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SEPTEMBER 20,
1924
THE
MUSIC TRADE
REVIEW
Frank E. Edgar Finds Great
First Radio World's Fair
Improvement in Business
in New York Next Week
First National Exhibition of Radio Products to
Be Held at Madison Square Garden and 69th
Regiment Armory, September 22 to 28
Finds Trade Prospects in Far West and Par-
ticularly on the Pacific Coast Excellent With
Dealers Inclined to Order Liberally
The opening o f the Radio World's Fair in
New York on next Monday, September 22, and
running until Sunday night, September 28, will
mark the first national exhibition featuring
radio products to be held in the United States.
The fair will be held jointly in Madison Square
Garden and the Sixty-ninth Regiment Armory,
and will afford an unusual opportunity for both
the trade and public to inspect the products of
over 200 manufacturers and to study the latest
developments in the radio field. To music mer-
chants particularly the fair will offer them a
chance to make a study of radio and those
types of receiving apparatus and accessories
that fit best into the retail musfc~store, and thus
be in a position to discuss understandingly vari-
ous radio features and to secure the knowledge
necessary to buy and merchandise intelligently.
Every large radio manufacturer will exhibit
at this coming Radio World's Fair. At present
there are over 200 exhibits listed and without
exception every nationally known product and
manufacturer will be present. While this show
is mainly for dealers, jobbers and other mer-
chandisers, the public will, of course, be allowed to
participate. However, in order to give the deal-
ers an opportunity to see the show to the best
advantage, special hours have been arranged
for their benefit. Dealers attending between 11
and 1 any day except Monday will be allowed
to go through the show, the exhibits of which
will be working in full blast for their exclusive
benefit. This will allow the manufacturers' rep-
resentatives to give their time to explaining
their products to their merchandisers to better
advantage.
Among the prominent exhibitors that will
have space in the show are the following well-
known nationally advertised manufacturers:
Federal Telephone Mfg. Co., the Radio Corp. of
America, the Th. Goldschmidt Corp., Atwater-
Kent Co., the Bristol Mfg. Co., C. Brandes, Inc.,
the Crosley Radio Corp., De Forest Radio Tel.
& Tel. Co., Henry Hyman & Co., A. H. Grebe
& Co., Mercury Radio Co., Pooley Furniture
Co., Sonora Phonograph Co., Eagle Radio Co.,
Zenith Radio Co. and a host of others too
numerous to mention.
Frank E. Edgar, manager of the wholesale
piano department of the Aeolian Co., returned
to headquarters in New \?ork last week after
several weeks spent on th^ Pacific Coast and
variovtS'-Fat West points, a'nd proved himself to
be distinctly an apostle of optimism with some
surprisingly large orders in hand to support his
faith in business prospects for the balance of
the year.
Mr. Edgar w§j*t"to the Coast primarily to
attend the high jinks of the Bohemian Club in
California as the guest of Fred R. Sherman
and Philip T. Clay, of Sherman, Clay & Co. He
enjoyed, immensely both the high and the low
jink
him a list of distinguished guests that read much
like the index to Who's Who in America. He
also visited the Hollywood Bowl and was
greatly impressed with the great gathering of
music lovers who attend the various high-class
concerts in the open air. The bowl has a
capacity of 2,200, and is generally filled at im-
portant events, which indicates the great popu-
larity of good music even in the locality where,
according to Eastern conception, only jazz holds
sway.
Mr. Edgar brought back with him substantial
orders from a number of Western representa-
tives of the Aeolian Co., orders in many cases
surprisingly large, and declared that despite
various handicaps business in the Rocky Moun-
tain section and beyond promises to come close
to breaking records during the coming months.
To Open Store in Columbus
COLUMBUS, O., September 15.—Arthur M. Tay-
lor, who has been connected with the local
Goldsmith Music Store for seven years, has
resigned to open a music store of his own at
112^4 South High street. His quarters, which
are on the second floor, will feature the dis-
play of orchestra and band instruments, espe-
cially saxophones, banjos and violins. Mr.
Taylor has inaugurated a repair department in
his store, equipped to take care of the repairs
on any instrument.
Announces New Player Style
A new style James & Holmstrom player-
piano has just been announced by the James
& Holmstrom Piano Co., Inc., New York, in a
small leaflet, which is being mailed to the trade.
The new model is four feet seven inches in height
and is equipped with the Standard pneumatic
player action, with a mahogany, oak or walnut
case, The instrument is designed to be either
electrically or foot-driven and is built in accord-
ance with the quality standards of the James &
Holmstrom line.
A branch of the W. F. Fredericks Piano Co.,
of Johnstown, has just been opened at Windbar,
1'a., in the C. I-. Landis store on the Midway.
A full line of pianos and music goods will be
carried.
Establishes New Music
House in Spartanburg
W. S. Rice, Formerly Wholesale Piano Traveler,
Opens General Music Store in South Carolina
City and Finds Trade Good
SPARTANBURG, S. C, September 13.—W. S. Rice,
for a number of years engaged in the wholesale
piano business, recently opened warerooms at
172 North Church street, this city, under the
title of the W. S. Rice Music House, and is
already enjoying a very substantial volume of
business. Mr. Rice handles the Hallet & Davis
line of pianos and Virtuolos, together with
Cable-Nelson, Kimball, Lester, Krell and other
makes of pianos, Sonora and Columbia talking
machines and records, Conn, Buescher, Davega,
Bruno and Gretsch band and orchestra instru-
ments, sheet music, etc. Mr. Rice and his
establishment were featured at length in the
special music section of the Spartanburg Herald
recently.
McLallen With Forbes Go.
BIRMINGHAM, ALA., September 15.—C. McLallen,
formerly connected with the Bush & Gerts
Piano Co., of Texas, in Houston, has returned
to this city and joined the staff of the E. E.
Forbes & Sons Piano Co., where he will devote
all his time in looking after floor sales. The
business of the company has developed to such
a point that the addition of Mr. McLallen to
the staff will prove most helpful.
Buys Out Hot Springs Store
HOT SPRINGS, ARK., September 13.—The entire
stock of musical instruments of the D. C. Rich-
ards Music Co., of this city, has been purchased
by the Arkadelphia Music Co., of -which E.
Nolin, of Arkadelphia, is owner and president.
James F. Bevill has been appointed manager of
the local house, and will dispose of the present
stock of pianos, phonographs and band instru-
ments in the D. C. Richards store.
9
lhe
^
LAUTERr
HUMANA
Player Piano
The Lauter-Humana
cannot be compared
with any other
player piano.
It is unique,
distinctive—
and years ahead
of all other
makes.
Needless to say,
the dealer who
features it has
v ? 0
an exclusive
"^
product that
attracts the best
business in town.
Why not investigate
the tremendous
possibilities in
the Lauter agency?
LAUTER CO.
Piano Manufacturers
591 Broad St., Newark, N.J.