Music Trade Review

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THE
Ralph Pollock's Orchestra
in Big Dealer Tie-up
Plays to Large Crowds in Consolidated Co.
Warerooms Featuring Sam Fox Numbers
Ralph Pollock and His Orchestra, now tour-
ing the Middle West, have played to enthusiastic
audiences in all the cities which his organization
has visited. One of the features of the appear-
ances of this musical aggregation in different
cities is the hook-up and co-operation given to
trade activities. An instance of this was re-
ccntlv shown in Salt Lake City, where the Con-
MUSIC TRADE
REVIEW
player rolls and talking machine records in
which this musical combination was interested.
The numbers in this instance featured were sev-
eral songs from the Sam Fox Publishing Co.'s
catalog, including "Rosita," "A Japanese Sun-
set," "Nola" and "There Is No One Like You."
This method of having visiting musical com-
binations arrange a program in the retail stores
is a move that should be encouraged. The ad-
vertising from such
bookings cannot be
overestimated, and the
immediate sales that
are made while the
orchestra is perform-
ing undoubtedly pay
the cost of the ap-
pearance, and later
sales should be cre-
ated over a fairly
long period.
Ralph Pollock is
famous for the won-
derful stage settings
given in the presenta-
tion of popular hits.
His orchestra has
proved a big drawing
card throughout the
Crowd
West. At present it is playing an indefinite
engagement at the American Theatre, Denver,
Col., all of which shows it pays to hook up
those who sell the music.
New Piano Numbers
in Century Edition
Ralph Pollock
solidated Music Co. arranged for the orchestra,
which was then appearing at the Victory The-
tre, to also play in its warerooms.
Reproduced herewith is a photograph of the
large crowds which gathered in front of the
Consolidated Music Co. while the Pollock Or-
chestra was giving a program in the store.
This was a wonderful advertisement for the
store and added recognition and prominence for
the orchestra, as the store sold hundreds of
What Shall I Give My Pupil?
To Strengthen the Weaker Fingers—To Develop the Legato
Touch, or the Staccato Touch—To Use as a Study in Wrist Work.
Octave Work, Left Hand Melody, Crossing the Hands—and
Dozens of Other Problems?
You Will Find the Answer in the List of
MUSIC CLASSIFIED
ACCORDING TO
PIANO TECHNIQUE
From the Newly and Thoroughly Revised
M
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WORLD-FAMOUS
KlNLEY
15C
EDITION
OF
^"lUINUh
a^p y
STANDARD
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g
c
TEACHING MUSIC
Selected by
STURKOW RYDER,
Celebrated Teacher, Composer and Concert Pianist.
and HENRY S. SAWYER,
Well Known Music Critic.
EDITORIAL STAFF of the McKINLEY PUBLICATIONS
Frederick A. Stock (Editor-in-Chief "Music in the Home"
Edition), Anne Shaw Faulkner (Music Chairman, General
Federation of Women's Clubs). Sturkow Ryder, Victor Gar-
wood, Allen Spencer, Clarence Eddy, Arthur Olaf Andersen,
Allen Ray Carpenter, Henry S. Sawyer and Others.
Send for Catalog of "One Thousand and One" Piano Selections.
McKINLEY MUSIC CO.
1501-1515 E. 55th St.
CHICAGO, ILL.
Copyright, 1924, by McKinley Music Co.
"Impressions of Musical Instruments" by Calvin
Grooms Latest Addition to the Well-known
Edition
OCTOBER 25, 1924
Organ Big Feature in
New York Hippodrome
Frederick Kinsley, Hippodrome Organist, Builds
Rapid Popularity Among Audiences of Big
Vaudeville Theatre
When Keith's took over the Hippodrome The-
atre, New York City, one of the new features
Before Consolidated Music Co.
that was added was a pipe organ, so to-day at
every performance in the Hippodrome an organ
solo takes.some part in the program. This mam-
moth house, seating 5,000 people, lends itself ad-
mirably to organ renditions and proves an attrac-
tion of importance. Indeed, the organ as an
entertaining medium has in recent years been
given more and more recognition.
An organ can be of the utmost importance in
any theatre's program, as some of the better
motion picture photoplay houses have shown.
The prime requisite for the best use of the
"Impressions of Musical Instruments" is a
group of twelve compositions for the piano, sug-
gesting the characteristics of various musical
instruments, composed by Galvin Grooms and
published by the Century Music Co., New York
City.
These numbers carry the title of the instru-
ment they are supposed to represent, namely,
"The Violin," "The 'Cello," "The Double Bass,"
"The Harp," "The Mandolin and Guitar," "The
Flute," "The Oboe," "The Saxophone," "The
Trumpet" and "The Trombone." Those who
are not familiar with these latest additions to
the Century catalog at first look upon them as
compositions for the instruments for which they
aie named. This, of course, is a mistake, as
they are piano numbers portraying the type of
music called for in the title. These works are
instructive compositions and can be used most
effectively as teaching pieces. They are also a
tribute to the versatility of the piano, or as the
catalog says, "when the entire group has been
absorbed the student will feel that in the piano
keyboard there lies before him the fundamental
tonality of the entire orchestra."
New Barrett Productions
Augustus Barrett, the well-known composer,
who is well known for his music in "The League
of Notions," "Little Miss Simplicity" and other
successful offerings, is at present at work on
the music for several new productions. Mr.
Barrett, besides the above, is well known for
his arrangements of twenty-four numbers in
the Shakespearian collection in the choral cat-
alog of the John Franklin Music Co. These
works, which are popular with schools through-
out the country, have added considerably to the
name of Augustus Barrett in the musical world.
Lange Publishing Go.
Arthur Lange, well-known music arranger, is
the head of a new publishing company author-
ized to do business under the trade name of
Arthur Lange Music Publishing Co.
organ is in the selection of the organist; all too
many of the smaller motion picture houses
seemingly fail to realize this and their programs
suffer accordingly.
When Keith's installed expensive organ they
went over the whole field of popular organ-
ists in an effort to get the very best. They
succeeded in getting Frederick Kinsley, who has
given the Hippodrome's patrons organ recitals
of distinction. Recently Mr. Kinsley played
"Haunting Melody" as a solo, with the result
that his rendition was repeatedly encored. The
program was only one of many similar effec-
tive organ programs which have added im-
mensely to the Hippodrome as a place of supe-
rior attraction.
Prior to joining the Hippodrome staff Mr.
Kinsley had long training as a public organist.
His work included many concert engagements
and he is recognized as one of the national fig-
ures in a field that is now coming to its own.