Classic Mode

Music Trade Review

Issue: 1924 Vol. 79 N. 24

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
DECEMBER 13,
THE
1924
MUSIC TRADE
REVIEW
143
Plaza Music Co. Adds to
List of Records Carried
New Arrangement* Should Prove Beneficial to
Dealers—Reports Increase in Record Sales—
Pal Portable Demand Consistent
The Plaza Music Co., 10 West Twentieth
street, New York, is now distributing banner,
Domino, Little Tot and Playtime records, as
well as its long list of other products, including
sheet music and accessories. The Plaza Co.
will carry a complete stock of all of these
various products and will be in a position to
make complete shipments on overnight orders.
The sales department of the Plaza Music Co.
looks forward to the new arrangement proving
a most efficient plan for the retailer's use,
inasmuch as it will eliminate the making out of
individual orders on these products, assuring
their shipment from one source and often in
one package.
The Plaza Co. feels that during the coming
year this new service will add greatly to its
volume of business, particularly as the sales
reports on both the Domino and Banner rec-
ords have shown large increases during the
past few months, and orders accompanied by
efficient service should add to the total.
The Pal portable talking machine, manufac-
tured by the Plaza Music Co., has created a
year-round demand for itself. The increased
popularity of portables in all seasons does not
seem to diminish. This product appeals to all
classes, the young and the old, and as it is
available for both indoor and outdoor use, a
permanent demand is looked forward to.
Supplementing its sales on the Pal portable,
the Plaza Music Co. has found a ready market
for its newer popular-priced Regal portable.
The sales of this popular-priced model so far
have not affected those of the higher-priced
product. Invariably Plaza accounts carry both
products.
According to the sheet music department of
the company, there has been a renewed inter-
est in popular music by retailers in all parts
of the country. This, together with talking
machine accessories, adds substantial additional
revenue to the dealer's business and is a method
of luring customers into the store. The Plaza
Co. has added to the personnel of its sales
organization and looks forward to the year 1925
as being the largest in its history.
Enoch Songs in Concert
Reinald Werrenrath, the well-known concert
artist, is singing "Five Poems," by John Mase-
field, set to music by Easthope Martin. The
group includes "June Twilight," "An Old Song
Resung," "Beauty" and "Cargoes." This col-
lection is from the Enoch & Sons catalog.
John McCormack is singing "Open the Door
Softlv." arranged by Herbert Hughes; "Shep-
tfie Crabe
We offer our sincere gratitude to the many dealers
throughout the country who have helped in the de-
velopment of our standard catalog during the year 1924
ROBBINS-ENGEL, Inc.
1658 Broadway, New York
Publishers of
RUDY WIEDOEFT SAXOPHONE SOLOS
VINCENT LOPEZ NOVELTY PIANO SOLOS
CAPITOL PHOTOPLAY SERIES
Rapee-Axt
RED SEAL CONCERT SERIES
Rapee-Axt
DESCRIPTIVE AND DRAMATIC
PHOTOPLAY SERIES
Domenico S a vino
SONG FOLIOS
Famous Negro Spirituals
Fifty Famous Favorites
Ukelele Ike's Comic Songs
(for the Ukelele)
Rudy Wiedoeft's Collection of
Famous Classic Transcriptions
OUR POPULAR SONG SUCCESSES
'SALLY LOU"
"A SUN-KIST COTTAGE IN CALIFORNIA'
herdoss," by Dermot
McMurrough, and
"Clarinda," by Orlando Morgan. These num-
bers are also published by Enoch & Sons.
go far toward showing them at their best.
An instance where the lack of proper music
delayed the acceptance of an unusual picture
was given this year at the Broadway opening
of the fine photoplay "Abraham Lincoln." The
life of this picture at the Broadway theatre was
quite short, and while the picture is now being
shown throughout the country to crowded
Authorities Estimate It to Be Between 40 to 60 houses, it did not get the added prestige which
Per Cent of the Attraction in the Presenta- accompanies a long Broadway run. This pic-
ture was produced by Al and Ray Rockett,
tion of Programs
who have had much experience in the film pro-
It has been estimated at various times that duction field and are masters of detail in the
the musical program of a photoplay show house presentation of such offerings, as the work of
was from 40 to 60 per cent of the attraction. "The Life of Abraham Lincoln" demonstrates.
After much delay they were advised that a
Some of the noted producers of pictures have
New York theatre was available for the presen-
admitted that music was often 40 per cent of
tation. They had not, however, time to adver-
the attraction.
Naturally the influence of the music and its tise it in a large way commensurate with its
value to particular pictures fluctuates with the high standard. It is said to have been opened
with a musical score which was anything but
quality of the different productions. Some of
them apparently have enough merit to stand appropriate and which did much to account for
almost alone, though they are by no means fre- its short appearance. The fact that the picture
quent. When a picture is new, if it is of the was later shown more universal favor is evi-
super-production order, music will do much to dence that the offering itself was not at fault
but the matter of presenting it without appro-
send 'it on its way to success. Of course, after
priate music synchronized with every detail was
mammoth productions, such as "The Birth of a
one of the main weaknesses.
Nation" and "The Covered Wagon," are widely
accepted, the music in these particular in-
Consult the Universal Want Directory of
stances is not the absolute necessity that it
was at the initial showings. The proper music The Review. In it advertisements are inserted
free of charge for men who desire positions.
accompanying their presentation, however, will
The Part of Music in the
Moving Picture Theatre
JUST RELEASED!!!
NEW!
NEW!
NEW!
HOT HOT HOTTENTOT
NEW!
NEW!
NEW!
FOUR BIG SELLERS FOR THE N E W YEAR
PLEASURE MAD
THE
TEN COMMANDMENTS
OF
LOVE
LITTLE TOWN IN THE OULD COUNTY DOWN
224 WEST 46th STREET
FRED FISHER, INC.
NEW YORK, N. Y.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
144
THE MUSIC TRADE
REVIEW
DECEMBER 13,
Ga^Tas /fe^7^«» s You Carit Go Wro»\g With Any FEIST
^r
Kl Made A
Hit Wit
Foxtrot till! ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ y ^ ^ ^ ^ ^ ^ ^ ^ _
ONE
KJhere's an iWeststiblc
su)tug in this tnne
It'll *$et you* the fust*
^ Ime you hear iL
D 0 0 1KITKIT1
4CK4
BabjDaysl D O O
\BringBcck Bios?
AnotKe^-
iii) O'Ncil'
6K5 Ballad
A Dixie Lullaby
Fox Trot:
„ Absolutely flew
owd Different /
A real NoVelty
Fox Trot
nity. At an early age he showed an irrepres-
sible determination to produce melody on the
piano, which inclination was encouraged by his
parents, who secured the best local teachers
"Totem Tales" Includes "Birth of the Sun," for him. His bent toward composition also dis-
"Yelth's Love Song," "Song of the Pine," closed itself early in life, and his piano teacher,
and "Medicine Dance"
often to that person's discomfiture, found him
getting off of the melody as found on the print-
Bernhardt L. Jewett, the well-known com- ed page and onto one of his own instead.
poser, has just contributed a suite to the catalog
In the early stages, Mr. Jewett was largely
of Hamilton S. Gordon, self-taught in matters pertaining to the tech-
which has been given the nique of composition. Alone, he secured books
title of "Totem Tales." The on harmony and theory, and studied them con-
series include "Birth of the
scientiously.
Sun," "Yelth's Love Song,"
At the age of fourteen, he was sent to the
"Song of the Pine," and
Clinton Liberal Institute, where he studied with
"Medicine Dance." These
Carl Bodell, a Russian pianist and composer,
are all descriptive numbers. under whom he made rapid strides. At a later
"Yelth's Love Song" is a period he entered the Chicago Musical College,
musical representation of
studying piano and interpretation under the
the good spirit of the Red former Berlin tutor, Hans von Schiller; tech-
Man who m a k e s love nique under Augusta Pio, and harmony under
B. L. Jewett
to the d a u g h t e r of
Louis Falk.
Gray Eagle, the keeper of the sun, moon and
For some time Mr. Jewett has been promi-
stars. This song of love captivates the Indian nently identified with the musical activities of
maiden, who helps him to get hold of these
Rochester, N. Y., where he is gaining a repu-
beautiful things that the earth may have light. tation as a pianist, composer and teacher. Works
Mr. Jewett was born near Watertown, a small by Mr. Jewett have included piano pieces, songs
city of upstate New York, in 1878, and spent
and anthems. Two of his especially popular
his boyhood in this rural, picturesque commu- piano pieces have been "Carnival of Roses" and
"Valse Caprice." Mr. Jewett recently visited
the town of his birth, which occasion prompted
him to write his most recent numbers, a set en-
Of Interest toMcKinley Dealers!
titled "Village Idylls."
New Jewett Suite
in Gordon Catalog
Now ready for season 1925!
50 New Numbers and New
Catalogs now ready (or 1925
37 (IHI'KC NunilnTs for I'iamt, *
. > Violin ami
I'iano Hurls, X Violin, V ioloixcllo and Piano
I*i«T«'s. .-> More for Saxophone ami I'iano.
Salable Copyrights!
Best Reprints!
World Famous
McKINLEY
MUSIC
"Always
First With the Best"
Free Catalogs with Stock Orders
A romnlete K<«M-W of salalilc music at very
low cost.
200%
1924
Profit
Write for Samples and Terms Today!
McKINLEY MUSIC CO.
1501-1517 East 55th Street - CHICAGO
Oriental Fox-trot Popular
"Sounds from the Orient," an Oriental fox-trot
published by South Bend Music Publishing Co.,
Inc., South Bend, Ind., is proving quite popular
with orchestra and band leaders throughout the
United States. The United States Navy Band,
Washington, D. C , has been featuring it in all
its programs. Four orchestras in Boston are
using it regularly.
Bert Cullen, with his
Cosmopolitan Orchestra; Karl Ginkel and Man-
hattan Society Orchestra, and Jessie Lobdell
are all enthusiastic over the number. Other
outstanding dance combinations are featuring
"Sounds from the Orient," as well as "Mara-
van" and "In Memoryland."
Crawford in the West
Robert Crawford, sales manager of Irving
Berlin, Inc., is touring the West, closing ar-
rangements for Fall and Winter campaigns on
the Irving Berlin catalog. While away Mr.
Crawford is especially featuring the new song
by Irving Berlin called "All Alone," which is
not only programmed in concert but is proving
exceptionally popular on the vaudeville stage.
Consult the Universal Want Directory of
The Review. In it advertisements are inserted
free of charge for men who desire positions.
Pushes "Most Popular Songs"
Hinds, Hayden & Eldredge, publishers of the
"Most Popular Series" of music books, hns *ftt
out some trade and consumer literature which
calls particular attention to the availability at
all times of the books containing "The Most
Popular Songs for Every Occasion." The con-
tents of this book have songs that are appropri-
ate for Christmas, New Year's, Washington's
Birthday,.St. Valentine's Day, St. Patrick's Day,
Easter, and for all other noted occasions. It
has one hundred and seventy-five pages and the
contents, when brought to the attention of mu-
sic purchasers, should make it salable in every
season.
Featuring Marks Number
The song "There'll Be Some Changes Made,"
published by the Edward B. Marks Music Co.,
although about a year old, has shown some re-
newed activity in recent weeks. Marion Har-
ris, the well-known vaudeville and Brunswick
record star, who heard this number while tour-
ing the Pacific Coast, made an arrangement by
telegraph to restrict the number for her use on
Brunswick records. It has since proved one of
the best novelty songs in her program. Belle
Baker is another outstanding vaudeville star
using this number, and it is played by such or-
chestras as Ted Lewis and Fletcher Henderson.
Publish Gadman Opera
J. Fischer & Bro., the well-known publishers
of standard music, have just closed an arrange-
ment with Charles Wakefield Cadman whereby
they are to publish his one-act opera, "The Gar-
den of Mystery," which will receive its first
public performance in Carnegie Hall, New
York, on March 20 next. A book is by Nelle
Richmond Eberhart, who was also the col-
laborator with Mr. Cadman in "Shanewis."
New Place for P. S. Smith
PORTLAND, ORE., December 3.—The Seiberling-
Lucas Music Co. has secured the services of
Palmer S. Smith as manager of its small-goods
department. Mr. Smith has been in the small-
goods department of the Sherman, Clay & Co.
store since the department was installed a year
and a half ago. He is a musician of note, as it
is the policy of the Seiberling-Lucas Music Co.
to employ musicians whenever possible.
New Jack Mills Song
Jack Mills, Inc., has issued a new song enti-
tled "Nobody Knows What a Red-Headed
Mama Can Do." The number is already being
used by several vaudeville acts, and the atten-
tion it has created marks it as a favorite.

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