L. W. Sturdevant,
manager of the radio department. They left
on Monday, expecting to be gone for a week.
Pleased with Big Organ Contract
Frank Taft, of the organ department, Aeo-
lian Co., now visiting San Francisco, recently
closed a deal for one of the biggest organs in
the world, to be built in Davenport, la.
Speaking of the construction of this great in-
strument, Mr. Taft said that no organ before
has ever been built with six keyboards. The
monster instrument is for a half million dollar
theatre which will have a seating capacity of
10,000. The organ, which will rival any in the
world, will have a console containing six man-
uels, two of which will have a double touch
system, as well as a pedal keyboard and liter-
ally hundreds of devices and appliances to bring
its enormous resources under the control of a
single player.
Sells A. B. Chase Grands
tcTUniversity Fraternities
H. G. Pulfrey Places Several A. B. Chase
Grands in University of Michigan Fraternity
Houses—Grands Also For New High School.
ANN
ARBOK, MICH., December 13.—H. G. Pul-
frey, manager of the University Music House,
this city, has been particularly successful re-
cently in placing instruments in local educa-
tional institutions and fraternity houses. Re-
cently he placed an A. B. Chase grand in the
Sigma Phi Epsilon and Psi Epsilon Pi fra-
ternity houses on the campus of the University
of Michigan. Also an A. B. Chase grand, style
W, was recently placed in the auditorium of the
new model high school recently opened by the
University of Michigan.
Another installation was that of a style T
A. B. Chase grand in the auditorium of the
new Masonic Temple here, one of the most
beautiful and complete temples in the state,
and another A. B. Chase instrument was in-
stalled in the Michigan Union, the local student
club. A Lindeman & Sons grand was also sold
recently to the Tau Delta Phi, another promi-
nent fraternity.
Altogether, Mr. Pulfrey appears to be keep-
ing in pretty close touch with sales possibilities
in this live university town.
New Firm in Visalia
VISALIA, CAL., December 13.—Broderson & But-
ler have just obtained a lease on the West half
of the building formerly occupied by the Visalia
Furniture Co., and will use it for a music busi-
ness. The new firm plans to carry a general
line of music goods and will be open for busi-
ness in a week or two.
New Store in Denmark, Wis.
DENMARK, WIS., December 13.—Ray Charbon-
neau, who has been operating a music business
in Green Bay for many years, has opened a
branch store here on the south side of Kri-
wanek's Garage. The new store will carry a
complete line of music goods.
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