Music Trade Review

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
JANUARY 26,
1924
THE
"Rosita" Has Wide Tie-up
I
With Mary Pickford Picture
Number Used in 250 Motion Picture Houses in
Connection With Showing of Film of the
Same Title
Over 250 motion picture houses throughout
the country have either played the music of
"Rosita" or have made a special presentation
of the number in conjunction with the showing
of the Mary Pickford photoplay of the same
name. The Sam Fox Publishing Co., publisher
of this song in tango fox-trot, has forwarded
orchestra arrangements to several hundred lead-
ers, most of these upon request. In several
cases, including the Capitol Theatre, New York,
a special presentation of "Rosita" in song form
was made a prologue feature. In a number of
other instances, besides giving a special rendi-
tion of the song, the melody was worked into
the musical score to accompany the showing of
the picture.
This has proved to be one of the most im-
portant picture tie-ups of recent years for the
greater part of it was an unsolicited and volun-
tary arrangement on the part of the exhibitor
or his musical director. Another important
factor in the widespread publicity of "Rosita"
is the prominence of the artists, which makes
the showing an exceptional attraction. The
fact, too, that the tango fox-trot has resumed
some popularity and that things Spanish are
having a new vogue is also proving timely.
The Sam Fox Publishing Co. has issued some
very attractive cut-outs, window posters and
other advertising material which has aided the
dealer in getting the most out of the sales of
"Rosita" while its popularity is at its height.
MUSIC TRADE
The response that has come in on "RICHMOND'S OFFICIAL MUSIC
GUIDE" AND "RICHMOND'S OFFICIAL MUSIC INDEX"—catalogs of
Standard and Popular music—testifies to the far-sightedness of hundreds of
dealers in seeing the true value of these wonderful sales creators.
Orders have been received in lots of from five hundred to five thousand
of the individual catalogs, from all sections of the country (your competitor
may have his) which shows the need of, and the interest in, these publications.
A National Advertising
Campaign
has been planned for these catalogs in such well-known magazines as the
"Ladies' Home Journal," "Pictorial Review," "Cosmopolitan," "McCall's,"
"Good Housekeeping" and many other nationally known publications. Ad-
vertisements will appear just as soon as the catalogs are ready.
These catalogs will act as a stimulant to your music department. This
advertising campaign will undoubtedly bring new customers into your store,
not only to buy sheet music, but also other merchandise.
This is the wording of the Advertisement which
is planned to be run in the Magazines:
Sheet Music buying simplified. Ask your dealer
for a copy of "Richmond's Official Music Guide,"
containing practically all the titles of the World's fore-
most Standard compositions, vocal and instrumental,
and studies; also "Richmond's Official Music Index,"
containing the titles of all popular successes, vocal
and instrumental. Most dealers carry these catalogs
and will supply them free for the asking.
Also'Consider Other Matters of Trade Interest
at General Meeting Held in New York This
Week—New Applications for Membership
The directors and members of the Music Pub-
lishers' Association of the United States met
at the offices of the Music Industries Chamber
of Commerce recently and discussed the
provisions of the new Canadian Copyright Act
and other matters. It was decided that the new
act was so complicated that it was well to
get legal advice before proceeding to operate
under it.
The suggestion that a music publishers' clear-
ing house be established to take the place of
"the proposed general catalog was presented,
but abandoned on the theory that the benefits
would not warrant the expense.
A report was received from the Committee
on an Historical Record of Music Publishing
in America, but the expense appeared prohibi-
tive and the committee was instructed to ascer-
tain if some publishers would net undertake to
publish such a history as a reference book.
New Paxton & Co. Numbers
W. Paxton & Co., Ltd., has made two addi-
tions to its Anthology of "Organ Music, "Marc-hc
Aux Flambeaux" and "Adagio," taken from
Beethoven's "The Moonlight Sonata." Among
its new popular song and instrumental selec-
tions are a waltz number entitled "Lagoon
Lullaby" and "Danse Moderne," the latter
issued for violin and piano; a vocal duet for
tenor and bass by Starling Goodwin entitled
"Could a Man Be Secure?"
Athon Song Shop Opens
SILVER CITY, N. M., January 12.—The newest
addition to the town's business is the Athon
Song Shop, which has opened an establishment
in the Abraham block on Bullard street.
55
Such Response!
Music Publishers Discuss
New Canadian Copyright
J
REVIEW
Cut this advertisement out and hand to your dealer
for a copy.
The Standard catalogs contain over fifty classifications, indexed and
cross-indexed to make ready reference; size 7 x 1 0 with from 68 to 72 pages.
The popular catalog will contain about 24 pages, 6 x 9 , of all the
present-day hits, alphabetically arranged. Both catalogs carry the dealer's
imprint.
Full details of both these catalogs appeared in The Music Trade Review
and Music Trades of January 12 and 19, and in the January issue of the
"Sheet Music News."
Last Call!!
An Opportunity You Cannot Afford to Miss
Make up your mind to-day to reap these profits.
in your order on the blank form below NOW.
/
/
Don't delay. Send
NO ORDERS ACCEPTED AFTER FEBRUARY 1
NOT I.KSS THAN 500 COPIKS OF EITHER ISHl'E MAY HE O R D E R E D
TEAR OFF HERE
RICHMOND MUSIC SUPPLY CORP., 133 W. 41st St., N. Y. C.
Date.
I subscribe to
of Richmond's
Official Music Guide at 4c Net P.O.B. New
York, and enclose my check for cover. (Or, I
will send" check upon receipt of catalogs.)
I subscribe to
of Richmond's
Official Music Index at 2c Net F.O.B. New
York, and enclose my check to cover. (Or, I
will send check upon receipt of catalogs.)
The Imprint to Appear on the Cover Should Read as Follows:
NAME
ADDRESS
CITY
STATK
DEALE R'S SIGNATURE
Print or type—do not write