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48
THE
MUSIC TRADE
REVIEW
FEBRUARY 9,
1924
meone LovesTfou After
FroiticJlw
hfou cant do
with any FEIST
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Fox-trot Hits
Zwtifeld Production
BOOTS*
Lyrics by
Joseph McCarthy
Music by
Harry Tierney
01$ The Old lake Tra
New Richmond Music Catalogs to Garry
Marked Prices at the Dealers' Requests
Price of Richmond's Standard Music Guide Will Be Ten Cents and That of Richmond's Popular
Music Index Will Be Five Cents—Subscription Prices Remain as Before
\ T the suggestion of many dealers the Rich-
"**• mond Music Supply Corp., which is shortly
to publish comprehensive standard and popular
catalogs, will mark a retail price on the title
pages of these publications. Richmond's Stand-
ard Music Guide will carry a 10-cent marked
price and Richmond's Popular Music Index will
be marked 5 cents.
The retailer's subscription prices on these pub-
lications will remain as heretofore. Placing a
consumer price on these issues will allow the
dealer to use his own judgment as to their free
distribution. For instance, one well-known
dealer has planned to give the catalogs gratis
to increase his mail-order business and to a
few selected customers. For ordinary counter
distribution, however, he intends to charge the
marked price. This move will allow much of
the cost of these publications to be passed on
to the public, at least in such instances where
the dealer feels the distribution will not bring
a return. There is no compulsion on either ar-
rangement and they necessitate no radical
change in previous plans.
Additions have been made to the catalogs
which will considerably increase their value as
consumer literature. Both the standard and
popular catalogs will carry three songs com-
plete, words and music. These will be non-
copyrights of the type of "Love's Old, Sweet
Song," "Annie Laurie," "Believe Me All Those
Endearing Young Charms," "Sweet Genevieve"
and "When You and I Were Young, Maggie,"
etc. In addition the standard catalog will con-
tain a dictionary of the more frequently used
musical terms. These two features, in addition
Featured
by
to the comprehensive scope of the publications,
make them not only invaluable reference books,
but give more than sufficient musical material to
to see the possibilities that will result from
their distribution. They will prove of distinct
value to all music purchasers, to every pianist,
amateur musician, student, teacher and con-
servatory. The inclusion of several non-copy-
righted songs is a further assurance that they
will not be readily cast aside and, until new
editions are printed, will remain in every home
which received original copies.
From the dealer's standpoint the marking of
a retail price on the publications is a good busi-
ness move. He will not only be able to pass
much of the distribution to the consumer but
he will be placing in the latter's hands valuable
material, all of which will indirectly result in
added sales. The marking of the price allows
the dealer to use discretion in gratis distribution
and, in cases where a small charge is made for
the catalogs, it will only serve to make the pub-
lic appreciate their value and merit.
The fact that these publications are to be
widely advertised in women's and other nation-
ally known publications also makes it possible
to get the slight retail charge involved. The
national advertising will bring customers into
the store and send them away with catalogs
that will assure the furtherance of their interest
in the establishments either making the gratis
or charge distribution.
"Somebody Nobody Loves"
create sales where dealers are minded to charge
for their distribution.
Without these acquisitions these catalogs will
be found by both the trade and public to have
unusual merit. In fact, it takes the imagination
Vincent Lopez i HIPPODROME
The new ballad added to the catalog of Ager,
Yellen & Bornstein, Inc., entitled "Somebody
Nobody Loves," a Benny Davis number, is al-
ready being featured by such artists as Sophie
Tucker and Al Herman. Lou Cooper, in "The
Passing Show," is also using it, and Winnie
Lightner, in George White's "Scandals," as well
as Moody & Duncan are also finding good
success with this offering.
"Foolish Child" Recorded
"Foolish Child," one of the leading popular
novelties in the catalog of L. B. Curtis, Inc.,
has been recorded in fox-trot form by practically
all the talking machine record and player roll
manufacturing organizations. It is played by
hundreds of orchestras throughout the country
and is used frequently by vaudevillians.
E. C. Mills, chairman of the executive board
of the Music Publishers' Protective Assn., left
late this week for a short vacation in Cuba.
He was accompanied by Saul Bornstein, gen-
eral manager of Irving Berlin, Inc.
NEW NEGRO KU KLUX SONG
Big Blues Hit!
Orchestration Now Ready
A. J. STASNY MUSIC CO., Inc., 56 West 45th St., New York
Introductory Prices to Jobbers and Trade
WARREN OWNBY
Broken Arrow, Oklahoma