Music Trade Review

Issue: 1924 Vol. 78 N. 6

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
FEBRUARY 9, 1924
THE
Harms, Inc., Publishes
"Mary Jane McKane" Score
New Arthur Hammerstein Production at Im-
perial Theatre, New York, Steadily Conquer-
ing Audiences' Enthusiasm
MUSIC TRADE
REVIEW
one of the chief attractions of 'Sweet Little
Devil.' "
Miss Binney is supported by Franklyn Ar-
dell, William Wayne, Ruth Warren, William
Holbrook, Marjorie Gateson and Irving Beebe.
The show is well staged with handsome settings
and an elaborate chorus and, from a musical
standpoint, is an offering above par. The best
songs are "Hey, Hey, Let 'Er Go," "Mali
Jongg," "Pepita," "Someone Believes in You,"
"The Jijibo," "Under a One-Man Top," "Vir-
ginia." Harms, Inc., is the publisher of the
foregoing numbers.
47
"Moonlight" Praised by
New York Press Critics
Con Conrad Writes Score for New Musical
Comedy—Edward B. Marks Music Co. Pub-
lisher of Music
"Moonlight," a new musical comedy, which
won its original success in Chicago and other
mid-West points during the past two months,
opened at the Longacre Theatre on Wednesday
evening, January 30. It is based upon the book
by William Le Baron with lyrics by William B.
Friedlander and music by Con Conrad. The
producer is L. Lawrence Weber.
The New York newspaper critics invariably
gave the show a good send-off. The music
Reports He Found Conditions Exceptionally comes in for enthusiastic mention, frequent
Good on His Way West to the Pacific Coast references appearing in the reviews of hits and
potential hits. The Times says: "Con Conrad's
—Receives Good Orders on Trip
music is tuneful and includes several unusual
PORTLAND, ORK., January 30.—The Portland sheet numbers. Mr. Friedlander's lyrics are ade-
music dealers were visited during the past week quate."
The principals include Allyn King, Ernest
by R. L. Huntzinger, of Huntzinger, Inc., who
presented for their consideration a splendid cat- Glendenning, Glen Dale, Maxine Brown, Elsa
alog of standard composers and new classical Ersi, Louis Simons, Robinson Newbold and
numbers and when he left the city had a good Helen O'Shea.
The outstanding songs are "Say It Again,"
B. G. De Sylva Writes Lyrics for Musical Com- bunch of orders in his portfolio. He reported
edy Featuring Constance Binney in Leading that on his way West he found conditions ex- "In a Bungalow," "Forever," "Turn on the
cellent and was very optimistic as to future Popular Moon," "Honeymoon Blues," "Tell
Role of the Production
conditions in the music industry, as well as Me Am I Shooting at the Moon," "The Daffy-
business
in general. Mr. Huntzinger was the dil" and "On Such a Night." The Edward B.
B. G. De Sylva, who is responsible for the
lyrics of some of the best popular songs of the first sheet music representative to come to Port- Marks Music Co. is the publisher.
past two seasons, including "A Kiss in the land this year, but the dealers say they have
received notice from many sources that the
Dark," is the writer of the lyrics for the show
"Sweet Little Devil," the musical comedy which sheet music representatives are on the way and
recently opened at the Astor Theatre,. New heading Portland way. Hence they are putting
SAN FRANCISCO, CAL., January 30.—"Sleep" is
York. George Gershwin has supplied the music their counters and shelves in order and getting one of the greatest song successes in the coun-
ready to receive them and look over their
and the book is by Frank Manidel and Laurence
try to-day, according to Ed. Little, of Sherman,
Schwab. The New York Times, in commenting offerings.
Clay & Co. Its popularity has increased by
upon this new offering, which, by the way, fea-
leaps and bounds during the past seventeen
tures Constance Binney, says: "Quite the sweet-
Consult the Universal Want Directory of days. "Sleep" is a number brought forward by
est and most winsome of musical comedy The Review. In it advertisements are inserted the Waring's Pennsylvanians. The new cover
heroines appeared on the stage of the Astor as free of charge for men who desire positions. shows Waring and his band.
Among the newer musical comedies now com-
peting for Broadway popularity is the Arthur
Hammerstein production, "Mary Jane McKane,"
which recently opened at the new Imperial
Theatre, New York City. Without any unusual
publicity it had its premiere, and after running
for several weeks has been acknowledged a suc-
cess, making two profitable musical comedy of-
ferings by this producer playing Broadway, his
other success being "Wildflower," which will
shortly celebrate its first birthday. Among the
songs in the new show are "Flannel Petticoat
Gal," "My Hoy and I," "Stick to Your Knit-
ting," "Toodle Oo" and "Thistle Down."
Harms, Inc., is the publisher.
R. L. Huntzinger Pays
Visit to Portland Trade
"Sweet Little Devil"
Looks Like a Success
"Sleep" One of the Big Hits
A Statement
of Facts
RICHMOND
MUSIC
SUPPLY
CORP. first saw light of day on
JANUARY 2, 1922. We have since
been serving hundreds of dealers
from Maine to California.
Our sales for 1923 doubled those of
1922—due mainly to the confidence
placed in us by our dealers. During
1924 we are confident of another
substantial increase.
If you have no account with us—
why delay? Get a taste of
"RICHMOND SERVICE".
You will want more.
You Simply Can't Lose
A Brand New Idea Has Been Added
At the suggestion of many dealers "Richmond's Standard Music Guide"
and "Richmond's Popular Music Index" will be marked 1 0 cents and 5
cents, respectively. The dealer's subscription price of 4 cents for the
Standard and 2 cents for the Popular remains the same.
The retailer, therefore, can either distribute these catalogs free or make
these nominal charges at his discretion. He can give them gratis to in-
crease his mail-order business, or to his selected customers and make
a charge for counter distribution.
The Public Will Pay the Cost
The Standard and Popular catalogs will contain three songs (complete
with words and music) of the type universally known and loved, such
as "Love's Old, Sweet Song," "Believe Me if All Those Endearing Young
Charms," "When You and I Were Young, Maggie," etc. In addition, the
Standard catalog will contain a dictionary of familiar musical terms.
We go to press shortly. Order liberally now.
No orders accepted for less than 500 catalogs of either issue.
RICHMOND MUSIC SUPPLY CORP., 130 W. 42d Si., N. Y. C.
Our building runs through from
Forty-first to Forty-second St. The
Postal authorities have assured us
that by using the Forty-second St.
address we will receive prompter
mail service. For that reason, in
the future, kindly address your com-
munications to RICHMOND MUSIC
SUPPLY CORP., 130 West 42nd
St., New York City.
Date.
1 subscribe to
of Richmond's
Standard Music Guide at 4c Net F.O.B. New
York, and enclose my check to cover. (Or, I
will send check upon receipt of catalogs.)
I subscribe to
of Richmond's
Popular Music Index at 2c Net F.O.B. New
York, and enclose my check to cover. (Or, I
will send check upon receipt of catalogs.)
The Imprint to Appear on the Cover Should Read as Follows:
NAME
ADDRESS
CITY
STATE.
DEALER'S SIGNATURE
Print or type—do not write
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
48
THE
MUSIC TRADE
REVIEW
FEBRUARY 9,
1924
meone LovesTfou After
FroiticJlw
hfou cant do
with any FEIST
%
Fox-trot Hits
Zwtifeld Production
BOOTS*
Lyrics by
Joseph McCarthy
Music by
Harry Tierney
01$ The Old lake Tra
New Richmond Music Catalogs to Garry
Marked Prices at the Dealers' Requests
Price of Richmond's Standard Music Guide Will Be Ten Cents and That of Richmond's Popular
Music Index Will Be Five Cents—Subscription Prices Remain as Before
\ T the suggestion of many dealers the Rich-
"**• mond Music Supply Corp., which is shortly
to publish comprehensive standard and popular
catalogs, will mark a retail price on the title
pages of these publications. Richmond's Stand-
ard Music Guide will carry a 10-cent marked
price and Richmond's Popular Music Index will
be marked 5 cents.
The retailer's subscription prices on these pub-
lications will remain as heretofore. Placing a
consumer price on these issues will allow the
dealer to use his own judgment as to their free
distribution. For instance, one well-known
dealer has planned to give the catalogs gratis
to increase his mail-order business and to a
few selected customers. For ordinary counter
distribution, however, he intends to charge the
marked price. This move will allow much of
the cost of these publications to be passed on
to the public, at least in such instances where
the dealer feels the distribution will not bring
a return. There is no compulsion on either ar-
rangement and they necessitate no radical
change in previous plans.
Additions have been made to the catalogs
which will considerably increase their value as
consumer literature. Both the standard and
popular catalogs will carry three songs com-
plete, words and music. These will be non-
copyrights of the type of "Love's Old, Sweet
Song," "Annie Laurie," "Believe Me All Those
Endearing Young Charms," "Sweet Genevieve"
and "When You and I Were Young, Maggie,"
etc. In addition the standard catalog will con-
tain a dictionary of the more frequently used
musical terms. These two features, in addition
Featured
by
to the comprehensive scope of the publications,
make them not only invaluable reference books,
but give more than sufficient musical material to
to see the possibilities that will result from
their distribution. They will prove of distinct
value to all music purchasers, to every pianist,
amateur musician, student, teacher and con-
servatory. The inclusion of several non-copy-
righted songs is a further assurance that they
will not be readily cast aside and, until new
editions are printed, will remain in every home
which received original copies.
From the dealer's standpoint the marking of
a retail price on the publications is a good busi-
ness move. He will not only be able to pass
much of the distribution to the consumer but
he will be placing in the latter's hands valuable
material, all of which will indirectly result in
added sales. The marking of the price allows
the dealer to use discretion in gratis distribution
and, in cases where a small charge is made for
the catalogs, it will only serve to make the pub-
lic appreciate their value and merit.
The fact that these publications are to be
widely advertised in women's and other nation-
ally known publications also makes it possible
to get the slight retail charge involved. The
national advertising will bring customers into
the store and send them away with catalogs
that will assure the furtherance of their interest
in the establishments either making the gratis
or charge distribution.
"Somebody Nobody Loves"
create sales where dealers are minded to charge
for their distribution.
Without these acquisitions these catalogs will
be found by both the trade and public to have
unusual merit. In fact, it takes the imagination
Vincent Lopez i HIPPODROME
The new ballad added to the catalog of Ager,
Yellen & Bornstein, Inc., entitled "Somebody
Nobody Loves," a Benny Davis number, is al-
ready being featured by such artists as Sophie
Tucker and Al Herman. Lou Cooper, in "The
Passing Show," is also using it, and Winnie
Lightner, in George White's "Scandals," as well
as Moody & Duncan are also finding good
success with this offering.
"Foolish Child" Recorded
"Foolish Child," one of the leading popular
novelties in the catalog of L. B. Curtis, Inc.,
has been recorded in fox-trot form by practically
all the talking machine record and player roll
manufacturing organizations. It is played by
hundreds of orchestras throughout the country
and is used frequently by vaudevillians.
E. C. Mills, chairman of the executive board
of the Music Publishers' Protective Assn., left
late this week for a short vacation in Cuba.
He was accompanied by Saul Bornstein, gen-
eral manager of Irving Berlin, Inc.
NEW NEGRO KU KLUX SONG
Big Blues Hit!
Orchestration Now Ready
A. J. STASNY MUSIC CO., Inc., 56 West 45th St., New York
Introductory Prices to Jobbers and Trade
WARREN OWNBY
Broken Arrow, Oklahoma

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