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THE MUSIC TRADE REVIEW
54
DF.CEMBER 6,
1924
A MOST POPULAR MUSIC BOOK
is a gift with a charm that's everlasting
Write for descriptive catalog—Order from jobber or direct from publisher
Hinds, Hayden & Eldredge, Inc., Publishers, New York City
"Sally" Receives Novel
and Successful Plug
Radio Used by Jack Yellen in St. Louis Brings
Immediate Response from Listeners-in.
December 1.—A Novel adver-
tising stunt, using the radio and the idea of Syd
Gates, manager of Loew's State Theatre, proved
quite successful. Jack Yellen, whose song "I
Wonder What's Become of Sally," and one of
the season's big successes, was induced by Mr.
Gates to sing several of his songs. The idea
in order to test the extent of the radio audience
included a free autographed copy of the song
to the first hundred listeners who wired or
would write the station. The next morning's
mail brought over five hundred requests for
copies and each succeeding mail brought other
requests from all parts of the country.
Livingston Lanning and Don Albert, the mu-
sical director, also devised a beautiful presenta-
tion of "I Wonder What's Become of Sally"
for the opening of the new theatre. Between
these two publicity ventures the song has had
some unusual publicity in this section.
He was responsible for the material of a long
list of vaudeville sketches. More recently he
had been a comic scenario writer, having con-
tributed material for Buster Keaton, Charlie
Chaplin, Harold Lloyd and others.
Gershwin Musical Shows
Open in New York
Score by George Gershwin and Lyrics by Ira
Gershwin—Harms, Inc., Publish the Music
Musical Shows Open
George Gershwin has written the music and
Ira Gershwin the lyrics for the new musical
comedy, "Lady Be Good," which opened at the
Lyric Theatre, New York City, on Monday
night of this week. The book is by Guy Bolton
and Fred Thompson. The production is in two
acts and six scenes with settings by Norman-
Bel Geddes.
The opening of this musical offering marks
the first appearance since their return from
London of Fred and Adele Astaire. Miss As-
taire, who was noted for her dancing in former
musical comedy appearances and who had early
experience in vaudeville, is now received as a
comedienne of first class.
Walter Catlett takes the leading comedy roles,
and Cliff Edwards, of ukulele fame, also fur-
The business of the late E. T. Paull, who died nishes some comedy as well as music. Other
on Wednesday of last week, will be continued. outstanding members of the cast include Alan
Besides his wife, Mr. Paull is survived by a Edwards, Kathlene Martyn, Gerald Olivei
married daughter. For many years he had as- Smith.
sociated with him a staff who will carry on the
The most popular song* are "Oh! Lady Be
executive work of the E. T. Paull Music Co. Good," "Fascinating Rhythm," "Hang On to
The offices will remain at 243 West Forty-sec- Me," "Man I Love," "The Half of It Dearie
Charles Bayha, the former orchestra man who ond street, New York City.
Iliues." Harms, Inc., are the publishers.
now makes his home in Miami, Fla., and who
recently placed a song entitled, "When the
Moon Shines on Carol Gables," with Irving
Berlin, Inc., is now completing another musical
Shapiro, Bernstein & Co., Inc., has just is-
BERLIN, December 1.—On Christmas Eve the
offering in collaboration with Edgard Leslie.
Just before his return to Miami Mr. Bayha (jerman version of "Little Jessie James" will sued a popular priced song book for children
closed negotiations with Shapiro, Bernstein & open here. This follows the recent Viennese under the title "Mary Earl's Song Book for
Co., Inc., for the issuance of a novelty song premiere of the same show. It is expected Kiddies." The book contains sixteen pages of
that Harry Archer, the composer, will arrive popular songs frequently used by children in
entitled "Bessie Couldn't Help It."
games and now quite familiar in their issuance
in time to direct the music.
as children's records. The titles include "Lit-
tle Bo Peep," "Mary Had a Little Lamb,"
"Little Jack Horner," "Old Mother Hubbard,"
Thomas J. Gray, the well-known song writer
"Mulberry Bush," and what is said' to be the
"The Pal That I Loved Stole the Gal That
died early this week at his home, 456 West
first time in composition form, "Water Water
47th Street. Mr. Gray was thirty-six years old. 1 Loved," the ballad from the catalog of Leo Wildflower."
Feist, Inc., is proving one of the quickest suc-
cesses of this type of song ever recorded in
popular publishing circles.
ST. LOUIS, MO.,
There has been some hesitancy on the part
of producers in putting forth new musical
shows this Fall. The Irving Berlin Fourth An-
nual Box Revue, which opened this week, was
two months behind schedule. The tide seem-
ingly has turned, in the eyes of the producers,
for two other musical shows opened on Mon-
day night of this week. While theatrical busi-
ness has not been up to normal so far this
Fall the atmosphere is seemingly changed for
the better and theatrical interests are much
more optimistic.
Paull Business to Go On
New Bayha Number
To Open in Berlin
Thomas J. Gray Dead
New Song Book
Proves Big Success
Jenkins'
Outstanding Sellers
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"Moonlight Makes Me Long for You" £ £ ~
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