Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
44
THE
MUSIC
TRADE
REVIEW
JANUARY 19, 1924
$25.00 FOR A WORD
for Richmond's Music Catalogs
We want a name for each of our two wonderful catalogs, now in the process of compilation.
One is a Standard Catalog, which includes the title of every copyrighted standard publication of commercial value.
The other is a properly classified listing of popular vocal, instrumental and production numbers.
The titles must not contain more than four words—the first three of which are to be "RICHMOND'S OFFICIAL
MUSIC
" We offer several examples :
STANDARD
POPULAR
Richmond's Official Music Guide
Richmond's Official Music Index
Richmond's Official Music Monitor
Richmond's Official Music Register
Richmond's Official Music Encyclopedia
Richmond's Official Music Reference
If you can think of titles more suitable than the above, submit them to us. If accepted, you receive $25.00 for each
title. GET BUSY AND WIN THE PRIZE. Up to the present time, RICHMOND'S OFFICIAL MUSIC GUIDE
and RICHMOND'S OFFICIAL MUSIC INDEX are the favorite titles.
For years there has been a persistent demand for a catalog which dealers could send to their customers, listing all of
the best sellers of all the publishers—both of Standard and Popular music.
You Can Now Secure This Valuable Sales Aid
A Semi-annual Standard Catalog—copyrighted—containing
the cream of Standard sellers from every catalog.
A quarterly popular catalog properly classified, containing
every popular song that has an active sale.
What They Are for—What They Will Do
Here Are a Few of the "Headings" in
the Standard Catalog
1—They are for your customers
2—For the home, musician, vocalist, teacher and student
3—For mail and counter distribution
4 These are your own catalogs no other name but
yours appears throughout
5—They are comprehensive reference books
6—Contain titles of every active selling composition
7—Names of composers also appear
8—Vocal numbers carry published keys
9—Many titles featured with thematics
10—Standard catalog size 7 x 10—a volume of 68 pages
11—Popular catalog size 6 x 9—24 pages
12—Both strikingly attractive and artistic in appearance
13 Finished catalogs most complete ever attempted
14—Compilations made by expert critics and authorities
15—Publishers' list price only appears in standard catalog
16—Sponsored by over two hundred leading sheet music
dealers
17 Tremendous output makes cost low
18—Biggest Boon to sales ever created
19—Orders must be placed immediately
20—Not less than 500 catalogs of either issue may be
ordered
VOCAL
Standard Songs, Sacred Songs, Sacred Duets, Songs with Obligato,
Song Cycles, and Individual Composer Albums, Children Songs, Chris-
tian Science Songs, Old Favorites, Dialect and Spirituals, Baritone
and Basso Songs and—nine other classifications.
PIANOFORTE
Standard Piano Pieces, Piano Duets, Piano Collections, two-hand and
four-hand. Pieces for the left hand. Photoplay Music and—five other
classifications.
ORGAN
Standard Organ Pieces, Organ Collections and Methods
VIOLIN
Standard Violin and Piano Pieces, Violin Methods and Studies, Violin
and Piano Collections
'CELLO
Standard 'Cello Pieces, 'Cello Collections, 'Cello Methods and Studies
SAXOPHONES
Saxophone Solos. Saxophone Collections, Saxophone Methods and
Studies, Ukulele, Mandolin and Tenor Banjo Methods
MISCELLANEOUS
Theoretical Books and Musical Literature, Kindergarten-Folk Dances,
Games and Children's Collections
These catalogs will be made tremendously popular and valuable by an extensive advertising campaign in well known
national magazines. They will be brought to the attention of the public, so that they will ask the dealers for them.
This will mean increased sales of music for the retailer.
An individual dealer could not attempt to print such a catalog. The labor, time and expense attached to the compila-
tion alone, to say nothing of the cost of printing, would make it prohibitive. The prices of 4c and 2c for the Standard
and Popular Catalogs are the actual cost of printing in quantities of two hundred and fifty thousand lots.
Be the FIRST dealer in your territory to distribute them. Order an ample supply. Your competitor may have
already ordered his.
NO ORDERS ACCEPTED AFTER FEBRUARY 1
Not Less Than 500 Catalogs of Either Issue May Be Ordered
RICHMOND MUSIC SUPPLY CORP.,
133 W. 41st St., N. Y. C.
Date.
I subscribe to
of the Standard Music Scmi-Annual
at 4c Net, F.O.B. New York, and enclose my check to cover (or I
will remit upon receipt of catalogs).
What Word Do You Suggest for
the Title of Catalog?
T subscribe to
of the Popular Music Quarterly at
2c Net, F.O.B. New York, and enclose my check to cover (or I will
send check upon receipt of catalogs).
The Imprint to Appear on the Cover Should Read as Follows:
Print or type—do not write
Richmond's Official Music
Richmond's Official Music
Dealer's Signature.