Music Trade Review

Issue: 1924 Vol. 79 N. 11

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
SEPTEMBER
13,
THE MUSIC TRADE REVIEW
1924
Stock Up
for the
Big Campaign
These twenty magazinei will carry CEN-
TURY NATIONAL ADS. to more than fifty
million monthly readers during September,
October, November and December:
Century Music Pub. Co.
235 West 40th St.
The magazines include Ladies' Home Journal,
Musical Observer, National Geographic, House-
hold, Good Housekeeping, Child Life, Metro-
nome, Woman's World, Red Book, Delineator,
Pictorial Review, McCall's, Musical Courier,
Designer, People's Popular Monthly, Musician,
Cosmopolitan, People's Home Journal, Woman's
Home Companion and Successful Farming.
The total monthly circulation of these twenty
magazines is close to twenty million copies
and it is estimated that approximately fifteen
million readers will see the Century message.
Of particular interest to dealers is the circula-
tion statement given out by the Century Music
Co. showing the number of copies of these
magazines that go into each State. This, to-
gether with the information when the advertise-
ments appear, makes possible the close hook-up
on the part of the dealer in obtaining his share
of the returns from this national advertising.
In addition, as usual, the Century Music Co.
is forwarding gratis to interested dealers Cen-
tury trade-marks, window strips, display signs,
advertising mats, catalog holders and numerous
other items which tends to create additional
business.
Other coming plans of the Century Co. in-
clude another Century window display contest
with four trophy cups as prizes. The contest
begins at once and closes December 31, 1924.
Waterson, Berlin & Snyder
Century Music Begins
Add New Department
Big Fall Campaign
Will Use National Periodicals With Average
Monthly Circulation of 20,000,000 to Exploit
Well-known Library
The Fall advertising campaign of tne'TTeiP"
tury Music Co. was inaugurated in the Septem-
ber issues of eighteen nationally circulated mag-
azines. Over twenty publications in total are
to be used in the Fall publicity drive, covering
September, October, November and December.
Victor Herbert's
MASTERPIECE
A KISS
THE
Harry Rollband Appointed Head of Special
Publicity Department Just Inaugurated by the
Company
65
You cant go
wrong >vith
any'Feist
Send"
AKCAD1
MAVTIME
I LOVE YOU
JUNE NIGHT
SONG OF LOVE
LINGER AWHILE
WONDERFUL ONE
DOODLE DOO DOO
PARADISE ALLEY
MOONLIGHT MEMORIES
SING A LITTLE SONG
DON'T MINI) THE RAIN
WHEN LIGHTS ARE LOW
TONIGHT'S THE NIGHT
SOMEWHERE IN THE WORLD
WAIT'LL YOU SEE MY GAL
I'M ALL ItKOKEN UP OVER YOU
SOMEONE LOVES YOU AFTER ALL
WHERE THE DREAMY WABASH
FLOWS
WORRIED (I'M WORRIED OVER YOU)
DON'T BLAME IT ALL ON ME
Write for Dealers' Price*
LEO.
FEIST, Inc., FEIST Bld f ., New York
paper man by training he is well versed in the
rudiments of writing interesting copy, be it for
the purpose of reports or advertising. For the
past three years he has been doing a great
amount of writing for numerous trade journals,
representing, in a reportorial capacity, some
forty publications, which ranged all the way
from silk shirts to imported automobiles.
"*" The Waterson, Berlin & Snyder Co. has added
a new department to its elaborate organiza-
tion. It is one the sole duties of which will be
to advertise the tuneful products of the com-
pany. Embraced within this service will be gen-
Miss Frances Arms, now playing on the
eral publicity, both from theatrical and trade Southern circuit, is featuring two numbers from
iields. Harry Rollband, of Utica, N. Y., has the catalog of Irving Berlin, Inc., namely,
been put in charge of the new office, and under "Lazy" and "Red-Hot Mamma."
his supervision the company intends to keep the
American public well informed about the music
that it is publishing and marketing.
eason s
Mr. Rollband takes up his duties with a com-
prehensive knowledge of the advertising busi-
ales
ness in general and the work connected with
a publicity office in particular. Being a news-
uccesses
Features Berlin's Numbers
YES'S
An Important
-—~—*
Addition
to
Results prove the following
numbers to be the
Biggest Profit Winners of 1924
The most beautiful Irish waltz In years
" M E DREAMS OF MY IRISH COLLEEN"
A most wonderful fox-trot
YOU CAN TAKE ME AWAY FROM
DIXIE
"THE OLD T HOMESTEAD in the VALLEY"
FORGET ME NOT (Means Remem-
ber Me)
BOI BI)ON DEUTY MUSIC CO.
P. O. Box 103, Sta. A.
Hartford, Conn.
BRINCIN' HOME THE BACON
JUNE
BROKEN DREAMS
AMERICAS POPULAR
BALLAD SUCCESSES
ROSES OF PICARDY
THEWDRLDISWATTING^SUNRISE
INTHE GARDEN OFTD-MORROW
THE SONG OF SONGS
LOVE'S FIRST KISS
SMILETHRU YOUR TEARS
IF WINTER COMES
CHAPPELL-HARMS.INC.
185 MADISON AVE
NEW YORK
JUST A LULLABY
( SACRED - SECULAR )
West=
IN A WONDERFUL
OUR OWN
WORLD
OF
SOME ONE ELSE (Took Your Place
In My Heart)
=of the
Great Divide
ERNEST R. BALL'S
GREATEST BALLAD
Lyric by GEORGE WHITING
M. W 1 T M A R K
1650 BROADWAY
&
SONS
NEW YORK
Order Now from Your Jobber
or direct from
HEARST MUSIC PUBLISHERS
of Canada, Limited
H e a d Office, Winnipeg, Canada
New York—Chicago —Toronto—Vancouver
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
66
THE MUSIC TRADE REVIEW
Jan Garber Orchestra
Signed for Miami Resort
To Appear at Coral Gables, Fla., at Unprec-
edented Salary of $4,000 per Week During the
Winter
At a figure authoritatively stated lo be a
record price for a baud, Jan Garber and his
eleven-piece orchestra have been signed for
eight Winter weeks at Coral Gables, Fla., an
exclusive new Winter resort and suburb of
Miami. The money to be paid Garber accord-
ing to his contract is $4,000 a week, a figure
practically unprecedented for a band that is to
stay longer than a week or two at the same
place.
To Governor-elect Martin of Florida goes
much of the credit for Garber's engagement.
Mr. Martin, spending his vacation in Hender-
sonville, N. C, where the Garber orchestra
plays during the Summer, heard the combina-
tion and became greatly enthused about it. He
brought his influence to bear on the business
men of Coral Gables and when they in turn
came north to hear the band, arrangements were
completed.
Garber is to play dinner-time at the $3,500,000
hotel which is just being completed at Coral
Gables. Dance and supper music will be pro-
vided by him at the country golf club adjoining
the hotel. The latter is owned at present by
George E. Merrick, but it is understood a large
hotel syndicate is dickering to purchase it. The
engagement begins December 1 and runs two
months, but additional options may have Garber
remaining until April if business warrants it.
The engagement of the band at the high price
is in line with the policy of Coral Gables busi-
ness and real estate men to put the Winter
resort across quickly and firmly. To this end
full-page advertisements in the Saturday Eve-
ning Post and other national weeklies are being
used. There is a movement on foot in Miami
to make the local horse-racing track one of the
most important in the country.
By a coincidence Garber himself bought some
Coral Gables real estate two years ago, long be-
fore he imagined he would ever play there. He
has seen this grow more and more valuable with
the development of the resort. A large life
insurance company is reported to be interested
in the town to the extent of $15,000,000.
The rise of Garber to national prominence as
a band leader has been phenomenal, as less than
a year ago he was practically unknown except
in certain sections of the South and Pennsyl-
Jenkins'
Outstanding Sellers
POPULAR
JldvnfiwnWaltz
—Recorded-
COME AND WHISPER, DEAR
12th STREET RAG—MEAN BLUES
STANDARD
MEMORY'S GARDEN
High, Medium, Low
Duet for Soprano and Alto or Contralto and Ban
MY FAITH
IN THEE
High, Medium, Low
Duet
TRUSTING
vania. Among the conditions of the contract is
one which provides that Garber be allowed to
l*'A\'t: Coral Gables to play at Governor Martin's
inaugural ball at Tallahassee January 6.
Shapiro-Bernstein Plans
for the Fall Season
"Go 'Long Mule," "She Loves Me," "Rose
Marie," "Any Way the Wind Blows" and
Other Songs to Be Widely Exploited
The Fall plans of Shapiro, Bernstein & Co.,
Inc., call for a campaign on a number of new
songs and continued activities on some of the
present features of its catalog. "Go 'Long
Mule," by Craemer and King, is a new novelty
which is featured in both song and dance form.
It is already being introduced widely in vaude-
ville. Lew Brown, one of the co-writers of
"Last Night on the Back 1'orch," has con-
tributed a new song, entitled "She Loves Me."
This number is now being introduced as a
dance. Another feature is "Rose Marie" by
Bud DeSylva, Ray Henderson and Bob King.
The campaign on this number is already under
way. It has a striking melody and, from pres-
ent indications, will be one of the outstanding
numbers of the Fall season. "Anyway the Wind
Blows" is by Craemer and Hanley, which is
already appearing in record and roll form. Win-
nie Lightner, one of the stars of this season's
"Scandals," is singing a novelty song "I'm
Scared to Death to Hold My Breath Under the
Water." "Go, Emaline," and "Stop Goggin' Me
'Round" are two blues numbers, and "Nightin-
gale," a waltz, are also included in the coming
activities.
Recorded by Victor
CHICAGO, I I I . , September 6.—The popular hit uf
the Garrick Music Sales, 4040 Dickens avenue,
"Tell Me You'll Forgive Me," will be released
very shortly on Victor records. It is recorded
by the International Novelty Orchestra with
vocal refrain. Since its introduction by Ray
Hibbeler, writer and head of the Garrick Music
Sales, this number has received widespread at-
tention. It is being featured by dance orches-
tras, shows and by radio broadcasting stations
throughout the country.
Ernest R. Ball's New
Ballad Makes Hit
"West of the Great Divide," by Well-known
Composer, Sung by Many Artists With Great
Success
Krnest R. Hall, wiring from t lie Orpheiun
Theatre, San Francisco, to his publishers, M.
Witmark & Sons, sent this message: "L never
wrote or sang a greater success than 'Great
Divide' was to-night." This announcement from
one of the best-known and certainly a success-
ful ballad composer refers to Ball's latest ballad,
"West of the Great Divide," the lyric of which
was written by George Whiting. Mr. Ball him-
self is featuring it in his headline act over the
whole Orpheum Circuit, and the song is proving
its claim to be rightfully regarded one of the
most popular and successful of all the really big
successes Mr. Ball has written. It has a won-
derful swing and an appeal that is as irresistible
as it is general. Other prominent artists have
been quick to recognize its merits and have
already added it to their feature numbers or are
preparing to do so. They include Orville
Harold, Mine. Pasqual, Charles Ditmar, Craig
Campbell, Chief Capaulican, Clark Morrell, Billy
Smythe, Nonette, Wade Booth, Dave Irwin,
Harry Holbrook, Alan Rogers, Bison City
Quartet, Tom Spencer, formerly with the Zieg-
feld 'Follies," and many more. The publishers
are sparing no efforts to make "West of the
Great Divide" another "Let the Rest of the
World Go By," and any dealer can appreciate
the force of that.
"West of the Great Divide" is undoubtedly
out to add another smashing ballad success to
the famous Witmark Black and White Series.
Its easy range enables everybody to sing it, no
matter what voice. An interesting development
in its success will undoubtedly be the release
at a later date of the Metro-Goldwyn Pictures,
Inc., feature film, "The Great Divide."
Consult the Universal Want Directory of
The Review. In it advertisements are inserted
free of charge for men who desire positions.
ROBERT TELLER SONS & D0RNER
Music Engravers and Printers
SEND MANUSCRIPT AND IDEA OF
TITLE FOR ESTIMATE
New York City
311 West 43rd Street
BUY YOUR MUSIC FROM
BOSTON
Publishcrs
World Famous
McKINLEY
FIFTEEN CENT
MUSIC
G r O W S anJ GrOWS and G F O W S f
IT STANDS AT THK HKAI) OF ITS CLASS
All of the Best Reprint* and More Big
Selling
Copyrights
Than • Any
Other Low-Priced Kditlon!
Music Perfectly Fingered, Printed on the
Best Paper, New Title, Pa (few
200% Profit
50 New Numbers
Now Ready for 1924
Choice Reprints, Salable Copyrights for
Piano:
Piano Duets, Violin and Piano
Music, Musical Reading*, Standard Songs
Walter Jacobs, Inc.
JACOBS' PIANO FOLIOS
A Complete Library for Photo-Play
SEPTEMBER 13, 1924
Pianists
Oliver Ditson Company
BOSTON
NEW YORK
Anticipate and supply Every Requirement of Music
Dealers
White-Smith Music Pub. Co.
PUBLISHERS, PRINTERS AND ENGRAVERS OF MUSIC
New Catalogs Now Ready for 1924
Free Catalogs With Stock Orders—We Pay
for Your Advertising—Write for
Samples Today!
LIBERAL 8A.LKS PLAN, ASK US!
CHICAGO M c K l n l e y
1501E. 55th SI. M U S I C C O .
NEW YORK
a l 6 5 8 Bro
Main Offices: 40-44 Winchester St., Boston.
Branch Houses: New York and Chicago.
High, Medium, Low
Duet lor Soprano and Tenor or Soprano and Alto
TRAIL-MATE ••***&*»>.•
High, Medium, Low
Duet for Soprano and Alto or Tenor and Ban
J.W.JENKINS SONS MUSIC COMPANY
Kansas City, Mo.
You can't go wrong with this number
"Moonlight Makes Me Long for You" S g ~
FRANK H. GILLESPIE
Mu.u Pubiuhec
1112 Forbes Street, Pittsburgh, Pa.

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