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THE MUSIC TRADE REVIEW
40
"Where The
Iftbash Flow
The Lyric is a 6em, awl it's
Fox Trot Melody ynakes it
a delidkt to Dancers.
Wtve^bod^s
' Playing them/
DOODLE,,
DOO DOO*
THE SO/VO AND DANCE MIT
It's lively rhytVlvn and catclitj
ckwus made It iyistawtlu popular
o
\\~l| % You Can't Co
SING
JULY 12, 1924
j \ ,„
LITTLE SONGi
A SUNSHINE FOX TROT
'yebhe, Here's ykadlb Do-
Yourself A littlo
¥ith
I When lights
Are Low
tyAe Most Char min6
Waltz Hit of the YeaV
Irving Berlin, Inc., Completes Its
Fifth Year of Existence on July 5
Publishing House Has Brought Out Many Popular Hits During the Short Span of Its Activities
—Present Catalog One of the Best This House Has Ever Presented
/"\N July 5 Irving Berlin, Inc., celebrated its
fifth birthday. This popular publishing
company from the moment of its organization
has been one of the most prominent houses
in the field. It has many branch offices and
numerous representatives throughout the coun-
try. In its present home, 1607 Broadway, New
York City, "Old Churchill's," it occupies prac-
tically two floors housing the executive, sales,
band, orchestra and professional departments.
World Famous
McKINLEY
FIFTEEN CENT
MUSIC
IT STANDS AT THK IIKAI) OF ITS CLASS
All
nf the Best Reprints and More
Helling
Copyrights
Than • Any
Other Low-Priced Edition!
Music Perfectly Fingered, Printed on
Best Paper, New Title.Pages
Bis
the
200% Profit
50 New Numbers
Now Ready for 1924
Choice Reprints, Salable Copyrights for
Piano:
Piano Duets, Violin and Piano
Music, Musical Readings, Standard Songs
New Catalogs Now Ready for 1924
Free Catalogs With Stock Orders—We Pay
for
"Vour
Advertising—Write
for
Samples Today!
LIBERAL, SLACKS PLAN, ASK
US!
CHICAGO M c K i n l e y NEW YORK
1501 E. 55th St. M l l S l C C O . 1 6 ? 8 B r o a d w a >'
MOONLIGHT
MEMORIES
A NEV WALTZ MIT BY VINCENT R O S E ,
WRITE. R OF % LINGER AWHILE* WITH LYRICS
BY DOROTHY TERRI5S, WHO WROTE *THREE „
OfcbOCK IN THE MORNING* AND "WONDERFUL ONE*
musical instruments which have unusual popu-
larity during the Summer months. The books
include Bailey Ukulele Method, of which over
a half million copies have been sold; the "Bailey
Collection of Ukulele Solos," the "Bailey Saxo-
phone Method," "Songs From Aloha Land,"
"Black Plectrum Banjo Method," "Black Tenor
Banjo Method," and a new book entitled "Tenor
Banjo Chords," described as fingerboard har-
mony for the tenor banjo.
Practically the entire personnel that joined
Irving Berlin, Inc., at its inception are still
members of its staff. These include Irving Ber-
lin, himself; Saul H. Bornstein, general man-
ager; Max Winslow, professional manager;
Robert Crawford, sales manager; Bill Jacobs,
its traveling representative and well-known ser-
geant-at-arms; Edward Christy, mechanical re- Special Fantasy in Production of Victor Herbert
production department; A. Swartz, of the busi-
Melodies From Operas Published by M. Wit-
ness department.
mark & Son
In its five-year career the Berlin organization
has issued many successful songs, some titles
In deference to the memory of Victor Her-
of which, although several years old, are well bert, his good friend, Gene Buck, who has had
remembered and occasionally sung, including much to do with the writing and arranging of
"You'd Be Surprised," "My Mammy," "Tuck Me "The Follies" each year, prevailed upon Florenz
to Sleep," "All by Myself," "Home Again Ziegfeld to introduce a fantasy in this year's
Blues," "Say It With Music," "Homesick," "Follies," composed of a number of Victor Her-
"Some Sunny Day," "I'll See You in C-U-B-A," bert's most prominent and popular compositions,
"Sittin' in a Corner," "Just a Little Love Song" old-time favorites.
and "Lovey Came Back."
Mr. Ziegfeld gave the fantasy a magnificent
In its current titles Berlin is the publisher setting and has the best artists he could secure
of one of the biggest hits in the past two sea- to render the various numbers, among them
sons, "What'll I Do?" closely followed by Irving Fisher, who is singing "Gypsy Love
"Lazy," both numbers from the pen of Irving Song" with a chorus of Gypsy girls; Ann Pen-
Berlin. Other current titles that are well worth nington, who sings "I Can't Do That Sum";
mentioning include "Mindin' My Bus'ness," Vivienne Segal, who is giving a superb rendition
"Cover Me Up With the Sunshine of Virginia," of "Kiss Me Again"; Gloria Dawn, following
"Indiana Moon," "Driftwood," "If the Rest of her with the well-known "Toyland" song. As
the World Don't Want You," "Yawning," and a stirring finale, the undying "March of the
the still popular "That Old Gang of Mine." This Toys" is given, exactly as it was rendered in
is not mentioning the "Music Box Revue" num- the first production of "Babes in Toyland." It
bers nor the several songs from "Topsy and was staged by Julian Mitchell, who also pro-
Eva." The standards "Petersen's Ukulele duced the original operetta and which had such
Method," "World's Favorite Songs," "Lundin's a remarkable success.
Tenor Banjo Method" and the "Universal Dance
As the New York Evening Sun of June 25
Folio" are all active. The list of the complete stated, in reviewing the opening at the New
catalog would be quite lengthy, but there is, Amsterdam Theatre, " 'The Follies' is rarely sen-
however, no need of mentioning them. The timental, but in 'A Victor Herbert Fantasy'
above represents a good five years' work with- there was good reason for display of feeling."
out any additions.
The innovation was wonderfully received and
vociferously encored. All of these numbers are
from the various Victor Herbert operas pub-
lished by M. Witmark & Sons.
Sherman, Clay & Co., in addition to their
current catalog of popular hits, are finding a
Consult the Universal Want Directory of
most active demand for their many books and The Review. In it advertisements are inserted
folios. Most of these are issued for the small free of charge for men who desire positions.
Witmark Black and White
Featured in "Follies"
Finds Folio Demand
The
MOST POPULAR SERIES OF MUSIC BOOKS
enjoys the distinction of being sold
by good music stores everywhere
Hinds, Hayden & Eldredge, Inc., Publishers, New York City
S £ HOST POPULAR
CABINET ORGAN PIECES