Music Trade Review

Issue: 1924 Vol. 79 N. 22

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
NOVEMBER 29,
1924
THE MUSIC TRADE
Weymann Features Irving
Berlin Song "All Alone"
Special Window Display Given to Number
While It Was Being Sung in Philadelphia
Vaudeville
Irving Berlin's new song, "All Alone," is
hailed by its publisher, Irving Berlin, Inc., as
the best thing Irving Berlin has done in a
REVIEW
popularity. The singers who are featuring the
"Great Divide" are numerous and practically all
of them report it to be one of the best things
in their acts. It has a typical Ernest Ball cli-
max, beloved by singers and auditors alike.
Music jobbers generally are enthusiastic over the
possibilities of "West of the Great Divide," and
their judgment is a pretty sure index. On top
of this news of the general success of this ballad
comes the news of the tie up with the big scenic
feature picture, "The Great Divide." The Ball
song has been chosen as the theme number for
this remarkable film, and M. Witmark & Sons,
the publishers, have issued a special "Souvenir
F.dition" in connection with the release.
51
DIXIES
FAVORITE
S
O
N
*
High brown* Comedy
Blues te Trot
Frank H. Gillespie
Appoints New Jobbers
McKinley, Carl Fischer and Jenkins to Handle
His Well-known Number, "Moonlight Makes
Me Long for You."
Featuring "All Alone"
popular number in some seasons. Its view of
the song has been substantiated by the recep-
tion it has received by vaudeville singers and
in dance form by orchestras.
Recently Mae Francis, who is now booked
over the Keith theatres, appeared in Philadel-
phia and simultaneously the H. A. Weymann &
Sons store gave a feature window to this Berlin
song. This was due to the fact that Miss
Francis made it one of the features of her at-
tractive program. The Weymann window, as
is usual with its well-arranged displays, created
attention and produced sales.
"West of the Great Divide"
Looms Large as Hit
New Ball Ballad Published by Witmark & Sons
Likely to Rank Among His Greatest Sellers
In his fine new ballad, "West of the Great
Divide," Ernest R. Ball bids fair to equal, if not
surpass, the record for popularity he achieved
with his remarkably successful waltz ballad,
"Let the Rest of the World Go By." There is
hardly any point of similarity between the two.
Undoubtedly "West of the Great Divide" is
more pretentious, and therefore, in many ways,
more effective. But both these Ball ballads
possess the same earmarks of sure and wide
Frank H. Gillespie, Pittsburgh publisher with
executive offices at 1112 Forbes street, that city,
has just appointed the McKinley Music Co., of
Chicago; Carl Fischer, Inc., New York, and J.
W. Jenkins' Sons Music Co., Kansas City, as
jobbers for his song "Moonlight Makes Me
Long for You." This number has been broad-
cast frequently by several stations through-
out the country and already the number has
sold close to 150,000 copies.
It has been programmed by Ted Brownagel's
Orchestra and many others. Recently Mr.
Gillespie received a letter from Fred Tremblay's
Orchestras of the Imperial and Princess Thea-
tres, Quebec, Canada, in which Mr. Tremblay
said: "Acknowledging receipt of second orches-
tration on 'Moonlight' and already it has won
the hearts of the natives here. I had an oc-
casion to use it last night at the Armistice
Dance. It certainly pleased the crowd as they
welcomed eight encores. So you can rest as-
sured it will be played all through the Winter
season as one of my leaders."
THAI I LOVED
[j^TOLE THE GAL THAT I LOVED)
A Story Ballad j/itk
sympathetic""
^^Melodu
mm,,
KISSES"
ORIENTAL IN ATMOSPHERE
WITH A SINGULAR NEW
FOX TROT RHYTHM.
Progressive Australian
House Enlarges Quarters
Musgrove's, Ltd., Perth, Now Occupies Four-
story Building Modernly Equipped—Handles
Cable Company and R. S. Howard Lines
Word comes from Perth, Australia, of the re-
modeling of the large four-story establishment
of Musgrove's, Ltd., one of the leading music
houses in that section of Australia, and operat-
ing under the title of the Lyric House.
The store is modernly equipped in every par-
ticular with spacious show windows facing the
street, soundproof booths in several depart-
ments, and each section attractively decorated.
The company features the Cable Company line
of pianos and Solo Inner-Players, as well as the
R. S. Howard & Co. instruments, in addition to
British and German makes. It also handles the
Brunswick and "His Master's Voice" phono-
graphs, as well as musical merchandise and
sheet music.
A beautiful Waltz Sond
a welody o r
Features "My Kid"
Belle Baker, the perennial favorite, is fea-
turing "My Kid," the ballad leader of Jack
Mills, Inc. Al Dubin, Irwin Dash and Jimmy
McHugh, the authors of this really worth-while
piece of sentimentality, formed a happy trio re-
cently when the Palace (where Miss Baker
appeared) audience left no doubt as to its ap-
proval of the number.
Richmond Does Training
Maurice Richmond, head of the Richmond
Music Supply Co., returned to his office last
week following a week's stay at Brown's Physi-
cal Training Farm, Garrison-on-the-Hudson.
*
cant
Vitk
LEO FEIST INC
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
52
MUSIC
TRADE
REVIEW
NOVEMBER 29, 1924
Cant Go Wroi\g With Aivy FEIST
Bring Back Thos
ONE
there's en lyyesistible
su)tu$ m tkis
BabyDays
A Dixie Lullaby
Fox Trot:
DOO
end
A real, NoVelty
Fox T r o t
these are now on the dealers' shelves or in
wrappers. Many of these will not be placed
before Christmas buyers unless the dealer gives
some thought and attention to these publica-
Various Catalogs Replete With Selections Par- tions which he .already has in stock.
This is a timely suggestion and should be
ticularly Suitable for That Season as Shown
acted upon by every dealer inasmuch as no
in Richmond Music Supply Co. Bulletin
additional investment is required on the part of
Naturally every sheet music dealer is giving the retailer. A little energy in rearranging
thought of how best to add to Christmas sales. stocks and producing the appropriate goods
These can best be encouraged by window dis- making it available for music buyers is all that
plays of appropriate offerings; by the dissem- is necessary. The list is most comprehensive,
ination of literature and by placing in some includes music of all kinds, many books and
manner before every customer publications of special offerings for the children.
a Christmas character that will meet the in-
dividual's particular needs.
Practically every publisher's catalog has some
special music or books that should have an
added sale at this particular time. These should
all be given attention as they mean profits that First of "Symphonic" Jazz Concerts Given by
Popular Orchestra Leader Before a Crowded
would not otherwise accrue to the merchant.
House—Something of the Program
It is not necessary, however, for a dealer to
confine his Christmas activities to either new
material or publications that are issued specially
Vincent Lopez and his augmented orchestra
for the occasion. This is most concretely shown of forty selected soloists gave the first of his
by the December bulletin issued by the Rich- "symphonic jazz" concerts on Sunday afternoon,
mond Music Supply Co., which has arranged a November 23, at the Metropolitan Opera House,
four-page list with some illustrations of pub- New York.
lications that are available for Christmas sales.
This is the first concert appearance made by
As the Richmond bulletin points out, most of this orchestra under the direction of William
Morris and S. Hurok and will be followed by
a tour of the country and a series of short trips
to Europe.
AT THE HEAD OF ITS CLASS!
The opening was played.to a crowded house.
The reception was enthusiastic and made neces-
sary repeated encores. While the orchestra
played some symphonic arrangements of some
standard numbers these are mostly confined to
those things that have already found popular
favor.
The program opened with the Russian Fan-
FIFTEEN CENT
tasy in which is incorporated "Song of the
Volga Boatmen,'' "Song of India" and "March
of the Sirdar." There is also a Biblical Suito
and Rimsky-Korsakow's "Scheherazade." Other
features are Emerson Whithorne's "Pell Street"
from "New York Days and Nights." A greater
part of the balance of the program was devoted
GROWS and GROWS and GROWS!
to specially arranged popular numbers, including
Mil. DKAT.KR: Are You Handling th<» E a s y
Ni'lliiiK '•I5ij{ rrnflt" 1,1'ni*? A ChuW-e Stork of
"June Night" (Feist), "Indian Love Song"
1207 AsMirtnl A1 lisle, Vo«-:tl, Piano, Piano
Huffs, Violin and Piano, Savonhonp and
(Harms), "Follow the Swallow" (Remick), "All
l'iiino, etc-., Installed lit Very L o w Cost.
Alone"
(Berlin), "In a Little Rendezvous"
All of tho ll.-st Keprints and More Bi(f
(Waterson), "Why Live a Lie" (Feist). The
Selling Copyrights Than Any Olhor L u w -
Vrieed Ktlition !
soloists included Yvctte Rugel, soprano; several
Music Perfectly Fingered, Printed on the
harmonica solos by Borrah Minevitch, and
Uest Paper, N e w Title I'aBes
Lopez himself at the piano playing "Nola."
Vincent Lopez Orchestra
Heard at the Metropolitan
World Famous
McKINLEY
MUSIC
200% PROFIT
SO New Numbers and New
Catalogs NOW READY for 1925
Write for Samples.
McKINLEY MUSIC CO.
15011517 E. 55th St.
CHICAGO
Anotkef
~ "
O'Neil
N
^ Absolutely New
Different /
Selecting Proper Music
for Christmas Selling
Liberal Sales Plan.
UMadeA
Hit WitK
A Live Feist Number
The Leo Feist, Inc., number of "The Pal That
I Loved Stole the Gal That I Loved" continues
to be one of the best sellers of the new season.
The added activities on this number as now
arranged by the publishers should make it one
of the outstanding songs of the next several
months.
"My Girl" New Musical
Comedy, Opens in New York
New Production Well Received by Critics—Has
Melodious Score and Entertaining Book—
Music Published by Leo Feist, Inc.
A new musical comedy, called "My Girl,"
opened at the Vanderbilt Theatre, New York,
on Monday night of this week. Previously it
had appeared in some cities in Massachusetts
during the past month. Its success on the road
and its acceptance at its New York premiere
stamps it as one of the best of the season's
offerings.
All the New York critics express favorable
comment following the opening and some of
them were quite enthusiastic. The New York
Times said:
"'My Girl' is a tuneful and fast-moving musi-
cal comedy, with just enough brightness in it to
make one long for more. The authors are Har-
Ian Thompson and Harry Archer, the same two
who provided book and music for last season's
'Little Jessie James,' now being carried all over
the country by countless companies. Mr.
Archer has three or four swinging melodies in
the new production—tunes that will certainly
be danced to all over town. Practically all the
feet in the auditorium were set tapping last
night."
Roger Gray and Russell Mack furnished much
of the comedy and this, together with an enter-
taining book, supplemented by an active chorus,
which will be noted for its dancing as well as
its singing, are outstanding features of the show.
The most popular songs are "You and I,"
"A Fellow Like Me," "Desert Isle" and "A
Rainbow of Jazz." The latter number is par-
ticularly novel in both lyric and melody. All
of these songs should sell to the profit of the
writers and to the publishers of the music, Leo
Feist, Inc.
Two New West Coast Songs
POUTLAND, ORE., November 21.—Among the new
numbers to be placed on the counters of the
local sheet music departments were two new
songs published by Sherman, Clay & Co. One
a waltz, "Day Dreaming," by Karl Burnett,
Richard Coburn and Mr. Carleton. It was
written with ukulele accompaniments. The
other, "China Girl," is a fox-trot, with an
Oriental tone running through it.
Justin Ring Succeeds Bergh
Arthur Bergh, the former recording manager
for the General Phonograph Co., manufacturer
of Okeh records and who is now acting in the
same capacity with the Columbia Phonograph
Co., Inc., was succeeded by Justin Ring, who
has been on the recording staff of the General
Phonograph Co. for a number of years.

Download Page 53: PDF File | Image

Download Page 54 PDF File | Image

Future scanning projects are planned by the International Arcade Museum Library (IAML).

Pro Tip: You can flip pages on the issue easily by using the left and right arrow keys on your keyboard.