Music Trade Review

Issue: 1924 Vol. 79 N. 21

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
NOVEMBER 22,
1924
THE MUSIC TRADE REVIEW
San Francisco Will Hold Its Fifth
Annual Music Week from May 17-23
Fourth Annual Music Memory Contest Among the City's School Children to Be Feature of the
Event—Music Merchants Planning Co-operation—Mark P. Campbell Visits the Trade
C A N FRANCISCO, CAL., November 14.—San
Francisco's fifth annual Music Week will
be held (co-ordinated with National Music
Week) May 17 to 23, 1925, under the auspices
of the City and County of San Francisco and
the San Francisco Community Service Recrea-
tion League. The fourth annual Music Memory
Contest for San Francisco's school children is
to be a feature of the 1925 Music Week, as
the contest was of three of the other Music
Weeks here. The committee in charge of the
Music Memory Contest consists of Chester W.
Rosekrans, of Community Service, general con-
test chairman; Miss Estelle Carpenter, director
of music, San Francisco public schools; the Rev.
Hunt, director of music, San Francisco paro-
chial schools, and Shirley Walker, president of
the Music Trades Association of Northern Cali-
fornia.
Forty thousand copies of the prospectus an-
nouncing the Music Memory Contest have been
sent out to the public schools of the city and
8,000 copies to the city's parochial schools.
Preparation for the contest was begun last Mon-
day, the 10th inst., and will continue for the
coming six months. A preliminary test will be
held in the schools about the first week of May."
The forty compositions in the contest can be
obtained in the form of sheet music, rolls and
records. Record numbers of the compositions
are given in the prospectus. A very wide field
is covered in the music Selected, including folk
songs, light and grand opera selections; such
music written for the piano, as Rubinstein's
"Melody in F," and numbers from Mendels j
sohn's "Songs Without Words"; music written
for the violin, as Raff's "Cavatina"; famous
songs, ranging from the old English "Drink to
Me Only With Thine Eyes" to Cadman's "From
the Land of Sky-Blue Water," etc.
Music Dealers Will All Help
Speaking of the desire of the music dealers
to aid in the Music Memory Contest the pros-
pectus says, in part: "If you have a piano,
player-piano, Victrola, phonograph or any mu-
sical instrument at home, play these selections
—if you can't play, get your parents or friends
to play them. Any music store downtown or in
the neighborhood will be glad to play them for
you without obligation to purchase."
Prizes and school trophies are being offered
for the successful competitors. A Victrola and
thirty records will go to the school team making
the best score.
Visits South and Then Returns Home
Mark P. Campbell, president of the Brambach
Piano Co., who was here on his annual visit to
the Pacific Coast, left for the South last week,
accompanied by Beeman P. Sibley, Coast man-
ager for the Kohler Industries. Mr. Sibley is
expected back at his office here to-morrow, from
which it is inferred that Mr. Campbell is leav-
ing for the East.
Goelzlin Travels for Vocalstyle Rolls
Such an extensive territory is covered for
Vocalstyle rolls by F. Goelzlin, proprietor of
the Pacific Music Co., that he spends much of
his time on the road. He is expected back at
his headquarters, 137 Turk street, from three
weeks' active journeying. E. O. Gardner, retail
sales manager for the Pacific Music Co., states
that the demand for Vocalstyle rolls is good
Both Australia and British Columbia are using
these rolls more and more.
Two Roll Concerns Combined in One
The Premier Music Roll Co. and the Exhib-
itors' Music Roll Co. have been combined,
though the two names are still retained. S.
Barnett, proprietor of the Premier, bought the
Exhibitors and has moved across the avenue
to the latter's former headquarters at 120 Golden
Gate avenue. Mr. Barnett arranges the music
and cuts the rolls in his factory for motion
picture productions. He arranges the "cue"
sheets, and sends out his material to accompany
the motion pictures, the rolls being used for
such organs as the Fotoplayer. Three men are
kept busy in the shipping department, for Mr.
Barnett says he has 80 per cent of the picture
houses in the Pacific Coast and Rocky Mountain
territory. He has about 70,000 rolls in stock.
How Church Handles
the Delinquent
(Continued from page 7)
We must, therefore, insist upon payment of
the amount in arrears without further delay, and
we hope that you will not compel us to write
you again or send our representative to see
you for the purpose of adjusting the account.
Second "Delinquent" Letter
Five days after delinquent letter has been
mailed, in the event that there is no prompt re-
sponse from the customer, the second letter of
this particular series, a trifle strong in its lan-
guage, is sent as follows:
In looking over your account to-day we find
that there are
payments in arrears
amounting to $
We are sorry indeed to advise you that we
cannot and will not permit this matter to rest
in its present condition any longer, and it is
absolutely necessary that you arrange to call at
our office at once and adjust the account by
payment of this amount in full, or to make some
satisfactory arrangement thereon.
As we have written you several times regard-
ing this matter and sent our men to your home
without results we do not propose to do so
any more.
Unles we receive payment of the account up
to date or see you at our office within five days
from date we will take it for granted that you
do not intend to pay any attention to our letter,
and will feel compelled to resort to stronger
measures to collect the amount due according
to the terms of the contract.
Please consider this absolutely final.
The "Renewal" Letter
Following the five collection notices and
letters and the two delinquent letters, there are
still in reserve what is known as the "renewal"
letter and the "special demand" letter which are
worded in a way to indicate that the officers
of the company have reached the limit of their
patience and prompt action is demanded. The
"renewal" letter reads:
Your account must be brought up to date.
There are three ways to bring this about.
First—For you to send or bring in the entire
amount that you are in arrears.
Second—To come in and pay part of your
arrears and we will grant a renewal of the con-
tract.
Third—For us to turn the account over to our
attorneys with instructions to eith'er close it or
sue for the amount due and owing.
Don't ask us why this must be done; all we
have to say is that it simply has got to be done.
And it must take place within five days.
So, if you can't send in all that is due and
owing come in at once, we will be glad to see
you and you may rest assured we will be most
courteous and willing to help you.
This is a very important matter and must be
attended to at once. We feel that you are inter-
ested in your account—and will expect you to
call at our office within five days if you cannot
send in all of your arrears. Do not phone; a
phone call will not relieve the situation in any
way. You must come in.
The Final Demand
The final letter used by the collection depart-
ment, the "special demand" letter, brings to the
customer's attention the fact that failure to
make payment will mean a replevin suit and the
loss to him of his instrument. Where the final
written appeal is ignored suit for replevin is
actually started, or, in some cases where the
situation seems to warrant it, a personal visit is
made by the collector to the customer before
taking the final step. The last letter reads as
follows, and it must be agreed that the customer
who has ignored the entire series and forced
final action is a pretty callous individual:
We have just received explicit instructions
from our board of directors to clean up all past
due accounts now appearing on our books,
either by forcing payment of the amount in
arrears at once, or recovering possession of
the instruments. Your name, we are sorry to
say, is listed among these delinquents.
Demand is, therefore, made upon you for im-
mediate payment of the sum of $
, which
represents the amount past due on your con-
tract, or the peaceable surrender of one
Piano No
described in said con-
tract which we hold.
Failure on your part to comply with our de-
mand for payment within five days from date
will necessitate our sending our drayman to
your home for the instrument. You will be
expected to deliver the same to him upon pres-
entation of an order from us, and your refusal
to do so will result in our instituting a replevin
suit against you and have the proper officer of
the law directed by the court to seize the instru-
ment under due process thereof.
If you desire to avoid a great deal of unneces-
sary annoyance and expensive litigation and
save the amount you have so far paid, it be-
hooves you to act in this matter at once, as no
further notification will be forthcoming.
You may consider this positively final.
The above series has proved highly success-
ful with this firm.
Meiser Branch in Sunbury, Pa.
SUNBURY, PA., November 8.—A branch of the
Meiser Music House, of Northumberland, has
been opened here in the Third street side of the
Sclavos Building. George L. Weirick, formerly
a representative of Charles M. Stieff, Inc., has
been appointed manager of the local store.
Pianos, Victrolas, radio and small goods will
be handled.
Consult the Universal Want Directory of
The Review. In it advertisements are inserted
free of charge for men who desire positions.
Lau ter
Humana
Player Piano
What would it mean to
you to be able to say to
the player-piano purchas-
ers of your community:
"Here is the world's finest
player-piano!"
LAUTER GO.
Newark, N. J.
62nd Year
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
10
THE MUSIC TRADE REVIEW
Goosman Piano Co., of Toledo, Stages
Piano Show With Big Success in Store
Twelve Different Makes Shown in Renovated Warerooms with 2,500 Invitations Mailed to the
Prospects—Greene Co. Conducts Big Ampico Campaign—Whitney-Blaine-Wildermuth Remodeling
'TTOLEDO, O., November 17.—There is ample
evidence of improvement in business here.
The automobile manufacturers here have an-
nounced expanded production programs; indus-
tries having to do with the iron and steel trade
are also adding men to the pay roll; building
permits for the month exceed those of a year
ago; farmers are buying pianos and other musi-
cal merchandise, and early holiday orders for
players, phonographs and band instruments in-
dicate there will be new instruments in many
homes on Christmas day. Hence dealers are
buying with the expectation of taking care of a
holiday demand fully equal to that of the past
two years.
The Goosman Piano Co. is staging what is
said to be the first piano show held outside of
New York and Chicago. It is an event in
which twelve widely known piano manufac-
turers are participating. The fact that it is
unusual and original for a retailer to under-
take an exhibit of this kind has added interest
to the effort.
For some time the Goosman three floors have
been undergoing renovating and decorating in
preparation for the show. Neat invitations to
inspect the display were mailed to 2,500 pros-
pects. The daily papers also carried announce-
ments of the affair and invited the public to
attend. While the primary motive of the ex-
hibition is to sell pianos it, nevertheless, also
has a secondary purpose, that of educating the
The
BRADBURY
GRAND
! •
.
An old established instrument, famous for a scale which for seventy
years has borne a reputation for superior tone quality, second to
none.
An instrument possessing in the present day that high standard of
quality for which it has always been justly famous, yet through
co-ordination of manufacturing facilities, increased production and
low overhead, priced without sacrifice of this quality, so as to make
it a profitable leader.
Write for territory.
Bradbury Pianos
Established 1854
Executive Office
138th St. and Walton Ave., New York
Factories
New York and Leominster
Division — W. P. Haines & Co.
Bradbury Grand,
5 ft. 4 in. long
NOVEMBER 22, 1924
people to the excellence and the beauty of the
grand. The pianos are displayed opened in the
attractive showrooms on the second floor of
the store. The effect of open or closed models
was studied with the result that it was deemed
best to display the instruments opened.
Flowers and Autumn foliage in profusion
give the show a decidedly pleasing appearance.
As an introduction to the show an A. B. Chase
grand in an unfinished state is displayed in the
large window. This different exhibit, which
shows the workmanship and the construction
of the instrument, is attracting marked atten-
tion. The Goosman Co. has been in business
thirty-five years.
The show was made possible through the
courtesy of the following piano manufacturers:
A. B. Chase Co., Norwalk; Henry F. Miller Co.,
Boston; Emerson 1'iano Co., Boston; Hazclton
Bros., New York; Bush & Lane Piano Co., Hol-
land; Behning Piano Co., New York; Shoningcr
Piano Co., New York; Cable & Sons, New
York; Lester Piano Co., Philadelphia, and
Lindeman & Sons, New York.
Greene Co.'s Ampico Advertising
The J. \\ . Greene Co. reached its sales quota
for the past month, Preston P. Brown, sales
manager, reported. A contributing factor to
the success of the period is the Ampico news-
paper campaign used to build prestige for the
instrument. Kach advertisement is devoted to
exploiting one of Toledo's fine homes which
boasts an Ampico. An illustration of the ex-
terior of the home is shown and very often
tne drawing-room with the Ampico in place is
a part of the picture. This, the home of Dr.
J. N. Bowman, etc., is the way the ads run.
The advertisements have great news value,
for people are always interested in knowing
who lives in the homes which occupy places
in the fine residential districts. Persons also
aspire to the things which people of means have.
Hence, through this drive the seed for future
sales is planted. Moreover, sales of Vose and
Brambach grands are in excess of the supply.
The house has already started a drive for
Christmas business. More than thirty billboards
scattered throughout the city as well as a direct-
mail campaign of proportions are employed.
The store auditorium with its complete musi-
cal equipment is constantly drawing people to
the store and is a fine good-will builder. It is
engaged for practically every night in the week
to the end of the season and for two or three
afternoons a week. W. W. Smith, president,
is back at his desk after a trip to New York
and Eastern points.
At Grinnell Bros, a Weber Duo-Art grand,
which plays constantly in one of the windows,
was the means of attracting a large amount
of interest to the instrument as well as the
artists who produce Duo-Art rolls suitable to
the instrument. The house is employing its
publication "Melody" and the daily press to
further a drive for grand sales. Steinway, Kra-
kauer, Sohmer, Ludwig, Premier, Weber and
Steck pianos, which are sold solely in north-
western Ohio by the concern, are featured. The
Duo-Art is also exploited in connection with
the grands. Carl Rule, outside contract expert,
has just returned from a trip over the northern
Ohio territory, where several Steinway deals
were closed recently.
Remodeling Quarters
The Whitney-Blaine-Wildermuth Co. is con-
ducting a remodeling sale of pianos. The store
is undergoing extensive improvements. David
Blaine, president, stated the M. Schulz, Board-
man & Gray, Heller, Pease, Laffargue and
Welte-Mignon (Licensee) have been placed in
many Toledo homes this Fall.
Tke Cable Piano Co., according to A. F.
Maag, manager, is enjoying a pleasing vol-
ume of high-grade piano sales, but the flow of
medium and lower-priced instruments is not as
brisk as it should be. Tin- house lias taken
on tlu- lirunswick-Kadiola line of radio ma-
chines and phonograph combinations.
Robert Burgess, of the Christnuui Piano Co.,
called on djalc.s here lately.

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