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THE
52
MUSIC
TRADE
REVIEW
NOVEMBER 29, 1924
Cant Go Wroi\g With Aivy FEIST
Bring Back Thos
ONE
there's en lyyesistible
su)tu$ m tkis
BabyDays
A Dixie Lullaby
Fox Trot:
DOO
end
A real, NoVelty
Fox T r o t
these are now on the dealers' shelves or in
wrappers. Many of these will not be placed
before Christmas buyers unless the dealer gives
some thought and attention to these publica-
Various Catalogs Replete With Selections Par- tions which he .already has in stock.
This is a timely suggestion and should be
ticularly Suitable for That Season as Shown
acted upon by every dealer inasmuch as no
in Richmond Music Supply Co. Bulletin
additional investment is required on the part of
Naturally every sheet music dealer is giving the retailer. A little energy in rearranging
thought of how best to add to Christmas sales. stocks and producing the appropriate goods
These can best be encouraged by window dis- making it available for music buyers is all that
plays of appropriate offerings; by the dissem- is necessary. The list is most comprehensive,
ination of literature and by placing in some includes music of all kinds, many books and
manner before every customer publications of special offerings for the children.
a Christmas character that will meet the in-
dividual's particular needs.
Practically every publisher's catalog has some
special music or books that should have an
added sale at this particular time. These should
all be given attention as they mean profits that First of "Symphonic" Jazz Concerts Given by
Popular Orchestra Leader Before a Crowded
would not otherwise accrue to the merchant.
House—Something of the Program
It is not necessary, however, for a dealer to
confine his Christmas activities to either new
material or publications that are issued specially
Vincent Lopez and his augmented orchestra
for the occasion. This is most concretely shown of forty selected soloists gave the first of his
by the December bulletin issued by the Rich- "symphonic jazz" concerts on Sunday afternoon,
mond Music Supply Co., which has arranged a November 23, at the Metropolitan Opera House,
four-page list with some illustrations of pub- New York.
lications that are available for Christmas sales.
This is the first concert appearance made by
As the Richmond bulletin points out, most of this orchestra under the direction of William
Morris and S. Hurok and will be followed by
a tour of the country and a series of short trips
to Europe.
AT THE HEAD OF ITS CLASS!
The opening was played.to a crowded house.
The reception was enthusiastic and made neces-
sary repeated encores. While the orchestra
played some symphonic arrangements of some
standard numbers these are mostly confined to
those things that have already found popular
favor.
The program opened with the Russian Fan-
FIFTEEN CENT
tasy in which is incorporated "Song of the
Volga Boatmen,'' "Song of India" and "March
of the Sirdar." There is also a Biblical Suito
and Rimsky-Korsakow's "Scheherazade." Other
features are Emerson Whithorne's "Pell Street"
from "New York Days and Nights." A greater
part of the balance of the program was devoted
GROWS and GROWS and GROWS!
to specially arranged popular numbers, including
Mil. DKAT.KR: Are You Handling th<» E a s y
Ni'lliiiK '•I5ij{ rrnflt" 1,1'ni*? A ChuW-e Stork of
"June Night" (Feist), "Indian Love Song"
1207 AsMirtnl A1 lisle, Vo«-:tl, Piano, Piano
Huffs, Violin and Piano, Savonhonp and
(Harms), "Follow the Swallow" (Remick), "All
l'iiino, etc-., Installed lit Very L o w Cost.
Alone"
(Berlin), "In a Little Rendezvous"
All of tho ll.-st Keprints and More Bi(f
(Waterson), "Why Live a Lie" (Feist). The
Selling Copyrights Than Any Olhor L u w -
Vrieed Ktlition !
soloists included Yvctte Rugel, soprano; several
Music Perfectly Fingered, Printed on the
harmonica solos by Borrah Minevitch, and
Uest Paper, N e w Title I'aBes
Lopez himself at the piano playing "Nola."
Vincent Lopez Orchestra
Heard at the Metropolitan
World Famous
McKINLEY
MUSIC
200% PROFIT
SO New Numbers and New
Catalogs NOW READY for 1925
Write for Samples.
McKINLEY MUSIC CO.
15011517 E. 55th St.
CHICAGO
Anotkef
~ "
O'Neil
N
^ Absolutely New
Different /
Selecting Proper Music
for Christmas Selling
Liberal Sales Plan.
UMadeA
Hit WitK
A Live Feist Number
The Leo Feist, Inc., number of "The Pal That
I Loved Stole the Gal That I Loved" continues
to be one of the best sellers of the new season.
The added activities on this number as now
arranged by the publishers should make it one
of the outstanding songs of the next several
months.
"My Girl" New Musical
Comedy, Opens in New York
New Production Well Received by Critics—Has
Melodious Score and Entertaining Book—
Music Published by Leo Feist, Inc.
A new musical comedy, called "My Girl,"
opened at the Vanderbilt Theatre, New York,
on Monday night of this week. Previously it
had appeared in some cities in Massachusetts
during the past month. Its success on the road
and its acceptance at its New York premiere
stamps it as one of the best of the season's
offerings.
All the New York critics express favorable
comment following the opening and some of
them were quite enthusiastic. The New York
Times said:
"'My Girl' is a tuneful and fast-moving musi-
cal comedy, with just enough brightness in it to
make one long for more. The authors are Har-
Ian Thompson and Harry Archer, the same two
who provided book and music for last season's
'Little Jessie James,' now being carried all over
the country by countless companies. Mr.
Archer has three or four swinging melodies in
the new production—tunes that will certainly
be danced to all over town. Practically all the
feet in the auditorium were set tapping last
night."
Roger Gray and Russell Mack furnished much
of the comedy and this, together with an enter-
taining book, supplemented by an active chorus,
which will be noted for its dancing as well as
its singing, are outstanding features of the show.
The most popular songs are "You and I,"
"A Fellow Like Me," "Desert Isle" and "A
Rainbow of Jazz." The latter number is par-
ticularly novel in both lyric and melody. All
of these songs should sell to the profit of the
writers and to the publishers of the music, Leo
Feist, Inc.
Two New West Coast Songs
POUTLAND, ORE., November 21.—Among the new
numbers to be placed on the counters of the
local sheet music departments were two new
songs published by Sherman, Clay & Co. One
a waltz, "Day Dreaming," by Karl Burnett,
Richard Coburn and Mr. Carleton. It was
written with ukulele accompaniments. The
other, "China Girl," is a fox-trot, with an
Oriental tone running through it.
Justin Ring Succeeds Bergh
Arthur Bergh, the former recording manager
for the General Phonograph Co., manufacturer
of Okeh records and who is now acting in the
same capacity with the Columbia Phonograph
Co., Inc., was succeeded by Justin Ring, who
has been on the recording staff of the General
Phonograph Co. for a number of years.