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THE MUSIC TRADE REVIEW
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The Lone Star Sheet Music Trade—(Continued from page 49)
exceeded $125,000 for the last twelve months.
In the months of June and July it did over
$10,000 each, most remarkable for the Summer
season. A good deal of that business was
handled through the mail. What it is doing is
actually selling the idea of using brass instru-
ments in each town, hamlet or village, the form-
ing of municipal bands, factory bands and
school bands. It goes about it through an agent
whom it calls a band master or a director. The
idea, of course, must be sold first before it
can proceed. Some of the talking points bring
out the following facts: It helps to discipline
the younger generation; music helps in an edu-
cational way, furnishes splendid entertainment
to the younger element, and above all has a
tendency of keeping the youngsters out of mis-
chief. This concern has often taken an organ-
ized band of young people and sent it out to
various points, booking the concerts as a means
of creating enthusiasm among the people of
the community. At one of its recent concerts
nearly 5,000 actually attended. This helps to
promote a happier spirit in the community.
What Shall I Give My Pupil?
To Strengthen the Weaker Fingers—To Develop the Legato
Touch, or the Staccato Touch—To Use as a Study in Wrist Work,
Octave Work, Left Hand Melody. Crossing the Hands—and
Dozens of Other Problems?
You Will Find the Answer in the List of
MUSIC CLASSIFIED
ACCORDING TO
PIANO TECHNIQUE
From the Newly and Thoroughly Revised
M
LVAM d u WBWZWITSTMEI
EDITION OF
"°™ STANDARD "~™
TEACHING MUSIC
Selected by
STURKOW RYDER,
Celebrated Teacher, Composer and Concert Pianist,
and HENRY S. SAWYER,
Well Known Music Critic.
EDITORIAL STAFF of the McKINLEY PUBLICATIONS
Frederick A. Stock (Editor-in-Chief "Music in the Home"
Edition), Anne Shaw Faulkner (Music Chairman, General
Federation of Women's Clubs). Sturkow Ryder, Victor Gar-
wood, Allen Spencer, Clarence Eddy, Arthur Olaf Andersen,
Allen Ray Carpenter, Henry S. Sawyer and Others.
Send for Catalog of "One Thousand and One" Piano Selections.
McKINLEY MUSIC CO.
1501-1515 E. 55th St.
CHICAGO, ILL.
Copyright, 1921, by McKinlt>y Music Co.
Miss Laura Markle, a proud Hoosier from
Terre Haute, Ind., is the lady who is managing
the sheet music department so extremely well.
Since Miss Markle has taken charge, the music
business of this firm has improved a great deal,
due partly to the fact that she has had many
years of experience in this line in other parts
of the country. She is of a very friendly type,
such as the real Hoosier is, with an open mind
and always trying to learn something new. In
the music department, it is safe to state the
firm has a representative stock of all the best
American publications, including classics, stand-
ard, popular, also the most used of foreign
things. The building extends from Elm to
Pacific streets.
One of the well-liked music boys was in Dal-
las during my stay in this city—the well-known
H. R. Adae, representing the Willis Music Co.,
of Cincinnati. "Howard" is some popular boy.
That is the opinion in the territory he covers.
His trip has been very successful through the
South and Southwest, and he reports splendid
business on the following publications in the
Willis catalog: "March of Major C" by Bilbro;
"Three Majors" by Blake; "Pollyanna Waltz"
by Hannah Smith; "Peter's Modern Piano
Method"; "Bilbro's Happy Half Hour in Mcl-
odyland," and "Blake's First Melody Book."
There is an unusual demand for many other
publications in this catalog. It is really diffi-
cult to conceive the true value of the Willis
copyrights.
The Bush & Gerts Piano Co., of this city,
occupying the Bush Temple of Music, appeared
to be quite busily engaged throughout the insti-
tution. I tried to locate Mr. Swan, who is the
active figure in this firm now, but unfortunately
was unable to during my stay. In a few mo-
ments' interview with Mrs. T. Petty Leonard,
in charge of the sheet music department, she
stated that in view of the fact that she has just
recently come with this firm she could not say
a great deal at this time as she is busily engaged
getting her stock in shape. But she hopes very
soon to have things running real smoothly.
Houston, Texas.
Houston really deserves a lot of boostin'. In
1837 Sam Houston, in command of the Texas
forces, won a decisive victory over the Mexi-
cans just outside of what is now called Houston,
and the city was named after that hero who
gave Texas her independence. In 1880 the pop-
ulation of Houston was 16,500; in 1923, 195,000.
Houston welcomes the world, where the cooling
breezes every hour scent the air with the mag-
nolia flower. Home life is very attractive here.
It possesses the atmosphere of a large city,
with pretentious buildings, a splendid adminis- '
tration and a peppy Chamber of Commerce.
Houston is known for its genuine hospitality.
It is a fast growing port, fifty miles from the
Gulf of Mexico, with a channel properly
dredged, making it possible for the largest
steamers to come right in. 1,000,000 bales of
cotton have actually been shipped from this
port within the last year.
A certain firm claims that at Houston's back
door money is growing on trees. I hope to
get a few of these plants for my back yard.
After close examination, I find they are only
nature's pecans under cultivation.
Thomas Goggan & Bro. have been doing busi-
ness in the city of Houston for over a half-
century. Their slogan is "Fifty-nine Years of
Faithful Service, the Music House of Texas."
It was my extreme pleasure to meet George N.
Copley, the vice-president and treasurer of this
firm. Mrs. John Goggan is the president but
is not active. The headquarters were originally
in Galveston. After John Goggan passed on,
they were removed to Houston and the Gal-
veston house is operating successfully as a
branch. The Chickering and Ampico are their
features. They also handle the Victor and
Brunswick lines in phonographs, Conn brass
instruments and the Gibson and Vega in string
instruments. Mr. Copley is very enthusiastic
about local conditions in business. He reports
the month of September, just past, the largest
in sales since a year ago last May, excepting
last December, being the holiday month, and
their business in October was Al. One of the
reasons why Houston and vicinity is so pros-
perous is due to the fact that it is a wonderful
field for oil. The Texas Company, also the
Humble Oil & Refining Co. operate on a very
large scale here.
The music department of The House of Gog-
gan is a very important one. Robert Fischer
is manager and has many assistants who are
constantly on the run, taking care of the re-
quirements of the teacher and pupil, as well
as the public. What a tremendous stock of
music this house carries! "If you can't find it
at Goggan's—you will eventually conic back to
Goggan's." That's what "Bob" Fischer says.
It would be unfair to pass without remarking
about the very attractive and artistic window
display that appeared during my stay at Hous-
(Continued on page 51)
BROKEN
DREAMS
THE
WALTZ BALLAD
OF ENCHANTING
BEAUTY AND CHARM
I HEARST MUSIC PUBLISHERS.
I
OF CANADA
LIMITED