Music Trade Review

Issue: 1924 Vol. 79 N. 1

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
12
The Technical Department
(Continued
from
page
11)
ashamed to practice would be a big man. I have
known more than one dealer in such a case
absolutely refuse to bid, stating openly and in
public prints that he could not, and would not
if he could, offer to supply any piano he would
have the nerve to put on his floor at the price
known to be in the minds of the purchasing
committee. Unhappily most dealers are not
proof against temptation. They sell at little or
no margin. They obtain the contract by cutting
to the bone on the price of their cheapest goods,
and then, of course, they have, or think they
have, to skimp on service and scamp their guar-
antee; which fact indirectly answers the implica-
tions in paragraph six of Mr. Will's letter.
They are much to blame, and so are the man-
ufacturers who permit their own goods, no mat-
ter what their class, thus to be mishandled.
In the end, of course, everyone suffers from
conditions like these. The public institution is
morally swindled, the children are musically
swindled and the sellers swindle themselves.
Who gains? On the other hand, whose fault
is it exactly?
It is the fault of the trade's bad past, of public
miseducation years ago, of the general desire on
the part of people to get something for nothing.
Technical Transactions
3. Yes, I certainly think that all transactions
of any technical society should be published at
regular intervals and that popular journals,
whether musical or semi-scientific, should be
able to obtain these transactions for reference or
republication.
4. Certainly it is well to publish all one can
persuade an editor to print on the care of
the piano, on its construction and on its tone.
Unfortunately, however, we suffer greatly in the
piano industry from lack of an authority.
Editors have often been badly bitten by pub-
lishing a supposedly authoritative article and
then finding that it is all nonsense and is bitterly
attacked by musicians, tuners and almost everj
one—save the innocent readers for whom it was
originally intended.
Then, again, editors do not like to publish
articles written in a combative or controversial
tone. They will stand almost anything better
than that. Even misstatements may get past
them, but ill-temper or an assumption of supe-
riority will not. One must write good tem-
peredly, and above all one must not attack any-
one else.
The Curse of Competition
5. Do not blame the manufacturers all the
time for their attitude. They are usually cau-
tious only because they have learned through
bitter experience how quickly a frank and open
attitude is likely to be misapprehended and even
made the subject of attack by competitors. In
general it may be said, other things being equal,
that the level of amenity is high as among man-
ufacturers, who commonly respect each other
and whose attitude is more tolerant and friendly
among themselves than is the attitude of their
retail representatives. It is retail competition
based upon the wholly mistaken idea that price
alone affords a fair basis for selling which is
responsible for most of the matters of which Mr.
Will justly complains.
To-day, however, a new era is really dawning.
The technicians' society lately organized will not
be functioning strongly for perhaps some time
yet, but in due course it will be able to rid
us of the fog and the confusion which becloud
our doings and our attitude one to the other.
When there has been some free and frank dis-
cussion for a few seasons there will be a little
less of the present tendency to believe that
everything should be held secret, for it will
appear that the "secrets" are not worth keeping,
if indeed they ever were secrets in the true
sense of the word.
Education, as Mr. Will truly says, is the
great question, and in it the solution of all our
troubles is held. When and how to begin it is a
question; and one much controverted; but one
MUSIC TRADE
REVIEW
may be assured that it will never be rightly
answered save in a spirit of mutual helpfulness
and good will. For my part I resolutely refuse
to believe that the industry, in any of its
branches, is wilfully wicked or desirous of doing
ill.
Correspondence
is solicited and should be addressed to William
Braid White, care of The Music Trade Review,
Western Division, 209 South State street,
Chicago.
Brighter Prospects Mark
Twin City Conditions
Retail Music Merchants Generally Find a Better
Situation Than Has Been in the Past With
Tendency to Improvement
MINNEAPOLIS and ST. PAUL, MINN., June 31.—
The "between grass and hay" season here is
featured by a bit brighter prospects, but fairly
quiet business, characteristic of the season. Com-
parison with last year's figures in many cases
shows that business is holding it own, or that
even this year has bettered last year in the
same period. George A. Mairs, manager of the
piano and Victrola departments at W. J. Dyer
& Bro., finds his departments' figures better than
last year.
The finishing of annual inventory shows that
the Metropolitan Music Co. is holding its own,
according to Edward R. Dyer. The volume of
sales, Mr. Dyer says, has not been so great, but
with conditions within the store adjusted to take
care of that the Metropolitan's business is very
gratifying. Conditions are looking more promis-
ing, Mr. Dyer says. Phonographs and records,
however, he finds very slow at present. Mr.
Dyer returned June 12 from New York after
attending the national music industries conven-
tion.
Business in the Raudenbush Duluth store is
better than in the Twin City branches, accord-
JULY 5, 1924
ing to Webb R. Raudenbush, of Raudenbush &
Sons. There, he finds, they are doing real busi-
ness, while results in St. Paul and Minneapolis
are very ordinary. Mr. Raudenbush returned
June 20 from a few days' trip to western Wis-
consin.
Arthur E. Monson, manager of the Stone
Piano Co., finds conditions a trifle better, al-
though fairly quiet. C. R. Stone, president,
moved Saturday to Detroit Lake, Detroit, Minn.,
where his family will spend the Summer and
be joined week-ends by Mr. Stone.
William S. Collins, vice-president of the Cable
Piano Co., has not recovered completely from
the automobile accident in which he was in-
jured some weeks ago, when he was struck
while crossing the street on foot. He is able
to spend part of the time at the store, but has
not resumed his usual office hours. The local
house reports business very fair and sees an
increase in the near future.
Knabe Piano Helps at
Democratic Convention
Instrument Furnishes Accompaniments for
Artists Singing Patriotic Numbers During Big
National Gathering in New York
The Knabe piano occupied several planks in
the platform at the Democratic Convention at
the Madison Square Garden, New York. When
the bands were not playing and the delegates
were not cheering it was the beautiful Knabe
that was heard accompanying the singers who
voiced the "Star Spangled Banner" and other
patriotic songs.
Incidentally it will be remembered that Gov-
ernor Al Smith of New York, one of the pop-
ular candidates for President, together with his
family, uses and enjoys an Ampico at the Ex-
ecutive Mansion in Albany.
Consult the Universal Want Directory of
The Review. In it advertisements are inserted
free of charge for men who desire positions.
HAMMACHER, SCHLEMMER & Co.
PIANO AND PLAYER
HARDWARE, FELTS, TOOLS
RUBBERIZED PLAYER FABRICS
TUNING PINS AND MUSIC WIRE
We have a special department
covering the requirements of
Tuners, Dealers and Repairers
and solicit inquiries.
4th Avenue and 13th Street, NEW YORK, SINCE 1848
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
JULY 5, 1924
THE
MUSIC TRADE
REVIEW
13
BOSTON AND NEW ENGLAND
i John H. Wilson, Representative, 324 Washington St., Boston, Mass.,
B
OSTON, MASS., July 1.—This city is grad-
ually assuming the insignia of Elkdom in
preparation for the monster convention
which will take place here next week. All the
piano warerooms of the city are dressed in the
purple and white of the organization and numer-
ous ingenious devices and plaques are found in
the windows along "Piano Row." The city is
ready for the inpouring of delegates and thou-
sands of visitors will view the parade from
bleachers which will introduce them to the
prominent piano warerooms and houses of this
city.
As can be expected, many of the local dealers
and piano men will be in the long line of Elks
His Honor Mayor James M. Curley will take
a very active part in the celebration. The
famous "Eleven o'Clock Toast" which the Mayor
made for the convention will be released on
Monday, July 7, through the local offices of the
Starr Piano Co., of Richmond, Ind. It is a
Gennett record and was handled by the local
office, managed by J. R. Fales. It is expected to
sell 100,000 of these records during Elks Week
and then to offer them for sale throughout
the country. The royalty for this work, which
would ordinarily recur to Mayor Curley, at his
order has been devoted entirely to Elk charity
work.
Three-day Holiday for Piano Men
By an agreement among themselves, the piano
warerooms of this city will not reopen for busi-
ness on Saturday following July 4. The busi-
ness of this day ends usually at 1 o'clock, and
rather than come for that short time it was
decided to make the week end entire. A special
committee of piano men found out the will of
the wareroom managers and all were disposed
to allow the extra time.
Present Convention Reports Via Radio
Interest in the Democratic Convention held in
New York has held this city in its grip the
past week. Little groups of listeners have vis-
ited the warerooms along "Piano Row" to keep
informed of the doings of the animated dele-
gates, and the warerooms that feature radio
have made it a point to make the listeners com-
fortable. At the C. C. Harvey Co. warerooms
a large placard invited the countryside to listen
to the Kennedy set do the work, and at Vocalion
Hall the Federal sets brought over the balloting
of the States. M. Steinert & Sons demonstrated
the DeForest in the work of the convention and
had many visitors. If ever the sense of free visit-
ing was rampant in this city it was evident last
week, when everybody seemed to enjoy the open
house privilege and park on the upholstery of
the dignified piano warerooms. Continuing in
the present week the interest is just as high and
the warerooms have their quota of eager fans.
Steinerts Reopen Athol Store
M. Steinert & Sons reopened their Athol,
Mass., store last Saturday. The new location
of the store, 408 Main street, is just a short
distance from the former location, 369 Main
street. A Duo-Art concert by Velma Balcom
and Anis Fuleihan was part of the day's pro-
gram and a number of visitors were reported.
Victor talking machines, the DeForest radio and
the Mel-O-Dee rolls will be carried in this store
as heretofore. The store is under the manage-
ment of A. R. Goddard, who is able to do better
work with a much larger store.
Some Personal Items
G. R. Mance, manager of the retail Chickering
& Sons store, received a cable from Mrs. Mance
and his daughter, who have arrived safely in
Paris. They will be in Europe for the rest of
the Summer.
Jerome Murphy, of M. Steinert & Sons, has
opened his Summer home at Old Orchard, Me.,
and will take his family there for the rest of the
season. He recently returned from a business
trip to Chicago, 111.
Stanwood Miller will spend the holiday week
end at Peakes Island, Maine.
John E. Carter, retail sales manager of the
Miller Co., motored to the White Mountains
over last week end.
Chas. S. Norris is on a special trip to New
York this week. A visitor of importance at the
Norris wareroom was Ed. J. Fitzgerald, who
represented the Autopiano Co., of New York.
He visited several of his friends in the trade
before leaving the city.
A. J. Jackson, the Boylston street merchant,
will take occasion over the holidays to visit
the White Mountains by automobile.
Clarence Gennett a Visitor
A visitor of prominence in this city the past
week was Clarence Gennett, treasurer of the
Starr Piano Co., Richmond, Ind. Mr. Gennett
called upon the local manager, J. R. Fales, 221
Columbus avenue, this city. Mr. Gennett will
spend the Summer at Nantucket, Mass.
A Music Roll Display That Brought Results
/CINCINNATI, O., June 30.—That music rolls
can play a most substantial part in the ar-
rangement of attractive window display by music
stores was proved here recently in connection
with the Music Week window of the John
Church Co., reproduced herewith, which won
honorable mention at the window display exhibi-
tion at the national conventions in New York
early this week.
Vocalstyle rolls, a Cincinnati product, were
used for the display, and as will be noted in the
illustration were so arranged that the public
could get an excellent idea of the general char-
acter of the rolls and manner in which they are
cut and marked. Placards told of the various
Vocalstyle roll specialties that have proven so
successful, including the clever minstrel rolls,
which now number six.
Factors that produce
profits for Miessner dealers
Get them working for you
A special piano—special markets—and special sales
service from the manufacturer—here is a combina-
tion for sure piano sales. The small Miessner opens
up new sales fields and puts you in touch with new
sources of profit. It puts a new factor of interest
in your business. Energizes sales. Supplies a feeder
to your regular sales of uprights and grands. Sells
to new markets. Clean, profitable sales, fewer
trade-ins.
Built to Lead
The Miessner piano is built to lead, built by a leader in
music education. The craftsmanship and genius of specialists
go into the manufacture and selling of the Miessner. Miess-
ner dealers are made part of a national movement to place
better music in every American home.
/
New Fields for Sales
As proof of the golden opportunities ready for Miessner
Dealers, send for booklet, "How to Get Business in New and
Untouched Fields With the Miessner." Seven big fields
hardly touched. Get the Miessner on display. Get Miessner
sales service working for you. We'll help you make sales—
give you real co-operation. Send for full information now.
Mail the coupon.
/
/
MIESSNER PIANO GO.
136 Reed Street
,
Milwaukee, Wis
/
/
Gentlemen: Send me, wlth-
o\it obligation, copy of the
Miessner Booklet with complete

information on the gales territory
* open to Miessner dealers.
y
Name
/
Name of Store
/
Street and Number
/
City
State
/
THE LITTLE PIANO WITH THE BIG TONE
Miessner Piano Co.,
136 Heed St.,
Milwaukee, Wla.

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