Classic Mode

Music Trade Review

Issue: 1924 Vol. 79 N. 16

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
18, 1924
'YOU
CANT
LIZA
MUSIC TRADE
l2___WRONG
REVIEW
WITH
51
ANY
^
•
JWiENWHT Doirt Blame MAYTIMf
(GIVE ME A JUNE NIGHT .
THE MOOWJGHT AND W )
A tune that 11 surprise ija /
JkeJa) Fox Tfot Hit
y GIS KAHN mllU) FIOBITO
and it's C-double-0-D--OOOP /
A "beautiful Melody Vitlt 6KJ
irresistible Foxtrot rkjthm.
Success/
It M On Me
ueddu Mo/se's latest
and Greatest Soitcf
A FOX TROT BALLAD
Predicted as bid a
kit as linger AwWle'
and by the some writer
VINCENT ROSE
HONEST! M i n i u m
lEMfERE iHthe WORLD 4
ft 1924
Ua Fnit. In
heard that an oldtimer in section A said to his
friend, "Who is that beautiful girl; is she in the
chorus?" The reply was, "Why, no, that is
Minna Seifert, of Sherman, Clay & Co.; one of
the charming and efficient salesladies of the
player-roll department." The directors are ex-
tending a personal invitation to the many music
lovers who would like to come to Frisco to
these annual events, as the performances are
the best possible to be had.
The Florentine Music Co., headed by Gene
Florentine, occupies a live music counter with
the Clark Wise Piano Co. on Stockton street.
Gene is considered quite a manipulator and
seems to have a happy faculty of selecting from
the Great Unknown splendid material. He is a
great polisher, puts them in shape, springs them
on the public, tries them on the dogs, and then
proceeds to see how much the publisher will pay
for his AA1 bouquet of songs. A warning has
been sent out to this wise bird that when he
comes to New York on his next trip he had
better keep off the "beaten path" unless he
hopes to travel in better company. If he con-
templates bringing Hanson with him that will
clear him nicely. A new publication by Max
Dolin, musical director of the California The-
atre, is soon to be on the market, entitled
"Weeping Willow." Gene thinks he has dis-
covered real oil in this song. Just a laugh that
World Famous
McKINLEV
FIFTEEN CENT
MUSIC
crows w Grows and Grows!
IT STANDS AT THK HKAI) OF ITS CLASS
All
of the B««st Reprint* and More Bis
Selling
Copyrights
Than • Any
Other I,ow-Priccd Edition!
Music Perfectly Fingered, Printed on the
Rrst Paper, New Title, Puges
200% Profit
50 N e w Numbers
Now Ready for 1924
Choice Reprint*, Salable Copyrights for
Piano:
Piano Duets, Violin and Piano
Music, Musical Readings, Standard Songs
New Catalogs Now Ready for 1924
Free Catalogs With Stock Orders—We Pay
for
Your Advertising—Write for
Samples Today!
LIBERAL 8ALE8 PLAN, ASK 1 8 !
CHICAGO M c K i n l e y
NEW YORK
lsoi E. ssth st. M u s i c C o . l 6 * 8 Broadwa y
MMMTUYM) SEE MY GAL?
Gene relates: While making out orders for the
big New York publishers a salesman entered
and addressed him in this manner: "Let me sell
Charles K. Harris, well-known music pub-
you a runabout."
Gene—"Nope, got one."
lisher, composer and writer of "After the Ball"
Salesman—"Where did you get it?" Gene—
and many other successes, has written a new
"Married it."
song march which is dedicated to John W.
There are almost as many music stores in the Davis, the Democratic candidate for president
city of San Francisco as there are "butter and
of the United States. It is entitled "March to
egg" men. Let us hope that the music mer-
the White House." It is understood that the
chants are as prosperous.
Democratic National Committee has purchased
Another treat was afforded San Francisco
1,000,000 copies of the number for publicity
by the presence of the Eight Popular Victor
purposes.
Artists appearing in person for two concerts.
The significance and importance of this organ-
ization were so well accepted that it received
headlines in the newspapers.
During the recent visit of Paul Whiteman and
Before leaving Ed Little's office, at Sherman,
Clay & Co., I saw a clever little card on his His Orchestra to several Canadian cities, in-
desk. It was so good that I want to send the cluding Toronto, the theatres were filled to ca-
pacity and in most instances large crowds were
message to everyone. It quotes as follows:
turned away. The Toronto appearance was the
"A successful man puts l.is trust in Gud
third he has made to that city in the past five
And works liKe the devil."
months and his continued popularity is a re-
This card was sent to Ed by Bill Jacobs, the markable tribute to his drawing power.
international music traveler of Irving Berlin,
Inc., on March 31, 1918, postmarked Atlantic
City.
eason s
The New York music publishers represented
locally in San Francisco are Irving Berlin, Inc.,
ales
Leo Feist, Inc., J. H. Remick & Co., Shapiro,
uccesses
Bernstein & Co., Inc., and Ager, Yellen & Born-
stein, Inc. There are also the general profes-
sional offices of Sherman, Clay & Co., with Carl
Results prove the following
LaMont, general professional manager. While
numbers to be the
interviewing Carl, he stated that they have some
splendid material for this season. The one new
one coming to the front is "I Don't Know
Why" (a sort of crying novelty fox-trot). That
is coming through very rapidly, and the me-
chanical companies are also responding to it.
Their waltz ballad is "When the Shadows Fall."
YOU CAN TAKE ME AWAY FROM
DIXIE
It is of the old style home song that is always
appealing. This publication has stepped out so
FORGET ME NOT (Mean* Remem-
ber Me)
wonderfully for Carl that he fully believes he
BRINCIN' HOME THE BACON
has a genuine success.
The San Francisco popular music barometer,
JUNE
after having taken statistics from all the impor-
BROKEN DREAMS
tant houses, discloses these facts about the prin-
JUST A LULLABY
cipal selling hits, twelve in number, in their
IN A WONDERFUL WORLD OF
classes, as to selling quality: (1) "June Night,"
OUR OWN
(2) "What'll I Do?", (3) "Mandalay," (4) "New
SOME
ONE ELSE (Took Your Place
Kind of a Man," (5) "Memory Lane,"
In My Heart)
(6) "Rock-a-Bye Baby Blues," (7) "Jealous,"
(8) "Maytime," (9) "Hard-Hearted Hannah,"
(10) "It Ain't Gonna Rain No Mo," (11) "I
Wonder What Has Become of Sally?" and
(12) "Sweet Little You."
While motoring out with a few of the boys
who were visiting Frisco, including Dick
or direct from
Howells, of Chappells-Harms, New York; Harry
Engel and Winnie Brookhouse, of Ager, Yellen
& Bornstein, Inc., of New York, a warning sign
was displayed prominently on the highway,
of Canada, Limited
which read as follows: "It may be good-bye.
H e a d Office, Winnipeg, Canada
The girl who lets her sweetie kiss her while he
is driving his motor car should remember that
New York—Chicago —Toronto—Vancouver
she niav bo kissing him good-bye 'a la Tosti.'".
Democratic Campaign Song
Paul Whiteman Draws
YES!S
Biggest Profit Winners of 1924
Order Now from Your Jobber
HEARST MUSIC PUBLISHERS
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
52
THE MUSIC TRADE REVIEW
OCTOBER 18,
1924
CWt Go Wrot^ With Aivy FEIST
DF \ U
HFMIT
ONE
t'ir$etyou< th
you hear i
A Dixie Lullaby
FOX T r o t :
5o>netkin(? Absolutely New
^
Different/
A re Fox T r o t
An Encyclopedia of Music for the
Use of the Moving Picture House
Max Winkler of Belwin, Inc., Describes the New Publication of That Firm, Listing Over 400
Different Classifications of Music Under Topical Heads for Use With Pictures
A STUDENT attending one of our famous
universities passed a remark one day that
he possesses a vocabulary of ten thousand Eng-
lish words. One of his fellow students called
this a rather exaggerated statement. After a
lengthy discussion the student who passed that
remark was told that he could not even recite
500 different words in succession.
A bet followed and the student began. To
his greatest surprise he found that after calling
out little over three hundred words his memory
began to fail him. With intensive thinking he
added fifty more words and the further he went
the more difficult it became. In brief, our ten
thousand vocabulary gentleman gave up after
about six hundred words.
Readers of this article may consider the above
statement an outgrowth of a diseased mind.
All we suggest in reply is "try it."
We have mentioned the above example to
illustrate the difficulties one encounters in writ-
ting an encyclopedia devoted not to a language
in general, but to a special purpose. "The En-
cyclopedia of Music for Pictures" now in prep-
aration by Belwin, Inc., music publishers of
New York, contains over 400 classifications or
characters, such as "Fire Music," "Fight Music,"
"Love Themes," "Storm Music," etc (not mere
words). To appreciate the enormous work in-
volved in the compilation of more than 400
characters one must try to test his own vocabu-
lary and see how many words he can cite
quickly even if such items as "bread," "table,"
"sugar" or "cigar" be included.
It can therefore be readily understood that
the statement that this encyclopedia was "three
years in the making" is not an exaggeration but
an easy believable fact.
The Encyclopedia of Music for Pictures lists
over 8,000 musical compositions which have
been carefully divided and sub-divided under the
various classifications and characters.
This encyclopedia is not only a masterpiece
as an encyclopedia in itself; it is unique in its
style of publication because it contains a sys-
tem which enables the owner to keep it up to
date by adding new works as they are published.
The musician owner finds this encyclopedia a
music library. Before every musical title listed
there is a blank space for the purpose of en-
abling the musician to check his own library
into the encyclopedia under the various classi-
fications and headings. The very same lines
would also enable the music dealer to check his
stock on hand in the encyclopedia and, as the
musician would consult the encyclopedia to find
what he has for a certain purpose, the owner
of a store can consult this book for the purpose
of serving his customer in the event said cus-
tomer asks for a piece of music that is to ac-
company a certain scene.
In brief, the owner of a store can classify his
stock in the encyclopedia with the very same
efficiency as the musician can classify his
library. In both instances the stock of the
store owner or the library of the musician
would be considered as part of the contents
of the encyclopedia. All in all, this book can
justly be called one of the most unique and
most important publications ever offered in the
field of "Music for Pictures" and it unques-
tionably constitutes the greatest advocate that
ever sprung up in behalf of "Better Music for
Pictures."
Royalties Are Good
Herewith is shown a photograph of Mrs.
Mabel Metzger Wright, the composer, and
Charles R. Warfel, the manager of the trade
music department for Hinds, Hayden & Eld-
Joins
Chicago Office
of H e a r s t
*^L sic
Publishe
™
Frank Bannister, Well Known as Writer of Pop-
ular Hits, to Assist in Exploitation of the
Hearst Catalog
CHICAGO, III., October 4.—Frank Bannister,
writer of a number of Hearst popular selections,
including "Forget Me Not," "Bringing Home
the Bacon," "Say It With the Ukulele" and
the two late numbers, "Tallahassee" and "Better
Keep Away," has joined the Chicago office of
the Hearst Music Publishers.
Mr. Bannister is a well-known entertainer
and comedian, as well as composer, and will
assist the main office in conducting a campaign
for the Hearst catalog. In this respect he is
well qualified as he has made a very rapid rise
in the music publishing business. Although he
has been associated with the music publishing
business just a little over a year, he has not
only written several hits for the Hearst cata-
log, but has composed music for Van and
Schcnck and for various stage productions all
with success.
Mr. Bannister claims that the field for com-
posers in Chicago from his observations and
careful study of the situation is a far better
one than the East. He has acquired a reputa-
fell'Mi
mm
Mrs. Mabel Metzger Wright and Charles R. Warfel
redge, Inc., taken during his recent visit to tion for helping the smaller writer and says
Los Angeles. The car is a Cadillac, the prop- that he will direct his time in addition to ex-
erty of Mrs. Wright and not Mr. Warfel. It ploitation work to writing bigger and better
is said she purchased the car from the royal- songs, and several will soon be introduced by
ties received from three numbers in the Hinds, the Hearst Music Publishers.
Hayden & Eldredge catalog, namely: "Pacific
Patrol," "March Victorious," "Valiant Volun-
teers." It may be also interesting to know that
Leo Feist, Inc., has taken over from West &
Mrs. Wright, together with her husband, com-
prises the Wright Music Co., one of the most Co., Ltd., of London, England, the fox-trot suc-
active retail establishments in the city of Los cess called "Southern Rose." The West firm
Angeles, situated in a leading department store were the original publishers of the waltz, "Three
o'Clock in the Morning," which later achieved
of that city.
a high sales record in this country. While
Consult the Universal Want Directory of "Southern Rose" is a somewhat lighter offer-
The Review. In it advertisements are inserted ing, it is expected to repeat in this country the
free of charge for men who desire positions. popularity it attained in England.
"Southern Rose" for Feist

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