Music Trade Review

Issue: 1924 Vol. 78 N. 5

Music Trade Review -- © mbsi.org, arcade-museum.com
-- digitized with support from namm.org
TMENEWjYORK
** Musical Merchandise
i' Mid-Winter Meeting
How Ray Lammers Sells Small Goods
fflvnw
VOL. LXXVni. No. 5 Published Every Saturday. Edward Lyman Bill, Inc., 383 Madison Ave., New York, N. Y. Feb. 2, 1924
sln
«J« **£»«
Steinway Leadership
Steinway representation gives to the retail dealer a status that is recognized as pre-
eminent by the music trade, the musical profession and the music loving public
generally.
It invests him with a leadership that reflects itself in every part of his establish-
ment and brings to him the support of the foremost musical element of his com-
munity.
The dealer, fortunate enough to possess it, looks upon the representation of the
Steinway piano as a privilege and an honor. It is the greatest single asset in the
piano field.
THE INSTRUMENT OF THE IMMORTALS
Entered as second-class matter September 10, 1892, at the post office at New York, N. Y., under the act of Congress of March 3. 1S79.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
FEBRUARY 2, 1924
»
Announcing
The Premier Reproducing Grand
(Welte-Mignon Licensee)
National Exhibit and Campaign
March 1st-15th, 1924
These are the special reasons why you should participate in this National presenta-
tion, which has been suggested by some of the most prominent Premier Dealers:
1—A combination of the acknowledged Premier value with the acknowledged premier Reproduc-
ing Action—The Auto De Luxe Welte-Mignon.
2—Authoritative Period Models—Colonial, Jacobean and William and Mary.
3—Instruments—5 feet, 3 inches long—a size necessary for the technical requirements and which
makes these instruments blend admirably with all other room furnishings.
4—The comprehensive, aggressive advertising support which is part of this Premier National
Exhibit, and linked with the Auto De Luxe Welte-Mignon National Magazine advertising
campaign.
5—The attractive retail prices at which the Premier Welte-Mignon Reproducing Grands may be
sold—due to Premier production power and specialization.
Send for sample Premier Reproducing Grands at once, and capitalize on this unusual
opportunity for a special sales stimulus.
Your order will entitle you to the immedi-
ate receipt of our Reproducing Grand
newspaper campaign and other trade aids
which are features of this National March
Exhibit.
Let us hear from you at once.
Premier Grand Piano Corporation
America's Foremost Makers of Baby Grands
Exclusively
WALTER C- HEPPERLA
President
JUSTUS HATTEMER
Vice-President
510-532 West 23rd Street, New York
Chicago Headquarters:
Matt J. Kennedy
532 Republic Bldg.
Charles Grundy
Mid-West Traveling
Representative
Pacific Coast Headquarters:
Charles B. Boothe
2517 11th Avenue
Los Angeles, Calif.
W. R. McAllister
Eastern Traveling
Representative
Colonial Model
5 feet, 3 inches long
Price $1,795

Download Page 1: PDF File | Image

Download Page 2 PDF File | Image

Future scanning projects are planned by the International Arcade Museum Library (IAML).

Pro Tip: You can flip pages on the issue easily by using the left and right arrow keys on your keyboard.