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JUNE 28, 1924
THE
MUSIC TRADE
REVIEW
Kansas City Merchants Find No Lull
in Demand Because of the Hot Weather
Local Music Merchants Link Up Closely With the Annual Shrine Convention—Wunderlich
Reports Grand and Ampico Sales Above Average for Present Season of the Year
T/'A.NSAS CITY, MO., June 21.—A nice busi-
ness is being reported by the retailers, al-
though there is nothing spectacular in the way
of trade at the present time. The usual lull
which comes during the warm weather has not
seriously affected the musical world. Never
have the dealers been so keen or so alert to
spring new ideas upon the public and the result
is a keen interest in music in all lines.
The Kimball Music Co. has been using adver-
tising which has given an impetus to the phono-
graph business and to the grand piano business.
The store has sold more of both of these in-
struments than is customary at this time of
the year. Columbia records have been added
to the stock and sales in that line have been
very good. The firm formerly carried only
Okeh records.
The Wunderlich Piano Co. recently had a
window display of drums during the Shrine
Convention. It brought customers into the
Wunderlich store and into the Crawford-Rutan
store, which is above the Wunderlich Piano Co.
Wunderlich's has had a good business in portable
phonographs and it expects this to increase
perceptibly with the warmer weather and vaca-
tion time at hand. Sales in grands and Ampicos
have run above the volume of sales of last year.
The Crawford-Rutan Co. tied up with the
Shrine Convention by showing an exhibit of
Ludwig & Ludwig.drums in its window at the
same time that fifty-seven bands were playing
Pratt Read
Products
Piano Ivory
P i a n o Keys
Piano Actions
Player Actions
Established in
1806
at Deep River, Conn,
Still There
Standard Service and Highest Quality
Special Repair Departments
Maintained for Convenience
of Dealers
PRATT, READ & CO.
PRATT READ PLAYER ACTION CO.
Oldest and Best
on the streets of Kansas City. The display
was in charge of Andrew V. Scott, chief demon-
strator for Ludwig & Ludwig. He spent the first
week of his stay in Kansas City demonstrating
the Ludwig timpani to the musicians who
flocked into the store to see the drums. The
second week Mr. Scott held a contest for all
children under seventeen who were interested
in drumming. Professionals were barred. The
children were invited to the store, where they
were given free instruction and a score to study
at home. Three prizes were offered, first, a
complete set of trap drums; second, an orches-
tra drum, and third, a military street drum.
The first prize, much to the amazement of all
attending, was won by a little girl, Alberta
Davies, eleven years old. She showed a great
deal of ability. The second prize was won by
Calude V. Daly and the third by Jack Fraser.
The prizes were presented by Charles P. Craw-
ford, of the Crawford-Rutan Co., and by Thomas
Howells, publicity director of the company. Mr.
Howells is the secretary of the Kansas Band
Association.
The J. W. Jenkins Sons Music Co. always
ties up with the events of the day in its adver-
tising, as this is the time of the year June bride
advertisements are being run suggesting a piano
for a gift. Frequently an illustration of the
bride herself is shown. At the time of com-
mencement, again a musical instrument is sug-
gested for the "Sweet Girl Graduate." At the
time of the G. O. P. convention radio was fea-
tured, the advertisement suggesting that those
who possessed radios could listen in at "one of
the most important political conventions in the
history of America." This idea of breaking
away from the stereotyped advertisements of
the usual music store is productive of good
results.
Victrola No. 300
$250
Electric, $290
Mahogany, oak or walnut
Victor supremacy
is the supremacy
of performance
T h e V i c t r o l a stands
alone. It meets the supreme
test of music—and of busi-
ness, as every d e a l e r in
Victor products knows.
Harry M. Merz Buys
Store of O. J. Penhorwood
Columbus Man Takes Over Business in Marys-
ville, O., and Places Milton Rausch in Charge
as Manager
Victrola No. 400
$250
Electric, $290
MARYSVILLE, O., June 22.—Harry M. Merz, of
Columbus, has just purchased the music busi-
ness of O. J. Penhorwood on West Fifth street,
and has taken charge of the store. Mr. Merz
has had many years experience in the music
business in this section and at present operates
the principal phonograph repair shop in Colum-
bus. He is also distributor for several popular
makes of phonographs and records.
Mr. Merz will continue to make Columbus his
home and has placed Milton Rausch in charge
of the Marysville store. Alterations and im-
provements are now in progress.
Hardman Welte in Concert
An informal musicale, featuring the Hardman
Welte-Mignon (Licensee) was given at the
Woodmere Country Club, Woodmere, L. I., Sun-
day evening, June 15, at which several hundred
club members and their families were present.
Mme. Augustine Jaquillard, soprano, and Miss
Marguerite Baihle, pianist, were the soloists.
The program started with a Welte-Mignon re-
cording by Paderewski of Liszt's "Hungarian
Rhapsodie," No. 10, played on the Hardman
Welte-Mignon
(Licensee).
The Hardman
Welte-Mignon (Licensee) was used as accom-
panying instrument also during the playing of
"The Star," by James H. Rogers; "Sous Bois,"
by Victor Staub; "Music Box," by Rudolph
Friml; "Dawn," by Pearl Curran.
Mahogany
Other styles $25 to $1500
4
HIS MASTERjS VOICE"
There is but one Victrola and
that is made by the Victor Company
—look for these Victor trademarks.
"*^^
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J
TRADE MARK
^
Victrola
REG U S PAT OFF
Victor Talking
Machine Co.
Camden, N.J.