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38
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DIXIES
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BURNING,
KISSES'
ORIENTAL IN ATMOSPHERE
WITH A SINGULAR NEW
FO* TROT RHYTHM.
MUSIC TRADE
REVIEW
"Golding's Diary of
Maurice Richmond on
Musical Events" Out
Long Western Trip
Looks Forward to Unusually Healthy Fall Sea-
son for Both the Music Publishers and the
Sheet Music Dealers
New Publication of Golding Music Co., of Win-
nipeg, Can., Contains Full Information Con-
cerning That City
Maurice Richmond, of the Richmond Music
Supply Co., 131 West Forty-first street, New
York City, who recently departed on a Western
trade trip, looks for-
ward to an unusually
healthy Fall season for
music publishers and
dealers. The Richmond
Co. has made rapid
strides in the develop-
ment of its distribution
business on a national
scale and through the
enlargement of its ac-
tivities is now supply-
ing hundreds of retail-
ers with both their
Maurice Richmond
popular and standard music needs. Each month
during the Summer the company's business has
shown a 25 per cent or over increase on the
preceding month's business.
Max Mayer, the treasurer of the company,
who visited the trade during the month of July
and the larger part of August, found conditions
encouraging throughout most of the territory
covered.
Mr. Richmond seems to think that the radio
scare has now passed and that sheet music, as
well as record and roll business, would assume
normal proportions with the advent of the Fall
season. Orders from the South and Far West
showed decided improvement, which is reflected
in sheet music salts and shipments. Orders
from retailers in such territory are in substan-
tial volume, which is, after all, the best criterion
of a healthy situation.
Alfred Golding, well known from coast to
coast for his organizing and publicity activities
in the music publishing business, has achieved
another triumph in publishing "Golding's Diary
of Musical Events" which has been so enthu-
siastically received that it is now being compiled
for its third year's publication.
The detail embodied in this 120-page manual
places it in a category by' itself, for not only
does it contain an authentic diary of musical
events, summaries of local organizations, all
dates pertaining to musical clubs, societies,
choirs, etc., but also contains directories of
music teachers, complete lists of artists open
for engagements, a condensed catalog of songs,
studies and advertisements of most useful infor-
mation to the buying public.
"Golding's Diary of Musical Events" is cop\-
righted by Golding's Music Co., Winnipeg, Can.,
and is but one of several innovations intro-
duced into the West by this progressive house.
The majority of the prominent artists located
in Winnipeg have . placed themselves under
Golding's concert direction; the house also acts
as a clearing house for musical events; has in-
stituted a register where data of all functions
can be registered free, and the unfortunate clash-
ing of events thereby eliminated.
The book is printed on coated paper in a
heavy golden-rod cover, and is a very creditable
and useful production.
Similarly this initiative is reflected in the vol-
ume of music carried in stock. Besides the
usual lines of sheet music, music books and
teachers' supplies incidental to music stores—
Golding's carry a stock of foreign and modern
music which is probably the richest in the
Dominion of Canada.
Mr. Golding made many friends while travel-
ing in the music field and the trade will be
glad to know that the venture he started in an
experimental mood has grown to such a suc-
cessful issue.
Irving Berlin Plans
Wide Fall Campaign
I
1
Two New Numbers, "Come Back to Me" and
"When I Was a Dandy and You Were a
Belle," Included
Vk A beautiful Waltz Soi$
U ^ ^'tk a welody o f '
NH^iduvitii^ sveetnes^
Irving Berlin, Inc., announces a wide cam-
paign on a number of new songs for the Fall
season. Its activities, of course, on "What'll
I Do?" are being continued, as well as its newer
exploitation activities on "Charley, My Boy."
At present two new songs have been announced
and it is understood this is to be supplemented
in the course of a week or ten days by an
enlarged program, including a new series of
popular numbers. The new numbers include
"Come Back to Me," described as a syncopated
waltz, introducing an entirely new style of dance
music. The number is by Will Donaldson and
Billy Rose. The other issue is "When I Was a
Dandy and You Were a Belle." This song
is sung by Jane Greene and Ed Wynn in the
new Ed Wynn show which is shortly coming to
New York.
Many Hits in Feist List
•
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XEIST'sovg
<£)l^21 LEO FEIST INC
SEPTEMBER 6, 1924
Leo Feist, Inc., which has two of the out-
standing hits of the season in "June Night" and
"Doodle, Doo Doo," is also fortunate in includ-
ing in its catalog "May Time," which has made
rapid strides towards popularity in recent weeks.
In addition to the above it has a new number
recently introduced by Al Jolson, entitled "Who
Wants a Bad Little Boy?"; two songs in the
Ziegfeld "Follies," "All Pepped Up" and "Ador-
ing You," and the following popular songs that
are showing much activity, some of which will
doubtlessly be recognized as. outstanding suc-
cesses during the coming Fall, "Where the
Dreamy Wabash Flows," "Helen Gone," "String
Beans," "Why Live a Lie?" and ''Black' and
Blue."
"Love Has a Way"
Proves Popular Success
Flammer Number, Theme Song of Mary Pick-
ford Successful Film, Sung by Frances Alda
on Victor Recording
"Love Has a Way," written by Victor Schertz-
inger, writer of "Marcheta," and which is the
musical theme of Mary Pickford's new feature,
"Dorothy Vernon of Haddon Hall," has proved
one of the big higher class popular successes
of the season, in both sheet music and talking
machine record form. The success of this num-
ber and the wide advertising it has received,
in conjunction with the release of Mary Pick-
ford's photoplay, has to a great extent been
credited to its instrumental value. However,
in recent weeks, it has added to its popularity
in vocal form. The Victor Talking Machine
Co. has released a vocal rendition by Frances
Alda. This is furthering the interest of the
number, which already has gained recognition
in Australia, New Zealand and many other for-
eign countries.
Two Wolfe Compositions
There are just being run off the press two
new songs, "Good Night, Little Girl," and "Lis-
tening," which the E. W. Wolfe Publishing Co.,
1702 North Broad street, Philadelphia, has been
trying out and find that they are taking wher-
ever sung. The new hits will be exploited in
a wide publicity campaign to be started Sep-
tember 10 and which will include the "broadcast-
ing of the songs from all radio stations. The