Music Trade Review

Issue: 1924 Vol. 79 N. 24

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
DECEMBER 13, 1924
THE MUSIC TRADE REVIEW
Edward B. Marks Music Co. Celebrates
Thirtieth Anniversary With This Year
In. Interview Edward B. Marks States That Despite Enlargement of Professional Department,
There Will Be No Less Attention Paid to Standard Material in Catalog
\ I 7 I T H the close of 1924 the Edward B. Marks
Music Co. will have celebrated its thir-
tieth anniversary since its entry into the music
publishing field. The Marks firm, besides be-
ing one of the most active in the popular field,
has a standard catalog which, during the past
two years, under personal direction of Edward
B. Marks, has shown increased activity.
In a recent interview Edward B. Marks said:
"The fact that we have greatly enlarged our
professional department and have added to the
personnel in our band and orchestra division,
as well as increased our representation through-
out the country, need not be looked upon as in
any way tending to decrease our attention to
the wealth of standard material found in our
catalog. It is true that the popular end of
our business will be given more attention than
ever before, but all of our activities are to be
continued and in nowise will our energies be
lessened as regards the permanent publications."
The Edward B. Marks Music Co. has started
extensive alterations in its present home.
Room is being made for larger and better fa-
cilities in its shipping department, the orchestra
division is being rearranged and space in the
professional department is being reallocated.
The band and orchestra department is under
the direction of Jerry Molloy, who is personally
acquainted with thousands of orchestra leaders
throughout the United States and who makes it
a point of giving personal service to their needs.
Edward B. Blooden has rejoined the Marks
forces as manager of the mechanical reproduc-
tion department. He returns to the Marks or-
ganization after an absence of two years.
Recently the Ed. B. Marks Music Co. appointed
Dave Ringle as manager of the professional de-
partment. He has as his assistants Nemo Roth,
Martin Goodman, Peter DeRose, Al Lavine,
Herman Engler and Irving Rose, supplemented
by two of the older members of the Marks pro-
fessional staff, Al Wilson and Judy Roth.
The Marks Co. is represented in Chicago by
Phil Wilcox, by Jack Coombs in Philadelphia
and Tom Martin in Boston, as well as repre-
sentatives in other parts of the country.
The Marks firm will continue its popular ac-
tivities in the waltz song "Colorado" and the
novelty "Charleston Cabin"; "Walla Walla,"
one of the numbers made famous by Paul
Whiteman's Orchestra; "Sweet California,"
"There'll Be Some Changes Made," "I Never
Care 'Bout Tomorrow" and Eddie Leonard's
"Oh, Didn't It Rain." Of its newer offerings is
a song by Walter Donaldson, called "Way
Down Home," a new ballad called "I Never
Knew How Much I Loved You" and two new
fox-trots, "Hurry Home, Old Sweetheart of
Mine" and "On a Windy Day in March."
Feist Songs That Have
Carried Through Season
Among the outstanding orchestras which are
using this popular selection is Jack Skilkret and
His Orchestra. This popular combination has
a national reputation and its methods of ren-
dering the modern fox-trots has established for
itself a clientele which eagerly awaits each
record release. The orchestra records fre-
quently and exclusively for Victor records, and
its acceptance of "When the Moon Shines in
Coral Gables" is added evidence of its merit.
Half Dozen or More Selections in Present Cat-
alog That Have Been and Are Proving Good
Sellers—Good Results of Year
With the close of 1924 approaching, Leo
Feist, Inc., continues to present to the trade
several of the outstanding songs. Particular
evidence of this is recorded in the well-known
popularity of "The Pal That I Loved Stole the
Gal That I Loved," closely followed by "Dear
One" and "Eliza," with "Rock-a-Bye Baby
Days" and "Maytime" among the outstanding
sellers. The song "I Love You" from "Little
Jessie James" continues to merit attention de-
spite the fact that it established a sales total of
large figures. "Linger Awhile," which had its
greatest popularity about the same time, is also
a steady seller.
Other songs in the Feist catalog that are
constantly in demand and of such merit as to
make them standard numbers are "Song of
Love," "Wonderful One," "When Lights Are
Low" and "Somewhere in the World."
"Someone Loves You After All," from "Kid
Boots," is also active despite the long run of
the show, and further sales of this number are
assured when this production takes to the road.
New Irving Berlin Number
Popular With Orchestras
"When the Moon Shines in Coral Gables," by
Charles Bayha, Being Featured by Many
Prominent Orchestras and Over Radio
One of the latest issues in the catalog of
Irying Berlin, Inc., is entitled "When the Moon
Shines in Coral Gables," words and music of
which are by Charles Bayha, former orchestra
man, now making his home in Miami, Florida.
This song is already being heard by a long
list of dance orchestras, including Vincent'
Catanese and His Hotel Alamac Orchestra,
Gene Rodemich Orchestra, Edgewater Beach
Orchestra and a long list of others. It has
also been frequently heard by radio.
137
Success of "I Wonder
What's Become of Sally"
Ager, Yellen & Bornstein Song One of the
Most Active Issues of the Present Season—
Special Sales Campaigns Have Brought Big
Results
The Ager, Yellen & Bornstein song "I Won-
der What's Become of Sally" is among the most
active popular issues of the present season. Its
power to lure music purchasers into the store
has been acknowledged through the great num-
ber of window displays given to its title pages
by dealers throughout the country.
Recently the J. G. McCrory Co. store in Phil-
adelphia, Pa., made a particularly attractive
window display with the title pages, and the
result was that the sales during the week in-
creased substantially. Mark Fisher, who is in
charge of the sheet music department for
McCrory's, thinks "I Wonder What's Become
of Sally" should be among the leaders in pop-
ular sales for many weeks to come. Archie
Fletcher, who is in charge of the Philadelphia
office for Ager, Yellen & Bornstein, has done
some fine work on the number in that terri-
tory. The title itself has wide appeal and both
the lyric by Yellen and the music by Ager are
up to their usual standards.
Radio Program for Hein
A special musical program in honor of Silvio
Hein was given by station WGBS, Gimbel
Bros., on Sunday night. Mr. Hein, who is said
to be convalescing at Saranac Lake, N. Y., was
a listener-in. John Philip Sousa, John Golden,
Eddie Cantor, Sam Bernard, William Jerome,
Vincent Youmans, Vincent Rose and his or-
chestra, E. C. Mills, J. C. Rosenthal, Hap Ward,
Raymond Hubbell, Irving Berlin, Leo Woods,
Gus Edwards and many others took part in the
unusual program, which lasted until midnight.
Consult the Universal Want Directory of
The Review. In it advertisements are inserted
free of charge for men who desire positions.
POPULAR
BALLAD SUCCESSES
IN THE
GAR
OF
TOMORROW
CHAPPELL-HARMS INC.
185 MADISON AVE.N.Y.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
138
THE
MUSIC
TRADE
REVIEW
Waterson, Berlin & Snyder Launch
Big Campaign for "Blue-Eyed Sally"
Send to
GORDON'S
Publisher Using Advertising Space on Number in Over One Hundred Newspapers Throughout
the Country—Special Tie-ups Provided for the Sheet Music Dealers
/ ° \ N E of the most intensive sales drives
^ ^ ever inaugurated in behalf of a popular
song was launched early this week by Water-
son, Berlin & Snyder. The number selected for
for
The ever popular song
SILVER THREADS AMONG THE
GOLD
The great Baritone song
BLUE-EYED SALLY
A SON OF THE DESERT AM I
The popular "Ave Maria" songs and
MASSES BY HARRISON MILLARD
The universally used
BELLAK'S NEW METHOD FOR
PIANO
The Graded Course "par excellence"
Nine grades—50c each
Miss Martha Ostenso Has Not Only Written
Several Song Successes But Won $13,000
Prize for Best Novel
The revised, improved edition
JOUSSE'S CATECHISM OF MUSIC
this campaign is "Blue-Eyed Sully.'
I he de-
tails of the plans giving further popularity to
BEYER'S PRELIMINARY METHOD
this successful publication show that every
channel of music activity is being covered.
The popular, easy piano folios
Over 3,500 photoplay houses throughout the
EVERY DAY MELODIES
country are to feature "Blue-Eyed Sally" for
the next three weeks. All of these houses will
Two volumes—75c each
use colored song slides and both the organist,
where available, and the orchestras are to pro-
The popular Violin Folios
gram the number.
EVERY DAY MELODIES—2 VOLS.
What is probably even more important is the
fact that Waterson, Berlin & Snyder are using
Violin Solo 60c—Piano Ace. $1.00
advertising space in over one hundred news-
papers throughout the country, calling attention
Violin and I'mno Music, First Position
to "Blue-Eyed Sally" and encouraging prospec-
FAVORITE MELODIES SERIES
tive purchasers to visit the music stores.
Playable by C Melody Saxophone
Most of the talking machine record and
player-roll organizations, including the dis-
tributors and dealers, are to take part in this
Insist on the
unusual sales and exploitation campaign. Sup-
GORDON EDITIONS
plementing this will be the activities of the
Catalogs on application
sheet music dealers of the country, many of
whom will accord "Blue-Eyed Sally" special
window showings and will give the number a
most conspicuous space upon their counters.
The numerous branch offices of Waterson,
141-5 West 36th St., New York, N. Y.
Berlin & Snyder and their many representatives
throughout the country are also taking part in
this campaign. The band and orchestra depart-
Isham Jones, the well-known orchestra lead- ment has sent out thousands of orchestrations
er and composer, was a visitor to New York
of the number. The professional department
City during the past week. Mr. Jones, who is has induced a large number of vaudeville per-
quite popular in publishing circles, is-said to
formers to program the song for the next thirty
have placed a number of new songs.
days.
The new, enlarged edition
Hamilton S. Gordon
c&nlvi
Jowi
All told the campaign should reach every
theatre, motion picture house, dance hall, caba-
ret and other places of entertainment. Special
crews of song pluggers have been added to the
Waterson staff for this thirty-days' sales drive
and these singers will cover the smaller cities
of the country allowing the branch offices of the
organizations to confine their activities to the
larger centres.
Window strips, banners, streamers, extra title
pages and appropriate literature are being for-
warded by the publishers and jobbers of the
country to retailers so that all can co-operate in
the activity.
In conjunction with the drive on "Blue-Eyed
Sally" the songs "In Shadowland" and "Where
Is My Sweetie Hiding" will be used as encore
and supplementary material to the main cam-
paign.
A Young Lyricist Who Has
Won a Quick Success
GORDON'S GRADED PIANO
COURSE
DEALERS
DECEMBER 13, 1924
OVERNIGHT
ItERE'^A * W 0 W *
Of the younger generation of lyricists none
has received more prominence in recent months
than Martha Ostenso, the writer of the lyrics
of "Wind on the Hill" and other songs now
appearing in the catalog of the John Franklin
Music Co. This song, set to music by Chris-
topher O'Hare, has already received wide rec-
ognition. Among other things, it is the compc-
Martha Ostenso
tition number in this season's "All Kansas"
High School Glee Clubs. Miss Ostenso came
in for some unusual publicity through winning
the $13,000 prize offered by the Dodd Mead
Co., Pictorial Review and Famous Players with
,i novel entitled "The Passionate Flight." The
John Franklin Music Co., which will publish
all of Miss Ostenso's compositions, has already
issued an "April Song."
HERE'S SOMETHING WITH
SOME REAL HARMONY
RADIO SUCCESS
"IK
"SOUND*
fimotf THE
NOW LINDYi
A NOVELTY "HIT" BY
IT TAKES TriflEC
6E0. niLL & GRACE INtfAH
FEATURED 6Y THE BEST
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FROM SOUTH BEND "WOULD FAMED"
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FOX-TROT
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...XXSA.
A. FRANIC
D1RECT

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