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THE MUSIC TRADE REVIEW
52
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younger element and makes possible a wide
variety of musical instruments for gift purposes.
To-day the music establishment is an active
center during the holiday season. To the dealer
A Wealth of Books and Music Especially Suit- who uses his mailing list regularly, who creates
able for the Holidays Brings Large Sales to attractive window displays and energetically
the Sheet Music Departments
places before the consumer the appropriate and
available stocks which he carries the season
Fortunately for the sheet music dealer proves one of the most profitable of the year.
during the last decade there has become
Some members of the trade have found it
available a wealth of material in sheet music profitable each season to carry Christmas cards
and books which is particularly appropriate for with verse particularly appropriate to those in-
Christmas gifts. The increasing interest of the terested in music. These can be obtained at
young in music and the respect for music as various prices and are extremely profitable. It
an educative factor by their elders tend to make is an adjunct that is seasonable and such goods
the music store a much busier establishment must be stocked with care as it invariably be-
during the holiday season than was the case comes dead when, the holiday season is over.
a decade ago.
If space and the sales force's time permit the
In the list of sheet music and in the book- Christmas card often proves a ready seller. It
offerings there is a sufficient variety of material has no influence on sales throughout the bal-
to meet the tastes of every one who has either ance of the year and for that reason it would
the ear or the gift for music- To those dealers be far better for the trade to concentrate its
who handle musical merchandise and the energies on strictly musical goods because the
smaller musical instruments the post-war period interest created in such products has a more
has created a new era. The clientele has in- permanent value. In fact, the showing of
creased by leaps and bounds and a goodly pro- Christmas goods may be the means of making
portion of the interest shown comes from the many sales during the balance of the twelve
months of the year.
All of the standard publishing houses issue
special literature for their publications that arc
particularly appropriate as Christmas offerings
These are given to the dealer gratis often with
To Strengthen the Weaker Fingers—To Develop the Legato
the retailer's imprint, and a little card in their
Touch, or the Staccato Touch—To Use as a Study in Wrist Work,
Octave Work, Left Hand Melody. Crossing the Hands—and
distribution so that the recipient finds the mes-
Dozens of Other Problems?
sage appropriate to his or her needs, which add
You Will Find the Answer in the List of
substantially to the month's total of sales in the
MUSIC CLASSIFIED store.
Each season sees greater progress in the
ACCORDING TO
thought and attention given to musical offerings
Christmas. The widespread dissemination
PIANO TECHNIQUE of for literature
and information regarding musical
From the Newly and Thoroughly Revised
gifts will in time make the music establishment
of the utmost importance during the holiday
Lv/ti *l • iaaSfwTiTiEi
season. Each dealer can do his share in bring-
ing this about.
a opy
EDITION OF
acopy
*
STANDARD
TEACHING MUSIC
Selected by
STURKOW RYDER,
Celebrated Teacher, Composer and Concert Pianist,
and HENRY S. SAWYER,
Well Known Music Critic.
EDITORIAL STAFF of the McKINLEY PUBLICATIONS
Frederick A. Stock (Editor-in-Chief "Music in the Home"
Edition). Anne Shaw Faulkner (Music Chairman, General
Federation of Women's Clubs). Sturkow Ryder, Victor Gar-
wood, Allen Spencer, Clarence Eddy, Arthur Olaf Andersen,
Allen Ray Carpenter, Henry S. Sawyer and Others.
Send for Catalog of "One Thousand and One" Piano Selections.
McKINLEY MUSIC CO.
1501-1515 E. 55th St.
CHICAGO, ILL.
Copyright, 1921, by McKinley Music Co.
Cus Kahw and Ted Fionto's
NeWest Cowiedy Soiag —
A Great Fox Trot Melody
Arid A Lurlc With TKe
Smartest liwes of the Yea?.
auy FEIST
Good Sellers During the
Holiday Buying Period
M
DECEMBER 6, 1924
Concert Artists Using
Chappell-Harms Ballads
John McCormack and Reinald Werrenrath Pro-
gramming Numbers From This Firm's Cat-
alog
Among the other artists using Chappell-
Harms ballads this season is John McCormack,
who will program "I Look Into Your Garden,"
by Haydn Wood; "The Sweetest Call," by John
Morrow, and "What a Wonderful World It
Would Be," by Herman Lohr. . .
Reinald Werrenrath is programming "Go,
Lovely Rose," by Roger Quilter, and "The
Bubble Song," by Martin Shaw. Colin O'More
is singing "Casey, the Fiddler," by Haydn
Wood; "Brown Bird Singing," by Wood, and
"What a Wonderful World It Would be," Lohr.
Hagen Opens Office
Milt Hagen, well known as a songwriter and
publicity agent, has with several associates
opened a general publicity and advertising of-
fice at 1587 Broadway, New York City. Mr.
Hagen severs himself from all former connec-
tions. Among his clients are Nat Martin and
his Four Marx Bros. Orchestra, Ted Weems
and his Victor Orchestra and Benny Leonard,
the world's lightweight champion.
Mr. Hagen is widely known in this field of
work, being one of the leading press representa-
tives and advertising men in this branch of the
business.
Consult the Universal Want Directory of
The Review. In it advertisements are inserted
free of charge for men who desire positions.
Fox Xmas Publicity
The Sam Fox Publishing Co. has issued a
little circular announcing "Christmas Gift Sug-
gestions." These include ten art songs, ten
piano compositions and series of seven selected
cycles by successful American composers. The
covers of all these compositions are works of
art printed in several colors and are unusually
attractive, making ideal musical gifts. These
are placed in attractive gift envelopes by the
dealers, which adds to their salabiUty and ap-
propriateness. The cycles include "Autumn
Sketches," "Memoirs," "In An Old Rose Gar-
den," "At the Bal Masque" and "Twilight
Sketches."
Consult the Universal Want Directory of
The Review. In it advertisements are inserted
free of charge for men who desire positions.
Distinctive
Song Successes
Moon Dream Shore
Love Came Calling
The Little Old Garden
Out of the Dusk to You
I Love a Little Cottage
One Fleeting Hour
A Japanese Sunset
Lassie O'Mine
Rosita