Music Trade Review

Issue: 1924 Vol. 79 N. 12

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
SEPTEMBER 20,
1924
THE
MUSIC TRADE
REVIEW
Frank E. Edgar Finds Great
First Radio World's Fair
Improvement in Business
in New York Next Week
First National Exhibition of Radio Products to
Be Held at Madison Square Garden and 69th
Regiment Armory, September 22 to 28
Finds Trade Prospects in Far West and Par-
ticularly on the Pacific Coast Excellent With
Dealers Inclined to Order Liberally
The opening o f the Radio World's Fair in
New York on next Monday, September 22, and
running until Sunday night, September 28, will
mark the first national exhibition featuring
radio products to be held in the United States.
The fair will be held jointly in Madison Square
Garden and the Sixty-ninth Regiment Armory,
and will afford an unusual opportunity for both
the trade and public to inspect the products of
over 200 manufacturers and to study the latest
developments in the radio field. To music mer-
chants particularly the fair will offer them a
chance to make a study of radio and those
types of receiving apparatus and accessories
that fit best into the retail musfc~store, and thus
be in a position to discuss understandingly vari-
ous radio features and to secure the knowledge
necessary to buy and merchandise intelligently.
Every large radio manufacturer will exhibit
at this coming Radio World's Fair. At present
there are over 200 exhibits listed and without
exception every nationally known product and
manufacturer will be present. While this show
is mainly for dealers, jobbers and other mer-
chandisers, the public will, of course, be allowed to
participate. However, in order to give the deal-
ers an opportunity to see the show to the best
advantage, special hours have been arranged
for their benefit. Dealers attending between 11
and 1 any day except Monday will be allowed
to go through the show, the exhibits of which
will be working in full blast for their exclusive
benefit. This will allow the manufacturers' rep-
resentatives to give their time to explaining
their products to their merchandisers to better
advantage.
Among the prominent exhibitors that will
have space in the show are the following well-
known nationally advertised manufacturers:
Federal Telephone Mfg. Co., the Radio Corp. of
America, the Th. Goldschmidt Corp., Atwater-
Kent Co., the Bristol Mfg. Co., C. Brandes, Inc.,
the Crosley Radio Corp., De Forest Radio Tel.
& Tel. Co., Henry Hyman & Co., A. H. Grebe
& Co., Mercury Radio Co., Pooley Furniture
Co., Sonora Phonograph Co., Eagle Radio Co.,
Zenith Radio Co. and a host of others too
numerous to mention.
Frank E. Edgar, manager of the wholesale
piano department of the Aeolian Co., returned
to headquarters in New \?ork last week after
several weeks spent on th^ Pacific Coast and
variovtS'-Fat West points, a'nd proved himself to
be distinctly an apostle of optimism with some
surprisingly large orders in hand to support his
faith in business prospects for the balance of
the year.
Mr. Edgar w§j*t"to the Coast primarily to
attend the high jinks of the Bohemian Club in
California as the guest of Fred R. Sherman
and Philip T. Clay, of Sherman, Clay & Co. He
enjoyed, immensely both the high and the low
jink him a list of distinguished guests that read much
like the index to Who's Who in America. He
also visited the Hollywood Bowl and was
greatly impressed with the great gathering of
music lovers who attend the various high-class
concerts in the open air. The bowl has a
capacity of 2,200, and is generally filled at im-
portant events, which indicates the great popu-
larity of good music even in the locality where,
according to Eastern conception, only jazz holds
sway.
Mr. Edgar brought back with him substantial
orders from a number of Western representa-
tives of the Aeolian Co., orders in many cases
surprisingly large, and declared that despite
various handicaps business in the Rocky Moun-
tain section and beyond promises to come close
to breaking records during the coming months.
To Open Store in Columbus
COLUMBUS, O., September 15.—Arthur M. Tay-
lor, who has been connected with the local
Goldsmith Music Store for seven years, has
resigned to open a music store of his own at
112^4 South High street. His quarters, which
are on the second floor, will feature the dis-
play of orchestra and band instruments, espe-
cially saxophones, banjos and violins. Mr.
Taylor has inaugurated a repair department in
his store, equipped to take care of the repairs
on any instrument.
Announces New Player Style
A new style James & Holmstrom player-
piano has just been announced by the James
& Holmstrom Piano Co., Inc., New York, in a
small leaflet, which is being mailed to the trade.
The new model is four feet seven inches in height
and is equipped with the Standard pneumatic
player action, with a mahogany, oak or walnut
case, The instrument is designed to be either
electrically or foot-driven and is built in accord-
ance with the quality standards of the James &
Holmstrom line.
A branch of the W. F. Fredericks Piano Co.,
of Johnstown, has just been opened at Windbar,
1'a., in the C. I-. Landis store on the Midway.
A full line of pianos and music goods will be
carried.
Establishes New Music
House in Spartanburg
W. S. Rice, Formerly Wholesale Piano Traveler,
Opens General Music Store in South Carolina
City and Finds Trade Good
SPARTANBURG, S. C, September 13.—W. S. Rice,
for a number of years engaged in the wholesale
piano business, recently opened warerooms at
172 North Church street, this city, under the
title of the W. S. Rice Music House, and is
already enjoying a very substantial volume of
business. Mr. Rice handles the Hallet & Davis
line of pianos and Virtuolos, together with
Cable-Nelson, Kimball, Lester, Krell and other
makes of pianos, Sonora and Columbia talking
machines and records, Conn, Buescher, Davega,
Bruno and Gretsch band and orchestra instru-
ments, sheet music, etc. Mr. Rice and his
establishment were featured at length in the
special music section of the Spartanburg Herald
recently.
McLallen With Forbes Go.
BIRMINGHAM, ALA., September 15.—C. McLallen,
formerly connected with the Bush & Gerts
Piano Co., of Texas, in Houston, has returned
to this city and joined the staff of the E. E.
Forbes & Sons Piano Co., where he will devote
all his time in looking after floor sales. The
business of the company has developed to such
a point that the addition of Mr. McLallen to
the staff will prove most helpful.
Buys Out Hot Springs Store
HOT SPRINGS, ARK., September 13.—The entire
stock of musical instruments of the D. C. Rich-
ards Music Co., of this city, has been purchased
by the Arkadelphia Music Co., of -which E.
Nolin, of Arkadelphia, is owner and president.
James F. Bevill has been appointed manager of
the local house, and will dispose of the present
stock of pianos, phonographs and band instru-
ments in the D. C. Richards store.
9
lhe
^
LAUTERr
HUMANA
Player Piano
The Lauter-Humana
cannot be compared
with any other
player piano.
It is unique,
distinctive—
and years ahead
of all other
makes.
Needless to say,
the dealer who
features it has
v ? 0
an exclusive
"^
product that
attracts the best
business in town.
Why not investigate
the tremendous
possibilities in
the Lauter agency?
LAUTER CO.
Piano Manufacturers
591 Broad St., Newark, N.J.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
10
THE
COINOLAS
Supremacy thru their
Performance
Tiny Coinola
Durability that has
defied the years
Reproduco Player Organ
Known Values
Proven Satisfaction
Your territory may be open
Manufactured by
The Operators Piano Co.
715 N. Kedzie Ave.
Chicago
Illinois
MUSIC TRADE
REVIEW
SEPTEMBER 20,
1924
The Reproducing Piano as an Aid to
the Teacher of and Pupil in Dancing
Well-known Dancing Teacher Strongly Endorses the Welte-Mignon (Licensee) Reproducing
Piano for Use in Studio—DeLuxe Brings Out Rolls Edited by Pavlowa for This Work
' I A HE remarkable fidelity with which the
Welte-Mignon (Licensee) reproducing ac-
tion records the playing of master pianists is
well known to nearly every one to-day with
even a remote understanding of music. The
number of pianos equipped with this action that
have gone into homes is legion.
Recently, however, the growth in the use
by professional dancers of Welte-Mignon
(Licensee) reproducing pianos has been so
rapid as to mark a new phase in their utility.
Dancers of fame, and many others of lesser
note, are using them on the stage, while danc-
ing teachers are finding them exceptionally val-
uable and convenient in the studio.
Last season at the Apollo Theatre in Chicago
when the Adolph Bolm Ballet gave a recital,
M. Bolm himself danced the "Revolutionary"
etude, Op. 10, No. 12, by Chopin, as played by
the Baldwin Welte-Mignon (Licensee). On the
same occasion Anna Ludmila, prima ballerina
of his company, also danced to the same instru-
ment Liszt's "Licbestraum." Adolph Bolm was
formerly of the Imperial Russian Ballet of
I'etrograd, the Diaghilefr Ballet and the Metro-
politan Opera House, New York, and is now
director of the Chicago Civic Opera Ballet. In
speaking of the use of the Baldwin Welte-Mig-
non (Licensee) for dancing he said: "The height
of creative art, to dance to the actual playing
of so many great pianists. For the artist then:
is nothing more finished and exact than this
marvelous instrument."
At the Auditorium in Chicago last April, when
the San Carlo Opera Co. gave a series of
operas, the Baldwin Welte-Mignon (Licensee)
was also used. The Pavley-Oukrainsky Ballet
was engaged by Director Fortune Gallo for the
divertissement, and Serge Oukrainsky danced
Grieg's "Algerian Dance" as rendered by this
instrument. A few evenings later, with the
same instrument playing the "French Polka," by
Jesscl, Andreas J'avley danced, assisted by Mile.
Dagmara.
According to a statement recently published
by the Baldwin Co., the Pavley-Oukrainsky
Ballet, which is to appear with the Chicago
Civic Opera this season, is the third great ballet
to select the Baldwin Welte-Mignon (Licensee)
for use in its public recitals.
There are now 103 well-known makes of
pianos equipped with the Welte-Mignon
(Licensee), and many of them are being used
by dancers of note at their public appearances
;md for rehearsals.
The De Luxe Reproducing Roll Corp., which
makes all the records for Welte-Mignon
(Licensee), has been expanding and dividing its
recordings into well-defined groups of musical
composition, classic and popular, including ac-
companiments, and music for ballroom, ballet
and interpretative dancing. Many of the record-
ings of this latter group have been made under
the personal direction of Anna Pavlowa, con-
ceded to be the greatest dancer that ever lived.
It is the authoritative character of these record-
ings that is gaining for the Welte-Mignon
(Licensee) recognition in the dancing profes-
sion throughout the country.
An Interesting Sidelight
A very interesting sidelight on the use of
these instruinents in dance studios is given in
an article that appeared in a recent issue of
The Music News. This paper interviewed Es-
tella Flanders Green, director of the Green
Music and Dancing Studios in Chicago, who
divulged some important facts concerning the
serviceability of the Welte-Mignon (Licensee)
in the dance studio. This is what Mrs. Green
said:
"I was more or less skeptical at first as to
how successfully a reproducing piano could be
used to replace an accompanist in all the details
of a dancing studio. But with the co-operation
of one of the large piano manufacturers our
experiment proved successful far beyond our
expectations. We found that numerous problems
with which we had been confronted disappeared.
A student, after once hearing the roll played,
knew just exactly what to expect each time
thereafter that she went over her dance, as the
reproducing roll was infallible, never varying
its interpretation. With few exceptions, our
pupils were greatly enthused over it, and in a
number of instances made special requests that
they be permitted to dance to the reproducer on
our programs; not because of the novelty of it,
but because a reproducer is not temperamental,
and the dancer on the stage knew that the in-
terpretation, tempo, and every detail of the ac-
companiment to her dance would be exactly the
same as when she learned it in the studio, or
practiced it in her home."
Mrs. Green has compiled a set of dancing
tcchnic rolls for the De Luxe Reproducing Roll
Corp. consisting of seventeen, including over a
hundred excerpts from the classics suitable for
dancing in classrooms and for student practice,
covering bar work, center practice, combina-
tions, adagios, folk dances and Mother Goose
melodies.
Convenience in Repetition
"In teaching a pupil to dance it is frequently
necessary to repeat a short musical phrase ten
or a dozen times," said Mrs. Green. "Very well
—now we will stop the music," she touched a
switch, and the music stopped on the last note
of a phrase. Touching another lever the roll
rewound, and then the switch started the music
again on the same note as before. She repeated
this several times, always starting and stopping
on the desired note. She was asked by the in-
terviewer how she controlled the instrument so
perfectly, and she pointed to markings and nota-
tions on the perforated roll which show where
the dancing phrases correspond to the musical
phrases.
Mrs. Green pointed out a serious problem in
dancing studios which is overcome by the repro-
ducing piano when she said: "I have had many
wonderful accompanists, but they won't stay;
they all give up the work—say the classes arc
too heavy, and constant repetition becomes too
monotonous, and they claim the work is ruin-
ous to their technic."
And speaking of the De Luxe Reproducing
Roll Corp. Mrs. Green had this to say: "The
fact that one of the largest companies in the
country was enthusiastic enough to co-operate
heartily should prove its interest. As a matter
of fact, I have been engaged for the coining
season by several of the large piano houses to
give 'demonstration evenings' for their patrons.
These evenings are to include a combined per-
formance of professional and student dancing,
both solo and ensemble, with a reproducing in-
strument as sole accompanist. Also a dem-
onstration of class work with the tcchnic rolls."
Opera at Story & Clark's
A crowd of nearly a hundred persons gath-
ered in front of the F"ifty-seventh street ware-
rooms of the Story & Clark Piano Co. on
Tuesday afternoon, September 9, to listen to
the first ensemble rehearsal of members of the
English Grand Opera Co. in the recital hall
on the third floor of the piano establishment.
The English Grand Opera Co., which has lately
endorsed the Story & Clark grand piano for all
of its purposes, will continue to rehearse in the
warerooms during the coming opera season.
This will naturally prove a source of interest
and attraction to visitors,

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