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THE
OCTOBER 11, 1924
MUSIC TRADE
REVIEW
Praise for Ludwig &
Ludwig Pedal Tympani
SLINGERLAND
"MAY-BELL"
Jack Mills, Inc., States Demand for Orchestra-
tions Scored for Pedal Tympani Is Showing
Rapid Increase
CHICAGO, I I I . , October 4.—The growing popu-
larity of the pedal tympani, which Ludwig &
Ludwig manufacture, is stressed in a letter to
the Chicago concern from Jack Mills, Inc.
An excerpt from Mr. Mills' letter reads: "It is
very necessary that I become thoroughly
familiar with the pedal tympani, as the demand
for pedal tympani parts to be included in our
orchestra arrangements seems to be gradually
increasing."
Wm. F. Ludwig, president of Ludwig & Lud-
wig, replied as follows:
"Pedal tympani are now used in the popular
orchestras—local examples are the Trianon
Ballroom Orchestra, the Rainbow Gardens,
Isham Jones', Husk O'Hare's and various
others. Pedal tympani are the hope of the mod-
ern drummer to bring him into limelight and
prominence in an effective and profitable way.
"Wonderful effects are possible on pedal tym-
pani, for on these instruments the user has
command of both rhythm and pitch in a force-
ful and striking manner. Crescendos of tre-
mendous volume can be easily obtained. The
drumming of the past in the so-called modern
orchestra was entirely too dry and lacked color
or interest, being simply a metronomical beat-
ing without blend or color. Intelligent handling
of pedal tympani will change all this and greatly
increase the value of publications and arrange-
ments as well.as increase the use of percussion
instruments."
Schulz & Monnig, Inc.,
a New Chicago Firm
Firm to Act as Distributor for Musical Mer-
chandise—Members of New Concern Well
Known in the Trade
CHICAGO, I I I . , October 4.—Another wholesale
musical merchandise firm has been added to the
Chicago trade with the incorporation of Schulz
DURRO
VIOLINS
BOWS
STRINGS
BANJOS
MANDOLINS
GUITARS
1815 Orchard Street
& Monnig, Inc., 207 South Wabash avenue. The
incorporators are Carl J. Schulz and Max Mon-
nig, who are both well known to the trade.
Mr. Schulz has been manager of the musical
merchandise department of a large well-known
music house for a great many years and has a
thorough knowledge of the musical merchandise
business and its relation to the retail dealer's
problems.
Mr. Monnig is also well known to the trade
through his past experience with his brother,
Paul Monnig, who is the head of a large musi-
cal merchandise distributing firm in this city.
The new company will likewise act as dis-
tributors of musical instruments and accessories
and the lines that will be featured will be an-
nounced in a later issue.
G. H. Taylor Expansion
CHICAUI, 111., October 4.—C. H. Taylor & Co.,
Joseph Rogers, Jr., & Son
YORK
Wabash avenue, are enlarging their business by
organizing a special mail-order department,
which will be under the direction of C M.
Rickoff. Mr. Rickoff recently joined C. H.
Taylor & Co. to co-operate with dealers of
musical merchandise in this campaign. Mr.
Rickoff announces that a new Fall catalog list-
ing the entire line, is now ready.
Ludwig & Ludwig Visitors
CHICAGO, I I I . , October 6.—Among the recent
trade visitors to the office of Ludwig & Lud-
wig, manufacturers of Ludwig drums, were A.
J. LaCoste, small goods manager for Philip
Werlein, Ltd., New Orleans, La.; C. P. Craw-
ford, of the Crawford-Rutan Co., Kansas City,
Mo.; G. L. Hughes, manager of The Musical Ex-
change, Sandusky, O., and Arthur M. Taylor,
who has just opened a musical merchandise
store in Columbus, O.
Consult the Universal Want Directory of
The Review. In it advertisements are inserted
free of charge for men who desire positions.
(Registered United States Patent Ollice)
The Most Marvelous Toned Banjos on the Market
MANUFACTURERS OF THE CELEBRATED NII-IVAY BANJOS,
A LSO DRUMS,
TAMBOURINES, CYMBALS, UKULELE-BANJOS
ALBERT HOUDLETT & SONS, Inc.
Who Are
THE
Farmingdale, N. J.
LYNBROOK NU-ART BANJOS
Established 1865
Chicago, 111.
distributors of musical merchandise, 218 South
Five grades to select from, cheapest
to the very best.
White calf in thin, medium and
heavy.
Baegeleisen & Jacobson
NEW
Slingerland Banjo Co.
Genuine Rogers "Quality brands"
were given Medal and highest
awards over all others.
Largest Wholesale
Musical Merchandise
House in America
5-7-9 Union Square
Slingerland Banjos—Sold by practi-
cally all leading dealers. Over forty
styles to select from. Instruments of tone quality and dur-
ability. Sold at moderate price. Write for catalog and dealer's
proposition.
Banjo and Drum Heads
AND
STEWART
49
MARTIN
DEALERS?
The best merchants—the best
musical instrument dealers, the
best music stores are turning
to Martin for the quality they
seek. Let us tell you Who the
Martin Dealers are—and Why.
40 Melrose Street
Brooklyn,
N. Y.
The Martin Band Instrument Co.
Elkhart, Indiana
HENRY 5TADLMAIR
-«ss- ^HUSIOIL msmtiMatm
Z3RD.5T.NEWYORp
Paramount Banjos
Harp Quality Tone and Piano Volume
Make Them Worthy of the Name
WILLIAM L. LANGE
225 £ . 24th Street
NEW YORK