Music Trade Review

Issue: 1924 Vol. 79 N. 10

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
10
THE
MUSIC TRADE REVIEW
New Stores and Changes Among Retail
Music Merchants During the Past Month
A Compilation of the New Stores Established and Changes in Ownership and Management Among
Retail Music Merchants for the Information of the Manufacturer and the Traveler
California
Oakland, Cal.—A voluntary petition of bankruptcy
has been filed by Harry N. Chesebrough, dealing in
music goods at 1432 San Pablo avenue.
Pasadena, Cal.—The Crown Music Co. has formally
dedicated its enlarged quarters at 784 East Colorado
street.
Glendale, Cal.—The Glendale Music Co. has for-
mally dedicated its new four-story home at 118 South
Brand boulevard.
Tulare, Cal.—The local branch of the Hockett-
Cowan Music Co., of Fresno, has been opened at
118 Tulare street, carrying the Chickering, Ampico
and other pianos.
Napa, Cal.—New quarters in the Empire Theatre
Building on First street have been taken by the local
Kohler & Chase store, with H. D. Secoy in charge.
Modesto, Cal.—Mrs. A. F. Riley has been appointed
business manager for the McNeil Music Store here.
Indianapolis, Ind.—C. M. Atmore has succeeded
K. E. Campbell as sales manager of the Robertson
Music House, here.
Iowa
Davenport, la.—C. B. Beiderbecke has purchased
the talking machine department at the Harned &
Von Maur store, and will add small goods.
Maine
Portland, Me.—A new store has been opened at 17
Forest avenue, here, by the Maine Music Co., with
Harry Seaford as manager, carrying the Victor line
and prominent piano makes.
Central, Me.—John D. McCarthy has moved to his
new three-story building on Main street, which is
the new home of his music business.
SEPTEMBER 6, 1924
Toledo, O—The Witt Music Co., whose former-
store was struck by the Lorain tornado, has taken
new quarters at 728 Broadway.
Bryan, O.—The Krone Music Store has taken
larger quarters on South Main street, occupying, a.
full store.
Ontario
Kitchener, Ont.—The Foster-Armstrong Piano Co.,
of this city, has been taken over by the Sherlock-
Manning Piano & Organ Co., of London, Ont.
Oregon
Eugene, Ore.—R. F. Callahan, head of the Eugene
Music Co., here, has consolidated his business with
the second-hand store of J. K. Greer, at 858 Park
street.
Portland, Ore.—H. H. Thompson has purchased the
piano department of the Seiberling-Lucas Music Co.,
at 151 Fourth street.
Astoria, Ore.—The Cline Music Co. has selected
new quarters in the Carruthers Building, at Twelfth
and Commercial streets.
Marshfleld, Ore.—A. S. Draper has moved his music
store to new quarters, at Fourth street and Central
avenue.
Pennsylvania
Allentown, Pa.—The Kramer Music House, estab-
Maryland
lished for 44 years here, has been incorporated, with
Baltimore, Md.—The Kranz-Smith Piano Co. has Fred F. Kramer as head of the business.
added a complete line of small goods in its store at
Washington, Pa.—The G. W. P. Jones Co., of 50
Colorado
Charles and Fayette streets.
North Main street, has remodeled the third floor of
Brass Valley, Colo.—Lynne Stanley has opened the
its building for the display of reproducing pianos.
Massachusetts
Music Shop at 156 Mill street, this city, with a full
Philadelphia, Pa.—The branch store of the Ridge
Boston,
Mass.—John
D,
McLean
has
been
made
line of music stock.
Music Shop, at 009 West Girard avenue, has been
manager for the Mason & Hamlin Co.'s ware-
Denver, Colo.—The A. L. Arvidson Piano Co. has retail
redecorated
and will carry Columbia, Vocation and
rooms, here, at 140 Boylston street, and will continue
moved to new quarters at 210 Sixteenth street.
Brunswick phonographs.
in charge at New York also.
Pittsburgh, Pa.—The Wagner-Bund Music Co. has
Connecticut
Boston, Mass.—A combination of retail piano stores
been incorporated to deal in musical instruments.
Danbury, Conn.—LeRoy A. Jackson and Frank W.
has been formed here to operate us the Henry F.
Scranton, Pa.—George F. Green, a former tuner,
Hanson, proprietors of Helm's Music Store, have
Miller Stores Co.
lias opened a piano and phonograph store at 1831
purchased the three-story building at 221 Main street
Mississippi
North Main avenue.
for future occupancy.
Jackson, Miss.—The local branch of the L. Grune-
Lebanon, Pa.—A charter of incorporation has been
Idaho
wald Co. has taken new quarters, which have been
granted to Reifsnyder's, Inc., to deal in musical in-
Idaho Falls, Ida.—A. O. Andelin and Dr. J. W.
newly decorated.
struments and furniture.
West have purchased the stock of the Wendell Music
Missouri
Williamsport, Pa—The Landon Gleckner Music Co.
Co., which will operate in the future as the Andelin
Boonville, Mo.—A new music stole, called the
has taken new quarters at 437 Market street.
Music Co.
Norris Music Shop, has been opened, carrying phono-
Pittsburgh, Pa.—The local warerooms and execu-
Illinois
graphs and radio and managed by F. T. Neavis.
tive offices of Chas. M. Stieff, Inc., have been moved
Kansas City, Mo.—The store of the Wunderlich
Harvey, III.—W. E. Meland and V. E. Meland have
to 819 Liberty avenue from 032 Smithfield street.
Piano Co. has been attractively redecorated, pre-
formed a partnership with R. E. Sachs in the Sachs
Hazleton, Pa.—George S. Schofleld has been ap-
paratory to the installation of a radio department.
Music House here.
pointed manager of Spargo & Co., the local music
Kansas
City,
Mo.—Tlie
Graphonola
Shop,
owned
Peorla, 111.—The store of the Charles C. Adams
house, succeeding Mrs. Reese.
by O. D. Standke, has taken temporary quarters on
Music Co., 116 South Adams street, was completely
Philadelphia, Pa.—John Crone has succeeded
the
third
floor
of
its
old
building.
destroyed in a $175,000 fire here.
Stephen Toth as manager of the local branch of the
St.
Louis,
Mo.—The
main
floor
salesroom
of
the
Rudolph Wurlitzer Co.
Herrin, 111.—The Morgan Music Co., of this city,
Aeolian Co., of Missouri, has been remodeled.
has been taken over by Grace Moroni and Rose
Philadelphia, Pa.—A radio department has been
Kansas
City,
Mo.—Otto
D.
Standke,
phonograph
Quaglia, and has been moved to 218 West Monroe
installed in the piano store of Howard Vincent, 838
dealer
at
1108
Grand
avenue,
has
filed
a
petition
of
North Sixth street, with William Lawes in charge.
street.
bankruptcy with liabilities of about $30,000.
Texas
Indiana
Joplin, Mo.—A Brunswick phonograph department
Lubbock, Tex.—T. H. Wear and his son T. H.
Greencastle, Ind.—John Cartwright has taken tem-
lias been opened by the Christman Dry Goods Co.,
Wear, Jr., have opened a new piano store here,
porary quarters for his music store, pending the
of this city.
carrying the Baldwin line.
erection of a new building at 16 West Washington
Montana
Palestine, Tex.—The Rimare Music Co. has pur-
street.
Butte, Mont.—M. V. Perry has been made whole-
chased control of the Shreiner Music Co., at Queen
sale manager of the John Elliot Clark Co.'s store,
and Main streets.
here.
Utah
Missouia, Mont.—W. C. Schaefer has purchased the
Salt Lake City.—Miss Lucile Darton has opened a
interest of his partner, William Rehmer, in the
music shop at 11 East Second street, carrying sheet
Schaefer-Rehmer Music Co., at 130 Higgins avenue.
music and accessories.
The Recognized Standard
Mutty's
^(Player Piano Fabrics
^
and Tubing
The originator of these
Quality Products
Bices on applications.
LJ.MUTTYCO.
BOSTON, MASS..U.S.A;
100 USED UPRIGHT PIANOS
30 USED PLAYERS
Steinway, Chickering-, AVeber, Mason & Hamlin,
Henry F . Miller, Vose, Gabler, Lauter, Pease,
Wissner, Doll, Hardman, Mathushek, Sterling,
Connor, and every other make you can think of
$25.00 up. F. O. B. Newark, N. J.
Chance for dealers to make a bigr profit on a
small investment
SAMUEL ORR, 3 9 0 Washington Street, Newark, N. J.
Phone. Mitchell 1502
New Jersey
Norfolk, Va.—H. H. Conner and Frank C. Miller
have been appointed receivers for the Sprinkle Piano.
Co., 440-442 Granby street.
New York
Seattle, Wash.—A charter of incorporation has
been granted to the Baker Piano Co., Inc., with a
capital stock of $45,000.
Roslyn, Wash.—A new music shop, to be known
as the Roslyn Music Store, has been opened at 13
Pennsylvania avenue, under the management of
Gwynne Davis.
Port Angeles, Wash.—The local branch of Sher-
man, Clay & Co., has been removed to the Olympus
Hotel Building, with I. Bantzar and wife in charge.
Kingston, N. If.—A. E. Thomas has moved his
piano store to 297 Wall street, where attractive quar-
ters have been fitted up on the second floor.
New York City.—The local retail warerooms of the
Mason & Hamlin Co., at 313 Fifth avenue, have
been completely renovated, and several departments
have been moved.
I'tica, N. Y.—The Boucher Piano Co., of this city,
has filed a petition of bankruptcy with liabilities of
more than $10,000.
Geneva, N. Y.—The Ferris Music Shop, featuring
the Gulbransen line, has moved from lOti Seneca
street to 473 Exchange street.
Mt. Kisco, N. Y r .—Hunt's Leading Music House, of
White Plains, has taken over the Melody Shop, 15
Kisco avenue, which is now operating a s ' Hunt's
Melody Shop.
New York City.—A Scaduto & Co., dealers in pianos
and phonographs at 46 Second avenue, have made
an assignment to Harry J. Goldin.
Fulton, N. Y.—The William J. Bogus Co. has been
incorporated to deal in pianos and sewing machines,
with $50,000 capital.
New York City.—Incorporation papers have been
filed for Perlman Pianos, which concern has been
located at 300 Grand street several years.
North Carolina
New Bern, N. C.—The Thomas Music Co. lias been
incorporated with an authorized capital of $25,000.
Worcester Wind Motor Co.
WORCESTER. MASS.
Makers of Absolutely Satisfactory
WIND MOTORS for PLAYER PIANOS
Al»o all kinds of Pneumatics and Supplies
iiiiiiiiiiiiuiuijiiijiijiiiuuiiiiujjiiiiiiiiiioijoiiiiiioiiiiiyiiii
Virginia
Newark, N. J.—The talking machine department
of L, Bamberger & Co. has opened a branch in the
basement of the store, where cheaper grades of
phonographs are sold.
Ohio
Kast Liverpool, O.—Extensive improvements have
been made in the store of the Smith & Phillips Mu.sie
Co., on Washington street, here.
Canton, O.—The Music Shop has taken a new lo-
cation on Fourth street and will handle talking ma-
chines exclusively.
Washington
West Virginia
Bariiesville, W. Va.—The music business of the
W." E. Emerson Co., here, has been taken over by
the Burkham & Stamm Piano Co., of Wheeling.
Beckley, W. Va.—The Beckley Music Store has
taken new quarters in the C. M. Lolly Building, on
South Fayette street.
Charleston, W. Va.—A music shop has been started
here by Lopin's, Inc., with a capital stock of $10,000.
Morgantown, W. Va.—L. E. Webb has opened a
new music store, here, handling small goods ex-
clusively.
Wisconsin
Milwaukee, Wis.—The National Music Co. has been
granted a charter of incorporation to deal in retail
music goods, with $10,000 capital.
Fond du Lac, VVis.—William F. Schmitz has opened
a music store in the McDermott Block at 241 South
Main street, handling Waltham player-pianos and
other instruments.
The Sadowski Music House, now at 5331
t'hene street, Detroit, will move in September
to another location owin^ to the expiration of
its present lease, giving it greatly increased
facilities for its business.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
SEPTEMBER 6, 1924
THE MUSIC TRADE
11
REVIEW
Writing the Ideal Collection Letter
The One Which Brings in the Money Without Causing Any Loss in Good Will or Friendly Relations With the
Customer—Letter Without Begging or Pleading Should Make a Frank Appeal to the Best
Side of the Customer—Most People Are Honest and Pay Their Bills
N any line of business where selling is done
on the instalment basis one of the big prob-
lems is to insure the accounts being paid
within the proper time limit and as the business
develops and grows, and there is greater need
for giving more attention to the question of
financing, the necessity for developing ways and
means for keeping collections up to date as-
sumes increasing importance.
In the retail music business, and particularly
in selling pianos, where long terms are granted,
considerable sums of money are tied up at all
times in instalment accounts. The longer the
account runs the more important it is that col-
lections be kept up to the minute, for the dan-
ger of loss is almost in direct ratio to the length
of the credit period.
In this connection E. P. Corbett, letter writ-
ing expert of the National Cash Register Co.,
says in a recent interview:
"Not all retailers realize the importance of
handling their accounts and collections under a
system that will, without offense, train their
customers in the way they should go. If a
merchant makes it a regular practice to render
his bills at a certain time each month, the indi-
vidual cannot possibly take offense. He does
not resent businesslike methods that are applied
to all alike. When such methods are followed,
most charge-account customers will settle regu-
larly in accordance with conditions agreed upon
at the time the sale is made.
"There will, however, always be a certain per-
centage of delinquents. These delinquents do
not always deserve the title of 'dead beats,' but
many are naturally prone to lag in paying their
bills. These need the proper urge at the proper
time. A few are inclined to follow a wear-out
policy if they find any laxity on the part of the
merchant that would make this possible.
"In dealing with both these groups, personal
letters are most effective, but comparatively few
collection letters are as effective as they might
be. The first letter or two are usually written
in a light vein—sometimes almost jocularly,
perhaps suggesting that the account has been
overlooked. They gently intimate that all that
is necessary is to remind the customer of the
fact. Then the letters begin to get stronger and
more stern in tone. Finally comes the harsh
ultimatum.
"It must be taken into consideration that the
very people who are most in need of the urge of
collection letters are the ones who are most fa-
miliar with these usual processes. That being
the case, the debtors who are educated in col-
lection measures naturally wait until the final
ultimatum comes before feeling compelled to
take any action. In other words, these usual
collection methods are accepted as a matter of
course. The letters make no personal appeal.
They bring in a certain proportion of the
money, but certainly do not make for continued
good will and further business.
The Ideal Letter
"The ideal collection letter is one that brings
in the money without causing any loss of good
will or break in friendly relations—the one that
makes a frank appeal to the best in the person
written to. After all, the average person pre-
fers to be honest and pay his bills. Only what
he considers the pressure of painful necessity
and the lack of money keep him from doing so.
His intentions are good, but he perhaps lacks
the moral fiber that would enable him to deny
himself some pleasures or luxuries in order to
have the money to pay others their rightful due.
"Letters are needed that, without begging or
threatening, will impress that better side of the
I
debtor with a strong desire to do the thing he
knows in his heart he should do.
"There is a desire in most of us to live up to
the opinion others' have of us. If a merchant
writes a delinquent debtor and shows in his let-
ter that he has implicit confidence in that
debtor, the person addressed will find it hard to
admit that he is other than the merchant thinks
him.
"Collection letters can work wonders for the
retail dealer or can do him untold harm.
It is much easier to retain customers than it is
to get new ones. Customers are too valuable to
be lost through impatience or lack of tact, and
poor collection letters can drive away more
trade than any merchant can afford to lose.
Alter the Approach
"Not all delinquent customers can be han-
dled in the same way. If this were the case,
it would be comparatively simple to adopt a
certain system of collections and then use that
system in the same way with everyone. But
a great many habitually delinquent customers
are perfectly good pay. The object in such
cases is to get them to pay within a reasonable
period of time. Others are not the best risks
and, therefore, a merchant should classify his
accounts according to whether they are good
risks, fair risks or poor risks. In the latter
case he cannot afford to let much time elapse
before putting his collection system into opera-
tion. He can afford to wait a longer time be-
fore taking active steps to collect from the good
risks and allow a longer period to elapse be-
tween collection letters.
"With the poor risk it would be advisable to
send a printed form of notification on the first
Pease Enlarges Warerooms
An additional rear showroom for pianos was
added to the retail warerooms of the Pease
Piano Co., 128 West Forty-second street, New
York, last week, with the conversion of the
room formerly used for displaying talking ma-
chines and records. The room has been at-
tractively redecorated with cream-colored walls
and orange hangings, and about fifteen Pease
uprights and small grands have been moved into
it. The Victor record department has been
transferred to the front of the store, with a
newly built row of sound-proof booths provided
for demonstration purposes. By this arrange-
ment the floor space of the store has been ma-
terially increased.
Stratton Increases Facilities
TRINIDAD, COLO., August 30.—A balcony for the
display of grand pianos has been added to the
Baldwin Piano Rooms on West Main street,
here, and some changes in lighting effects have
been designed. The addition has afforded H. B.
Stratton, proprietor of the store, sufficient space
for the display of radio goods, including the
Sonoradio and other lines.
Opens New Warerooms
FARMVILLE, VA., August 30.—The Music Shop,
of this city, has just taken new quarters on
the second floor of the Chappell Building, where
its full line of phonographs, sheet music and
records will be handled.
Consult the Universal Want Directory of
The Review. In it advertisements are inserted
free of charge for men who desire positions.
of the month following the date overdue. This
notification should be impersonal. Then the
account should be followed up two weeks later
with a slightly more insistent but impersonal
notification, after which, at intervals of two
weeks, the personal letters should follow.
"The dealer should try out on himself the
effect of his collection letters. Let him get
copies of the letters that are being used in his
business, go off by himself and read them.
While doing this let him imagine himself to be
an honest person who is hard pushed for funds
and to whom these letters have been sent. Let
him then try to judge the effect the letters
would have upon his feeling toward the concern
that sent them out.
"If he is honest with himself and conscien-
tiously feels that the letters would impel him to
pay and at the same time leave him feeling well
disposed toward the concern sending them, then
he may be sure he has good letters.
"If, on the other hand, the letters wound his
self-respect, show a lack of confidence in his
moral integrity, depend entirely upon the ele-
ment of fear to influence him to pay, then he
may be sure that, while the letters may bring
in the money, yet they are at the same time
losing him customers that might be a steady
source of revenue."
Pratt Read
Products
Piano Ivory
P i a n o Keys
Piano Actions
Player Actions
Established in
1806
at Deep River, Conn.
Still There
Standard Service and Highest Quality
Special Repair Departments
Maintained for Convenience
of Dealers
PRATT, READ & CO.
PRATT READ PLAYER ACTION CO.
Oldest and Best

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