Music Trade Review

Issue: 1924 Vol. 79 N. 11

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
SEPTEMBER 13, 1924
MUSIC TRADE
REVIEW
61
SUPPLY BRANCHES OF THE INDUSTRY
Technicians' Association
Begins Active Functioning
Appointment of Executive Committee Marks
Beginning of New National Body in the Piano
Industry
The appointment, last week, of the executive
committee of the National Piano Technicians'
Association by A. K. Gutsohn, the man who
was responsible for founding that organiza-
tion last June, may be taken as a sure sign
that this new body is no mere "convention
bubble," but is rather a group attempting to
become a permanently active figure in the piano
industry. With the present adjustment of
things nothing seems to stand in the way of
its success.
Mr. Gutsohn is to be commended on the
choice of his first committee, which includes
five superintendents of national reputation, three
of whom are employed in the New York dis-
trict. These, together with Mr. Gutsohn as
chairman, will afford a convenient quorum for
frequent gatherings, with the presence of the
other two members, Charles Gross, of Charles
M. Stieff, Inc., Baltimore, and T. A. Johansen,
of the Cable Company, of Chicago, as occasional
guests of the Association. An Eastern and a
Western advisory committee, to be appointed
in the near future, will be spared any difficulty
of holding sectional meetings.
Many members of the Superintendents' Club
of the New York Piano Manufacturers' Asso-
ciation, at whose meeting during the conven-
tion the national technical body was formed,
expressed the belief at the time that the Super-
intendents' Club was now a thing of the past.
There appears, however, no real reason for this
situation to arise. The local body of superin-
tendents, as well as the Chicago group, has many
problems to meet, which are wholly outside
the bounds of technical discussion.
Such matters as transportation difficulties,
The man who uses Behlen's Varnish
Crack Eradicator can afford to figure
lower, yet makes more profit on a re-
finishing job, than the man who does
not use it.
The reason—he saves the time, trouble
and expense of scraping off the old var-
nish and shellac and the finished job is
just as satisfactory, too—if not more so.
Send for a sample can today and
try it.
local trucking strikes, labor shortages, voca-
tional training classes, safety work and numer-
ous other topics certainly will afford items for
discussion of industrial importance and common
benefit to all the sectional superintendents'
clubs. Whether or not all members of the New
York and Chicago groups are members of the
national technical body is really not pertinent
to the matter of discussing technical subjects
at both meetings. There is no reason why the
smaller group may not discuss these points also
and draw up recommendations for the larger
body to consider, but with the latter confining
its interest to technical things it would be well
to be concerned mainly with local problems.
In New York City the situation of the two
organizations can be handled very nicely by
holding joint meetings of the Superintendents'
Club and the National Piano Technicians' Asso-
ciation the same evening. This will encourage
local superintendents, not yet enrolled in the
national body, to remain as guests after their
own short meeting, with the probability that
they will all become members in time. There is
certainly a need for the national technical body
in the piano industry, and it is to be hoped
also that the energetic body of New York fac-
tory executives, which brought forward the
cause of standardization so admirably in the
past two years, will still serve a utility.
Recent Advances in Prices
of Various Vegetable Oils
Linseed Oil Advances Two Cents Per Gallon
and Other Oils Also Jump, Although Turpen-
tine Shows Slight Decline in Price
Several fluctuations of price have been ob-
served in the primary markets for vegetable
oils during the past week, but the trend of
opinion is that these changes are working for
a general stabilization of the trade. Noticeable
among the changes is the advance of two cents
a gallon for linseed oil on the basis of $1.04
in car lots for first half of September shipment.
The scale continues, $1.02 for the second half
of the month, 98 cents for October and 93 cents
to 94 cents for November-April delivery. Fur-
ther business for October business was reported
and it is expected that the market will hold firm
until the end of that month.
A further easing of the Savannah market
brought about another one-cent decline in the
local price for spirits of turpentine to 90 cents
a gallon, spot, ex-yard basis. Buying interest
from domestic consumers has been for the most
part negligible and the United Kingdom has
withdrawn inquiries for the time being follow-
ing the decline. Considerable shipments still
to be made at the end of August are expected
to cut deeply into available supplies of turpen-
Varnish Markets Active
tine in the South, and, according to dealers,
An active market in varnishes, stains, shel- give the market a steadier tone. China wood
lac, etc., is reported by H. Behlen & Bro., 10-12 oil is among the commodities that are holding
Christopher street, New York, this week", who steady.
state that orders for early Fall delivery are con-
sistently coming in from piano manufacturers in
all parts of the country. According to Mr.
Schick, sales manager of this house, the recent
tightening of the primary markets for vegetable
*
(CAMBRIDGE)
oils has had no immediate effect on this year's
prices over last year's, but the tendency is
upward. The Savannah turpentine market con-
tinues very firm at 91 cents a gallon. The fact
that domestic demand there is light is prevent-
ing an advance in price. The larger consumers
are inclined to show more interest in the for-
ward positions. Linseed oil futures are lower.
The shellac market continues in a very firm
position, as stocks are limited.
STANDARD
Piano Actions
New Merriam Cutout
SOUTH ACTON, MASS., September 8.—The A.
Merriam Co., of this city, well-known manu-
facturer of piano stools and benches, has just
put out an attractive cutout card in colors,
mounted on an easel, featuring the Merriam
bench. This can be very effectively used by
the dealer and distributor for either window or
wareroom interior display. It calls attention to
the merits of the Merriam bench, will well
serve to remind the visitor to the warcrooms
of it and will have a favorable result.
Standard Action Company
Qambridit, ^Massachusetts
WHITE, SON CO.
Manufacturers of
ORGAN AND PLAYER-PIANO
H. BEHLEN & BRO.
Anilines
Shellacs
Stains
Fillers
™? A Cxclusive
R T NOVELT
YCO.
manufacturers cf
Piaivo Beivekes
and Musie Cabinets
10-12 Christopher St., New York
Near 6th Ave., and 8th St.
GOSHEN
Write for catalog and details
INDIANA
LEATHERS
530-540 Atlantic Ave., BOSTON, MASS.
For over 25 years Specialists
in high grade Piano Cases
Paterson Piano
Case Co.
PATERSON, N. J.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
62
SEPTEMBER 13, 1924
IN THE WORLD OF MUSIC PUBLISHING
Conducted By V. D. Walsh
Caring for the Demand in the Various
Departments of the General Music Store
Diversity of Stocks Requires Careful Attention So That One Department May Not Be Slighted
at the Expense of Another—The P osition of Sheet Music Therein
T N this period, when many dealers operate
'•' stores with the idea of adopting the slogan
"Everything in Music," they confront problems
the solving of which either makes or mars their
success as merchants. Dealers who make a
feature of sheet music, as a general rule, first
add musical merchandise and small instruments
as an addition to their stocks. The reason for
this is that such goods are a factor in creating
a sale for sheet music and books, and the many
small adjuncts necessary to keep such instru-
ments in condition and up to the minute bring
a constant trail of customers into the establish-
ment. The sheet music dealer has calls for such
goods and he stocks the merchandise to fill the
demand and to give his customers service as
well as to absorb profits which would go into
competitive channels.
If the dealer wants to branch further into
the realm of a successful music merchant, he
next stocks talking machines, records and often
player rolls. This step is taken because, again,
there are many small items for which there is a
demand,, bringing people into the store, and
because the units of sale are not so large as to
create difficult financing. This is not true in
every case, but it does generally represent the
smaller merchant's idea in endeavoring to get
ahead and make his shop a prominent one.
Many sheet music merchants first handle
pianos before taking on smaller lines. The
piano as a teaching factor and as a creator of
sales for sheet music is, of course, the most im-
portant of all instruments. • Nowadays we have
radio in addition to all other musical items han-
dled by the merchant who wants to have every-
thing in music, and this adds to the problems
which must be faced by such a music establish-
ment.
The problem that confronts all such dealers,
and one which they are not readily solving, is
the question of amply caring for the demands
of customers in these various departments with-
out slighting the sales activities and service in
what might be termed opposition departments.
None of these different varieties of musical
goods fundamentally oppose each other. They
all seemingly create their own demands. Each
has a clientele which, for the particular mo-
ment, is interested in that phase of musical
activity.
The demand filled, this clientele,
WHO
doubtless, is in the market for other allied prod-
ucts. Herein, however, lies the weakness of
the "Everything in Music" store, which, in order
to be economically operated, must have a lim-
ited sales force and competition for the sales
force's time. There naturally are periods each
day when one particular department may be
more rushed than another and some sections of
this store and its stock will then be slighted.
Even in some of the highly efficient chain shops
that to-day handle radio with all other musical
items there are periods during the course of
the day's business when some of the depart-
ments are practically eliminated as factors.
Such weaknesses in these combination musi-
cal establishments can only be solved by the
attention that is given to designing properly the
interior of the establishment in order to separate
the different sections of the store, efficiently
handle the various groups of buyers and elim-
inate confusion. If the trade is large enough
some one person should be responsible for each
department. The lesser sales force can, as the
demand rises or falls in the various depart-
ments, respond where they are most needed.
This will serve to keep an active factor in
charge and responsible for the sales of the mer-
chandise in a particular section.
In smaller establishments, such arrangements
may not be possible but a similar situation
must be faced and thought and attention toward
solving the problem is necessary. To-day, pop-
ular sheet music and player rolls are being
slighted, so much so that thousands of sales in
these two items go unmade until the demand
for the particular prints wanes. To a lesser ex-
tent talking machine records are suffering
through the same condition.
Fortunately for standard music its position is
not being weakened by any such factors. There
never was an overabundance of sources of dis-
tribution for standard music and these limited
distribution points to a great extent arc oper-
ated by the proprietors of the establishments.
Most of them love the music business and have
a particular weakness for sheet music, musical
literature and books, and this, in these trying
times, is the bulwark and insurance that pro-
tects the distribution of standard music.
To-day, if anything, there are too many dis-
(Continucd on page 63)
WANTS
SONGS THAT SELL
What'll I Do?
Charley, My Boy
Driftwood
Red Hot Mamma
Lazy
I Can't Get the One I Want
Oh, Baby (Don't Say No—Say Maybe)
Mindin' My Business
She's Everybody's Sweetheart
Old Familiar Faces
Nobody Loves You Like I Do
Nobody's Child
Where Is That Old Girl of Mine?


Cover Me Up With the Sunshine of
Virginia
Indiana Moon
Morning (Won't You Ever Come 'Round)
(New)
No One Knows What It's All About
(New)
Come Back to Me (When They Throw
You Down) (New)
Superstitious Blues (New)
Universal Dance Folio No. 7
X Special
Edition
Peterson's Ukulele Method
World's Favorite Songs

Lundin's Tenor Banjo Method



Song Gems from Irving Berlin's Third Annual
MUSIC BOX REVUE
An Orange Grove in California
The Waltz of Long Ago
Little Butterfly
Learn to Do the Strut
Outstanding Song Hits from
TOPSY and EVA
Rememb'ring
I Never Had a Mammy
IRVING BERLIN, Inc.
1607 Broadway, New York
A,
A PLAINTIVE FOX TROT BALLAD You will take rtoht to your heart
c
u A i
irki cr**T
Sung by AL. JOLSON
X
Xou carit do wron^y,
j vAdsjuw(FjEt$r sou
O

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