Music Trade Review

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DECEMBER 13,
THE
1924
MUSIC TRADE
REVIEW
143
Plaza Music Co. Adds to
List of Records Carried
New Arrangement* Should Prove Beneficial to
Dealers—Reports Increase in Record Sales—
Pal Portable Demand Consistent
The Plaza Music Co., 10 West Twentieth
street, New York, is now distributing banner,
Domino, Little Tot and Playtime records, as
well as its long list of other products, including
sheet music and accessories. The Plaza Co.
will carry a complete stock of all of these
various products and will be in a position to
make complete shipments on overnight orders.
The sales department of the Plaza Music Co.
looks forward to the new arrangement proving
a most efficient plan for the retailer's use,
inasmuch as it will eliminate the making out of
individual orders on these products, assuring
their shipment from one source and often in
one package.
The Plaza Co. feels that during the coming
year this new service will add greatly to its
volume of business, particularly as the sales
reports on both the Domino and Banner rec-
ords have shown large increases during the
past few months, and orders accompanied by
efficient service should add to the total.
The Pal portable talking machine, manufac-
tured by the Plaza Music Co., has created a
year-round demand for itself. The increased
popularity of portables in all seasons does not
seem to diminish. This product appeals to all
classes, the young and the old, and as it is
available for both indoor and outdoor use, a
permanent demand is looked forward to.
Supplementing its sales on the Pal portable,
the Plaza Music Co. has found a ready market
for its newer popular-priced Regal portable.
The sales of this popular-priced model so far
have not affected those of the higher-priced
product. Invariably Plaza accounts carry both
products.
According to the sheet music department of
the company, there has been a renewed inter-
est in popular music by retailers in all parts
of the country. This, together with talking
machine accessories, adds substantial additional
revenue to the dealer's business and is a method
of luring customers into the store. The Plaza
Co. has added to the personnel of its sales
organization and looks forward to the year 1925
as being the largest in its history.
Enoch Songs in Concert
Reinald Werrenrath, the well-known concert
artist, is singing "Five Poems," by John Mase-
field, set to music by Easthope Martin. The
group includes "June Twilight," "An Old Song
Resung," "Beauty" and "Cargoes." This col-
lection is from the Enoch & Sons catalog.
John McCormack is singing "Open the Door
Softlv." arranged by Herbert Hughes; "Shep-
tfie Crabe
We offer our sincere gratitude to the many dealers
throughout the country who have helped in the de-
velopment of our standard catalog during the year 1924
ROBBINS-ENGEL, Inc.
1658 Broadway, New York
Publishers of
RUDY WIEDOEFT SAXOPHONE SOLOS
VINCENT LOPEZ NOVELTY PIANO SOLOS
CAPITOL PHOTOPLAY SERIES
Rapee-Axt
RED SEAL CONCERT SERIES
Rapee-Axt
DESCRIPTIVE AND DRAMATIC
PHOTOPLAY SERIES
Domenico S a vino
SONG FOLIOS
Famous Negro Spirituals
Fifty Famous Favorites
Ukelele Ike's Comic Songs
(for the Ukelele)
Rudy Wiedoeft's Collection of
Famous Classic Transcriptions
OUR POPULAR SONG SUCCESSES
'SALLY LOU"
"A SUN-KIST COTTAGE IN CALIFORNIA'
herdoss," by Dermot
McMurrough, and
"Clarinda," by Orlando Morgan. These num-
bers are also published by Enoch & Sons.
go far toward showing them at their best.
An instance where the lack of proper music
delayed the acceptance of an unusual picture
was given this year at the Broadway opening
of the fine photoplay "Abraham Lincoln." The
life of this picture at the Broadway theatre was
quite short, and while the picture is now being
shown throughout the country to crowded
Authorities Estimate It to Be Between 40 to 60 houses, it did not get the added prestige which
Per Cent of the Attraction in the Presenta- accompanies a long Broadway run. This pic-
ture was produced by Al and Ray Rockett,
tion of Programs
who have had much experience in the film pro-
It has been estimated at various times that duction field and are masters of detail in the
the musical program of a photoplay show house presentation of such offerings, as the work of
was from 40 to 60 per cent of the attraction. "The Life of Abraham Lincoln" demonstrates.
After much delay they were advised that a
Some of the noted producers of pictures have
New York theatre was available for the presen-
admitted that music was often 40 per cent of
tation. They had not, however, time to adver-
the attraction.
Naturally the influence of the music and its tise it in a large way commensurate with its
value to particular pictures fluctuates with the high standard. It is said to have been opened
with a musical score which was anything but
quality of the different productions. Some of
them apparently have enough merit to stand appropriate and which did much to account for
almost alone, though they are by no means fre- its short appearance. The fact that the picture
quent. When a picture is new, if it is of the was later shown more universal favor is evi-
super-production order, music will do much to dence that the offering itself was not at fault
but the matter of presenting it without appro-
send 'it on its way to success. Of course, after
priate music synchronized with every detail was
mammoth productions, such as "The Birth of a
one of the main weaknesses.
Nation" and "The Covered Wagon," are widely
accepted, the music in these particular in-
Consult the Universal Want Directory of
stances is not the absolute necessity that it
was at the initial showings. The proper music The Review. In it advertisements are inserted
free of charge for men who desire positions.
accompanying their presentation, however, will
The Part of Music in the
Moving Picture Theatre
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NEW YORK, N. Y.