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THE
NOVEMBER 29, 1924
MUSIC
TRADE
45
REVIEW
Imitation Band Instruments
Opens Up a New Market
music supervisors everywhere and the response
is wonderful, so now is the time for the music
dealer to stock the line and cash in on our
efforts.
Song-O-Phone Bands Among the School Chil-
"Not long ago it was all vocal music in the
dren of the Country Growing in Number— public schools and the music dealer suffered be-
Create Desire for Genuine Band Instruments cause he had no voices to sell. Nowadays when
the pupils start with Song-O-Phones and grad-
The use of Song-O-Phone imitation band in- uate into real band instruments and orchestra
struments in stirring up an interest in music in instruments the music dealer profits.
the primary schools and kindergartens has
"There have also been a great many of these
opened up an important avenue of new sales bands organized by enterprising dealers* among
for music dealers, according to B. M. Carlisle, Boy Scout and Girl Scout organizations. Just
general manager of the Sonophone Co., man- a little while ago there was an article in one of
the teachers' magazines which told of the suc-
cess that has been met by educators in teaching
music with the aid of Song-O-Phones. Sets
of them have also been sold by dealers to
groups of grown-ups for use at banquets and
minstrel shows, etc."
The accompanying illustration shows a full-
fledged Song-O-Phone band organized among
A Song-O-Phone Band
second-grade school children who seem to be
ufacturer of these popular instruments, 548 having the best of fun with them. The instru-
Wythe avenue, Brooklyn, N. Y., who reports
ments are made in three sizes, small, medium
that hundreds of school superintendents and
educators throughout the country are showing
an enthusiastic interest in these instruments for
school use.
"Schools all over the country are forming
Song-O-Phone bands," said Mrs. Carlisle to a
representative of The Review this week. "These
Hoops, Brackets, Nuts, Pegs, Tailpieces,
seem to be just the thing for the youngsters, for
ArmrestSj Resonators, Tuning Forks,
they are so easy to play. Any child who can
Tambourine Jingles, Hawaiian Steels
talk can play them, as you play by humming
into them. That is why the teachers are eager
Hardware and Trimmings
to form these bands among the pupils because
for Ukulele and Banjo Ukes
the youngsters like them and they grow inter-
ested in music through their use.
Patent Heads for Banjo, Man-
"Dealers who have them in stock are placing
dolin, Guitar and Violin
large quantities of them in junior high schools,
grammar and primary schools and kindergar-
A Dependable Source of Supply
tens. We are advertising them heavily through-
out the country and making it easy for dealers
Waverly Musical Products Co., Inc.
to sell them. We are circularizing teachers and
342 Madison Avt.
New York
Musical Merchandise
Trimmings of Quality
and large, in imitation of several band instru-
ments.
These instruments include cornet,
keyed cornet, trombone, bass horn, saxophone,
keyed saxophone, bugle and clarinet.
New Store in Hamilton, O.
HAMILTON,
O., November
2\—A new music
store is being opened in the Hossfeld Building,
adjoining the Hotel Hamilton, by Fred Wagner,
well known in the music trade in this locality.
DRUM
DEP'T
IN
YOUR
STORE
MEANS
REPEAT BUSINESS
helps the dealer with-
newspaper ads—mats and
electros—cuts for all items
—broadsides for mail and
counter use—display cards
—catalogs and service.
WRITE TO US
Wood-wind
Instruments
GRET5CH
^ 4 8 EAST 20™$T, MEW YORK
Manufacturing Co.
INDIANAPOLIS, INDIANA
You have tried the rest
—Now use the BEST
Highest Standard
Quality Supreme
Joseph Rogers' Son
"XXX" and "STANDARD" Brand
Drum and Banjo Heads
Made from Genuine
Have the Endorsement
of America's Foremost
Artists.
T H E OLDEST AND
LARGEST MUSICAL
351-53 FOURTH AVE. NEWYORKCITY
Victor Distributors
Gold Medal Strings
for musical instrument*
Gold-plated Steel and
Wound Strings
B
!
Gibson Musical String Co. jK! "
The Frederick Rogers Co.
17 Jackson Ave.
Middletown, N. Y.
Send for our Catalog E.
GEORGE CLOOS, Inc.
Instruments for the Reed
Section of the Band.
Established 1862
Manufacturer of all Kind* of
FLUTES. PICCOLOS, CLARIONETS. FIFES, DRUM-
STICKS. DRUM-MAJORS' AND LEADERS' BATONS
Repairing Neatly and Promptly Done
1659 Stephen St., Ridgewood P. 0., Brooklyn
MERCHANDISE HOUSE
IN AMERICA
C. BRUNO §-SON,INC.
Calfskin
SEND FOR TRADE PRICE LIST OF
Harry Pedler & Go.
for
Violin, Viola,
'Cello and Bast
Incorporated
Elkhart
Ind.
MULLER & KAPLAN.
OVER
100%
PROFIT
154 East 85th St.. N. Y.
GOLD BAND REED
DISPLAY
CABINETS
The best Reed Outfit on the market. Contains: 3 do«. Bb Clar.. 1 Hot. Eb Clar.,
1 do*. SOD. Sax.. 3 do*. Alto Sax.. 2 doi. C Mel. Sax.. 2 doz. Bb Tmor. 1 doz.
Barl. All packed individually in envelope!. I doz. in a box, scientifically cured.
CARL FISCHER, Inc., 288111 New York