Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
OCTOBER 18, 1924
THE
MUSIC TRADE
REVIEW
Proper Window Display a Vital Factor
in Increasing Music Roll Sales Volume
A Striking Example of Proper Display Featuring the United States Music Rolls Used by the
Miltner Piano Co., of Cleveland, Ohio—Manufacturer Co-operates With the Dealers
\ > f USIC merchants generally are coming to a
realization of the fact that if some real
attention is given to the merchandising of music
rolls results will be obtained that will not only
The United States Music Co. is a firm believer
in the value of window displays of rolls and
has arranged for special window display service
to dealers when desired through the medium of
Victrola No. 360
Walnut, $235; electric, $275
Motor supremacy
is the supremacy
of performance
The Victrola has made a
place for itself unique in
the annals of the musical
world, and every dealer in
Victor products knows that
from a business standpoint
it is absolutely without an
equal.
United States Display of Miltner Piano Co.
its salesmen, who will call and install the dis-
permit of that department standing on its own
plays without expense or effort on the dealer's
feet, but also of bringing in a satisfactory profit
in dollars and cents. Particularly is there an part thus giving full co-operation in this ex-
inclination to devote considerable attention to ploitation work.
window displays and rolls, and the means of
The value of the roll display lies not alone in
arousing the interest of player owners in the the fact that it is liable to arouse the interest
new numbers offered.
of player owners to the extent of having them
The accompanying window display of United buy new rolls and thereby freshen their
States music rolls, featured by the Miltner Piano libraries, but in inculcating in those who do not
Co., of Cleveland, affords some idea of what own players a desire to purchase such an instru-
may be accomplished in this direction, particu- ment in order that they may avail themselves
larly with the assistance of the salesmen of the of the privilege of playing the new rolls in their
company who are always willing to co-operate own homes. In other words, the display serves
a twofold purpose.
with dealers in this respect.
New Form of Fraud
in Selling Chargers
Smooth Traveling Man Sells Rebuilt A Battery
Chargers as New Chargers for Both A and B
Batteries
Victrola No. 405
$250
Electric, $290
Walnut
Other styles $25 to $1500
guard, the local distributor of radio goods with
whom the dealer has business should be in-
formed of it, and the goods ordered through him,
Then if there is any comeback from fraudulent
companies the dealer does not have to "hold
the bag" by himself.
H. A. Becker Chartered
According to information received, a very
apparent demand for B battery chargers has
PITTSBURGH, PA., October 13.—Papers of in-
created a new type of "crook." One mid- corporation have been filed by H. A. Becker
Western dealer was hunting for a medium- to do business as a music house under the laws
priced charger which would be of service for
of Delaware, according to the office of the secre-
both A and B batteries, when he was ap-
tary of that State. The capitalization of the
proached by a salesman who showed him a
new corporation is given as $200,000 and it will
sample of a combination charger for same,
manufacture musical instruments. Mr. Becker
which he stated he could sell for around $12
retail. The merchant-after inspecting the sam- has long conducted a musical merchandise
ple order a half dozen on trial, shipped his house in this city.
order and found that they were delivered from
Newark, C. O. D. The merchant paid for them,
opened the case and found the chargers evi-
dently as ordered, but that evening upon trying
SAN ANTONIO, TEX., October 11.—The Walthall
ihem out found that he had been sold nothing Music Co., located in the Bedell Building, on
more than rebuilt A battery chargers.
Broadway, has just taken a long-term lease on
Investigation of both the order blank and the east half of the building at 217 West Com-
the concern proved that the salesman had mis- merce street, and is expected to move to this
represented, and further investigation showed location in the near future.
he had "taken in" several merchants. Warning
is therefore being given to order no goods from
Consult the Universal Want Directory of
travelers unless credentials can be shown and The Review. In it advertisements are insert
the sample works well. For additional safe- free of charge for men who desire positions.
Walthall Co. to Move
HIS MASTERS VOICE'
There is but one Victrola and
that is made by the Victor Company
—look for these Victor trademarks.
Victrola
•Ml-
^»
TRADE MARK
^
REG U S PAT
Victor Talking
Machine Co.
Camden, New Jersey
Victor Talking Machine Co.
of Canada, Lid . Montreal