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THE MUSIC TRADE REVIEW
SEPTEMBER 13, 1924
Where The
%bash Flo
The Lyric is a 6em, avA it's
Fox Trot Melody ynakes it
a d©lidkt to Dancers
Playing Them/
63
DOODLE
DOO DOO
THE SONG AND DANCE HIT
It's lively rhythm awd catcliij
dovus made It instantl" popular.
o
Can't Go Wrong With
When lights
LITTLE SONGt
Are
Law*
jlte Most CharutinS
SING A ,,
A SUNSHINE FOX TROT
JreBlue, Here's "Wiat To Do-
Yourself A Little Soup/
Waltz Hit of the YeaV
MOONLIGHT
MEMORIES'
A NEV WALTZ MIT BY VINCENT R O S E ,
WRITE.R O r % LINGERAWHIL£* WITH LYRICS
BY DOROTHY TERRISS, NWO WROTE *THREE ,
OfcbDCK IN THE MORNING* AND WONDERFUL ONE*
You." All of these numbers are fox-trots and, Gene Rodemich Music
in addition, popular in song form. The pub-
{Continued from page 62)
lishers have sold a large volume of these orches-
Publishing Corp. Formed
trated
copies
and
this
will
insure
them
being
tribution points for popular sheet music, player
rolls and talking machine records. There would played frequently. As they meet the needs of Gene Rodemich, Orchestra Leader, and Larry
Conley, Composer, Members of New Firm
not be too many if they were all properly han- the thousands of dance enthusiasts the orches-
With St. Louis and New York Offices
dled, had adequate stocks and were prepared trated copies create their own sales. The fact
that
Waterson,
Berlin
&
Snyder
have
created
to give service to the purchasers of such prod-
ucts. But, instead, there are too many hodge- a demand and sales is welcome news to the The Gene Rodemich Music Publishing Corp.
podge assortments of such popular goods. The retailer who is encouraging the retail distribu- has just been formed with New York head-
quarters at 150 West Forty-sixth street and
tendency in too many establishments is to sell tion of orchestrations.
St. Louis offices in the Grand Central Theatre
just what is demanded and no more. If it is one
Building.
copy of sheet music, one player roll and one "Sunrise and You" Is
Gene Rodemich, noted orchestral leader and
record, that seemingly satisfies too many such
Featured by Orville Harold nationally known Brunswick record artist, heads
departments, no effort being made to describe
the newly formed corporation, which will en-
or show other goods. In many such establish-
ments customers wait upon themselves. While Arthur A. Penn's Ballad Sung by Well-known gage in the business of publishing dance music
Tenor in Vaudeville—Number Also Popular and sheet publications. Larry Conley, well-
all of this is better than no distribution at all,
known composer and music man, will be gen-
With Concert Audiences
it makes a generally unhealthy situation when
eral manager.
present-day stocks with demands from numer-
The concern is starting operations with a
Arthur A. Penn's ballad, "Sunrise and You,"
ous channels are considered.
Such conditions are again adding to the im- is not only popular with many concert singers, promising catalog, having acquired two poten-
portance of the legitimate sheet music dealer but has achieved the distinction of being a fre- tial "hit" numbers in "Honolu," a beautiful
whose stocks generally of any lines he has de- quently requested number from concert audi- Hawaiian fox-trot melody, and "Shanghai
cided to handle are sufficient to meet the needs ences. The latest artist to associate his name Shuffle," a tuneful, dancy, oriental fox-trot
of his community, and, lacking particular items, with the success of this number is Orville fantasy. Gene Rodemich and Larry Conley are
is prepared to deliver them almost over night. Harold, who is one of the big headliners in the the writers of these.
Extensive advertising and publicity campaigns
There was a time when the popular music opening of the Fall season of Keith's Hippo-
rack appeared as an important factor in adding drome, New York City. Mr. Harold also used will comprise much of the initial activities of
to sales volume. This situation is rapidly chang- "Sunrise and You" during his recent concert the Rodemich organization. It is planned to
ing and the legitimate sheet music dealer, seem- tour with his daughter. The above song, one go into the proposition on an elaborate scale,
ingly, is the only place where one can go and of the outstanding numbers of Witmark's Black inasmuch as it is generally believed that the
be sure of finding a fair amount of things in and White Edition, is to be featured by Mr. concern has some excellent material with which
popular or other music that should be in stock. Harold during all of his Fall appearances and to start the ball rolling.
Congratulatory telegrams and letters have
Present-day stores with talking machine rec- will be supplemented by several other numbers
ords, player rolls, radio, popular sheet music, from the same catalog, including "Gypsy Love been pouring into the Rodemich offices since
kodaks, skates and other sport goods, tend dur- Song," "Am Falling in Love With Someone" the announcement of the firm's incorporation.
ing the height of the Fall and holiday season and "Sweet Mystery of Life," all compositions These have encouraged the company's officials.
to make such music establishments a veritable by the late Victor Herbert.
madhouse. Through this, some distribution
Feist Production Numbers
points are bound to suffer. It will not, however,
Still Another for Paris
be the legitimate sheet music dealer.
Leo Feist, Inc., besides having all the music
So great is the demand for American jazz of the "Kid Boots" show, now playing an ex-
music in Paris that another Yankee orches- tended engagement in New York, has two of
Waterson, Berlin & Snyder
tra under the management of Paul Specht has the outstanding numbers in this season's Zieg-
Arrange Fall Campaign been booked to play a long engagement at the feld "Follies," namely, "Adoring You" and "All
Hotel Claridge, of Paris. Some time ago it Pepped Up." Its "Little Jessie James" show
"Put a Ray of Sunshine," "Dream Maker of Was reported that all American jazz bands were will have several road companies, and, in addi-
Japan," "Please," "On the Blue Lagoon With to be deported from France but, in this in- tion, a number one show is playing in Boston
stance, the French labor authorities issued the to crowded houses. The "Jessie James" shows
You" and Others to Be Widely Exploited
necessary permits for the Specht organization will also feature "Suppose I Had Never Met
You," which is proving a big waltz success.
Waterson, Berlin & Snyder have arranged a to enter.
widespread Fall campaign on the following
Consult the Universal Want Directory of
Sheet music is the thing which draws the
songs: "Put a Ray of Sunshine," "Dream
Maker of Japan," "Please," "On the Blue La- greatest number of people to the retail music The Review. In it advertisements are inserted
goon With You" and "In a Rendezvous With store at all times.
free of charge for men who desire positions.
Caring for the Demand
Don't take our word for the quality and ready salability of the
Most Popular Music Books
CONVINCE YOURSELF !
Hinds, Hayden & Eldredge, Inc., Publishers, New York City