Classic Mode

Music Trade Review

Issue: 1924 Vol. 79 N. 15

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE
48
Bruno Announces New
Tenor Banjo Line
Known as "Magic Wonder" With Maxitone
Resonator—House Expects Line to Be Very
Popular
:
An important announcement was made last
week when C. Bruno & Son, Inc., wholesalers
of musical merchandise, • 353 Fourth avenue,
New York, gave the news to the trade of its
new line of tenor banjos. This line is known
as the "Magic Wonder."
The Bruno organization is now featuring the
Magic Wonder in an outfit which promises to
be popular with the trade and consists of tenor
banjo, extension resonator and case.
The new banjo has an eleven-inch rock maple
Wood-wind
Instruments
Highest Standard
Quality Supreme
Have the Endorsement
of America's Foremost
Artists.
REVIEW
rim with outside veneer of bird's-eye maple and
has a special flange hoop attached to the rim
underneath the calf head. It has a three-piece
rock maple neck with ebonized fingerboard and
pearl position dots. It is equipped with imita-
tion ivory patent pegs.
The extension resonator is the "Maxitone"
resonator, which was recently announced to the
trade and which is proving to be very success-
ful. This resonator is of heavy gauge aluminum
with circular openings through which the tone
passes. The back is finished in imitation ma-
hogany and other finishes, so that the resonator
adds materially to the appearance of the in-
strument as well as enhancing volume and
purity of the tone.
The case which goes to make up the outfit
is a center-opening style case, of three-ply
veneered wood shell, covered with walrus grain
keratol. It is full flannel lined, has round leather
handle and nickel-plated clasps, hinges, spriny
lock and trimmings.
"When I say that this Magic Wonder tenor
banjo outfit far surpasses anything of a similar
nature that the trade has ever known," said
Fred Kling, of the Bruno organization to a
representative of The Review this week, "there
is no exaggeration in the statement. A number
of the most successful and keenest music dealers
have already expressed great admiration for the
banjo and they call the outfit the most prac-
tical and progressive unit they have ever seen.
We expect to do great things with it and the
early orders indicate that it will be very popu-
lar with dealers."
Kant Krack Cases
The Quality Supreme 99
Send for our Catalog E.
GE1B & SCHAEFER CO.
Instruments for the Reed
Section of the Band.
Manufacturer a
Musical Instrument Cases
Sold by all Leading Jobber*
1751-9 N. Cutral Park Arc, Cbi.
Harry Pedler & Go.
RONQ
Incorporated
Elkhart
Ind.
Elfe/tog
Free
From
Acid
T H E OLDEST AND
LARGEST MUSICAL
MERCHANDISE HOUSE
IN AMERICA
A polish so
pure you can
use it as a tooth
wash.
oAt your dealers
•
»
•
•
25c
35c
FRANK HOLTON & CO.
ELKHORN
OVER
100?
PROFIT
WISCONSIN
In order to enable dealers who handle the
Paramount banjo to tie up effectively with the
local appearances of Paul Whiteman and His
Orchestra, William L. Lange, manufacturer of
Paramount banjos, 225 East Twenty-fourth
street, New York, has issued an attractive cir-
cular featuring the orchestra, which the dealers
can use for free counter distribution. The cir-
culars have already been used by dealers in
cities where the Whiteman Orchestra has al-
ready played on its tour.
The circular is handsomely printed in two
colors. The cover is a hand-lettered affair illus-
trated by sketches of Mr. Whiteman and Mike
Pingitore, the banjoist, who uses Paramount
banjos exclusively, having two of them. The
cover bears two significant statements, the first
reading, "The Banjo Is the National American
Musical Instrument—Paul Whitcman," and "The
Paramount Banjo Is the Banjo of All B a n j o s -
Mike Pingitore."
The center spread of the folder is illustrated
with photographs of the augmented orchestra
as it appears on tour and Mr. Pingitore holding
a Paramount. The text is a reproduction of an
article from the pen of Mr. Whiteman, which
appeared in the New York World, dealing with
the importance of the banjo in the modern
orchestra.
The folders are being distributed to Para-
mount representatives.
The {oZeyce/Zec/
^
>.
^ ^
X ha stock mutes
rf Cornet-Trumpet ^djrombone
sed and high/f recommended bj/d/f
the fad ding bands and orchestras.
Tju/can/zed fiber with vio//'n mop/e
resonator for regular use pl/so a/uminum
s~~^\Wou/Wow mutes for red-hot effects.
/^ecogn/zed
£WS/JdStockCo.
for
Sa/e
Standards
&£'£<&. C/efe/andOhio.
by
«?// {Jobbers
Band Instruments
and Saxophones
Distributors:
CONN NEW YORK CO., Inc.
GENERAL OFFICES
ESTABLISHED 1834
(New York City and adjoining territory)
C . B R U N O §-SON,INC.
CONN BOSTON CO.
Dealer* wishing to cater specially
to the exacting demands of the
PROFESSIONAL
VIOLINIST
will find the
TRADE M«HK
Four-page Folder for Dealers' Use Where
Orchestra Appears Features Mike Pingitore,
Organization's Banjoist
119 W. 46th St., New York
Victor Distributor's
LEWIS
lines reliable, profitable and satis-
factory.
Goods carefully bought are eatily sold
Send for Dealer's Catalog No. 23
WM. LEWIS & SON
488 Boylston St., Boston
(Boston and adjoining territory)
BACON
BANJOS
Played by Leading
Musicians and Orchestras
"35 years of service to the Professional and Dealer"
225 South Wabash Ave., Chicago
GOLD BAND REED
The best Reed Outfit on the market. Contains: 2 doz. Bb Clar.. 1 doz. Eb Clar..
1 doz. Sop. Sax.. 3 doz. Alto Sax.. 2 doz. C Mel. Sax., 2 doz. Bb Tenor. 1 doz.
Kari. All packed individually in envelope!, I doz. in a box, scientifically cured.
DISPLAY
CABINETS
$17.50
CARL FISCHER, Inc., gggSK New York
1924
Paramount Tie-up With
Paul Whiteman Tour
Exclusively Wholesale
3 5 1 - 5 3 FbURTH AVE. NEWYORKCITV
Restores origi-
nal finish with-
out eating into the plate with acids.
Removes dirt and tarnish instantly.
OCTOBER 11,
Sold by Representative -
Music Merchants
BACON BANJO CO., Inc.
GROTON, CONN.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
OCTOBER 11, 1924
MUSIC TRADE
REVIEW
Praise for Ludwig &
Ludwig Pedal Tympani
SLINGERLAND
"MAY-BELL"
Jack Mills, Inc., States Demand for Orchestra-
tions Scored for Pedal Tympani Is Showing
Rapid Increase
CHICAGO, I I I . , October 4.—The growing popu-
larity of the pedal tympani, which Ludwig &
Ludwig manufacture, is stressed in a letter to
the Chicago concern from Jack Mills, Inc.
An excerpt from Mr. Mills' letter reads: "It is
very necessary that I become thoroughly
familiar with the pedal tympani, as the demand
for pedal tympani parts to be included in our
orchestra arrangements seems to be gradually
increasing."
Wm. F. Ludwig, president of Ludwig & Lud-
wig, replied as follows:
"Pedal tympani are now used in the popular
orchestras—local examples are the Trianon
Ballroom Orchestra, the Rainbow Gardens,
Isham Jones', Husk O'Hare's and various
others. Pedal tympani are the hope of the mod-
ern drummer to bring him into limelight and
prominence in an effective and profitable way.
"Wonderful effects are possible on pedal tym-
pani, for on these instruments the user has
command of both rhythm and pitch in a force-
ful and striking manner. Crescendos of tre-
mendous volume can be easily obtained. The
drumming of the past in the so-called modern
orchestra was entirely too dry and lacked color
or interest, being simply a metronomical beat-
ing without blend or color. Intelligent handling
of pedal tympani will change all this and greatly
increase the value of publications and arrange-
ments as well.as increase the use of percussion
instruments."
Schulz & Monnig, Inc.,
a New Chicago Firm
Firm to Act as Distributor for Musical Mer-
chandise—Members of New Concern Well
Known in the Trade
CHICAGO, I I I . , October 4.—Another wholesale
musical merchandise firm has been added to the
Chicago trade with the incorporation of Schulz
DURRO
VIOLINS
BOWS
STRINGS
BANJOS
MANDOLINS
GUITARS
1815 Orchard Street
& Monnig, Inc., 207 South Wabash avenue. The
incorporators are Carl J. Schulz and Max Mon-
nig, who are both well known to the trade.
Mr. Schulz has been manager of the musical
merchandise department of a large well-known
music house for a great many years and has a
thorough knowledge of the musical merchandise
business and its relation to the retail dealer's
problems.
Mr. Monnig is also well known to the trade
through his past experience with his brother,
Paul Monnig, who is the head of a large musi-
cal merchandise distributing firm in this city.
The new company will likewise act as dis-
tributors of musical instruments and accessories
and the lines that will be featured will be an-
nounced in a later issue.
G. H. Taylor Expansion
CHICAUI, 111., October 4.—C. H. Taylor & Co.,
Joseph Rogers, Jr., & Son
YORK
Wabash avenue, are enlarging their business by
organizing a special mail-order department,
which will be under the direction of C M.
Rickoff. Mr. Rickoff recently joined C. H.
Taylor & Co. to co-operate with dealers of
musical merchandise in this campaign. Mr.
Rickoff announces that a new Fall catalog list-
ing the entire line, is now ready.
Ludwig & Ludwig Visitors
CHICAGO, I I I . , October 6.—Among the recent
trade visitors to the office of Ludwig & Lud-
wig, manufacturers of Ludwig drums, were A.
J. LaCoste, small goods manager for Philip
Werlein, Ltd., New Orleans, La.; C. P. Craw-
ford, of the Crawford-Rutan Co., Kansas City,
Mo.; G. L. Hughes, manager of The Musical Ex-
change, Sandusky, O., and Arthur M. Taylor,
who has just opened a musical merchandise
store in Columbus, O.
Consult the Universal Want Directory of
The Review. In it advertisements are inserted
free of charge for men who desire positions.
(Registered United States Patent Ollice)
The Most Marvelous Toned Banjos on the Market
MANUFACTURERS OF THE CELEBRATED NII-IVAY BANJOS,
A LSO DRUMS,
TAMBOURINES, CYMBALS, UKULELE-BANJOS
ALBERT HOUDLETT & SONS, Inc.
Who Are
THE
Farmingdale, N. J.
LYNBROOK NU-ART BANJOS
Established 1865
Chicago, 111.
distributors of musical merchandise, 218 South
Five grades to select from, cheapest
to the very best.
White calf in thin, medium and
heavy.
Baegeleisen & Jacobson
NEW
Slingerland Banjo Co.
Genuine Rogers "Quality brands"
were given Medal and highest
awards over all others.
Largest Wholesale
Musical Merchandise
House in America
5-7-9 Union Square
Slingerland Banjos—Sold by practi-
cally all leading dealers. Over forty
styles to select from. Instruments of tone quality and dur-
ability. Sold at moderate price. Write for catalog and dealer's
proposition.
Banjo and Drum Heads
AND
STEWART
49
MARTIN
DEALERS?
The best merchants—the best
musical instrument dealers, the
best music stores are turning
to Martin for the quality they
seek. Let us tell you Who the
Martin Dealers are—and Why.
40 Melrose Street
Brooklyn,
N. Y.
The Martin Band Instrument Co.
Elkhart, Indiana
HENRY 5TADLMAIR
-«ss- ^HUSIOIL msmtiMatm
Z3RD.5T.NEWYORp
Paramount Banjos
Harp Quality Tone and Piano Volume
Make Them Worthy of the Name
WILLIAM L. LANGE
225 £ . 24th Street
NEW YORK

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