Music Trade Review

Issue: 1924 Vol. 79 N. 10

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
38
THE
DIXIES
FAVORITE
L A.
SON'
Hgk brown" Comedy
Blues RscTyot
THAI 1 LOVED
THE GAL THAT I LOVED)
A Storu Ballad
sympathetic Walt
BURNING,
KISSES'
ORIENTAL IN ATMOSPHERE
WITH A SINGULAR NEW
FO* TROT RHYTHM.
MUSIC TRADE
REVIEW
"Golding's Diary of
Maurice Richmond on
Musical Events" Out
Long Western Trip
Looks Forward to Unusually Healthy Fall Sea-
son for Both the Music Publishers and the
Sheet Music Dealers
New Publication of Golding Music Co., of Win-
nipeg, Can., Contains Full Information Con-
cerning That City
Maurice Richmond, of the Richmond Music
Supply Co., 131 West Forty-first street, New
York City, who recently departed on a Western
trade trip, looks for-
ward to an unusually
healthy Fall season for
music publishers and
dealers. The Richmond
Co. has made rapid
strides in the develop-
ment of its distribution
business on a national
scale and through the
enlargement of its ac-
tivities is now supply-
ing hundreds of retail-
ers with both their
Maurice Richmond
popular and standard music needs. Each month
during the Summer the company's business has
shown a 25 per cent or over increase on the
preceding month's business.
Max Mayer, the treasurer of the company,
who visited the trade during the month of July
and the larger part of August, found conditions
encouraging throughout most of the territory
covered.
Mr. Richmond seems to think that the radio
scare has now passed and that sheet music, as
well as record and roll business, would assume
normal proportions with the advent of the Fall
season. Orders from the South and Far West
showed decided improvement, which is reflected
in sheet music salts and shipments. Orders
from retailers in such territory are in substan-
tial volume, which is, after all, the best criterion
of a healthy situation.
Alfred Golding, well known from coast to
coast for his organizing and publicity activities
in the music publishing business, has achieved
another triumph in publishing "Golding's Diary
of Musical Events" which has been so enthu-
siastically received that it is now being compiled
for its third year's publication.
The detail embodied in this 120-page manual
places it in a category by' itself, for not only
does it contain an authentic diary of musical
events, summaries of local organizations, all
dates pertaining to musical clubs, societies,
choirs, etc., but also contains directories of
music teachers, complete lists of artists open
for engagements, a condensed catalog of songs,
studies and advertisements of most useful infor-
mation to the buying public.
"Golding's Diary of Musical Events" is cop\-
righted by Golding's Music Co., Winnipeg, Can.,
and is but one of several innovations intro-
duced into the West by this progressive house.
The majority of the prominent artists located
in Winnipeg have . placed themselves under
Golding's concert direction; the house also acts
as a clearing house for musical events; has in-
stituted a register where data of all functions
can be registered free, and the unfortunate clash-
ing of events thereby eliminated.
The book is printed on coated paper in a
heavy golden-rod cover, and is a very creditable
and useful production.
Similarly this initiative is reflected in the vol-
ume of music carried in stock. Besides the
usual lines of sheet music, music books and
teachers' supplies incidental to music stores—
Golding's carry a stock of foreign and modern
music which is probably the richest in the
Dominion of Canada.
Mr. Golding made many friends while travel-
ing in the music field and the trade will be
glad to know that the venture he started in an
experimental mood has grown to such a suc-
cessful issue.
Irving Berlin Plans
Wide Fall Campaign
I
1
Two New Numbers, "Come Back to Me" and
"When I Was a Dandy and You Were a
Belle," Included
Vk A beautiful Waltz Soi$
U ^ ^'tk a welody o f '
NH^iduvitii^ sveetnes^
Irving Berlin, Inc., announces a wide cam-
paign on a number of new songs for the Fall
season. Its activities, of course, on "What'll
I Do?" are being continued, as well as its newer
exploitation activities on "Charley, My Boy."
At present two new songs have been announced
and it is understood this is to be supplemented
in the course of a week or ten days by an
enlarged program, including a new series of
popular numbers. The new numbers include
"Come Back to Me," described as a syncopated
waltz, introducing an entirely new style of dance
music. The number is by Will Donaldson and
Billy Rose. The other issue is "When I Was a
Dandy and You Were a Belle." This song
is sung by Jane Greene and Ed Wynn in the
new Ed Wynn show which is shortly coming to
New York.
Many Hits in Feist List

%ucant $o
Wrovsg
Vitk anv W I
XEIST'sovg
<£)l^21 LEO FEIST INC
SEPTEMBER 6, 1924
Leo Feist, Inc., which has two of the out-
standing hits of the season in "June Night" and
"Doodle, Doo Doo," is also fortunate in includ-
ing in its catalog "May Time," which has made
rapid strides towards popularity in recent weeks.
In addition to the above it has a new number
recently introduced by Al Jolson, entitled "Who
Wants a Bad Little Boy?"; two songs in the
Ziegfeld "Follies," "All Pepped Up" and "Ador-
ing You," and the following popular songs that
are showing much activity, some of which will
doubtlessly be recognized as. outstanding suc-
cesses during the coming Fall, "Where the
Dreamy Wabash Flows," "Helen Gone," "String
Beans," "Why Live a Lie?" and ''Black' and
Blue."
"Love Has a Way"
Proves Popular Success
Flammer Number, Theme Song of Mary Pick-
ford Successful Film, Sung by Frances Alda
on Victor Recording
"Love Has a Way," written by Victor Schertz-
inger, writer of "Marcheta," and which is the
musical theme of Mary Pickford's new feature,
"Dorothy Vernon of Haddon Hall," has proved
one of the big higher class popular successes
of the season, in both sheet music and talking
machine record form. The success of this num-
ber and the wide advertising it has received,
in conjunction with the release of Mary Pick-
ford's photoplay, has to a great extent been
credited to its instrumental value. However,
in recent weeks, it has added to its popularity
in vocal form. The Victor Talking Machine
Co. has released a vocal rendition by Frances
Alda. This is furthering the interest of the
number, which already has gained recognition
in Australia, New Zealand and many other for-
eign countries.
Two Wolfe Compositions
There are just being run off the press two
new songs, "Good Night, Little Girl," and "Lis-
tening," which the E. W. Wolfe Publishing Co.,
1702 North Broad street, Philadelphia, has been
trying out and find that they are taking wher-
ever sung. The new hits will be exploited in
a wide publicity campaign to be started Sep-
tember 10 and which will include the "broadcast-
ing of the songs from all radio stations. The
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
SEPTEMBER 6, 1924
THE
MUSIC
TRADE
REVIEW
39
Direct Demonstrations
(Continued from page 37)
crowd the biggest sort of dividends in increased
business, not only in the sheet music but in all
other departments as well.
An average increase in sheet music business
of from 200 to 500 per cent may be expected
almost at once, and the intelligence and the
"showmanship" with which the activity is super-
vised is the limit of increase. This one activity,
where it has not previously been done, will take
a "dead" store out of the inactive and into the
"live" column with astonishing rapidity.
Hopefully, Not Hopelessly,
Jazzed, Says Buttelman
Vice-president of Walter Jacobs, Inc., Sees No
Menace to American Music in Present Pop-
ularity of Jazz Music
BOSTON, MASS., August 29.—In a symposium in
a recent issue of the Boston Traveler on "Is
American Music Hopelessly Jazzed?" one of
the contributors was C. V. Buttelman, vice-
president of Walter Jacobs, Inc., Boston music
publishers. Here are Mr. Buttelman's views,
expressed under the caption, "Yes! Isn't It
Terrible! What Is Jazz?":
We certainly have "jazz"—but what is it?
We talk about jazz—vilify it, preach and write
editorials—but how many of us know what we
are talking about? To be sure, each of us has
his own conception of jazz—and what a task
we would present the lexicographer who en-
deavored to embody our ideas in one compre-
hensive definition!
First of all "jazz" is not a synonym for "pop-
ular music," whether the latter term be accepted
in the usual sense as referring to the "hit"
songs and orchestrations from Tin-Pan Alley,
or otherwise. "Popular music" is not neces-
sarily jazz music, and "jazz" is not always pop-
ular music.
Nor is jazz the noisy, slap-stick, "blue note"
syncopation which made good acrobats out of
poor musicians a few years ago. Jazz has long
since passed the crude, not to say rude, stage.
Jazz is neither a poison nor a disease, al-
though the antipathy it has aroused in some in-
stances amounts to almost a chronic, not to say
violent, malady. Some well-meaning laymen go
so far as to classify all music into two divisions,
i. e., good music and jazz! Others evidently
think any music not "classic" or "standard" is
jazz.
The men who produce jazz say that jazz is
nothing more or less than the modern American
treatment of music—more particularly in point
of both orchestration and instrumentation.
Music can express what is in the mind of the
musician and listener, and while even the high-
est type of jazz may not be especially spiritual
or elevating, no jazz need be degrading.
Popular music—jazz and non-jazz—is naughty
only when people clap their hands the loudest
for that kind.
But I haven't answered the question: "Is
American music hopelessly jazzed?" I should
say it is—hopefully jazzed! For anything that
stimulates so much thought and interest and
inspires so much of constructive effort is surely
a mark of progress.
Mort Beck on Trip
Mort Beck, sales manager of Clarke & Leslie
Songs, Inc., left on September 5 for a trans-
continental tour, visiting the retail trade which
will take him as far as San Francisco. While
away he will concentrate on "Dreary Weather,"
the University of Pennsylvania prize fox-trot,
"Out of a Million You're the Only One," the
official Prince of Wales greeting song, a new
comedy novelty, "Mrs. Murphy's Chowder," a
rollicking gang song, "Oh, Eva," and "You'll
Never Get to Heaven With Those Eyes."
It's a Fact! !
"Just What the Music Business Needed"
That's the statement of several hundred sheet music dealers
when referring to the SHEET MUSIC CLEARING HOUSE
created and successfully operated by
Richmond, the "Dealers' Jobber"
Just think of it! Every music need, both STANDARD
and POPULAR, from one source—in one shipment
—and with one mailing charge—and one invoice.
WHY is it that many dealers find it difficult to
break away from the old order of things?
WHY use up so much energy, time and expense
in the daily routine of ordering music?
WHY be a walking encyclopedia?
WHY grope in the dark when making up your
daily order?
WHY waste time? Time is money.
WHY have needless bookkeeping and the carry-
ing of many small accounts with pub-
lishers as well as have unnecessary post-
age and insurance.
Where the Promise Has Been Fulfilled
A few months ago we announced our plan of a clearing house, the
advantages, economy, and the simplification of ordering "shorts," etc.
The result has been that several hundred dealers are already enjoy-
ing the fruits of this sensible 100% service.
Prove to yourself that everything we say for
RICHMOND service is all we claim. Give it a trial.
RICHMOND service goes further than a mere purchase. Real
service is injected in each and every individual order.
We have the cooperation of every standard and popular
publisher, both large and small.
Write at once for latest STANDARD and POPULAR BULLE-
TIN. It is free for the asking. It contains such important in-
formation as special list of FOREIGN publications—carefully
selected STANDARD sellers. The late hits in POPULAR music,
ORCHESTRA music. Hints for sales, etc., etc.
*THE
DEALER/S
JOBBER
BUSH TERMINAL BLDC.
/ J 3 WEST 4-1*1 STREET,

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