Music Trade Review

Issue: 1924 Vol. 79 N. 17

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
60
THE MUSIC TRADE REVIEW
OCTOBER 25,
1924
The Sheet Music Trade in Los Angeles—(Continued from page 59)
them. But that " sweet boy" is much sweeter
now—he has embarked on manufacturing wares
for the sweet tooth and has been most suc-
cessful in this new undertaking. Dealers, take
notice, write for samples. Address care of any
music store, but try and find him.
• Harry Carroll and Ballard McDonald have
written a musical production, entitled "Harry
Carroll's Pickings," now running at the Orange
Grove Theatre, Los Angeles. The music is pub-
lished by Sherman, Clay & Co., San Francisco.
A. Freed has participated with these men in
this production. •
The music travelers are still coming. During
the week we had the pleasure of the presence of
Mr. Brookhouse, of Ager, Yellen & Bornstein;
H. Engel, of Robbins-Engel, Inc.; E. C. Howells,
of Chappell-Harms; Mr. Rogers, of Enoch &
Co.; also none less a personage than the globe
trotter, Marvin Lee (no relation to Lee, the tire
man), just sales manager for Milton Weil Music
Co., of Chicago and New York. This natural-
born comedian is so full of Mark Twain style
of humor he talks the buyers into nice, juicy
orders just on his personality and not over-
looking the fact that this young house is making
a mark in the industry with great songs.
The Los Angeles local publisher and the only
one who has made a success is W. A. Quincke.
This gentleman publishes a splendid selection
of standard and teaching material and has put
across one of the best sellers on the Pacific
Coast in "Mexacali Rose."
The following New York publishers have
local offices with the support of professional
departments: Leo Feist, Inc., Irving Berlin, Inc.,
Shapiro, Bernstein & Co., Inc., Waterson, Ber-
lin & Snyder, J. H. Remick & Co., Ager, Yellen
& Bornstein, M. Witmark & Sons, Jack Mills,
Inc., Broadway Music Co., and also the follow-
ing: Sherman, Clay & Co., San Francisco; J.
VV. Jenkins' Sons Music Co., Kansas City, Mo.;
Milton Weil Music Co., of Chicago, locally man-
aged by Mark Morris, a boy who has had many
years of experience in promotion work and who
is unassuming, courteous, obliging and, besides,
a very nice fellow. He is to divide his time
between Los Angeles and San Francisco. This
also proves the importance that the music pub-
lishers see in Los Angeles as a musical center,
and a section of the country where the music-
loving public actually buys a lot of sheet music.
Two people (God love them, I do and I am
proud to say it) certainly made the grade, and a
very steep one. They are Mr. and Mrs. Frank
Wright, The Wright Music Co., operating the
music department at the Broadway Department
Store. The male part of the Wright family
originated in the State of Delaware. He is not
certain if he remembers when George Washing-
ton crossed that famous river. His sweet and
better half is a Hoosier. One day they picked
up their belongings and decided to go West.
Due to the fact that Mr. Woolworth had many
hundreds of 10-cent stores with music counters
where Frank Wright could make stopovers,
they finally reached the North Pole. When they
came to Mr. Woolworth was not there, so they
decided to visit the famous Indian chief Seattle,
and he was a good host. That's where they
became real boosters for the Pacific Coast. The
next "hop off" was Los Angeles. When this
couple landed they had just about enough to
buy a few hot tamales. Of course, as for lodg-
ing, that wasn't necessary here. You can sleep
in the park with the birds just as well. But
they certainly possessed many wonderful qual-
ities—ability, confidence, optimism and, most of
all, the necessary backbone and determination
to make good in the music business in Los
Angeles. They took over the Broadway music
department and were confronted with a $5,000
debt, which was really not compulsory for them
to take care of. Frank has always been a square
shooter and he made good with everyone, pay-
ing debts which he had never contracted, per-
haps a little slow, but not through his own
choice. To-day his credit is 100 per cent in
the entire industry, and he enjoys the good-will
and respect of everyone with whom he comes in
contact. He said to me that his stock consists
traveling music boys. Thanks to Frank and his
wife, I saw more of Los Angeles and vicinity
in the few hours than I have seen in the many
visits I have made previous.
May I also tell the entire industry that Mrs.
Frank Mabel-Metzger-Wright is really a musical
genius? This lady should be termed "The
Female Sousa" in the march field. Her com-
positions, such as "March Victorious," "Pacific
I'atrol" and "Valiant Volunteers," are among
her best works and are full of pep, spirit and
everything you can say about these stirring and
lively march melodies. They are published by
Hinds, Hayden & Eldridge, of New York.
Finis! .
Much more I could write according to rite
about Frank and "Bunch" Wright, but it would
not be right to write the whole night, so I'll
have to sit tight and bid you good-night. That's
"Wright."
Mr. and Mrs. "Sig" Bosley, representing
lorster Music Publishers, Inc., of Chicago,
were recent visitors here. What a soft job
"Sig" has! He has a wife who possesses a mil-
lion dollars' worth of personality, and when
"Sig" wants to lay off and take it easy he just
HEARST SONGS
ARE BACKED BY THOUSANDS
O F DOLLARS ADVERTISING.
We advertise You get the Business
HEARST SONGS
Make your Dollars
Work Faster
HEARST SONGS
KTTfRKHPAWAY
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ring the CashRe0ster
like a Bill Collector
A REAL
FOX TROT-
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HEARST MUSIC PUBLISHERS
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HEARST MUSIC PUBLISHERS
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of $25,000 worth of merchandise, mostly stand-
ard and all salable, which is actually worth
100 cents on the dollar, and his entire indebted-
ness is not over $3,000. Mr. Dun and Mr. Brad-
street, take note. Frank is not only a regular
fellow, but a great fellow. His store and his
home are an "open sesame" to all the music
men. Very soon this lovely family will have a
suite in their home fixed up specially for the
takes his wife with him to the music stores.
'Nuf said. What she does I can't say, but "Sig"
certainly carries a big supply of order books.
From actual statistics taken in Los Angeles,
after giving close observation, I find the follow-
ing twelve popular successes the best in Los
Angeles right now: "It Ain't Gonna Rain No
Mo'," "What'll I Do?," "June Night," "Rock-a-
bye Baby Blues," "Mandalay," "Memory Lane,"
"Sweet Little You," "It Had to Be You,"
"Doodle Doo Doo," "A New Kind of a Man,"
"Jealous" and "Spain."
The L. B. Mathews Music Co. operates the
sheet music department with the Birkel Music
Co., at 448 South Broadway. This piano house
is of long standing and is one of the important
ones in Los Angeles. In a short interview with
Mr. Mathews he laid a great deal of stress on
the future of Los Angeles. He stated that he
hopes to live long enough to see the "City of
the Angels" the second largest in North
America. He is concentrating and devoting
(Continued on page 61)
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
OCTOBER 25,
MUSIC TRADE
61
REVIEW
The Sheet Music Trade in Los Angeles—(Cont. from page 60)
most of his energies to building up a solid
foundation for his department. He has installed
an intelligent system which enables him to give
the right kind of service to the musical public,
specializing in all classes, with complete depart-
ments of octavo, orchestra, classical, as well as
the popular. He is of the keen and quiet type,
building slowly and solidly, and reports a splen-
did increase since he has opened this depart-
ment.
The Fifth Street Department Store has an
attractive music section owned and operated by
Mr. Brehm, formerly of Erie, Pa. He has taken
an active part in local real estate affairs and
is well satisfied with his progress. But some-
how or other once a music man always a music
man, as it seems to get under the skin.
While out for a joy ride with Mr. and Mrs.
Frank Wright in their new V-63/24 Cadillac
ing matched wing collar and shirt, stiff bosom,
single stud, cut short so as to have it nice and
comfy and flat, with a striped wing tie to match.
It is not acceptable to all men, of course. Credit
is given for this snappy outfit to a young per-
sonage located in New York just off of Fifth
avenue with a musical education. I wonder if
they mean Jack Bliss, of the United States
HEARST SONGS
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HEARST SONGS
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HEARST SONGS
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sedan—oh, boy, some class—we had with us
Mr. and Mrs. "Sig" Bosley, of Chicago, and
Marvin Lee, of Chicago. We decided to visit
Johnny Apfel, manager of the Southern Cali-
fornia music department. While there Johnny
showed me his family tree. His great-grand-
father had an apple orchard and liked the fruit
so much that he adopted that as the family
name. Only it happened in Germany. Johnny's
perpetual pep is due to the fact, he claims, that
"an apple a day keeps the doctor away." A
visit was made to Johnny's estate, a beautiful
California bungalow, with a deep lot running
back almost to the foothills. He has quite a
fruit orchard. I picked on the fig tree for no
reason-at all, excepting that I was able to par-
take of some wonderful ripe figs, and, oh, how
they tickled the palate! "Sig" Bosley admired
an apple tree, in so far as it appeared to him
as being such. Right then and there Johnny ap-
peared on the scene and advised him not to bite
into the fruit as it was a persimmon. .Marvin
Lee selected what he thought were some A-l
plums, and when he planted his teeth into them
they were not so soft. Mrs. Apfel called them
walnuts, and we all sampled to make sure, which
proves why the good music salesman will al-
ways be such, with his music book, and all
other is "apple sauce."
The well-dressed man in Los Angeles is wear-
Music Co., for he sure is the original "model
and then some."
The music dealers of Los Angeles have a local
organization which meets often for the better-
ment and advancement of the music industry.
While the competition is keen, each and every
one works in perfect harmony with one another.
Gene Florentine, of the Florentine Music Co.,
of San Francisco, was a visitor here for a few
days. Gene is a sentimental sort of a bird. I
met him on Broadway and he carried a beau-
tiful bouquet of red roses in his arms. He said
they were for a "sweet lady." Ain't love grand!
"Bozo" Brookhouse, as his real friends call
him, arrived in town with "Hard-Hearted Han-
nah." This appeared in the Orpheum Theatre
program. This gentleman is the sales manager
for Ager, Yellen & Bornstein, and the lady
referred to is the latest "hit."
Johnston's Music Shop, an exclusive popular
music store in the heart of the shopping district,
is operated by Mrs. Johnston herself and her
many assistants. It is a well-planned temple of
melody, and the real thoroughfare for the
younger set. She reports business brisk with
the many new hits on the- market. She looks
forward to a good Fall trade.
Just before leaving I was told of a new music
store in the Broadway Arcade. On account of
the lack of time I was unable to get the data,
but this new shop is well thought of,- and is
right up to the minute. It is called the Arcade
Song Shop.
The last, but by all means not the least of
importance, is that rosy-cheeked, eVer-smiiing
music jobber, Morse Preeman, who surely must
have been born on the sunny side. To be exact
in data, it is his third year as "the" jobber in
southern California. He carries a very sub-
- V
LIMITED
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stantial stock to take care of the wants of the
trade, and is one of the few jobbers in the West
who issue an intelligent trade list. He is run-
r.ing 30 per cent ahead of last year. He is mak-
ing money, without question, and his aim in
the near future is to discount all bills. In rating
the jobbers Mr. Preeman is well deserving of an
important spot. While the youngest jobber in
the field in years he runs his business efficiently,
and the many dealers he is catering to are very
well satisfied. Undoubtedly because of his very
happy home life with his "trio of sunshine" and
his pal-wife he is contented with his lot, and he
is "Johnny on the spot."
New Edition of "Sidewalks'
The Pioneer Music Publishing Co., 130 West
Forty-second street, New York City, which
some time ago took over the publication rights
of "Sidewalks of New York," has issued a spe-
cial edition of this popular song and dedicated
it to Governor Al Smith of New York. This is
a souvenir edition with a modern ukulele ar-
rangement. The title page carries an auto-
graphed photograph of Governor Alfred E.
Smith.
Leo Fall in New York
Leo Fall, the Austrian composer, recently ar-
rived in New York City on his first visit to the
United States. He will be here to witness the
production of his comic opera, "Madame Pom-
padour," which has been running two years in
Vienna and has also been successfully produced
in Berlin and London. The show will have its
New York premier at the new Beck Theatre.
Opens New Music Store
WILLS POINT, TEX., October 20.—J. A. Ford has
recently opened a new music store here, carry-
ing a full line of musical instruments.
"Bianca" one-act grand opera by Henry Had-
lcy, will be produced this season by the Chicago
Civic Opera Co. The score and libretto of this
work are published by Harold Flammer, Inc.,
of New York.

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