Classic Mode

Music Trade Review

Issue: 1924 Vol. 79 N. 16

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
OCTOBER 18,
1924
THE
MUSIC TRADE
49
REVIEW
THE TALKING MACHINE TRADE
Eight Victor Artists Score Great
Success Before Portland Audience
Victor Dealers in City Co-operate in Promoting Appearance—Brunswick Co. Adds Radio
Technician to Distributing Branch—Meier & Frank Hold Radio Show
DORTLAND, ORB:., October 9.—The Port-
land music lovers were given a wonderful
concert in the municipal auditorium Septem-
ber 27, when the Association Victor Dealers of
the city presented in concert eight popular
Victor artists who gave a capacity house in the
big building an evening of song and mirth seldom
enjoyed by a Portland audience. The concert
had a two hour program but it was midnight
before the artists were allowed by the insistent
audience to sing their good night song.
Those presented were John Meyer, Frank
Croxton, Monroe Silver, The Sterling Trio,
composed of Campbell, Henry Burr and John
Meyer, Rudy Wiedocft, Billy Murray, Frank
Banta, and the Peerless Quartet, composed of
Campbell, Burr, Meyer and Croxton.
The Victor dealers who sponsored the con-
cert were the Bush & Lane Piano Co., Currin's
For Drugs, Densem Drug Co., Hovenden Piano
Co., Hyatt Music Co., Irvington Pharmacy,
G. F. Johnson Piano Co., McCormick Music
Co., Meier & Frank Co., Phoenix Pharmacy,
Ira F. Powers Furniture Co., Remick Song &
Gift Shop, Seiberling-Lucas Music Co., Sher-
man, Clay & Co., Vernon Drug Co., and the
Wiley B. Allen Co. The Portland dealers enter-
tained the visiting artists to a trip up the famous
Columbia River highway and to luncheon at
Mr. Henderson's Chalet at Crown Point, one
of the view points of the scenic highway.
Adds Technician
The Brunswick Co. has found it necessary to
appoint a radio technician in connection with
the Portland headquarters of the Pacific North-
west on account of so many Brunswick dealers
installing the Brunswick Radiolas to their stock.
E. S. Ross of Chicago, an expert in this line,
has been sent to the Portland office and he has
already visited the dealers in Portland and in
company with M. Davis the Brunswick dealers
of Seattle, Tacoma, Bellingham and Sumas.
A. R. McKinley, the district manager, says that
the demand for Radiolas exceeds the supply and
that many dealers have already sold out their
stock and are calling for additional instruments.
The Meier & Frank store, under the manage-
ment of Win. Hodeckcr, featured a two weeks
electrical and radio show from September 22, in
the large auditorium adjoining the phonograph
department at which time the six new models
of the Brunswick Radiolas and the three tube
and five tube Sonoradio were demonstrated to
large audiences. The radio department has been
placed in charge of Charles Williams. The
department under the direction of Mr. Hodecker
operates its own broadcasting station, KFEC,
and daily concerts are sent out featuring phono-
graph programs, and on Thursday a concert of
popular numbers is given and on Saturday a
childrens' hour is set aside.
New Portable Victrola Ready
The Victor Talking Machine Co. announced
this week the placing on the market of a new
portable Victrola, No. 35, which is smaller and
lighter than former models. The instrument
measures six and three-quarter inches high,
twelve ond one-quarter inches wide and seven-
teen inches deep. It weighs sixteen and one-
half pounds, is covered in black fabrikoid and
is listed at $35. It is believed that there is a
substantial market for a portable Victrola of
this new type.
Falls Music Go. Chartered
NIAGARA FALLS, N. Y., October 8.—The Falls
Music Co. was recently incorporated at Albany,
with a capital stock of $10,000 to deal in musical
instruments and radio sets. J. B. Hildred and
J. S. O'Donnell are the incorporators.
Cleveland Talking Machine Go. Takes
Over Interests of Eclipse Musical Co.
Purchases Assets, Stock and Good Will and Is Now the Only Victor Wholesaler in Cleveland, O.
—E. B. Lyons and P. J. Towell Will Join the Cleveland Cadillac Co.
/CLEVELAND, O., October 7.—Confirmation
^ of the purchase of the business of the
Eclipse Musical Co. by the Cleveland Talking
Machine Co. was made here to-day by heads of
both of these enterprises.
Following negotiations pending over several
weeks the Cleveland company has the physical
assets, fixtures, stock of Victor merchandise,
accounts, and good will of the Eclipse Co.,
and thus becomes the only Victor jobber
in this territory. The Cleveland Co. also takes
over the personnel of the Eclipse, including
Phil Dorn, Howard Rorseburg and Joe Novak,
of the sales division; Miss Esther Matyas and
other members of the office operating staff. The
sales representatives, well known to the dealer
element throughout the territory hitherto cov-
ered by the Eclipse Co., will continue to call
for still further improvement to dealer service
with this change. One of the first moves has
been the acquisition of additional warehouse
space, doubling the capacity for the carrying
of machines, radio and records in stock, so
that instant delivery service can be given to
dealers. In the three days that the new ar-
rangement has been in effect a marked increase
of new business has followed, according to Mr.
Shartle, while compliments from dealers also
have been coming in, though formal announce-
ment was only to be made this afternoon. Dur-
ing the coming month plans for improving the
service to dealers will be completed.
Howard J. Shartle, head of the Cleveland
Talking Machine Co., is generally recognized
throughout the trade as one of the best posted
merchandisers in the Victor industry. Prior to
his election as president of the Cleveland Talk-
ing Machine Co. he was associated with the
Victor Talking Machine Co. for many years,
and his intimate familiarity with every phase of
Victor merchandising has been a vital factor
in the success of his company. Mr. Shartle has
made a special study of record selling and has
offered many suggestions to Victor dealers that
have stimulated and developed record business.
The Cleveland Talking Machine Co. sales for
September doubled August business, and the fig-
ures for 1924 show a large increase over 1923.
Sonora Announce New
Electric Motor Models
Motor Will Be Furnished, if Desired, in All
Styles Retailing Above $200 to the Ultimate
Buyer
Announcement that Sonora talking machines
equipped with electric motors will be ready for
the trade within sixty days was made by offi-
cials of the Sonora Phonograph Co., New York,
Sonora Electric Motor
this week. According to the announcement
there has been a demand for an electrically
equipped Sonora machine for some time, but the
company has never felt satisfied with any of
the motors submitted.
Recently, however, the General Electric Co.
submitted a motor for phonographic use, built
under a principle that is reliable in respect to
uniformity of speed under fluctuating current,
as well as in regard to wearing qualities. After
many exhaustive tests the Sonora engineers an-
nounced themselves as satisfied with the new
motor and adopted it for the Sonora instru-
ments.
The new motor will be furnished, if desired,
in all Sonora models retailing at $200 and over
at an additional cost, and the de luxe models
will all be equipped with the motor with no
extra cost.
Mellor Go. of Pittsburgh
Takes on Brunswick Line
Prominent Music House of That City Installs
Brunswick Machines and Records, as Well as
Brunswick Radiolas
PITTSBURGH, PA., October 14.—Formal announce-
ment was made by the C. C. Mellor Co. that ihc
company had taken on the full line of Bruns-
wick Radiolas, as well as the regular line of
Brunswick phonographs and records. The an-
nouncement was made in the Sunday news-
papers, a half-page advertisement telling the
public that the "Brunswick Radiola combines
the world-noted Brunswick phonograph with
the superlative in radio, the Radiola super-
heterodyne and regenoflex."
In the show windows of the Mellor Co. were
shown a display of the Brunswick Radiola in
various models.
H. H. Fleer, sales manager of the C. C. Mellor
Co., stated that he was much pleased at the
very flattering reception accorded the Bruns-
wick line bv the Mellor Co.'s clientele.
Feature Brunswick Radiola
LAWRENCE, MASS., Octoher 9.—Knuepfcr & Dim-
mock, "The House Reliability Built," talking
machine dealers, are featuring the Brunswick-
Radiola combination in their displays and local
advertisements. The Radiola super-heterodyne,
the Regenoflex and styles 3 and 3A in radios
are being used in the combination units. The
firm recently announced the opening of a com-
plete radio department.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
50
THE MUSIC TRADE REVIEW
OCTOBER 18,
1924
IN THE WORLD OF MUSIC PUBLISHING
Conducted By V. D. Walsh
Doings in the Sheet Music Trade in
the Big City by the Golden Gate
Maurice Richmond, of the Richmond Musical Supply Corp., Sums Up Conditions in San Fran-
cisco—Written Exclusively for The Music Trade Review
C A N FRANCISCO, CAL, October 9.—Upon
^ arrival at San Francisco I was pleasantly
surprised to find that popular boy, "Ed" Little,
of Sherman, Clay & Co., polishing the Golden
Gate. I said to him:
"May I come in?" His
immediate reply was,
"Why, c e r t a i n l y ,
here's the key to the
Gate; coine right in;
California is here to
greet you with music."
Ever since our gen-
ius, I r v i n g Berlin,
wrote that popular
ditty for the "Music
Box Revue," "Cali-
Maurice Richmond
fornia in September,"
and described it so beautifully my goal has been
to reach California during that period of splen-
dor. Bright and early the next morning, in mak-
ing the rounds from the very beginning, I was
confronted with that real California hospitality
where the clasp of the hand is warm, strong and
ever cordial.
Sherman, Clay & Co., of San Francisco and
every city of any importance on the entire
Pacific Coast, are very active with their Fall
campaign in each department. It seemed as
though the entire working force was in absolute
harmony in sort of a clock-time "tempo." Need-
less to explain the importance of this wonderful
institution in every department of the industry.
If Mr. Dun or Mr. Bradstreet had many more
AAA ones they would all belong to this house.
Ed Little, the manager of the music depart-
ment—wholesale, retail as well as the publishing
department—reports excellent business through-
out the entire chain of stores, a substantial gain
over last year. Their publishing business is
excellent, the following being the outstanding
hits in their catalog in the order in which they
are selling to-day: (1) "Sleep," (2) "The West,
a Nest and You," (3) "Rock-a-bye Baby Blues,"
(4) "Oriental Love Dreams," (5) "I Don't Know
Why" and (6) "When the Shadows Fall."
Their varied publications in the book line are
not only in demand in North America, but are
of much significance throughout the world.
A lady of no little importance dropped out
of sight quite suddenly from an Eastern city
without notifying the governor or mayor and
was transported and lured by the charms of the
Western sun to San Francisco. She visualized
her hope, which afterwards became a fact, to
be associated with Sherman, Clay & Co. She is
Miss Lillian Bain, head of sales in the player-
roll department. The guy who originated the
line, "Step on the gas," is obsolete in the speed,
accuracy and pep displayed in this "little speck
of intelligence." Yes, small in stature, but oh,
my, what selling ability!
Jimmy Haley, the boy with the perpetual pep,
responds to bell No. 1 on Ed Little's desk in
dispatching orders to the music publishers.
Now, listen, boys, all you traveling music
men, you never need to go broke when coming
to Frisco—"this is the low down." I came in
clean from Salt Lake (the Lord knows the
water was almost crystal) and so flat without
any sharps and the first victim was Ed Little.
I handed him a modest piece of paper in the
form of an order "Pay to cash"—it has often
been called a check. Ed's reply was, "Make it
enough, old boy. You say you are going to
cover the 'Lone Star' State. Some of the
boys in Texas are kind of tough on a New
York tenderfoot." Maybe I did not take ad-
vantage of that—nearly four figures, sh!—it is
too good to keep to myself—so remember, boys,
this is the place—"try and get it."
In the same block is located the Wiley B.
Allen Co., with branches in other centers, a
progressive, high-grade organization whose
policy is "first and last" square dealings with
the public and the best values obtainable. The
artistic ensemble and the interior decorations
appeal to one upon entering.
Henry Grobe, who calls himself "the music
man," is really one of the high-brows in San
Francisco musical circles, a splendid mixer with
the musical profession. It is really sort of a
"musical emporium" and a thoroughfare for
the select. I have heard someone say if it is
to be had try "Grobe's." I, for one, am thank-
ful, having been to Frisco before the 1906 fire,
and having known Mr. Grobe long before that
time, I am really glad that the incident did not
molest nor cause any mental or physical an-
guish to this important individual. Added to
this he is a regular fellow, knowing the differ-
ence between rye and Scotch. He is surely some
happy man, a proud daddy of two huskv
youngsters and a sweet and loving life's com-
panion.
The well-known Kohler & Chase house has a
complete music department owned and operated
by Reece & Fuhrman, two music men who need
no introduction on the Pacific Coast. The retail
department is managed by Karl Fuhrman, who
is without a doubt one of the few super-posted
men in everything there is to know about music.
Karl makes a splendid showing, and claims to
have made 100 per cent gain over sales after
having taken over the department. Mr. Reece
is the manager of their jobbing department in
which they are catering to the general wants
of the music dealer. Adrian always appears to
be the busiest guy on the Pacific Coast when
he confronts a strange face for no reason at all,
but I believe that it is probably due to the fact
that in years past he was the soft-hearted guy
for a lot of hard-luck pests, and has made up
his mind the easiest way to avoid repetition of
past experiences is to do the rush act.
Another important music house that is de-
serving of a lot of credit for its continuance
in spite of the many hardships and difficulties
of conditions is J. P. Broder, who is leasing
the music department in Hauschildt's Music
Store. There are only a few of us left who still
remember the old firm of Broder & Schlam. I
believe that these were the early days of this
firm's existence. Mr. Broder is the reflection
of the type of individual the professional man,
musician and teacher likes to mingle with—his
department is a sort of place that gives one
relaxation during dull moments. His stock is
most complete and, through his years of knowl-
edge he is able to meet every requirement in
music. In all the years that he has been in
business I do not know of anyone who has
been obliged to send a collector around for
his bill.
The H. C. Hanson Music House is an estab-
lished firm of considerable importance. It has
often been said that when musicians come from
out of town they would sooner miss a message
SONGS THAT SELL
What'll I Do?
Charley, My Boy
Driftwood
When I Was the Dandy and You Were
the Belle
Red Hot Mamma
Lazy
I Can't Get the One 1 Want
Oh, Baby (Don't Say No—Say Maybe)
Mindin' My Business
She's Everybody's Sweetheart
Old Familiar Faces
Nobody Loves You Like I Do
—
Nobody's Child
Where Is That Old Girl of Mine?
Indiana Moon
Morning (Won't You Ever Come 'Round)
(New)
No One Knows What It's All About
(New)
Come Back to Me (When They Throw
You Down) (New)
Superstitious Blues (New)
Dance Folio No. 8
X Universal
Special 1925 Edition
Peterson's Ukulele Method
World's Favorite Songs
Lundin's Tenor Banjo Method
—
Song Gems from Irving Berlin's Third Annual
MUSIC BOX REVUE
An Orange Grove in California
The Waltz of Long Ago
Little Butterfly
Learn to Do the Strut
Outstanding Song Hits from
TOPSY and EVA
Rememb'ring
I Never Had a Mammy
IRVING BERLIN, Inc.
1607 Broadway, New York
from home than to go away without visiting
Hanson's. The specialties of this house are the
best in brass and string instruments. The saxo-
phone is one of its outstanding features.
He says that wherever there is a boy instead
of a toy there should be a saxophone. The
music department is elaborately displayed and
is ably managed by Miss Hazel MacDaniels,
who knows her p's and q's so much so that she
has given Mr. Hanson very little worry.
The musical public of San Francisco is enjoy-
ing its annual treat given by the San Francisco
Opera Co., consisting of many of the artists
from the Metropolitan and Chicago opera com-
panies, as well as many well-known local artists.
This affair is attracting very large and select
audiences. The success is partly due to the fact
that some of the fair sex who are acting in the
capacity of cordial hostesses have been selected
from the firm of Sherman, Clay & Co. Every-
one says: "What a lot of beautiful girls they
really are." No wonder some of these "wise
birds" are buying season tickets. Tt was over-

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