Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
NOVEMBER 22, 1924
THli
MUSIC TRAUli
REVIEW
SI
FEIST So«g'
Cart Go Wroixg With
[ Made A
Hit
And Kit Made A Hit With
$ IPI this tune
t'll *getyou' Ute fi
A Dixie Lullaby
Fox Trot:
and
^ Absolutely New
Different /
A teal NoVelty
Fox Trot
quite a history in his activities in the music
that he wanted to buy a hat. As a matter of
business. From 1900 to 1912 he was associated
fact, Mr. Knox, Mr. Stetson and many others
with the house of G. Schirnier in New York.
could not supply his size—they were all too
From 1914 to 1922 he was active in the well-
small. Just what the cause of it is I really
known publishing firm of Huntzinger & Dil- don't know. He appears to be the same un-
wortli. Since his retirement he has gone back assuming, high-grade type of individual that he
to his first love, the House of Schinner. Mr. was when he left Manhattan Isle.
Dilworth had a few things to say which I know
Our old-time friend, Henry B. Kronlage, is Mr.
will interest the industry and I'd like to quote
Dilworth's assistant, and the popular Miss Ollie
them. Mr. Dilworth believes that any man to Gitz is in charge of the popular music depart-
be successful must be a dreamer. He must
ment. Just how Miss Gitz manages to store
dream castles in the air. A great building was everything in her upper story I can hardly say.
first an architect's dream. A great career was I never knew it was possible for any individr.al
first a dream. No castles in the air, probably
to have two sets of brains and use them boili
no castles on earth. He also stated that the at the same time. Nevertheless, it appears to
average music dealer carries too large an inven- me that that is the case with our sweet lady
tory of merchandise which is unsalable. He from New Orleans, who, by the way, knows
believes in an absolute sales record of every
how to display real Southern hospitality. Miss
item carried in stock. If it does not turn over
Gitz is one of those people who is so modest
at least four times a year, it is not worth the about everything she positively detests flattery.
handling. Get rid of it. With the House of
Her department ot popular music was so invit-
Schinner, although business was dull during the ing and neat I couldn't help but comment upon
Summer, it has improved a great deal and it is
it, telling her that it was an absolute demonstra-
now enjoying real Fall business, business al-
tion of a high-grade character. Her only re-
ways comes back if you go after it—or, as Mr.
mark was "That's flattery, and it corrupts both
Dilworth puts it, "Seek and ye shall find."
the receiver and giver."' That's what I call real
When business begins to fall it is time to get
modesty.
under it.
The Junius Hart Piano House, Ltd., has been
This young fellow, during the course of our
in business for fifty years. E. Bartlett is the
conversation, related many incidents that were president and makes his home in Chicago. The
interesting. He evidently knows all the impor- vice-president, Victor Kimbal!, of the W. W.
tant boys. Describing one of the younger men
Kimball Co., in Chicago, also resides there.
in the music business, whose name is William
Business with the Junius Hart house lias shown
Glassmachcr, he depicted him in this manner:
a great improvement since September. O. H>er
"There was a music man named Hill, who was
is the sales manager and J. F White is the
hunting a hare on a hill, but the day wasn't
manager of finance. The concern occupies a
fair and the hare wasn't there, so he didn't gel
nice-looking establishment and from all appear-
much of a thrill." That was something I didn't
know about Bill. I tried to get Mr. Dilwortli ances it will need many new cash registers be-
fore very long
to take the afternoon off and show me around
The sheet music department is controlled and
the town, but he said it couldn't be done, he had
to stay on his job. Rut, during the afternoon operated by Dave Frank, who started in busi-
our friend Dilworth had to do a little shopping, ness here in October, 1923. The department is
so I accompanied hini and found out afterwards very attractive, Mr. Frank having used good
taste in his arrangement of his stock. He has
created a very inviting atmosphere. Dave is on
the job from early morning till late at night and
is a hard worker. In spite of the fact that he
is new in the retail field he is absorbing a lot
of knowledge very rapidly and is to be con-
gratulated. He is a strong bel ever in demon-
strating the music thai is b.ing .Nokl to the
public. Mr. Frank was formerly associated with
the well-known house ot Leo Feisi, Inc., ot New
\ ork City, for almost ten years, traveling in
the South and Southwest. lo-da\ he i* still a
Feist booster—he hadn't IOM any ot his ad.nira-
tion for the House ot 1-eisi Hi- windovs d s-
plays are prize-winners. Recently he won the
second prize in the Century contest. He has a
novel scheme to encourage the it turn ot any
customer who makes a purchase in his depa t-
ment. The patron receives a card ieadr g as
follows: "Use this card and share in my profit—
the ca d will be punched with the amount of
every sheet music purchase. The customer
brings the card with him and when tin- pur-
chases amount to $10 he is entitled to a credit
of 10 per cent in merchandise." In other words,
as Mr. Frank puts it, it is a "profit-sharing idea"
between himself and his customers. It is a
splendid hook-up and gives him a wonderful
opportunty to build up a substantial music busi-
ness. Mr. Frank believes that the world is cry-
ing for originality, something new is demanded
and the man who strikes a new chord is hea d.
The strongest ingredient is hard work—and the
most important is confidence in yourself.
Mr. Frank's department is very attractive and
right up to the minute. The music is so d's-
played that the public enjoys looking over the
new hits. Mr. Frank shows no favoritism, but fea-
tures all the genuine, up-to-the-minute hits of the
day.
While walking toward the Orpheum Theatre
I noticed a number of young people, mostly
of the fair sex, who were headed for that same
theatre. I was rather curious and followed the
crowd. When I reached the Orpheum the mys-
tery was solved. The handsome boy, Anatol
Friedland, was leading the bill with his newly
discovered talent in a novely revue called "An-
atol's Affairs of 1924," staged by Ned Weyburn
and written and conceived by Mr. Friedland
himself. In the act Mr. Friedland features his
two compositions, "One Hour of Love" and
"Riga Rose," both published by T. B. Harms
Co., of New York City. Anatol is sure an artist,
but he also knows the value of the commercial
side of the music business. He knows just how
to put it over. There were many calls for his
songs during my stay in New Orleans which
proves that to put a song across it isn't neces-
sary to have every singing act in vaudeville.
School, Lodge and
Assembly Marches
March Victorious
N
(Mabel Mf>tzK«r- Wriglil)
Pacific Patrol
(Mabel
Mctzgcr-Wriirlit)
Reliance March
(Clifford)
Victorious Eagle
(Kosc.v)
American Beauty March
(Williams)
Knights of Columbus March
(Cli rord)
Valiant Volunteers
(Mabel Metz?er-U rijfbi)
Order Through Jobber or Direct
Hinds, Hayden & Eldredge, Inc.
Publishers
New York City