Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
OCTOBER 25, 1924
THE MUSIC TRADE REVIEW
11
ing reproductions of the new period grands
with descriptive matter, and handsomely printed,
the illustrations being of a high class pen and
ink type. The advantage of this character of
catalog is that additions may be made at
Flemish, Heppelwhite, Chippendale and Louis XVI Period Grands Now Offered by New York intervals or illustrations of discontinued models
Piano Manufacturer as Regular Stock Models—Sample Orders Absorb Production
eliminated. It is also possible to select one
suitable illustration and avoid confusion that
npHE Estey Piano Co., New York, has just pletely in one of the accepted periods of the sometimes prevails when the customer is pre-
issued to its dealers throughout the country centuries that have passed.
sented with a half dozen different types.
a new and particularly interesting catalog fea-
"In presenting these distinctive models the
Of the four period designs illustrated here-
turing four distinctive period grand models of House of Estey has notably combined simplicity with, the William and Mary and the Louis XVI
of design with absolute authenticity of the pe- models have proven most popular with dealers
riod represented in each model.
to date, although there has also been a very
"The commission of period research and gratifying interest shown in the Heppelwhite
design was allotted to Thompson, Holmes & and Chippendale models. As will be seen from
Converse, one of the country's foremost archi- the illustrations, the decorative treatments are
tectural organizations, whose notable works in excellent. Particular attention has been given
to having the various details authentic.
Orders for sample instruments in the new
period cases have practically absorbed the
Estey production in these new models for Octo-
ber, and quantity shipments of art style grands
will not start until after November 1, although
Estey Piano Go. Brings Out New Line
of Period Style Model Grand Pianos
Flemish (William and Mary) Model
Estey pianos, which will become a part of the
company's regular line.
The period models have been introduced in
response to a general demand for a group of
instruments of that type, and the Estey Co.
Chippendale Model
has been successful in working out the produc- architecture, interior decoration and period
tion of the new cases on so. economical a basis design have won international recognition.
that when ordered in special satin art finish
"The many exclusive structural features and
they can be retailed by merchants at approx- the musical quality that have always been
imately the same prices as now prevail on the associated with the Estey baby grand are ex-
actingly retained in every Estey period model.
In appearance only do these charming pianos
differ from the regular Estey grands. In tone,
responsiveness, touch, and true musical quality
these instruments express most eloquently the
traditions connected with the Estey name for
over seventy-five years."
The catalog itself is really a folder containing
a half dozen separate sheets, four of them bear-
Louis XVI Model
dealers will receive ample supplies to take care
of the holiday trade.
The production of the period grands reflects
the progressive spirit of the Estey organization,
which is always quick to take advantage of the
trend of the market and of public demand in
producing merchandise of a calibre that will
appeal to the public and be readily salable.
The highest class player
actions in the world
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"The valve unit that made the player
Heppelwhite Model
straight Estey grands. Under these conditions
the retailer is placed in an admirable position
when catering to the desires of those who de-
isire something more elaborate in case work
,than the Colonial styles in the regular lines.
!>
That the new art grands are of a distinctly
salable character and will have a strong appeal
has already been shown by the experience of
several dealers who have had samples of these
instruments shipped to them for inspection and
who sold them almost as soon as they were
placed on the wareroom floors.
In presenting the new art grands to the trade,
through the medium of the new catalog, the
Estey Co. says in the introductory paragraph:
"There has long been a distinct demand for
the Estey baby grand in period models to con-
form with the ever-increasing tendency to fur-
nish the home, or at least the living-room, com-
famous"
The new "Amphion Accessible Action" is the last word in scientific player
achievement. It has the complete valve action assembled in a "Demountable
Unit" giving instant accessibility.
AMPHION^ACTIONS
SYRACUSE
NEW YORK