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VOL. LXXVIH. No. 8 Published Every Saturday. Edward Lyman Bill, Inc., 383 Madison Ave., New York, N.Y.
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Feb. 23, 1924
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Music Week—an Event of National Scope!
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T
H E movement to synchronize the celebration of music week in all the states and cities of the country
during- the week of May 4 to 10, is one of the most important that has been attempted since the ad-
vancement of music work was first undertaken. From reports reaching this office it may be expected
to meet with a full measure of success.
Even at this early date, many cities of the country have organized committees and have started laying
out programs for the week, noteworthy among them being New York, Chicago, Milwaukee, San Francisco,
Boston and Dallas. Likewise the Governors of many states have pledged their support to the movement and
have not only arranged to issue suitable proclamations, but in many cases have become personally active.
President Coolidge, in a letter to the committee in charge, has officially endorsed the event.
With music week celebrated simultaneously in practically all of the forty-eight states, music itself will
be impressed upon the public mind as never before and the results both from the artistic and commercial
standpoints should be little short of tremendous.
The music week idea is no longer an experiment, for it has been tried successfully in many cities and
states and in most of them has become an annual institution. The National Music Week plan, therefore, means
in a broad sense the tieing up of these individual celebrations into one general movement for the purpose of
realizing upon the possibilities that exist in such an extensive plan.
As it stands now, various communities throughout the country are already well organized to carry on
music week programs and have had little trouble in getting things shaped up so that they can participate to
the greatest advantage in the national movement. For those who have never attempted to hold a music week,
however, there is available a vast fund of practical information which clarifies the problem by offering fixed
rules, the following of which should mean certain success, all of which is available to those who desire to
participate.
Whether this success reverts directly to the benefit of the local trade, however, depends upon the willing-
ness of the music merchant himself to give of his time and money to put over the plan. If he is content to
sit on the side lines and cheer while the other fellow is spending the money and doing the work, then he must
be content with the crumbs that drop from the other fellow's table. Certainly he cannot expect to reap what
he has not sown.
It is noteworthy that the music merchants who have actively participated in music week celebrations
are the most enthusiastic regarding both the direct and indirect results and the plans for the continuation and
perhaps the perpetuation of the movement. Droop, of Washington; Hollenberg, of Little Rock; DeKoreest,
of Sharon; Gram, of Milwaukee, and Watkin, of Dallas, may be cited in support of this declaration. Each of
these men, as well as music merchants in other cities, have been most active in music advancement work and
have found the reward so ample that they are most anxious to continue in the movement.
In the face of this, one dealer not so very long ago declared that a music week celebration held in his
city had not produced sufficient results to warrant him in participating in another similar celebration. He
admitted that he had not worked on any of the committees, had not assisted in arranging concerts, either in
his own store or outside, and had, in fact, limited his efforts to seeing that a single line announcing music week
had appeared in his own local advertising. Certainly in this case the results were in direct proportion to the
activities.
The development of National Music Week idea reflects directly to the credit of the trade, because it had
its inception in the National Bureau for the Advancement of Music. It will be one of the few national cele-
brations wherein the public is asked to contribute nothing but its time and attention. If these can be obtained,
the other results are assured.
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