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SEPTEMBER
13,
THE MUSIC TRADE REVIEW
1924
Stock Up
for the
Big Campaign
These twenty magazinei will carry CEN-
TURY NATIONAL ADS. to more than fifty
million monthly readers during September,
October, November and December:
Century Music Pub. Co.
235 West 40th St.
The magazines include Ladies' Home Journal,
Musical Observer, National Geographic, House-
hold, Good Housekeeping, Child Life, Metro-
nome, Woman's World, Red Book, Delineator,
Pictorial Review, McCall's, Musical Courier,
Designer, People's Popular Monthly, Musician,
Cosmopolitan, People's Home Journal, Woman's
Home Companion and Successful Farming.
The total monthly circulation of these twenty
magazines is close to twenty million copies
and it is estimated that approximately fifteen
million readers will see the Century message.
Of particular interest to dealers is the circula-
tion statement given out by the Century Music
Co. showing the number of copies of these
magazines that go into each State. This, to-
gether with the information when the advertise-
ments appear, makes possible the close hook-up
on the part of the dealer in obtaining his share
of the returns from this national advertising.
In addition, as usual, the Century Music Co.
is forwarding gratis to interested dealers Cen-
tury trade-marks, window strips, display signs,
advertising mats, catalog holders and numerous
other items which tends to create additional
business.
Other coming plans of the Century Co. in-
clude another Century window display contest
with four trophy cups as prizes. The contest
begins at once and closes December 31, 1924.
Waterson, Berlin & Snyder
Century Music Begins
Add New Department
Big Fall Campaign
Will Use National Periodicals With Average
Monthly Circulation of 20,000,000 to Exploit
Well-known Library
The Fall advertising campaign of tne'TTeiP"
tury Music Co. was inaugurated in the Septem-
ber issues of eighteen nationally circulated mag-
azines. Over twenty publications in total are
to be used in the Fall publicity drive, covering
September, October, November and December.
Victor Herbert's
MASTERPIECE
A KISS
THE
Harry Rollband Appointed Head of Special
Publicity Department Just Inaugurated by the
Company
65
You cant go
wrong >vith
any'Feist
Send"
AKCAD1
MAVTIME
I LOVE YOU
JUNE NIGHT
SONG OF LOVE
LINGER AWHILE
WONDERFUL ONE
DOODLE DOO DOO
PARADISE ALLEY
MOONLIGHT MEMORIES
SING A LITTLE SONG
DON'T MINI) THE RAIN
WHEN LIGHTS ARE LOW
TONIGHT'S THE NIGHT
SOMEWHERE IN THE WORLD
WAIT'LL YOU SEE MY GAL
I'M ALL ItKOKEN UP OVER YOU
SOMEONE LOVES YOU AFTER ALL
WHERE THE DREAMY WABASH
FLOWS
WORRIED (I'M WORRIED OVER YOU)
DON'T BLAME IT ALL ON ME
Write for Dealers' Price*
LEO.
FEIST, Inc., FEIST Bld f ., New York
paper man by training he is well versed in the
rudiments of writing interesting copy, be it for
the purpose of reports or advertising. For the
past three years he has been doing a great
amount of writing for numerous trade journals,
representing, in a reportorial capacity, some
forty publications, which ranged all the way
from silk shirts to imported automobiles.
"*" The Waterson, Berlin & Snyder Co. has added
a new department to its elaborate organiza-
tion. It is one the sole duties of which will be
to advertise the tuneful products of the com-
pany. Embraced within this service will be gen-
Miss Frances Arms, now playing on the
eral publicity, both from theatrical and trade Southern circuit, is featuring two numbers from
iields. Harry Rollband, of Utica, N. Y., has the catalog of Irving Berlin, Inc., namely,
been put in charge of the new office, and under "Lazy" and "Red-Hot Mamma."
his supervision the company intends to keep the
American public well informed about the music
that it is publishing and marketing.
eason s
Mr. Rollband takes up his duties with a com-
prehensive knowledge of the advertising busi-
ales
ness in general and the work connected with
a publicity office in particular. Being a news-
uccesses
Features Berlin's Numbers
YES'S
An Important
-—~—*
Addition
to
Results prove the following
numbers to be the
Biggest Profit Winners of 1924
The most beautiful Irish waltz In years
" M E DREAMS OF MY IRISH COLLEEN"
A most wonderful fox-trot
YOU CAN TAKE ME AWAY FROM
DIXIE
"THE OLD T HOMESTEAD in the VALLEY"
FORGET ME NOT (Means Remem-
ber Me)
BOI BI)ON DEUTY MUSIC CO.
P. O. Box 103, Sta. A.
Hartford, Conn.
BRINCIN' HOME THE BACON
JUNE
BROKEN DREAMS
AMERICAS POPULAR
BALLAD SUCCESSES
ROSES OF PICARDY
THEWDRLDISWATTING^SUNRISE
INTHE GARDEN OFTD-MORROW
THE SONG OF SONGS
LOVE'S FIRST KISS
SMILETHRU YOUR TEARS
IF WINTER COMES
CHAPPELL-HARMS.INC.
185 MADISON AVE
NEW YORK
JUST A LULLABY
( SACRED - SECULAR )
West=
IN A WONDERFUL
OUR OWN
WORLD
OF
SOME ONE ELSE (Took Your Place
In My Heart)
=of the
Great Divide
ERNEST R. BALL'S
GREATEST BALLAD
Lyric by GEORGE WHITING
M. W 1 T M A R K
1650 BROADWAY
&
SONS
NEW YORK
Order Now from Your Jobber
or direct from
HEARST MUSIC PUBLISHERS
of Canada, Limited
H e a d Office, Winnipeg, Canada
New York—Chicago —Toronto—Vancouver