Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
JANUARY 19,
1924
THE
MUSIC TRADE
45
REVIEW
IN THE WORLD OF MUSIC PUBLISHING
Conducted By V. D. Walsh
Publishers' Increasing Go-operation
Being Given to the Sheet Music Dealer
SONGS THAT SELL
Sittin' in a Corner
That Old Gang of Mine
Indiana Moon
Lovey Came Back
I Love the Girl Who Kisses
If the Rest of the World Don't Want You
(Go Back to Mother and Dad)
New Feature Is Special Week Drive Devoted to the Works of One Composer—Recent Carrie
Jacobs-Bond Week Conducted by the Boston Music Co. Proves to Be a Big Success
display and other material issued
W by INDOW
music publishers, including title pages,
cut-outs, hangers, etc., are a source of encour-
agement and inspiration to those dealers who are
bent upon getting the most out of sales. Some
of this publicity matter is of expensive char-
acter; most of it is attractive and all of it en-
ables either customers or the passersby to vis-
ualize titles that have already been impressed
upon their minds from other sources.
That the trade is cognizant of the value of
this publicity matter is shown by the number
of attractive window settings given over either
to exclusive titles or a series of them. The use
of hangers and other material for the interior
of the store is on the increase and some of it,
such as the Schirmer monthly bulletin, has a
permanent place in many establishments.
A striking demonstration of the use of pub-
lishers' advertising material was given last week
during the national sales campaign on the songs
of Carrie Jacobs-Bond. The entire trade co-
operated and many Bond windows were the
result. The sales were large and a new interest
was aroused in the Bond songs which should
affect business on these particular issues for
months to come.
The added interest and co-operation of the
retailer lend further encouragement to pub-
lishers' appropriations in this direction and un-
doubtedly during the year 1924 there will be
an increase not only in the variety, but in the
quantity of such material.
In the past the majority of special week
and two-week drives on particular issues or a
series of issues have been confined to popular
songs. The fact that the Carrie Jacobs-Bond
campaign resulted in such widespread publicity
and sales should induce other standard houses
to feature the works of prominent composers
over weekly periods.
Last season the Oliver Ditson Co., of Boston,
in its own establishment, did give over weekly
window displays, as well as store publicity, to
the compositions of individual composers. In
some instances similar windows were used in
other parts of the country. There is no reason
why more work of this kind should not be car-
ried out on a national scale.
A move of this sort will add to the public
interested in the better class of music and will
give prominence to deserving composers who
sometimes remain hidden, and added publicity,
as well as an increased volume of sales on the
works of names that are already familiar.
The activity in sales that can be derived from
these weekly campaigns, as well as the wide-
spread interest that is aroused, will, undoubt-
edly, more than justify' the movement. It is
good propaganda for better music. There are
any number of issues of songs that will find
increased popular interest and approval—and
sales—from this sort of publicity. They are
material of the better sort, but still of the
caliber that has wider appeal with the consumer
than is generally admitted.
The Schirmer catalog, that of Carl Fischer,
the Ditson Co., Enoch & Sons, J. Fischer &
Bro., R. L. Huntzinger, Inc., and a number of
others, all have any number of songs that
would lend themselves to weekly campaigns.
Songs of the caliber that weekly publicity, to-
gether with other advertising, will place in the
"wide appeal class" include "Roses of Picardy,"
"Somewhere in the World," "A Kiss in the
Dark," "I Passed By Your Window," "Wonder-
ful One" and others of like type or even better.
Dealers would, undoubtedly, welcome sales
drives of this sort as long as they did not come
too frequently and no two publishers planned
their campaigns simultaneously.
—
—
You
If I Can't Get the Sweetie I Want
Tell All the Folks in Kentucky (I'm
Comin' Home)
Love (My Heart Is Calling You)
I Love My Chili Bom Bom
Dancin' Dan
A. S. of G. A. & P. Shows
Increase in Membership
Belwin, John Church, Carl Fischer, Flammer,
Sam Fox, Jacobs, J. Fischer and Schirmer
Become Members of Organization
A considerable addition has been made to the
membership of the American Society of Com-
posers, Authors and Publishers, the following
firms having joined that organization: Belwin,
Inc., John Church Co., Carl Fischer, Inc.,
Harold Flammer, Inc., Sam Fox Publishing
Co., Walter Jacobs, J. Fischer & Bro. and G.
Schirmer, Inc.
The society now is authorized to act for the
majority of popular and standard publishers,
having previously had a large percentage of
those in the popular field. The arrangement
will allow a more concerted action on a number
of questions, including radio broadcastings, me-
chanical copyright reproduction and perform-
ance for profit.
The plans to develop close relationship with
composers' and authors' societies in England,
France and other European countries can now
be carried out with broader agreements, making
possible international relations on many copy-
right questions, arrangements for collecting on
foreign renditions by the various societies on
other than domestic products and proper and
equitable distribution of the funds accruing
therefrom.
Among the standard houses not now meim
bers of the American Society are the Oliver
Ditson Co., Chas. H. Ditson Co., Boosey &
Co., Hinds, Hayden & Eldredge, Inc., and Theo-
dore Presser.
Schoebel With Jack Mills
Elmer Schoebel, famous Chicago "blues"
composer, arranger and orchestra leader, has
been signed by Jack Mills, Inc., to arrange the
"blues" output of that organization. Mr.
Schoebel is considered the foremost writer and
arranger in this field and among his numbers
now published by Jack Mills are "Farewell
Blues," "Railroad Man," "Blue Grass Blues,"
"Bugle Call Rag," "Step-Daddy," "Lots o'
Mama," "Eccentric," "Cotton-Picker's Ball" and
"Nobody's Sweetheart."
"What Is American Music'
Among the members of the committee of
judges who will pass on "What Is American
Music?" at the Paul Whiteman concert at
Aeolian Hall, Tuesday afternoon, February 12,
will be Serge Rachmaninoff, Jascha Heifetz,
Efrem Zimbalist and Alma Gluck. Leonard
Liebling, editor of the Musical Courier, will act
as chairman of the music committee. This
question of "just what is American music?" has
Oh, Baby! (Don't Say "No"; Say "Maybe")
—
—
Don't Forget to Remember
When You Walked Out, Someone Else
Walked Right In
Roamin' to Wyomin'
Since When (Have You Been Low-down-
ing Me)
Forgetful Blues
Universal Dance Folio
Special Edition for 1924
Song Gems from Irving Berlin's Third Annual
MUSIC BOX REVUE
An Orange Grove in California
The Waltz of Long Ago
Little Butterfly
Tell Me a Bedtime Story
Learn to Do the Strut
Climbing Up the Scale
One Girl
Outstanding Song Hits from
TOPSY and EVA
Rememb'ring
Do Re Mi
—
Urn Um Da Da
I Never Had a Mammy
IRVING BERLIN, Inc.
1607 Broadway, New York
aroused interest in music circles, and Mr. White-
man is receiving every phase of manuscript
from blues to symphonies.
George Gershwin is at work on a jazz con-
certo. Irving Berlin is writing a syncopated
lone poem, and Victor Herbert is working on
an American suite.
Harden Buys Music Store
John Harden, for many years traveling rep-
resentative for Chappel-Harms, Inc., and one
of the best known of the younger generation
of sheet-music men, has purchased from G.
Schirmer, Inc., the sheet-music department in
the M. Steinert & Son store, Springfield, Mass.
The department will be operated under the
trade name Harden Music Co. Mr. Harden is
very enthusiastic over his purchase and plans
to increase business substantially.
Consult the Universal Want Directory of
The Review. In it advertisements are inserted
free of charge for men who desire positions.