Classic Mode

Music Trade Review

Issue: 1924 Vol. 79 N. 21

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
XOVEMBER 22, 1924
47
MUSIC TRADE REVIEW
SUPPLY BRANCHES OF THE INDUSTRY
American Walnut Stocks
Now in Excellent Shape
Stocks of Lumber and Veneers Larger Than
They Have Been Since the War—Good Log-
ging Conditions Responsible for the Situation
A report concerning the present market out-
look for American walnut was released this
week by the American Walnut Manufacturers'
Association. The complete statement is as fol-
lows :
American walnut stocks, both in lumber and
veneers, are larger than they have been any-
where since the war. This condition is due to
the fact that throughout the entire year logging
conditions have been especially good and every
mill has been producing to capacity. Several
of the larger concerns have also increased their
capacity
Shipments were very heavy for the first quar-
ter, slightly above normal for the second quar-
ter, and slightly below normal for the third
quarter. With the fine volume of current busi-
ness received during the month of October and
the fine prospects for November and December
business, the total volume of American walnut,
both in veneer and lumber, will undoubtedly ex-
ceed any of the previous years of peace time
business.
In the furniture field Walnut has fully held
its own for dining-room furniture and in bed-
room furniture. Various estimates range from
seventy to ninety per cent—these two types of
furniture in American walnut. In living-room
furniture, walnut has made very decided gains,
and in the piano, phonograph and radio field the
use of walnut has been extremely satisfactory.
At the present time there are fairly good
stocks of walnut veneers and walnut lumber,
but in lumber the dry stocks are being shipped
out rapidly. In walnut veneers there is avail-
able a fine selection of the more highly figured
wood that is desired for pianos and phono-
graphs.
, MESSAGE
FOR YOU
Are you still wasting your time and
going to the expense of scraping off old
varnish and shellac to eliminate the
checks and cracks in order to secure a
smooth surface for refinishing?
Use Behlen's Varnish Crack Eradi-
cator.
It saves time, trouble and, incidentally,
expense, at the same time giving you as
fine a body surface for the new finish
as you could possibly wish for.
A sample can for trial awaits your
request.
The walnut advertising will continue uninter-
rupted throughout the Winter and Spring and
the walnut message will go directly to many
millions of the consuming public. Those in
charge of the walnut advertising give the prin-
cipal credit for its success to the fact that it
lias been continuous with no breaks or gaps—
thus it has acquired gradually increased momen-
tum.
Simplification of Forms
Urged by Purchasing Agents
Assoc'ation Believes That Several Million Dol-
lars Annually Can Be Saved to Business Con-
cerns Through Use of Standard Forms
WASHINGTON, D. C. November 15.—The proposi-
tion of bringing about a simplification of in-
voice, inquiry and purchase order forms for all
lines of industry was endorsed here this week
by the National Association of Purchasing
Agents. A formal request that the Division of
Declares Coming Year Should Be One of Pros- Simplified Practice of the Department of Com-
perity in the Piano Business—Heavy Produc- merce call a conference of all groups interested
in this plan was made by the association which
tion in Vermont Mills
estimated that a saving of $15,000,000 can be
Arthur L. Wessell, vice-president of Wessell, made to the business concerns of the country.
Nickel & Gross, New York City, returned last
This development is another step in the ef-
week from a trip to the woodworking mills of
forts of the associations to bring about greater
the company in Vermont. He came back with economies to American business. It is in keep
a glowing report of the extensive production ing with the work of the National Association
now attained there. 15oth the. New York fac- of Purchasing Agents in developing a standard
tory of the company and the mills in Vermont
catalog size and contract forms; with the stand
are working to full capacity to take care of the ardi/ation of forms used by the National As-
large volume of orders on hand.
sociation of Credit Men, the American Accep-
In commenting on the general situation to tance Council and the American Bankers' As-
The Review Mr. Wessell said: "We are enter- sociation, as well as the Federal Government
itself through the work of the committee on
ing into what I firmly believe to be a great
simplification of office procedure of the Bureau
era of prosperity. The result of the national
election was such as to inspire confidence in of the Budget.
business conditions, I believe that 1925 will
prove to be one of the biggest years in the
history of the piano industry. Uncertainty has
been removed, confidence is restored and an
WASHINGTON, 1). C, November 8.—PcnnisHon
almost unlimited buying power is available.
Another healthy indication is a rising market on was granted to the varnish trade by the Federal
raw materials. The demand is also strong for Trade Commission, in session here this week,
quality pianos. Every builder of quality pianos to use the word "shellac" when accompanied by
has experienced an exceptional demand during the word "compound" in equally conspicuous
the past season, and in order to fill orders letters in connection with the marketing of var-
for the coming year will undoubtedly have to nishes. The decision that such a practice docs
increase his output materially. The outlook for not constitute a violation of the law was given
in the commission's hearing of a trial case of a
the future is exceedingly bright."
varnish concern of Rochester, N. Y.
A. L. Wessell Sees
Heavy Demand Ahead
New Shellac Naming
STANDARD
(CAMBRIDGE)
Piano Actions
New Kilns at Apollo Plant
DKKAI.II, 111., November 13. —Work was started
this week at the Apollo piano Co. factory on a
new unit of four drying kilns. Prior to this
time, the factory has been drying all the lumber
in four kilns forming one unit. The addition
of the four kilns as another separate unit will
double the capacity.
Consult the Universal Want Directory of
The Review. In it advertisements are inserted
free of charge for men who desire positions.
le Standard Action Company
Cambridft, ^Massachusetts
WHITE, SON CO.
Manufacturers of
ORGAN AND PLAYER-PIANO
THE
H. BEHLEN & BRO.
Aniline*
Shellacs
Cxclusive manufacturers of
Stain*
Fillers
PiaTvo BeiveKes
and Musie Cabinets
10-12 Christopher St., New York
Near 6th Are., and 8th St.
AHJNOVELTYCO.
GOSHEN
or catalog Kind deta Us
INDIANA
LEATHERS
530-540 Atlantic Ave., BOSTON, MASS.
For over 25 years Specialists
in high grade Piano Cases
Paterson Piano
Case Co.
PATERSON, N. J.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
48
THE MUSIC TRADE REVIEW
NOVEMBER 22,
1924
THE TALKING MACHINE TRADE
F. J. Coupe Joins
Advertising Agency
Former Vice-President and Sales Manager of
Sonora Phonograph Co. With Dorrance, Sulli-
van & Co.
Frank J. Coupe, for the past eight years vice-
president and sales manager of the Sonora
Phonograph Co., Inc., 279 Broadway, New
York, has resigned his position with that com-
pany to accept the vice-presidency of Dorrance,
net profits realized, the sales in 1923 totaling
$28,295,385.82, with a net profit of $2,555,884.67.
The new common stock is offered at $49.50 per
share, and it is announced that application will
be made to have the stock listed on the New
York and Chicago Stock Exchanges.
Ivogun Receives Tribute
in Des Moines Contest
Well-known Brunswick Artist Voted Most Pop-
ular in All-Star Concert Course in That City
A striking tribute was recently accorded
Maria Ivogun, Brunswick artist, when 500 music
lovers of Des Moines, la., recently voted her as
their choice for the leading feature in the All-
Star Concert Series to be presented in that city
soon. Further praise for this artist appeared
in the Des Moines Sunday Register on a recent
date, part of the article reading as follows:
"Local and State music circles are agog over
the announcement that Maria Ivogun, the sen-
sational coloratura-soprano, has been engaged
for a Des Moines appearance under the auspices
of the All-Star Concert Series. George L.
Pierce, of the Grinnell Conservatory of Music,
is loud in his praises of this gifted singer, aver-
ing that he considers her a more perfect singer
than Galli-Curci. Miss Ivogun is an exclusive
Brunswick artist. Among her latest issues are
Strauss' "Blue Danube Waltz."
F. J. Coupe
Sullivan & Co., New York and Boston adver-
tising agency. Mr. Coupe will be located in the
New York office of his new firm in a merchan-
dising and advisory capacity.
In returning to the advertising agency busi-
ness Mr. Coupe re-enters a field of endeavor
which he left in 1916 when he left the Redfield
Advertising Agency to join Sonora. It was his
brilliant work while handling the Sonora adver-
tising that attracted the attention of George E.
Brightson, then president of Sonora, who pre-
vailed upon him to become advertising and
sales manager of the latter company.
Mr. Coupe leaves behind at Sonora a long
record of achievement and a successful record
as an executive as well as many friends and
well wishers in the music trade. With Sonora
practically from the start he has been closely
identified with the firm's notable success. A
large portion of this success is credited to his
unremitting efforts in years of general depres-
sion as well as years of prosperity and to the
many sound sales and service policies which he
instituted in building up Sonora's system of
exclusive distribution.
Brunswick-Balke-Gollender
Go. Offers New Stock Issue
130,000 Shares of Common Stock, No Par Value,
Offered to the Public—Interesting Report
Made Regarding Company's Affairs
The Brunswick-Balke-Collender Co. this week
offered to the public 130,000 shares of the com-
mon stock in the company of no par value. In
offering the stock there was published in daily
newspaper advertisements a letter from D. E.
Bensinger, president of the company, outlining
the history and development of the business
and emphasizing particularly the opportunities
for the development of radio, upon some of
which the company has realized to a material
degree.
The letter presented some interesting figures
regarding the net sale* of the company and the
New Outfit Available
for Gleaning Victrolas
Victor Co. Provides Outfit to Enable the Dealer
to Keep His Instruments *in Presentable
Shape at All Times
In order to enable the Victor dealer to keep
his stock of instruments in first-class present-
able shape by removing marks of shipment and
other blemishes that are likely to develop
through handling and for other reasons, the
Victor Co. has announced a special dealer's
outfit for cleaning Victrolas. The outfit consists
of a brush, a pound of rubbing compound and
two ounces of rubbing rags. The use of rub-
bing compound is urged in preference to other
finishing materials, for the reason that it has
been found to produce the most satisfactory
results when used on Victrola cases. In addi-
tion to the complete outfit as outlined, various
articles included therein may be purchased
separately.
Two New Bubble Books
Ready for Holiday Trade
Numbers Five and Six of the Bubble Book
Series to Be Rushed Through by the Victor
Co. in Time for Christmas Business
The Victor Talking Machine Co. has sent out
an announcement to the effect that the delivery
of Bubble Books Nos. five and six has been
speeded up so that they will be in the hands
of the trade in time for the holiday business,
being placed in the hands of the wholesalers on
or about the 25th.
Number Five is known as the "Tippy-Toe
and Gay Games Bubble Book," and Number
Six as "Child's Garden of Verses and Chimney
Corner Bubble Book."
Consult the Universal Want Directory of
The Review. In it advertisements are inserted
free of charge for men who desire positions.
Launch Special Campaign
to Exploit Victrola 400
Victor Co. Announces Special Advertising Drive
on Popular Model of Victrola Specially Built
to House a Radio Receiving Set
The Victor Talking Machine Co. has an-
nounced what is believed to be the greatest
sales campaign ever conducted by any talking
machine manufacturer for the exploitation of
any single type of instrument. It has been in-
augurated this month by a special drive, fea-
turing the Victrola 400, listed at $250, which is
not only a beautiful instrument in itself, but
specially designed so that it will accommodate
a radio receiving set.
In addition to the current advertising included
in the Victor Co.'s regular program, which,
incidentally, reaches strictly large proportions at
this period of the year, a special advertisement
featuring the Victrola 400 will appear in the
leading newspapers in all sections of the United
States on Friday, November 28, covering a cir-
culation of approximately 18,000,000 readers
throughout the country.
In order that the dealers may co-operate in
the campaign and realize directly upon the
results thereof, the advertising department of
the Victor Co. has distributed a folder contain-
ing three suggestions for window displays fea-
turing Victrola 400, each of them decidedly at-
tractive. There are also offered the series of
ready-made advertisements for the dealer's use
in supporting the general campaign on his own
account in his local papers covering his in-
dividual territory.
Coming as it does just before the holiday
season is in full swing, the campaign should
be productive of notable results, provided, of
course, that dealers see to it that they have on
hand a sufficient number of Victrolas 400 to take
care of the demand which will in all probability
be developed.
Reorganization of Brunswick
Eastern Phonograph Staff
Numerous and Important Changes in Eastern
Phonograph Division of Brunswick Co. An-
nounced by H. A. Beach
Reorganization of the Eastern phonograph
division of the Brunswick-Balke-Collender Co.
has just been announced by H. A. Beach, sales
manager of the division, and includes many
important changes. E. B. Shiddel, formerly
connected with the Columbia Phonograph Co.
and well known in the Eastern trade, has been
appointed district manager of the Philadelphia
Brunswick branch. He assumed his new duties
November 15 and is assisted by J. Graham. The
sales force of the Philadelphia branch will be as
follows: R. E. Williams, Philadelphia; E. S.
Ambler, New Jersey and Delaware; W. J.
Lorenzo, central Pennsylvania; J. T. Callahan,
eastern Pennsylvania. J. B. Armstrong will act
as radio technician for the Philadelphia branch.
Mr. Armstrong is an RCA "graduate" and his
work will undoubtedly prove of great value
among the dealers of this territory. The New
York executive staff will continue as before,
and the sales force has been rounded out and
territories assigned as follows: K. R. Perkins,
New York City; E. Wallerstein, New York
City and Brooklyn; H. L. Obert, Brooklyn and
northern New Jersey; J. S. Wilde, northern New
Jersey; A. J. Wilckens, Connecticut; N. Mann,
New York State; R. H. Nolan, New York State,
and F. B. Morrison, Long Island.

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