Music Trade Review

Issue: 1924 Vol. 79 N. 23

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
DECEMBER 6, 1924
MUSIC
TRADE
REVIEW
49
SUPPLY BRANCHES OF THE INDUSTRY
Where Waste Takes
Place in the Factory
Conference on Utilization of Forest Products
Points Out Present Lumber Waste in the
Factories
In connection witli the recent conference on
the Utilization of Forest Products held at
Washington, a pamphlet was distributed to
wood-working trades throughout the country to
point out the magnitude of economic waste to
the lumber supply in manufacturing plants.
Piano, furniture and automobile factories are in-
cluded among those industries which incur the
heaviest mill losses in remanufacturing proc-
esses.
"Wastes and losses in remanufacture," says
the pamphlet, "are those which occur in the
production of finished articles from lumber and
dimensional material. Cutting up the lumber
and dressing it to the proper sizes and shapes
are the principal operations in which the waste
occurs. For instance, only from 25 per cent to
40 per cent of the lumber remanufactured into
furniture and chairs appears in the finished
product, the remainder being lost or wasted.
The total of all remanufacturing losses exceeds
in amount the equivalent of one-half billion cu-
bic feet of standard timber annually.
"About 55 per cent of the volume of the log
as it enters the sawmill emerges as useful prod-
uct. The remaining 45 per cent is lost in bark,
saw kerf, slabs, edgings and trimmings and
culls due to mismanufacture. The annual gross
loss is thus over 2.8 billion cubic feet of stand-
ing timber. Since some of this waste is con-
verted into Jath, box shooks and other small
products, the net loss is appreciably less.
"Losses in the barking, chipping and grinding
operations in making wood pulp and converting
the pulp into paper are estimated at about 720,-
000 cords per year. A large percentage of the
loss occurs in barking, particularly when knife
barkers are used. The losses are sometimes as
high as 33 per cent of the net volume.
"In the logging of saw timber for lumber and
other sawed products, almost 2.3 billion cubic
feet of standing timber per annum is lost or
wasted. This item comprises stumps and tops,
trees shattered in felling, small and defective
logs, trees of little used species, material wasted
through carelessness or lack of judgment in
bucking, the losses resulting from damage
through sky-line logging. The loss is equiva-
lent to about 28 per cent of the stand involved
in the operation. Woods losses in saw timber
manufactured into other than sawed products
amount to about 1.2 billion cubic feet every
year, and in material smaller than saw timber
to almost two billion cubic feet per year. The
total of all the woods losses is about 5.5 billion
cubic feet per year, or about 24 per cent of the
forest drain.
"Mechanical defects such as checks and
cracks, loosening of knots, warping, splitting,
twisting, cupping, etc., are in general caused by
the seasoning process and are usually termed
seasoning defects. They result in a reduction in
. the quality of the board or in the salable vol-
ume, or both. They may occur at almost any
period during the manufacture and use of wood.
The principal losses, however, occur at the saw-
mill and at the remanufacturing plant, because
it is at these points that most of the seasoning
is done."
A. W. Johnston Visits West
BBIDGEPORT, CONN., November 28.—A. W. John-
ston, of the Cornwall & Patterson Mfg. Co., of
this city, and well known throughout the entire
piano industry, returned to Bridgeport in time
to spend Thanksgiving home. Mr. Johnston
had been away several weeks traveling through-
out the Middle West and calling upon his many
business friends in that section of the piano
trade.
STANDARD
(CAMBRIDGE.)
Piano Actions
Write for a sample can of Behlen's
Varnish Crack Eradicator and try it.
Once you learn how much it means to
you in the saving of time on your refin-
ishing jobs by eliminating the necessity
of scraping off old varnish and shellac,
and how much more satisfactory are
the results, because of the better sur-
face it gives to work on, you, like
others,, will continue to use it.
he Standard Action company
Cambridge, ^Massachusetts
Write to-day.
Heavy Orders Placed
for Piano Hardware
W. C. Hess, of American Piano Supply Co.,
Reports Manufacturers Have Anticipated
Wants
Piano hardware merchants have had little to
complain of this Fall with respect to the
promptness with which advance orders are be-
ing sent in by piano manufacturers, according
to William C. Hess, vice-president and New
York manager of the 'American Piano Supply
Co., Inc. "It is evident that a big Fall and
Christmas business has been anticipated by
practically every manufacturer in the trade,"
said Mr. Hess, "for most of the orders received
were not only far in advance, but were usually
for large quantities of stock.
"With conditions thus adjusted, the American
Piano Supply Co. has been consistently busy
all along, and many unnecessary telegrams and
long-distance telephone calls have been elim-
inated.
The manufacturers seem to have
learned the lesson that it is cheaper to order
early, and even the retailer has been benefited
by receiving his shipments more quickly."
A. K. Gutsohn Reports
Good Business Conditions
Superintendent of Standard Pneumatic Action
Co., Back From New England, Talks on
Conditions
A. K. Gutsohn, superintendent of the Stand-
ard Pneumatic Action Co., New York, has just
returned from an extensive trip through New
England, where he called on many sources of
supply for Standard Pneumatic actions as well
as numerous piano factories using Standard
player actions. Mr. Gutsohn states that he
found the piano industry booming, working on
overtime schedules for the most part to get out
rush orders from retailers.
"I was gratified to find," Mr. Gutsohn stated,
"that the continuance of the Coolidge adminis-
tration has stimulated not only the piano manu-
facturing field in Massachusetts and Connecti-
cut but also general industrial plants. I found
few evidences of unemployment on my last trip,
compared with conditions as I found them ear-
lier in the year. I am positive that this will be
the most prosperous Fall in the history of the
Standard Pneumatic, and I am certain that our
activity will be shared by the New England
piano industry."
WHITE, SON CO.
Manufacturers of
ORGAN AND PLAYER-PIANO
THE
H. BEHLEN & BRO.
Aniline*
Shellacs
Cxclusive manufacturers of
Stains
Fillers
10-12 Christopher St., New York
Near «th AT*., and 8th St.
AHJNOVELTYCO.
Piarvo Beivehes
and M:\isie Cabinets
GOSHEN
\lfcit% for catalog QJML details
INDIANA
LEATHERS
530-540 Atlantic Ave., BOSTON, MASS.
For over 25 years Specialists
in high grade Piano Cases
Paterson Piano
Case Co.
PATERSON, N. J.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
50
THE MUSIC TRADE REVIEW
DECEMBER 6,
1924
IN THE WORLD OF MUSIC PUBLISHING
Conducted By V. D. Walsh
The Problem of Distribution in the
Field of Standard Music Publications
Weakest Spot at the Present Time Is the Lack of Coverage in the Smaller Cities and Towns
Which Reacts Directly Upon the Volume of Sales of These Numbers
(~\ N standard music there is seemingly a mini-
^^^ mum of outlets for the distribution of the
goods. This has long been recognized and, ow-
ing to the nature of the business with its wealth
of details, its diversified stocks and the atten-
tion necessary to make a store or a department
a success, the obstacle to enlarged distribution
has been looked upon as insurmountable.
There is, of course, much truth in the feeling
that is abroad in both retail and publishing cir-
cles, that it is well that there should be fewer
distribution points, each, however, equipped to
serve a musical clientele most advantageously.
There are a number of drawbacks to a more
widespread introduction of sales outlets but
with all of this there are many important rea-
sons why an increased distribution should be
furthered.
A quick analysis of the distribution problem
shows that the weakness at present is in the
coverage of the smaller cities and towns. The
dealer in. such localities speaks of the music
purchasers of his city as preferring to go to the
large center for their supplies. This, of course,
is encouraged by the dealer in the large cities.
The retailer in the trade centers is well equipped
to serve diversified musical tastes and has at
hand comprehensive catalogs meeting most
needs and is in a position to get further re-
quirements almost overnight.
There are towns throughout the United States
with a population as high as 10,000 the music
establishments of which encourage the musical
clientele of the locality to get their needs from
adjacent cities. In some instances, however,
outsiders opening up music stores have failed
to see good reason for encouraging purchases
outside the locality and in such cases there have
been profitable and successful openings of sheet
music departments.
This problem is a little greater than it appears
at first thought. In fact, besides publishers and
dealers, it should arouse the interest of the
piano manufacturer and all others who desire
to see the development of America musically.
Even the successful sheet music establishments
in the larger cities, if the case were properly
presented, could see the value to the country as
a whole and to their section in particular if
some of the smaller centers were covered more
advantageously for the distribution of music.
As it is musicians and musical enthusiasts in
the smaller localities now make their purchases
haphazardly. They make them after long de-
lays or until such time as it is possible to get
to the city. This, often results in the early en-
thusiasm for the particular type of music wan-
ing and a loss of sales and possibly some mu-
sical development that will hardly return later.
The sheet music establishment in the small
town can be and often is the source of much
pioneering work. It is the outpost of musical
propaganda and. development and if enough
centers in a given state were well covered and
the needs of various communities were supplied
promptly the progress of the state musically in
a period of years would be reflected in further
sales of musical literature and musical instru-
ments.
There are, of course, more piano stores in
smaller centers by far than there are sheet mu-
sic establishments or departments from which
publication needs may be procured. This un-
doubtedly will always be so. It does not neces-
sarily follow however that because musical in-
struments have a fair representation throughout
a given territory in small communities musical
development is being furthered. In fact, in
most instances it only means that musical
instruments are there to supply the demand
that has probably been created through some
source entirely outside of the retail establish-
ments which absorb the sales for pianos and
other instruments.
In figures given out by manufacturing as-
sociations, from the government and other
sources, the sales of pianos have repeatedly
been shown to be far below what should be the
general average for such a prosperous country.
If a further analysis of such sales were made
it would probably demonstrate that the weak-
ness in the distribution of pianos as well as
sheet music and other musical adjuncts is well
taken care of in the cities in the larger centers,
but that distribution fails to get other than the
minimum in the communities of a few thousand
population.
If such centers were covered better to the
advantage of the music industry and if efforts
were made to further musical progress in the
small community the bulk of sales when na-
tional figures were issued from the small cen-
ters might far exceed the consumption of the
cities.
"Music Box Revue"
Opens in New York
Fourth Annual Presentation Made and Meets
With Enthusiastic Press Comments in New
York Papers
The fourth annual opening of Irving Berlin's
"Music Box Revue" opened at the Music Box
on Monday night of this week. As is usual
the lyrics and music are by Irving Berlin. It
is produced by Sam H. Harris and Berlin and
staged by John Murray Anderson with two acts
and twenty-nine scenes.
The principals include Fannie Briee, Clark &
McCullough, Oscar Shaw, Grace Moore, Carl
Randall, Ula Sharon, Hal Sherman, Brox Sis-
ters, Joseph MacCauley, Frank Allworth, Run-
away Four, Bud and Jack Pearson, Wynne Bul-
lock, Claire Luce, Irving Rose and others. In-
deed an imposing list.
There are spectacular moments in this new
offering which produce some gorgeous effects.
Through it all, however, the business of the
show moves with precision and with novelties
deftly interspersed. Among these latter is a
scene which with a change of lights caused the
entire company to appear to be darkies. This
is accompanied with a levee scene in which is
introduced the song "Call of the South."
The other songs include "Tell Her in the
Spring Time," "Shade of a Sheltering Tree,"
"Listening," "Unlucky in Love," "Who," "Alice
in Wonderland," "Tokio Blues," "Don't Send
Me Back" and "Rock-A-Bye Baby."
All of the New York papers made favorable
comments on the new production. Some of
them were quite enthusiastic and the New York
Times critic closes his remarks with: "This re-
port should also include the fact that several of
SONGS THAT SELL
All Alone (New), by Irving Berlin
What'll I Do?
Charley, My Boy
Driftwood
When 1 was the Dandy and You Were
the Belle
Morning (Won't You Ever Come Round?)
1 Can't Get the One I Want
Seventeen (New)
Show Me the Way (New)
Take Me (New)
Get Yourself a Broom (New)
I Couldn't Get to It in Time (New)


Nobody's Child
Red Hot Mamma
She's Everybody's Sweetheart
Nobody Loves You Like I Do
TIDDLE DE UKES—' Comic Songs for
the Ukulele
Universal
Dance Folio No. 8
X Special 1925
Edition
Peterson's Ukulele Method
World's Favorite Songs
Lundin's Tenor Banjo Method
The Song Titles from Irving Berlin's Fourth Annual
MUSIC BOX REVUE
Are Now Ready
Tuneful Melodies from
DIXIE TO BROADWAY
Mandy, Make Up Your Mind
Dixie Dreams
I'm a Little Blackbird Looking '
for a Bluebird
Outstanding Song Hits from
TOPSY and EVA
Rememb'ring
1 Never Had a Mammy
IRVING BERLIN, Inc.
1607 Broadway, New York
Mr. Berlin's numbers, if not all of them, will be
sweeping the land before long. As for the rest,
it is a Revue that is at all times up to the
Music Box standard—which is a high one."
Irving Berlin, Inc., publishes the music.
New Rose Fox-Trot
PORTLAND, ORE., November 28.—The new fox-
trot written by Vincent Rose, "When We Are
Together," published by Sherman, Clay & Co.,
has made its appearance on the sheet music
counters of the local dealers and is destined,
according to the dealers, to rival his former
hits, "Linger Awhile" and "Love Tales," also
among the Sherman, Clay & Co. publications in
their catalog.
Consult the Universal Want Directory of
The Review. In it advertisements are inserted
free of charge for men who desire positions.

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