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THE
OCTOBER 25, 1924
MUSIC
TRADE
REVIEW
59
IN THE WORLD OF MUSIC PUBLISHING
Conducted By V. D. Walsh
What the Sheet Music Dealers and
Distributors are Doing in Los Angeles
Maurice Richmond, of the Richmond Musical Supply Corp., New York, Sums Up Conditions in
Los Angeles—Written Exclusively for The Music Trade Review
T OS ANGELES, CAL, October 12.—There is
only one Los Angeles—the City of Angels.
The many material angels I encountered in the
so-called Los Angeles "Loop," including the
water nymphs at the
seashoring resorts, just
fit the name to perfec-
tion. It is called "The
City of Life" and the
"City of Many Prosper-
ous M u s i c Stores."
The high building line
also points as an arrow
to the angels above.
Juan Rodriguez Car-
brillo, a primitive Span-
iard, no relation to
Maurice Richmond
"carburetor" or "Car-
bona," made his appearance at San Pedro Bay,
Los Angeles Port, on October 3, 1542, fighting
his way through the Indians so as to make
Los Angeles a safe place for the music mer-
chants and others.
The beauties of the Southern California Music
Co.'s most marvelous institution are beyond any
description; it is so artistic and unique that it
is beyond any human possibility to describe it
School, Lodge and
Gymnasium Marches
March Victorious
(Mctzger-Wright)
Pacific Patrol
(Metzger-Wright)
Reliance March
(Clifford)
Victorious Eagle
(Rosey)
American Beauty March
(Williams)
Order Through Jobber or Direct
Hinds, Hayden & Eldredge, Inc.
Publishers
New York City
THEWALTZ BALLAD-BEAUTIFUL
on paper. A year ago this concern moved into
its new quarters at 806 South Broadway, a build-
ing of eight floors, entirely of Italian architec-
ture. Five floors are devoted to its own busi-
ness, the other three being utilized for studios
and recital halls. Edward H. Uhl is the presi-
dent. This concern features the Chickering,
Ampico and many other high-grade pianos, the
most reliable in phonographs and a complete
line of musical merchandise, consisting of brass
and string instruments, as well as everything
in sheet music. It also publishes many valuable
instruction books on various instruments that
are enjoying a splendid sale and does a large
wholesale business in musical merchandise and
sheet music. It takes 200 people to operate this
organization, excluding its four branches in the
State of California. Frank J. Hart, who has
passed on, was one of the early founders in 1880.
The sheet music department helps to make
up the completeness of this institution and is
most decidedly and efficiently managed by J. J.
(known as "Johnny") Apfel. The department
is divided into several parts. A complete or-
chestra department is managed by the old
veteran, Elmer Randall, one of the few who
came over on the "Mayflower," a Bostonian
who claims "You don't know 'beans' until you
have 'been' to Boston." The popular music sec-
tion is well supervised by a charming, sweet and
prepossessing young lady, young in years only,
for she certainly displays splendid taste in the
upkeep of her supply of the popular hits of the
day. She claims to know nothing about the
Ku Klux, but is proud in wearing a Masonic
emblem, symbolizing "Do unto others or they'll
do you," with apologies to the Golden Rule.
It also carries a complete octavo stock, all the
library editions, catering to the requirements
of public schools, colleges and teachers.
The Wurlitzer Co.'s most stupendous and
elaborate and magnificent new home opened its
doors on Monday, September 8, 1924, at 814
South Broadway. It is needless to say anything
about the policy of this concern, for it has been
catering to the wants of the music-loving public
of America for many years from the Atlantic to
the Pacific. A tremendous advertising campaign
took place on the Sunday previous to the open-
ing; an eight-page section in the Sunday Los
Angeles Examiner carried the message of this
beautiful palace of music to everyone in Cali-
fornia. The architecture is carried out in Italian
Renaissance throughout; the mezzanine en-
circles the entire building, and the effect of the
splendid display, exterior as well as interior,
is most magnificent.
The G. Schirmer Stores, Inc., of New York,
is operating the music store in this house of
splendor. The name of Schirmer needs no in-
troduction—it stands for the very best in its
field. The department is managed by Harold
Skeath, one of the boys who have been through
the mill, and who is surely well deserving of
this post of importance in music. He has twenty
asistants helping him with their principal aim to
give the public the best there is in service.
A great deal of credit is due the Neville-
Marple Music Co., two young, enterprising and
experienced music men who undertook quite a
task a short time ago in this city and came out on
top. This firm is to-day operating several high-
class and complete music departments in some
of the most important piano houses in Los
SONGS THAT SELL
—
All Alone (New) by Irving Berlin
What'll I Do?
Charley, My Boy
Driftwood
When I Was the Dandy and You Were
the Belle
Red Hot Mamma
Lazy
1 Can't Get the One I Want
Oh, Baby (Don't Say No—Say Maybe)
She's Everybody's Sweetheart
Old Familiar Faces
Nobody Loves You Like I Do
—
Nobody's Child
Main Street Wasn't Big Enough for Mary
Indiana Moon
Morning (Won't You Ever Come 'Round)
(New)
No One Knows What It's All About
(New)
Come Back to Me (When They Throw
You Down) (New)
Superstitious Blues (New)
X Universal Dance Folio No. 8
Special 1925 Edition
Peterson's Ukulele Method
World's Favorite Songs
Lundin's Tenor Banjo Method
Song Gems from Irving Berlin's Third Animal
MUSIC BOX REVUE
An Orange Grove in California
The Waltz of Long Ago
Little Butterfly
Learn to Do the Strut
Outstanding Song Hits from
TOPSY and EVA
Rememb'ring
I Never Had a Mammy
IRVING BERLIN, Inc.
1607 Broadway, New York
Angeles, as well as a branch with the Wiley B.
Allen Co., of San Diego. Their stock is com-
plete, going from the sublime to the ordinary
fulfilling of the wants in the standard lines as
well as popular. They report business holding
its own and are preparing for a splendid Fall
campaign.
The composer of "Mandalay," the J. H. Rem-
ick & Co.'s No. 1 hit, is a native of Los Angeles.
He is Abe Lyman, who is destined to become
one of our successful writers. He is the musi-
cal director of the Ambassador Hotel Orchestra
in this city and his combination of men who
make it up is a big attraction to this high-class
hotel. He sure swings a mean bow, with
apologies to Paul Whiteman.
A few years ago one of the most successful
music men in this country left the frozen North
and departed to the land of sky-blue waters,
and that personage is none other than Fred J.
Smith, the son of the firm of Carrie Jacobs-
I'oncl & Son, the house that educated the public
to better songs. Mrs. Bond certainly can write
(Continued on faf/c 60)